scholarly journals Entertaining Aspect in Tourist Service

2021 ◽  
Author(s):  
Marina Vladimirovna Nuzhdina

Animation activities at the enterprises of the tourism industry play a great role in creating a favorable psychological climate in the tourist complex, thereby creating the preconditions for the return of the tourists, which significantly contributes to an increase in the image and profit of the recreation center. The entertainment, leisure and sports sector play an important role in the general infrastructure of the tourism industry and solves various problems (first of all, education, the formation of an optimistic mood, education, filling the rest, developing the culture of people, etc.). Filling his pastime with entertainment and sports, a person rests and recovers one’s strength.

10.12737/6696 ◽  
2014 ◽  
Vol 8 (6) ◽  
pp. 171-178
Author(s):  
Людмила Сильчева ◽  
Lyudmila Silcheva

In the tourism and hospitality industry can be distinguished seven tourist service fields: the natural, cultural, historical, event, recreational, mythological, service, anthropological. At the modern tourist industry developing level exists a special opportunity to pick out the new tourist service fields types. Rostourism developed several programs, connected with difference tourist field aspects development. It allows the tourist amount in Russia increasing, in particular, in Moscow region, due to inner tourism developing. In the Moscow region it is possible to develop various types of tourism, such as winter, summer, child, adventure, ethnographic, floristic, ecological, and religious and photo tours. The modern concept of the Moscow region development provides the priority points of tourist attraction and tourist resources of destinations in the region development. In the Moscow suburbs are determined 12 “tourist attraction points”, named "12 pearls suburbs." The tourist field in Moscow suburb needs a development of such tourist field service parameters like: transport infrastructure; accommodation facilities; catering and trade and ctr. Russian and foreign tourists in the priority points of the Moscow region needs to develop attractive tourist routes, package offers tour programs and excursions. Aimed at the Russian and foreign tourists attraction to the Moscow region priority points, it is necessary to develop the special tourist routes, tourist programs and excursions.


2017 ◽  
Vol 11 (3) ◽  
pp. 14-26
Author(s):  
Валентина Ячменева ◽  
Valentina Yachmeneva ◽  
Наталья Фокина ◽  
Natalya Fokina

There are several challenges on way to the forming modern international tourist center on the territory of Crimea meeting the criteria of a year-round, demand and competitiveness. The harmonization of tourism product’s prices and its quality is the main among them. Existing currently unbalanced price policy of tourist service enterprises in the territory of the peninsula could have a negative impact on the region’s image and lead to the loss of competitive position in the market of tourist services. This explains the relevance of this study and its purpose. The research aimed at evaluating the experience of successful development of tourism in foreign destinations and analyzing the factors influencing the pricing policy of tourist service enterprises in the Crimean destinations. To achieve the objectives of the study the authors analyze the approaches to the definition of "destination" and "image". There are a variety of definitions of these terms, but they are all focused on a consumer’s comprehensive perception of tourism product. The distinctive features of main consumer of tourist services in Crimea are established. The reasons for the success of tourism in the destinations in Turkey and Egypt are analyzed. The authors have revealed that the government's efforts to support enterprises in Crimean tourism industry create preconditions for improving the quality of tourism products and the introduction of pricing policies aimed at reducing prices. The article provides an analysis of the factors influencing the pricing policy of tourist service enterprises in Crimean destinations through the method of PEST-analysis. The authors concluded that the current pricing policy of the majority of tourist service companies on the territory of the Republic of Crimea, is apart from the pricing policy of its nearest competitors, does not meet the quality of service and, therefore, does not meet the expectations of the consumers.


2019 ◽  
Vol 3 (2) ◽  
pp. 179
Author(s):  
Zakaria Lantang Sukirno ◽  
Edoardo Irfan

Abstract ICT progress and dynamics has been changing human behavior and life. Thus, tourism industry has changed drastically because of the new media development. The changes in organizational order or structure, society, trend, and culture based on technology development become the signifier of postmodern era. ICT is responsible for the drastic change of tourist consumer behavior, tourist service companies, tourism marketing, and tourism business. That’s called as deconstruction. Tourism business must be sensitive to the consumer behavior and consumer culture deconstruction in this digital era that occurs in the tourism trend by following the ICT usage trend. Tourism entrepreneurs must deconstruct their mindset from competition to collaboration.Keywords : ICT, postmodern, deconstruction, tourism, apps, startup


