Willingness to pay for breast cancer screening by providing basic and more complete information
Abstract Background Mammography screening is the most sensitive and specific test that can be conducted along with the clinical examination for the early diagnosis of breast cancer. However, like other tests, mammography screening is not a perfect test and has some limitations. The purpose of the present study is to measure women’s willingness to pay for breast cancer screening with mammography by providing them with basic and more complete information. Method: In this study, 450 women aged 35–55 years were assigned into two groups of equal numbers. The first group was provided only with the basic information on 225 women, while the other group was provided with more complete information. The double bounded dichotomous choice method was used to extract women’s willingness to pay for mammography screening. Result The mean willingness to pay for breast cancer screening with mammography was estimated as 26.14$ in the group receiving basic information and 21.41$ in the group receiving complete information.The results of interval regression analysis reported age of woman at the time interview, her occupation status, her education status, whether or not she had complementary insurance, and her prior experience of mammography as correlates of willingness to pay for mammography screening. Conclusion The more women have knowledge about all aspects of mammography screening, the more they are ready to utilize it. The results suggest the women can balance the possible benefits of mammography screening against its demerits.