PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

2020 ◽  
Vol 4 (2) ◽  
pp. 103-112
Author(s):  
Sri Dwi Ratih Wijayanti ◽  
Lina Mahardiana ◽  
Risnawati Risnawati

This study aims to: know and analyze whether the Competence and Discipline Work simultaneously and partially effect on Customer Satisfaction in the Office of State Assets and Auction (KPKNL) Palu. This study uses quantitative research which is a study that aims to explain the relationship between two or more variables with a sample of 49 customers and data analysis techniques used are multiple linear regression. The results of hypothesis analysis and testing can be concluded that: (1) based on regression test results obtained sig. F of 0.00 <0.05, which can be interpreted that the variable Competence and Work Discipline affect simultaneously to Customer Satisfaction. (2) based on regression test results obtained Competence variables have significance level t sig. 0.010 <α 0.05, which can be interpreted that the variable Competence partially significant effect on customer satisfaction. (3) based on the regression test results obtained variable Work Discipline has significance level t sig. 0,000 <α 0.05, which can be interpreted that the variable Work Discipline partially significant effect on Customer Satisfaction. Penelitian ini bertujuan untuk: mengetahui dan menganalisis apakah Kompetensidan Disiplin Kerjaberpengaruh secara serempak dan parsial terhadap Kepuasan Pelanggan di Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu. Penelitian ini menggunakan penelitian kuantitatif yang merupakan penelitian yang bertujuan untuk menjelaskan hubungan antara dua variabel atau lebih dengan sampel 49 pelanggan dan teknik analisis data yang digunakan adalah regresi linear berganda.Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarkan hasil uji regresi diperoleh sig. F sebesar 0,00 < 0,05, yang dapat diartikan bahwa variabel Kompetensidan Disiplin Kerjaberpengaruh secara serempak terhadap Kepuasan Pelanggan. (2) berdasarkan hasil uji regresi diperoleh variabel Kompetensimemiliki tingkat signifikasi t sig. 0,010 < α 0,05, yang dapat diartikan bahwa variabel Kompetensisecara parsial berpengaruh signifikan terhadap kepuasan pelanggan. (3) berdasarkan hasil uji regresi diperoleh variabel Disiplin Kerja memiliki tingkat signifikasi t sig. 0,000 < α 0,05, yang dapat diartikan bahwa variabel Disiplin Kerja secara parsial berpengaruh signifikan terhadap Kepuasan Pelanggan.


Author(s):  
Muhammad Arif

The purpose of this study was to determine and analyze the effect of price and brand image on interest in buying Iphone 12 in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra. The approach used in this study is an associative approach. The population in this study were 4,175 students from the Faculty of Economics and Business, Muhammadiyah University of North Sumatra, while the sample in this study used the slovin formula as many as 98 people. Data collection techniques in this study used interview techniques, documentation studies, observation, and questionnaires. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (T Test and F Test), and Coefficient of Determination. Data processing in this study used the IBM SPSS Statistic 23 software program.


2020 ◽  
Vol 9 (2) ◽  
pp. 54-63
Author(s):  
I Putu Arnawa

The purpose of this research is to determine the effect of room occupancy and spa revenue on operating profit at Nusa Dua Beach Hotel & Spa. The data analysis technique used was descriptive quantitative, and analyzed with the test of classical regression assumption, analysis multiple linear regression, individual parameter significance test (t test), simultaneous significance test (Test F) and coefficient of determination R2. Report of room occupancy, spa revenue and operating profit at Nusa Dua Beach Hotel & Spa period 2017 to 2019. The results of this research indicate that the room occupancy and spa revenue have a positive and significant effect on operating profit with the regression equation Y = -484,794,904,574 + 28,760,823,190X1 + 3,260X2 and determination coefficient is 70,2%. Room occupancy and spa revenue partially and simultaneously have a significant effect on operating profit at Nusa Dua Beach Hotel & Spa.


Author(s):  
Ni Putu Riski MARTINI ◽  
Gde Deny LARASDIPUTRA

The importance of the whistleblowing concept to provide complaints related to fraud in the company. The study was conducted to determine the effect of role stress on auditors' performance with whistleblowing intention as a moderating variable. Quantitative research approach. The sampling technique was purposive sampling technique so that the research sample was 71 public accounting firms in Bali. The data analysis technique used multiple linear regression with moderated regression analysis (MRA) techniques. Determination of the sample using a purposive sampling technique. This study uses a questionnaire in data collection. The data analysis technique in this study is Multiple Linear Regression using the SPSS (Statistical Package for Social Science) application. The result of the research states that the relationship between the role of auditors' work stress can affect the performance of auditors and the relationship between whistleblowing intention, role stress affects the performance of auditors, so that it can avoid conflicts with auditors.


TRIKONOMIKA ◽  
2016 ◽  
Vol 15 (1) ◽  
pp. 40
Author(s):  
Adhitama Satya ◽  
Cut Irna

The aim of this study is to determine how the influence of product attributes and price on purchase decisions partially or simultaneously. This study used a sample of 100 respondents who are users of Xiaomi smartphones in Bandung, Jakarta, and Depok. Data analysis technique used in this study is descriptive analysis and multiple linear regression. Product attributes and price partially give positive and significant impact on purchasing decisions. Simultaneously, product attributes and price significantly give influence on purchasing decisions by 42.2%. It can be concluded that either partial or simultaneous attributes of the product and the price have significant impact on product purchasing decisions of Xiaomi smartphone. 