Turyzm ◽  
2021 ◽  
Vol 31 (1) ◽  
pp. 79-87
Author(s):  
Grzegorz Godlewski

The aim was to determine how tourism innovations, including controversial types of tourism, are perceived by consumers. The hypothesis adopted was that there would be statistically significant correlations between demographic variables, the respondents’ perception of innovations and their propensity to engage in non-normative behaviour during tourism trips. The study was conducted using the CAWI surveying technique by means of an online questionnaire (N = 407). The respondents had noticed significant changes in the tourism industry and the majority were in favour of those innovations. These mainly related to the development of tourist service infrastructure. The study found a statistically significant difference between male and female respondents with more males in favour of introducing controversial tourism offers to the market. Male respondents were also more likely to engage in deviant behaviour.


10.12737/4499 ◽  
2014 ◽  
Vol 8 (2) ◽  
pp. 32-38
Author(s):  
Ольга Вапнярская ◽  
Olga Vapnyarskaya ◽  
Тигран Асоян ◽  
Tigran Asoyan

Research and practice show that special-purpose programmes designed to promote tourism development at a regional level are generally aimed at improving industry and infrastructure in a targeted region. These tasks, as well as the issues of hotel, public catering and other service quality enhancement, are focal for developers of strategies and targeted programmes of regional tourism development. Besides tourist industry development, policy papers address marketing issues, such as, for example, the development, positioning and promotion of the tourist product. However, the issues concerning the tourist service quality and the hospitable atmosphere in the environment external to a tourism enterprise receive little attention. Experience shows that tourists value not only the service quality as provided by tourist-oriented enterprises but also the friendly and welcoming attitude of the local people, which, combined, serve to create a unique atmosphere of general hospitality. UNWTO regards the ethics of tourism development as important and indispensable. With this in mind, the authors of the article raise the problem of a hospitality standards complex development which, applied at a regional level, should include provisions to be implemented by the tourism industry and infrastructure participants to improve service. The authors hold that a standards complex will ensure a synergetic approach to the creation of a unique atmosphere of hospitality in a region, and assert that the content of the standards be based on the provisions of international legal acts and the legal and regulatory framework in effect in a particular region. A model of the standards is demonstrated in the context of the Yaroslavl region.


Author(s):  
Nataliia Bogdan ◽  
Yuliya Krasnokutska ◽  
Olga Kravets

The article examines the peculiarities of marketing activities in the tourism industry. The complexity of this issue is not only that there is no single theoretical approach to solving problems of marketing support of tourism, there is no clear understanding of practical aspects. The purpose of the article is to study the features of marketing activities in the tourism industry and to develop tools for its improvement in order to increase consumer satisfaction with the quality of services provided. To achieve the goal of the article, a number of general scientific and special methods were used: abstract-logical method, method of theoretical generalization, abstract analysis, content analysis. The article defines the essence of tourism marketing, its purpose, tasks and functions, which are considered in tourism at 3 levels: public, regional and individual. The necessity of correct understanding of consumer behavior for realization of effective marketing activity at the tourist enterprise is proved. A comprehensive study of consumer needs and their consumer satisfaction with the quality of services is proposed. It will assess how marketing activities meet consumer needs and how a company assesses the importance of its work at each stage of the purchase decision. It has been proved that identifying the degree of consumer satisfaction with the company's services is the most important problem in the context of ensuring the competitiveness of the enterprise and the efficiency of its work in the market. A client-oriented model of marketing of a professional tourist service has been developed, which is based on the characteristics inherent in a professional tourist service. The model considers three types of marketing: traditional, internal and interactive marketing. The components of the model should be three controlled and interdependent links: "travel company – customers"; "travel company – staff"; "staff – customers ". It has been proved that the introduction of a customer-oriented model of marketing professional services and methods of personal sales will help improve the quality of services provided and increase the efficiency of the tourism enterprise as a whole.


10.12737/4092 ◽  
2014 ◽  
Vol 8 (3) ◽  
pp. 3-14 ◽  
Author(s):  
Татьяна Кривошеева ◽  
Tatiana Krivosheeva ◽  
Наталья Хаванова ◽  
Natalya Khavanova ◽  
Вадим Осокин ◽  
...  

