Effects of Social and Temporal Distance on Evaluation of Corporate Ambivalent Behavior

2013 ◽  
Vol 41 (7) ◽  
pp. 1219-1224 ◽  
Author(s):  
Sunghun Chung ◽  
Jooyoung Park
Keyword(s):  
Psychological Distance ◽  
Construal Level Theory ◽  
Temporal Distance ◽  
Construal Level ◽  
Consumer Evaluations ◽  
Single Dimension ◽  
Multiple Dimensions ◽  
A Company ◽  
Practical Implications

Based on construal level theory and subadditivity effect, in this study we examined the joint impacts of multiple dimensions of psychological distance (i.e., social and temporal distance) on consumer evaluations of a company in which the behavior was ambivalent in terms of morality or competence. The findings indicated that consumers perceiving the company as both socially and temporally close evaluated it more favorably when ambivalence concerned morality. However, when 1 or more dimensions of psychological distance extended, consumers tended to evaluate the company more favorably when the source of ambivalence concerned competence. These findings suggest that consumer evaluations of a company are influenced by not only which aspect of company behavior is ambivalent, but also by whether or not it is a single dimension or multiple dimensions of psychological distance being considered. Theoretical and practical implications are also discussed.

scholarly journals Psychological distance modulates goal-based versus movement-based imitation

2019 ◽  
Author(s):  
Oliver Genschow ◽  
Jochim Hansen ◽  
Michaela Wänke ◽  
Yaacov Trope
Keyword(s):  
Pilot Study ◽  
Psychological Distance ◽  
Past Research ◽  
Construal Level Theory ◽  
Temporal Distance ◽  
Spatial Distance ◽  
Construal Level ◽  
Direct Mapping

In past research on imitation, some findings suggest that imitation is goal based, whereas other findings suggest that imitation can also be based on a direct mapping of a model’s movements without necessarily adopting the model’s goal. We argue that the two forms of imitation are flexibly deployed in accordance with the psychological distance from the model. We specifically hypothesize that individuals are relatively more likely to imitate the model’s goals when s/he is distant but relatively more likely to imitate the model’s specific movements when s/he is proximal. This hypothesis was tested in four experiments using different imitation paradigms and different distance manipulations. Experiment 1 served as a pilot study and demonstrated that temporal distance (vs. proximity) increased imitation of a goal relative to the imitation of a movement. Experiments 2 and 3 measured goal-based and movement-based imitation independently of each other and found that spatial distance (vs. proximity) decreased the rate of goal errors (indicating more goal imitation) compared to movement errors. Experiment 4 demonstrated that psychological distance operates most likely at the input—that is, perceptual—level. The findings are discussed in relation to construal level theory and extant theories of imitation.

Replication of Experiments Evaluating Impact of Psychological Distance on Moral Judgment

2014 ◽  
Vol 45 (3) ◽  
pp. 223-231 ◽  
Author(s):  
Iris L. Žeželj ◽  
Biljana R. Jokić
Keyword(s):  
Moral Judgment ◽  
Social Distance ◽  
Psychological Distance ◽  
Temporal Distance ◽  
Construal Level ◽  
Systematic Effect ◽  
Replication Studies ◽  
Opposite Conclusion ◽  
Moral Transgressions ◽  
Replication Of Experiments

Eyal, Liberman, and Trope (2008) established that people judged moral transgressions more harshly and virtuous acts more positively when the acts were psychologically distant than close. In a series of conceptual and direct replications, Gong and Medin (2012) came to the opposite conclusion. Attempting to resolve these inconsistencies, we conducted four high-powered replication studies in which we varied temporal distance (Studies 1 and 3), social distance (Study 2) or construal level (Study 4), and registered their impact on moral judgment. We found no systematic effect of temporal distance, the effect of social distance consistent with Eyal et al., and the reversed effect of direct construal level manipulation, consistent with Gong and Medin. Possible explanations for the incompatible results are discussed.

scholarly journals Influence of Psychological Distance on People’s Willingness to Help Accident Victims: Discrepancies Between Implicit and Explicit Inferences

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110332
Author(s):  
Yuri Taniguchi ◽  
Tomoko Ikegami
Keyword(s):  
Causal Attribution ◽  
Psychological Distance ◽  
Construal Level Theory ◽  
Situational Factors ◽  
Construal Level ◽  
Cognitive Elaboration ◽  
Willingness To Help ◽  
Helping Behaviors ◽  
Implicit And Explicit

Drawing on construal-level theory, this study explored how a sense of psychological distance from an accident influences people’s willingness to help victims. We conducted a scenario experiment with a sample of 81 Japanese undergraduates. Participants were presented with a short scenario describing an accident that happened on either a distant or a nearby mountain. The results show that the greater the distance perceived by participants from the accident, the more likely they were to infer negative traits about the victim at an implicit level. However, the more they inferred negative traits at an implicit level, the more likely they were to attribute the cause of the accident to external situational factors, at an explicit level. Finally, explicit external causal attribution aroused greater sympathy for the victim, resulting in an increased willingness to help. This discrepancy between implicit and explicit inferences was discussed in terms of cognitive elaboration, in which people engage in helping behaviors when they feel responsible for the fate of the victim.