2018 ◽  
Vol 4 (3) ◽  
pp. 352-359
Author(s):  
Nurul Sukriani

Abstract : This research was conducted for PT. Capella Dinamik Nusantara Pekanbaru, using the independent variable, to find out its influence on the purchase decision of the Honda brand motorcycle. The population in this study were all consumers who bought Honda brand motorcycles through official Honda dealers in Pekanbaru, namely PT. Capella Dinamik Nusantara directed 19,853 people, and this sample was 100 people, using accidental random sampling technique that is by giving questionnaires to consumers of Honda motorbike buyers at PT Capella Dinamik Nusantara which were met by researchers. The data was collected by questionnaire method by filling the conditions directly with the respondents. The data analysis technique used is multiple linear regression which is operated through the SPSS 16 for Windows program. The results showed that simultaneous and partial promotion variables and a significant analysis of the purchasing decisions of Honda brand motorcycles for consumers of PT Capella Dinamik Nusantara Pekanbaru.    


Author(s):  
Suriani Suriani ◽  
Aprinawati Aprinawati

This study aims to determine the effect of Incentives and Discipline on Employee Performance at PT. Bank Perkreditan Rakyat (BPR) Pijer Podi Kekelenegen Kantor Cabang Medan. The research was conducted on PT. Bank Perkreditan Rakyat (BPR) Pijer Podi Kekelenegen Kantor Cabang Medan with a population of as many as 40 people with using total sampling. Data collection techniques used were through questionnaires (questionnaire) that is by distributing questionnaires to a sample (respondents) and collect them again. The data analysis technique used is the Multiple Linear Regression. Before the data were regressed in the first test of association between the independent variable data to test for normality, multicollinearity, and heterocedasticity. To determine the contribution of factor incentives and discipline to employee performance used formula coefficient of determination (R2). The result showed obtained that by the regression equation Y = 6,505 + 0,532 X1 + 0,247 X2+ e. And showed that  simultaneous incentives and discipline on employee performance at PT. Bank Perkreditan Rakyat (BPR) Pijer Podi Kekelenegen Kantor Cabang Medan, where the value of F count = 15,215 > F table = 3,24 with level of significant (α) 0,000 < 0,05. Coefficient of determination (adjusted R square) of 0,451 means that the influence of incentives and discipline on employee performance at PT. Bank Perkreditan Rakyat (BPR) Pijer Podi Kekelenegen Kantor Cabang Medan 45,1% and the remining 54,9% is influenced by other variables outside of research. Conclusions from the research that there is a positive and significant effect of incentives and discipline on employee performance at PT. Bank Perkreditan Rakyat (BPR) Pijer Podi Kekelenegen Kantor Cabang Medan.            Keywords: Incentives, Discipline, Employee Performance


2021 ◽  
Vol 1 (2) ◽  
pp. 177-184
Author(s):  
Rahmad Bahagia ◽  
Siti Sarah ◽  
Linzzy Pratami Putri

The results of this study have the aim of knowing the existence of "The Influence of Leadership and Supervision on Employee Discipline at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat". The approach taken in this study uses an associative approach. The population in this study were all employees at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat, totaling 264 people with a sample of 72 people using the slovin formula. The data analysis technique uses the Classical Assumption Test, Multiple Linear Regression, Hypothesis Testing (T Test, F Test), & Coefficient of Determination. Data processing in this study using the SPSS 25.00 software program. The data collection technique used a questionnaire technique by producing a positive influence between Leadership on Employee Discipline which could state tcount ttable 4.784 2.972 significant 0.00 0.05. There is a positive influence on employee discipline at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat with tcount 4.784 1,401 ttable significantly.The conclusion of the research on the influence of leadership and supervision on employee discipline at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Selamat states that there is a positive influence, which is based on the results of the Fcount test of 12,984 with a significant value of 0.000 and the value of Ftable 2.391, because Fcount Ftable then Ha rejected.


2017 ◽  
Vol 3 (01) ◽  
pp. 87
Author(s):  
Anik Anik

The purpose of this study was to determine the factors that  effect the revenue margin murabaha in Bank Syariah Mandiri as well as to identify factors that significantly influence the revenue margin murabaha. Data analysis technique used is using multiple linear regression. The population used in this study the financial statements of Bank Syariah Mandiri. Sampling with saturated sampling method. This study using the Statistical Product and Service Solution (SPSS) version 16. The results using the F test showed that simultaneous independent variable profitability, third party funds, the overhead, the BI rate and the inflation effect on revenue margin murabaha. Partial results obtained using the t test profitability, third party funds, overhead, BI rate effect on revenue margin murabaha. This is evidenced by a smaller significance level of 0.05 is the profitability of 0.006, third party funds 0.049, 0.049 overhead costs, BI rate 0.003. While inflation variable does not effect the revenue margin murabaha with significance of 0.642 is greater than0.05. Adjust R square the value for 0.424 indicate that revenue murabaha margin can be explained by any study variable, while the rest is explained by other factors that are not included in the study.


2019 ◽  
Vol 3 (1) ◽  
pp. 1-7
Author(s):  
Any Octaviany ◽  
Nor Norisanti ◽  
Dicky Jhoansyah

Brand loyalty is one concept that plays a very important role in marketing strategies to maintain customers who are loyal to the brand. The purpose of this research is to explain the influence of bran reliability and brand intention as brand trust’s dimension on brand loyalty in the Muslim clothing House Of KAGE Sukabumi. Tehe method that use in this research is descriftive associative and quantitative approaches with multiple linear regression as a data analysis technique. Result of the research shows that the magnitude of the influence of brand trust on brand loyalty in the Muslim clothing House Of KAGE after testing simultaneously and partially have a positif and significant influence. It’s amounted to 11.8%, while the remaining 88.2% are influenced by other variables not examined in this research. Keyword : Brand Trust, Brand reliability, Brand intention, Brand Loyalty.


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