With the concept of the experience economy in place, the evolution of the exchange object has made a step further to integrate experiences, calling forth a need for a marketing complex which would reflect the experiences and manage them. The concept of experience marketing was established and developed alongside the development of the concept of experience economy. Many scientists view tourism as a sector of service economy, which suggests that, as applied to the tourism industry, the experience marketing instrument will promote a sustained development of tourist service consumer catering activities.


Author(s):  
Diana Sokovnina ◽  

The article investigates the key aspects of improving the system of marketing services in tourism activities. The relevance of the study is based on the fact that a properly constructed and implemented system of marketing services of a tourism enterprise forms the key principles of economic efficiency of its activities. It has been noted that the tourism industry is not developing very rapidly, a fact linked to the restrictive measures that have been implemented by many countries, and Ukraine as well, in order to stop the spread of COVID-19 infection. Therefore, in order for the tourist enterprise to be effective, managers and marketers need to monitor the realities and characteristics of the tourist market, its trends and tendencies and build such an effective marketing strategy for the implementation of services that would contribute to an effective way out of the crisis situation. In the process of research the role of marketing of services is defined. It is noted that marketing of services is a cumulative, universal mechanism in the management system of a tourist enterprise, changes by the influence of external factors and depends on the demand of consumers. The basic objectives of marketing of services in tourism have been defined. It is established that the main purpose of marketing of services in tourism is to develop the customer's desire to buy a tourist service, to accompany the sale and stimulate the customer to a positive evaluation after consumption, as well as to encourage the consumer to re-purchase the service. It is indicated that in order to implement the marketing system of services it is necessary to clearly define the target audience, to form the budget of the service, to determine the market and the policy of promotion of tourist services. The main functions and sub-functions of the service marketing system in tourism activities are highlighted. The stages of functional process of realization the system marketing of services have been defined. The fundamental aspects of improving the system marketing of services in the process of building and implementing the marketing policy of the tourist enterprise have been defined.


2017 ◽  
Vol 14 (1) ◽  
pp. 99 ◽  
Author(s):  
Anna Dóra Sæþórsdóttir ◽  
Þorkell Stefánsson

Opportunities in the tourism industry along with the harnessing of energy resources are commonly referred to as means of dealing with changes in employment structure, to counteract depopulation in rural areas, and as a way to create capital. Both fields utilize nature as a resource, but can they coexist or are conflicts foreseeable? In order to find out whether the tourist industry consider that proposed power plant developments will diminish the possibilities of the tourism sector to strengthen local settlements semi-structured interviews were conducted with 65 tourist service providers in six different parts of Iceland. In the opinion of the interviewees the tourism sector is the industry that offers the best long-term possibilities to strengthen the economy in rural areas and most of them had seen clear indications of this in recent years. Many interviewees felt that energy production and tourism do not concur because the negative effects energy production can have on nature, the core resource for the tourist industry. Uncertainty over where power developments will be located was thought to have delayed investment and marketing efforts in certain areas. A few of the interviewees mentioned examples of successful cohabitation of energy production and tourism and it was pointed out that favourable collaboration between the two industries could diminish their conflict of interest. Moreover, it was stated that the income from both industries could reach the areas where it was generated more effectively.


2020 ◽  
Vol 6 (Extra-C) ◽  
pp. 299-306
Author(s):  
Monica-Nataliia Laurensovna Wagner ◽  
Sergey A. Makushkin ◽  
Vitaly V. Goncharov ◽  
Dariana Dmitrievna Maksimova ◽  
Vladimir Dmitriyevich Sekerin ◽  
...  

This article studies the legislative regulation of tourist activities in order to improve the investment climate. The authors consider the current state of the tourist services market and the reasons why the flow of tourists has significantly decreased and analyze the refund policy in case it is impossible to provide a tourist service due to the closure of the border during the pandemic. Based on the analysis of the international experience and the tourism industry in the Russian Federation, the authors developed recommendations to improve existing legislation and government policy towards the tourism industry, which should guarantee the influx of investments. In addition, they addressed the issue of attracting foreign investments to the tourism industry within the scope of public-private partnerships, as well as the issue of the creation of special economic zones of the tourist and recreational type. The authors concluded that it is necessary to form a clear political program for the development of tourism in the Russian Federation and to apply comprehensive measures to create conditions in which Russian tourism develops more effectively.    


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