Measuring the Brand Image Association with Personal and Social Factors for Private Universities

2018 ◽  
Keyword(s):  
Social Factors ◽  
Brand Image ◽  
Private Universities

scholarly journals A Framework for Brand Rejuvenation: Private Universities in Malaysia

2019 ◽  
Vol 4 (1) ◽  
pp. 33-40
Author(s):  
Khan Nasreen ◽  
Tan Booi Chen ◽  
Khan Shereen ◽  
Sarwar Abdullah
Keyword(s):  
Corporate Culture ◽  
Brand Image ◽  
Private Universities ◽  
Critical Issue ◽  
Jel Classification ◽  
Private Institutions ◽  
Brand Knowledge ◽  
Consumption Experience ◽  
University Branding ◽  
Culture Consumption

Objective - University branding becomes critical issue due to increasing number of private universities in Malaysia. Although education efforts in Malaysia has been continuously progress, institutions have difficulties to maintain as a powerful brand in competitive industry. Methodology/Technique - Bringing back a brand that consumers already familiar can save a lot of money. While some of institutions are able to maintain its brand image, some are still struggling even to meet the break even and unable to reposition the brand. While there are past studies and experiences on brand knowledge structures in hand, it is still confusing stage for how one could rebuild the brand image to achieve the intended positioning. Findings - The academic literature is particularly sparse in addressing this, and it is a confusing issue for the practitioners. The research discovers the theoretical foundations that relate to rebranding concepts and most critical factors that contribute to rebuilding the brand image of private institutions in Malaysia. Novelty - The current study seeks to shed light on the challenges of undertaking a rebranding exercise and introduce a framework that caters to the needs of brand managers at higher education institutions in Malaysia. Type of Paper: Review. Keywords: Brand Rejuvenation; Corporate Culture; Consumption Experience; Social Media; IMC. JEL Classification: A10, A30, A39.

scholarly journals EDUCATIONAL BRANDING IN PRIVATE SPANISH UNIVERSITIES: BUILDING BRANDS THAT THE PUBLIC FALL IN LOVE WITH

2020 ◽  
Vol 3 (2) ◽  
pp. 145-163
Author(s):  
Javier Casanoves-Boix ◽  
Inés Küster-Boluda ◽  
Natalia Vila-López
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Private Universities ◽  
The Public ◽  
Service Staff ◽  
Quantitative Sample ◽  
Brand Capital ◽  
Spanish Universities ◽  
The Impact

This research was carried out to examine the role of university brand capital in Spanish private universities. To get the aim, an empirical study is carried out with a quantitative sample of 993 valid responses from different agents involved (343 lecturers, 164 service staff and 486 students). The results obtained show the impact of each of the variables of brand capital at the educational level and, in particular, the importance of building brand image to maximize the perception of brand capital in Spanish private universities. At the same time, there are significant differences in perception among the different university agents involved, being the service staff the highest average in all variables, such as: (1) brand awareness, (2) brand image, (3) perceived quality and (4) brand loyalty.

scholarly journals The Effect of Social Factors and Brand Image on The Decision of Parents in Choosing Education Services Educated by The Parent's Attitude

2020 ◽  
Vol 4 (2) ◽  
pp. 153-162
Author(s):  
Muthi Abul Khair ◽  
Eka Siti Maesaroh ◽  
Siti Aisjah ◽  
Sunaryo Sunaryo
Keyword(s):  
Social Factors ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Sample Population ◽  
Education Services ◽  
Mediating Role ◽  
New Variables

This study aims to examine and analyze the influence of social factors and brand image on decision making mediated by the attitude of parents of Al-Izzah Natural Elementary School, Sidoarjo Regency. The sampling technique is probability sampling and uses a saturated sampling method with a sample of 84 respondents. However, only 83 questionnaires can be processed using Partial Least Square. The results showed that social factors and brand image influence attitudes and decisions and attitudes also influence decisions. Looking at the mediating variables shows that attitudes give a partial mediating role to the influence of social factors and brand image on decisions. In further research, it is recommended to add new variables and the scope of the sample population to provide more complex and different results.

University social responsibility and brand image of private universities in Bangkok

2016 ◽  
Vol 30 (4) ◽  
Author(s):  
Jirawan Plungpongpan ◽  
Leela Tiangsoongnern ◽  
Mark Speece
Keyword(s):  
High School Students ◽  
Social Responsibility ◽  
Design Methodology ◽  
Brand Image ◽  
Private Universities ◽  
School Students ◽  
Consideration Set ◽  
The University ◽  
Brand Consideration ◽  
Practical Implications

Purpose This research examines the effects of University Social Responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study.USR activities may be implicit or explicit, i.e., actively communicated to external stakeholders. We show that explicit USR can help put a university into the brand consideration set. Design/methodology/approach This pilot research uses qualitative interviews to explore perceptions of six private university executives, six M6 (high school) students, and the parents of the M6 students. Findings In Thailand, some USR elements are mandated components of quality assurance, but many universities go beyond basic requirements. The university executives talked about USR beyond simply meeting government QA requirements. USR can contribute to competitiveness and it helps produce better, more socially responsible graduates. Communication about USR is done through both online and traditional media, but public knowledge lags somewhat compared to what universities actually do. M6 students are more aware of university USR activities than their parents because of online media and university roadshows at their schools. USR is not the major factor in choosing a university, and many activities are not well known. However, students and parents think that USR is helpful, and some activities directly impact inclusion in the brand consideration set. Practical implications Universities can apply these USR activities to strengthen their brand images and become part of the consideration set. However, they need more careful marketing communications to fully inform stakeholders about the whole range of USR. Originality/value The researchers have examined how private Thai universities use USR activities as a part of government mandated QA components. These USR activities can contribute to their brand image and help move the university into the brand consideration set.

