Evaluation of A Breastfeeding Promotion Film Among A Racially Minoritized Sample
Abstract Background: In Los Angeles County (LAC), disparities in breastfeeding rates vary by race and region. Black persons are more affected by social and environmental factors than other racial/ethnic groups, leading to lower breast/chestfeeding rates. This study aims to evaluate the community’s knowledge, perceptions, experiences, barriers, and solutions regarding breast/chestfeeding among Black persons. Methods: Participant responses were collected anonymously through an online survey (via QR code) pre-and post-viewing with open- and closed-ended questions. There were 15 pre-screening questions and 24 post-screening questions. Questions included four main areas in breast/chestfeeding: current/past experiences, support, awareness of laws, and solutions. Central tendency, variance, and paired differences were calculated from evaluation responses. Results: There were 185 participants who completed the pre-screening evaluation and 57 participants who completed the post-screening evaluation. Racial/ethnic differences were found for stated reasons for attendance, and perceptions of breastfeeding being challenging after viewing the video. Most participants felt the video was relevant (median response = “2-relevant”; IQR = “3-neutral”, “1-very relevant”), learned something new (81.4%) and knew how to access breast/chestfeeding support after viewing the video (93.2%). Conclusions: Current media is a way to alter perceptions and opinions, and provides information. Additionally, it can be a way of increasing awareness of issues that Black breast/chestfeeding persons encounter. Strategic marketing efforts for future film screenings may increase attendance from those that can gain insight into breast/chestfeeding support (youth/young adults and males). Supportive breast/chestfeeding environments can also be a reality with a readily accessible, unified, and encouraging personal and professional networks.