scholarly journals Luxury brand consumption and counterfeiting: A case study of the Portuguese market

2021 ◽  
Vol 17 (3) ◽  
pp. 45-55
Author(s):  
Miguel Varela ◽  
Paula Lopes ◽  
Rita Mendes
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Ethical Issues ◽  
Upper Class ◽  
Luxury Brands ◽  
Street Vendors ◽  
Counterfeit Goods ◽  
Main Factors ◽  
Counterfeit Products

This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products. A questionnaire was applied to a group of Portuguese consumers, wherein 43% male and 57% female, with an average age of 32.59 years (SD = 9.78). The middle class registered the highest number of responses (86%), followed by the upper class (11%). Most respondents had higher education (76%). This group agreed to declare that they purchase counterfeit luxury products. Qualtrics software was used to validate one hundred responses. Data analysis was performed using SPSS.The results show that the three most popular counterfeit products are bags, clothes, and watches; the three brands that are most easily for sale are Louis Vuitton, Ray-Ban, and Nike; the main motivation associated with counterfeit goods is lower price (44%). The main sources are street vendors and online shopping. The intention to re-purchase a counterfeit product obtained low median results.The most desired counterfeit products are bags and clothes that are sold by street vendors (28%) or in the Internet (26%). The main factors that lead to the acquisition of counterfeit products are lower prices (44%) and product design (11%). 130 consumers declared the highest price satisfaction than a personal satisfaction from the purchase of counterfeit products. Portuguese consumers are also aware of ethical issues and agree with the enforcement of severe measures.

ANALYZING THE EFFECT OF TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION (Case Study of Shopee)

2018 ◽  
pp. 71
Author(s):  
Rieza Firdian Rafsandjani
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Market Value ◽  
Purchase Intentions ◽  
The Internet ◽  
Functional Value ◽  
Best Value ◽  
Values And Beliefs ◽  
The Relationship

<p>The progress of marketing is accelerating, nowadays people do not have to waste their time walking to the store to buy things. They just need to browse the internet and search for what they want and get it in no time. With this convenience and speed, online shopping interest is increasing. When customers intend to purchase products from the internet, they consider values and perceived beliefs. The main purpose of this study is to analyze the influence of the perception of values and beliefs on purchasing intentions in Shopee. Data were collected from 50 respondents and multiple regression analysis was used to test the relationship between variables. Based on the indicators described on the perception of value that is the value of experimental, functional value, market value and on the belief that is the ability, virtue, integrity then they have a significant partial influence on the purchase intention. The results can be maintained by giving customers the best value and earning their trust to maintain their purchase intentions.</p><p> </p>

scholarly journals Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands

2017 ◽  
Vol 9 (4) ◽  
pp. 76
Author(s):  
Selma Kalyoncuoglu ◽  
Begum Sahin
Keyword(s):  
Purchase Intention ◽  
Perceived Value ◽  
Survey Method ◽  
Hierarchical Regression ◽  
Luxury Brands ◽  
Validity And Reliability ◽  
Physical Assets ◽  
Counterfeit Products ◽  
Moderating Role

The use of counterfeits of luxury brands has become a phenomenon in Turkey in recent years since they are the most significant facilitator for consumers to reach luxury consuming products. Limited number of studies in the literature shows that consumers prefer counterfeits of luxury brands for a variety of reasons. Within this study, it is believed that perceived value of products in consumers’ minds and consumers’ materialistic tendencies demonstrating the worth attached to physical assets could have an impact on their purchase intention of counterfeits of luxury brands. Within this framework, this study aims to identify the effect of perceived value on consumer purchase intention of counterfeits of luxury brands and the moderating role of materialism in this effect. Data of the study are being collected through face-to-face survey method with university students who have bought and used counterfeit products before. Exploratory Factor Analysis is carried out for construct validity and reliability of the research model, and relationships between variables are measured with Hierarchical Regression Analysis to test the model. The result expected to be reached based on the findings of the study is to be able to present whether the relationship between consumers’ perceived value of counterfeit products and their purchase intention of counterfeits of luxury brands are dependent on consumers’ materialistic tendencies. Therefore, it is envisaged that consumers who have high materialistic tendencies will show more purchase intention of counterfeits of luxury brands compared to consumers having low materialistic tendencies when they perceive high value for counterfeit products. However, it was found that materialism did not have any moderating role in the effect of perceived value of counterfeit products on purchase intention of counterfeits of luxury brands.

scholarly journals Reluctance of Acehnese youth to use Acehnese

2017 ◽  
Vol 4 (1) ◽  
pp. 1 ◽  
Author(s):  
Teuku Muhammad Ridha Al-Auwal
Keyword(s):  
Everyday Life ◽  
Daily Life ◽  
Upper Class ◽  
Case Study Approach ◽  
Structured Interviews ◽  
Negative Attitudes ◽  
Study Approach ◽  
Opposite Sex ◽  
Main Factors

This study was aimed at finding the main factors causing Acehnese youth to be reluctant to use their Acehnese language within their groups and in daily life and also at finding out their attitudes towards the Acehnese language. The study adopted a case study approach using semi-structured interviews to obtain data. Ten (10) participants, who were members of the Students Union of Syiah Kuala University, the so-called PEMA Unsyiah, who were considered representative of all the students, took part in this study. The findings revealed that negative attitudes to their Acehnese language have mushroomed amongst Acehnese youth today. Acehnese youth are now accustomed to using Indonesian instead of Acehnese language in their everyday life due to several reasons, namely: Indonesian seems more modern (showing the person to be upper- class), they feel spoken Acehnese sounds ‘harsh’ and ‘weird’, Indonesian is predominant on campus now, Indonesian seems more prestigious and ‘cooler’, Indonesian can be used to neutralize the differences between different Acehnese dialects and languages, Indonesian is more convenient whilst Acehnese is more difficult, Acehnese is mainly used for making jokes, humour and puns, Indonesian is more reasonable and convenient to communicate with the opposite sex, if communication is already running in Indonesian, it is difficult to switch it to Acehnese, and finally, Indonesian is easier and more convenient to use to greet new friends.

Prohibition, Legalization, and Political Consumerism

2018 ◽  
pp. 740-769 ◽  
Author(s):  
Elizabeth A. Bennett
Keyword(s):  
Social Movements ◽  
Legal Status ◽  
Ethical Issues ◽  
Drug Control ◽  
Psychoactive Substance ◽  
Political Consumerism ◽  
Control Laws ◽  
The Past ◽  
The Us

Cannabis (marijuana) is the most commonly consumed, universally produced, and frequently trafficked psychoactive substance prohibited under international drug control laws. Yet, several countries have recently moved toward legalization. In these places, the legal status of cannabis is complex, especially because illegal markets persist. This chapter explores the ways in which a sector’s legal status interacts with political consumerism. The analysis draws on a case study of political consumerism in the US and Canadian cannabis markets over the past two decades as both countries moved toward legalization. It finds that the goals, tactics, and leadership of political consumerism activities changed as the sector’s legal status shifted. Thus prohibition, semilegalization, and new legality may present special challenges to political consumerism, such as silencing producers, confusing consumers, deterring social movements, and discouraging discourse about ethical issues. The chapter concludes that political consumerism and legal status may have deep import for one another.

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