Regulatory focus and construal level theory on low-income consumer indebtedness: Evidence from an emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrícia de Oliveira Campos ◽  
Marconi Freitas da Costa
Keyword(s):  
Decision Making ◽  
Low Income ◽  
Regulatory Focus ◽  
Task Complexity ◽  
Emerging Market ◽  
Psychological Distance ◽  
Construal Level Theory ◽  
Construal Level ◽  
Content Type ◽  
Low Income Consumers

PurposeThis study aims to further analyse the decision-making process of low-income consumer from an emerging market by verifying the influence of regulatory focus and construal level theory on indebtedness.Design/methodology/approachAn experimental study was carried out with a design 2 (regulatory focus: promotion vs prevention) × 2 (psychological distance: high vs low) between subjects, with 140 low-income consumers.FindingsOur study points out that the propensity towards indebtedness of low-income consumer is higher in a distal psychological distance. We found that promotion and prevention groups have the same propensity to indebtedness. Moreover, we highlight that low-income consumers are prone to propensity to indebtedness due to taking decisions focused on the present with an abstract mindset.Social implicationsFinancial awareness advertisements should focus on providing more concrete strategies in order to reduce decision-making complexity and provide ways to reduce competing situations that could deplete self-regulation resources. Also, public policy should organize educational programs to increase the low-income consumer's ability to deal with personal finances and reduce this task complexity. Finally, educational financial programs should also incorporate psychology professionals to teach mindfulness techniques applied to financial planning.Originality/valueThis study is the first to consider regulatory focus and construal level to explain low-income indebtedness. This paper provides a deeper analysis of the low-income consumers' decision process. Also, it supports and guides future academic and decision-making efforts.

scholarly journals An Empirical Investigation on the Influence of Temporal Distance on the Acceptance of Innovations - Using the Example of Urban Air Mobility

2021 ◽  
Author(s):  
Mikael Bagratuni
Keyword(s):  
Significant Influence ◽  
Online Survey ◽  
Empirical Investigation ◽  
Time Estimation ◽  
Construal Level Theory ◽  
Temporal Distance ◽  
Construal Level ◽  
Urban Air ◽  
Temporal Proximity ◽  
Time Distance

Upon reviewing different approaches to explain the acceptance of innovations, it becomes apparent that the temporal proximity or distance of innovations, the possible effects of which could be neglected, are not considered sufficiently. The question is whether the influence on the acceptance can be observed by high or low temporal distance. This assumption is motivated by the implications of the Construal Level Theory, which suggests such an influence of temporal proximity or distance of an event on the evaluation. The concept of Urban Air Mobility was used as an example of application. To test this assumption, the participants (N = 369) of an online survey were confronted with a temporally close or distant condition and asked to complete a questionnaire designed on the basis of UTAUT2 and other measurement aspects. The results showed that the different conditions had an influence on the time estimation of the participants. Furthermore a significant influence of the moderating effect of the time distance could be determined for the factor safety concerns.

scholarly journals Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824402091457
Author(s):  
Hee Sun Park ◽  
Ezgi Ulusoy ◽  
Soe Yoon Choi ◽  
Hye Eun Lee
Keyword(s):  
Sustainable Consumption ◽  
The United States ◽  
Construal Level Theory ◽  
Temporal Distance ◽  
Recycling Rate ◽  
Construal Level ◽  
Descriptive Norms ◽  
Environmental Behaviors ◽  
Rapid Urbanization ◽  
Significant Difference

Rapid urbanization has beset sustainable consumption. Although many countries are increasingly taking pro-environmental stances, most countries continue to have a low recycling rate and a high littering rate. This study examines the effect of temporal distance as a part of Construal-Level Theory and descriptive norms on pro- and contra-environmental behaviors (i.e., recycling and littering) cross-culturally. Participants were recruited from the United States and South Korea, and randomly assigned to one of five versions of the survey. Findings indicated stronger intention to recycle for the distant future (only 3-year) and no significant difference for littering. Americans showed higher likelihood to recycle than Koreans while Koreans showed higher likelihood to litter when temporal distance was disregarded. Situational descriptive norms showed significant differences cross-culturally, but the interaction of culture and time distance was not visible. Theoretical implications for Construal-Level Theory research and practical implications for environmental policymakers in encouraging pro-environmental behaviors are discussed.

Effects of psychological distance perception and psychological factors on pro-environmental behaviors in Taiwan: Application of construal level theory

2019 ◽  
Vol 35 (1) ◽  
pp. 70-89 ◽  
Author(s):  
Mei-Fang Chen
Keyword(s):  
Climate Change ◽  
Psychological Factors ◽  
Distance Perception ◽  
Psychological Distance ◽  
Construal Level Theory ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Construal Level ◽  
Negative Consequences ◽  
Environmental Behaviors

This study applied construal level theory (CLT) to the perceived psychological distance of climate change to investigate Taiwanese people’s psychological distance perception of climate change. It also considered how this psychological distance perception of climate change and other crucial psychological factors (i.e., values, ecological worldviews, and environmental concerns) may influence people’s pro-environmental behaviors (PEBs). A national self-administered questionnaire survey was performed in Taiwan and 733 responses were analyzed empirically. Structural equation modeling analysis indicated that an individual’s altruistic values are positively related to his or her ecological worldviews. An individual’s ecological worldviews are positively related to his or her psychological distance perception of climate change and environmental concerns regarding the negative consequences of climate change. Such environmental concerns positively motivate engagement in PEBs. However, an individual’s psychological distance perception of climate change does not positively relate to his or her PEBs.

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