How Message Vividness and Recommendation Specificity Affect Diffusion and Persuasion

Korean Journal of Journalism & Communication Studies ◽

10.20879/kjjcs.2021.12.65.6.202 ◽

2021 ◽

Vol 65 (6) ◽

pp. 202-248

Author(s):

Jisu Kim ◽

HyunSuk Kim

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