scholarly journals Visual Persuasion: The Role of Images in Advertising

1998 ◽  
Vol 23 (2) ◽  
Author(s):  
Nikos Metallinos
Keyword(s):  
Visual Persuasion

Visual Design

2011 ◽  
pp. 62-88
Author(s):  
John DiMarco
Keyword(s):  
Visual Design ◽  
Web Pages ◽  
Proactive Approach ◽  
Visual Persuasion ◽  
Design Attributes ◽  
Portfolio Design ◽  
Role Of Information ◽  
The Web

This chapter explores visual design and the methods used to develop Web site storyboards and screen creation. This process is a critical step in the Web portfolio design process because it enables visual persuasion and allows for a cohesive composition throughout the product. Many Web portfolio sites are poorly designed visually. The reasons surrounding this are too many to be discussed fully in this text. However, we will take a proactive approach and explain the qualities that are important in good visual design of Web pages. In addition, we will look at some bad Web portfolio design attributes to get a sense of what is not quite effective when it comes to visual persuasion. The notion of bad design is subjective, but also, design has objective, measurable attributes that lead to visual quality. Many bad designs come from non-art and non-visual disciplines. Technology experts may be poor designers because they focus too much on technology bells and whistles and less on the user. However, design is emergent and eventually everyone can get better with practice and exposure to design. I hope this chapter will act as a catalyst for people who already have a Web portfolio to assess the quality of their design. I would like the new readers to begin to build good habits in their actions as visual and communication designers. Regardless of discipline, when you create a Web portfolio you become a designer. You are developing an information product that serves to solve a communication problem. Therefore, you are playing the role of information designer, communication designer, and graphic designer. These are roles which you must take seriously because they affect persuasion and appearance. Making your Web portfolio site look good is as important as feeling good about it, because if it looks good and you feel good about it, you’ll tell people about it. Remember, the goal of the Web portfolio is to promote you and your accomplishments, so looks count.

scholarly journals Visual Persuasion: Issues in the Translation of the Visual in Advertising

2008 ◽  
Vol 53 (1) ◽  
pp. 44-61 ◽  
Author(s):  
Veronica Smith
Keyword(s):  
World Wide ◽  
Cultural Practices ◽  
Main Design ◽  
Visual Elements ◽  
Visual Persuasion ◽  
Design Options ◽  
Different Cultures ◽  
Made In

Abstract This contribution is concerned with the decoding of advertising messages and the question of whether and how such messages are received by members of other cultures. The answers to these questions are important when considering the role of the translator in adapting global campaigns. Most advertisers concentrate on avoiding linguistic pitfalls when adapting advertisements for new markets, but in any advertisement, consumers are primarily attracted by visual elements. It can be said that an advertisement’s potential for triggering a train of connotations in the consumers’ minds is the most important aspect of advertisement design. According to Barthes, images are polysemous, but it is not clear whether all connotations are accessible to viewers in different cultures. The visual in advertising exploits the original and the stereotypical – novelty attracts attention, while the stereotypical serves as a reference to established knowledge. The main design options discussed are layout and directionality, as well as the choice of subject, which also allows a range of visual rhetorical options to be encoded. Decoding depends on practical, cultural and aesthetic knowledge. The challenge to the translator lies in assessing whether the choices made in the original advertisement and its connotation potential can be transferred to a new language market with different cultural practices. The analysis draws on the semiotics of Barthes, and presents more recent approaches from cultural studies. It is illustrated by examples of the strategies adopted for global advertising campaigns by companies operating world-wide and includes a case study on advertising in China.

Role of dactinomycin in the improved survival of children with Wilms' tumor

JAMA ◽  
1966 ◽  
Vol 195 (12) ◽  
pp. 1005-1009 ◽  
Author(s):  
D. J. Fernbach
Keyword(s):  
Wilms Tumor

The power of norms to sway fused group members

2018 ◽  
Vol 41 ◽  
Author(s):  
Winnifred R. Louis ◽  
Craig McGarty ◽  
Emma F. Thomas ◽  
Catherine E. Amiot ◽  
Fathali M. Moghaddam
Keyword(s):  
Evolutionary Anthropology ◽  
Normative Systems ◽  
Violent Extremism ◽  
Identity Fusion ◽  
Group Members

AbstractWhitehouse adapts insights from evolutionary anthropology to interpret extreme self-sacrifice through the concept of identity fusion. The model neglects the role of normative systems in shaping behaviors, especially in relation to violent extremism. In peaceful groups, increasing fusion will actually decrease extremism. Groups collectively appraise threats and opportunities, actively debate action options, and rarely choose violence toward self or others.

Elaborating the role of reflection and individual differences in the study of folk-economic beliefs

2018 ◽  
Vol 41 ◽  
Author(s):  
Kevin Arceneaux
Keyword(s):  
Decision Making ◽  
Individual Differences ◽  
Cognitive Processes ◽  
Evolutionary History ◽  
Behavioral Responses ◽  
History Of ◽  
Economic Beliefs

AbstractIntuitions guide decision-making, and looking to the evolutionary history of humans illuminates why some behavioral responses are more intuitive than others. Yet a place remains for cognitive processes to second-guess intuitive responses – that is, to be reflective – and individual differences abound in automatic, intuitive processing as well.

The role of affect in feelings of obligation

2020 ◽  
Vol 43 ◽  
Author(s):  
Stefen Beeler-Duden ◽  
Meltem Yucel ◽  
Amrisha Vaish
Keyword(s):  
Positive Emotions ◽  
The Creation ◽  
Sense Of Obligation

Abstract Tomasello offers a compelling account of the emergence of humans’ sense of obligation. We suggest that more needs to be said about the role of affect in the creation of obligations. We also argue that positive emotions such as gratitude evolved to encourage individuals to fulfill cooperative obligations without the negative quality that Tomasello proposes is inherent in obligations.

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