scholarly journals Effects of corporate social responsibility communications on community empowerment in Pekanbaru

2021 ◽  
Vol 6 ◽  
Author(s):  
Anuar Rasyid ◽  
Belli Nasution
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Community Empowerment ◽  
Equation Modeling ◽  
Csr Communication ◽  
Communication Environment ◽  
Corporate Social

Community empowerment is one of the goals to be realized through the company's CSR program. The purpose of the study was to analyze the effect of PTPN V's CSR communication in empowering the community in Pekanbaru. The research uses quantitative methods. The population in this study was 528 people. Samples were taken by accidental sampling technique of as many as 250 people analyzed using the SEM (Structural Equation Modeling) test. The data was processed using LISREL 8.7 software. The results of the study indicate that there is an effect of corporate CSR communication on community empowerment. The element of CSR communication that has the most effect on community empowerment is the message element. The elements of communication consist of messages, channels, and communication disturbances that affect community empowerment positively, while communicators and the communication environment have an effect in a negative direction.

scholarly journals AFFECT OF CORPORATE SOCIAL RESPONSIBILITY TO JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: THE CASE OF FOOD PROCESSING ENTERPRISES

2019 ◽  
Vol 1 (26) ◽  
pp. 22-30
Author(s):  
Hung Thanh Nguyen ◽  
Dung My Ho ◽  
Phuc Thi Hong Nguyen
Keyword(s):  
Job Satisfaction ◽  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Organizational Commitment ◽  
Social Responsibility ◽  
Analytical Method ◽  
Food Processing ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Social

This research aims at identifying impact of CSR on dimensions of job satisfaction and organizational commitment. The sample size of 422 was collected from staffs and managers. The analytical method of Structural Equation Modeling,(SEM) was used in this research. The results of the study showed that four factors of CSR including employee, customer, environment, and legality positively influenced job satisfaction and organizational commitment.

scholarly journals THE EFFECT OF COMPENSATION AND COMMITMENT TO EMPLOYEE MOTIVATION IN A SUB-DISTRICT PALEMBANG

2020 ◽  
Vol 1 (5) ◽  
pp. 635-645
Author(s):  
Muji Gunarto ◽  
Yunilda ◽  
Yessy Widiastuty
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Employee Motivation ◽  
Equation Modeling ◽  
Strong Commitment

This study aims to analyze and explain the effect of compensation and commitment to employee motivation. The type of research used is associative research by using quantitative methods. The number of samples used was 100 (one hundred) employees in A Sub-District, Palembang. The sampling technique was carried out randomly and the data analysis used was structural equation modeling (SEM). The results showed that the t-value for compensation 0.44 (<1.96) so that compensation did not significantly influence the motivation of A Subdistricts in Palembang. While the t-value for commitment was 4.42 (> 1.96), so commitment has a positive and significant effect to employee motivation. Therefore a strong commitment is needed to increase employee motivation.  

scholarly journals Model of Corporate Social Responsibility (CSR) Gold Mining for Community Empowerment Batangtoru District of South Tapanuli in North Sumatra Province

2018 ◽  
Vol 1 (3) ◽  
pp. 144-152
Author(s):  
Arifin Saleh ◽  
Ahmad Hidayah Dalimunth
Keyword(s):  
Corporate Social Responsibility ◽  
Data Analysis ◽  
Social Responsibility ◽  
Structural Equation ◽  
Gold Mining ◽  
Health Sector ◽  
Community Empowerment ◽  
Equation Modeling ◽  
Corporate Social ◽  
North Sumatra

Gold mining company PT. Agincourt Resources (PT. AR), which manages the Martabe Gold Mine in Batangtoru District, South Tapanuli Regency, North Sumatra Province, implements corporate social responsibility or Corporate Social Responsibility (CSR). The CSR program is implemented to help those who are classified as poor in the Batangtoru Subdistrict, which is still around 7,019 or 23.7% of the total population. This study aims to obtain a CSR model that is suitable for PT. AR in realizing the empowerment of the Batangtoru community. The expected result is the existence of a CSR model for gold mining for community empowerment. Research methods with a combined quantitative and qualitative approach. This study focused on 15 villages / kelurahan directly affected by mining with a population of 5,086 families and a sample of 370 households. Quantitative data analysis with Structural Equation Modeling (SEM), using IBM® SPSS® Amos 22 software. Qualitative data with typological data analysis. The results of the study show the implementation of CSR PT. Agincourt Resources has a positive influence and can lead to an increase in community empowerment and the multiplier effect of the company's presence. The CSR model that is suitable and suitable for gold mining companies for community empowerment is by implementing CSR in the health sector, strengthening the family economy, social assistance, infrastructure, and education which is then directed to fields related to community empowerment, such as education level, quality of health facilities, employment, economic centers, infrastructure, increased family assets, increased income, ability to work together, and the ability to obtain information and communication.

scholarly journals Memenangkan Loyalitas Pelanggan Melalui Corporate Social Responsibility Di Pasar Air Minum Kemasan

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Arum Wahyuni Purbohastuti ◽  
Widya Nur Bhakti ◽  
Muhammad Johan Widikusyanto
Keyword(s):  
Corporate Social Responsibility ◽  
Structural Equation Modeling ◽  
Social Responsibility ◽  
Structural Equation ◽  
Equation Modeling ◽  
Corporate Social

Persaingan yang ketat dipasar air minum kemasan memaksa setiap pemasar di Industri ini menggunakan strategi pemasaran yang efektif untuk bertahan dan memenangkan persaingan dengan menciptakan loyalitas pelanggan. Penelitian ini bertujuan untuk menguji model penelitian yang menggambarkan peran CSR dalam membangun loyalitas pelanggan di pasar air minum kemasan dengan melibatkan dua variabel lain sebagai mediator yaitu kepuasan pelanggan dan kepercayaan. Hasil penelitian ini diharapkan dapat meningkatkan kemampuan pemasar air minum kemasan untuk menghadapi persaingan di pasar yang mereka perjuangkan.Pendekatan dalam penelitian ini adalah kuantitatif dan kausal. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 200 konsumen air minum dalam kemasan di kota Serang dengan teknik Accidental sampling. Teknik analisis yang akan digunakan adalah Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS.Temuan penelitian ini membuktikan bahwa CSR memengaruhi kepuasan dan kepercayaan pelanggan. Kepuasan terbukti memengaruhi kepercayaan dan loyalitas terhadap sikap pelanggan. Kepercayaan pelanggan terbukti berpengaruh pada Loyalitas Sikap. Kepuasan dan kepercayaan tampaknya tidak berpengaruh pada Loyalitas Perilaku.Kepuasan dan kepercayaan adalah variabel yang memediasi pengaruh CSR pada loyalitas sikap. Dengan demikian, CSR dapat meningkatkan loyalitas pelanggan dengan meningkatkan atau meningkatkan kepuasan dan kepercayaan pelanggan mereka. Kata kunci: CSR, Loyalitas, Kepuasan, Kepercayaan

Sign in / Sign up

Export Citation Format

Share Document