scholarly journals Influence of Psychological Factors, Social Factors and Physical Factors on Student Satisfaction that Impacts on Lecturer Performance in Private Universities in Palembang City

2021 ◽  
Vol 2 (2) ◽  
pp. 89-101
Author(s):  
Lesi Agusria ◽  
Wani Fitriah
Keyword(s):  
Student Satisfaction ◽  
Social Factors ◽  
Psychological Factors ◽  
Private Universities ◽  
Private College ◽  
Primary Data ◽  
Physical Factors ◽  
Sampling Techniques ◽  
Analysis Techniques ◽  
Indirect Influence

This research discusses the formulation of whether the influence of psychological factors, physical factors and social factors on Student Satisfaction impacted the performance of lecturers at Private Universities in Palembang City. This type of research is associative using samples of 245 students with sampling techniques using probability sampling. The data used in this study is primary data collected through the Kuesioner method. Data analysis techniques are performed with multiple linear regression two models using SPSS ver.26. The results showed that (1). Psychological factors have a significant effect on student satisfaction at Palembang City Private College, and there is an indirect influence of psychological factors (X1) through Student Satisfaction (Y) on lecturer performance (2). Social factors have a significant effect on student satisfaction at private universities  in Palembang, and there is an indirect influence of social factors (X2) through Student Satisfaction (Y) on lecturer performance (3). Physical factors have a significant effect on student satisfaction in private universities  in Palembang city, and there is an indirect influence of physical factors (X2) through Student Satisfaction (Y) on lecturer performance (Z).

Study of the Antecedents of Smartphone Purchase decision

2021 ◽  
Vol 5 (1) ◽  
pp. 39-59
Author(s):  
Bharat Rai
Keyword(s):  
Social Factors ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Product Price ◽  
Independent Variables ◽  
Product Features

The main objective of this research paper is to identify the factors affecting consumer behaviorthat influence purchasing decisions on Smartphone users in Nepal. The study examines how the brand image, product features, product price, and social factors influence the purchase decision in the buying of the Smartphone in the Nepalese market. The study focuses on how the consumer preferred to select the Smartphone and which factor has the more influencing role for a purchase decision.  Primary data has been used in the research. The data was collected through a structured questionnaire using a convenient sampling technique from 202 customers buying smartphones in Kathmandu.  Descriptive statistical analysis, correlation, and Structural Equation Modeling have been used to diagnose and to draw valid conclusions. Brand image, product features, product price, and social factors are taken as independent variables to explore the relationship with purchase decision and impact on the purchase decision. The correlation result showed that all independent variables have a significant relationship with purchase decisions. The Path analysis through SEM result showed that there is a significant impact of brand image, product price, and social factors on the consumer purchase decision. But, the product features have a negative significant impact on purchase decision in the buying of Smartphone in the Nepalese market. 

scholarly journals CITRA MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN : KASUS PADA PRODUK MIE INSTAN

2019 ◽  
Vol 6 (2) ◽  
pp. 131
Author(s):  
Gianada Mawar DiKha Laras ◽  
Egi Firmanyah
Keyword(s):  
Social Factors ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Factors Affecting ◽  
Analysis Technique

<p><em>This study aims to explore the brand image of Indomie instant noodle product which is very legendary in Indonesia. This study also aims to determine the responses of respondents regarding their purchase decisions on Indomie brand. The respondents in this study consist of 100 people who are the consumers of Indomie. Age of respondents ranges from 15 years to 50 years in Bandung. The data in this study is the primary data obtained by disseminating questionnaires while the secondary data is derived from previous research and other sources. Analysis technique in this research is descriptive analysis. The results showed that the image of Indomie products is very good in the eyes of respondents while the purchase decision is in the category of good with cultural factors, social factors, personal factors, and psychological factors affecting respondents in decision making choose Indomie products.</em><em></em></p>

scholarly journals Program Online Scholarship Competition Sebagai Wujud Partisipasi Penciptaan Generasi Emas Indonesia 2045

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Imam Indrati ◽  
Muhammad Islam ◽  
Adianti Paramita
Keyword(s):  
Higher Education ◽  
Brand Image ◽  
Private Universities ◽  
Target Market ◽  
Field Observations ◽  
Research Technology

This study aims to evaluate the OSC Program in terms of the mechanism of obtaining scholarships through the online scholarship competition program, and the obstacles faced when screening scholarship candidates. Field observations and interviews are used to collect data, and PESTEL and SWOT techniques are collaborated to identify the strengths, weaknesses, opportunities, and threats. The results show that this program has legitimacy and is officially supported by the Ministry of Research, Technology and Higher Education. Futhermore, OSC has a very clear, segmented and national target market. For private universities and sponsorships that are incorporated can raise the brand image of PTS and scholarship fund companies.

Domestic Integration and Suicide in the Provinces of Canada

Crisis ◽  
1999 ◽  
Vol 20 (2) ◽  
pp. 59-63 ◽  
Author(s):  
Antoon A. Leenaars ◽  
David Lester
Keyword(s):  
Social Factors ◽  
Positive Association ◽  
Negative Association ◽  
Birth Rates ◽  
Marriage Rates ◽  
Suicide Rates ◽  
The Social ◽  
Divorce Rates ◽  
Low Levels ◽  
Over Time

Canada's rate of suicide varies from province to province. The classical theory of suicide, which attempts to explain the social suicide rate, stems from Durkheim, who argued that low levels of social integration and regulation are associated with high rates of suicide. The present study explored whether social factors (divorce, marriage, and birth rates) do in fact predict suicide rates over time for each province (period studied: 1950-1990). The results showed a positive association between divorce rates and suicide rates, and a negative association between birth rates and suicide rates. Marriage rates showed no consistent association, an anomaly as compared to research from other nations.

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