scholarly journals Impact of marketing environment on development of hotel industry at present stage

Author(s):  
Tatyana Aleksandrovna Makarova ◽  
Ekaterina Valeryevna Abakumova ◽  
Olga Viktorovna Tkachenko

The article considers the problem of studying the influence of the marketing environment on the development of the hotel industry at the present stage. An overview of the global hotel market is given, the main indicators of collective accommodation facilities in the Russian Federation over 2010–2019 are illustrated. The influence of the marketing environment on the development of the hotel industry at the present stage is revealed. The marketing environment of the tourism and hospitality industry has been studied, the most optimal methods for forecasting demand for hotel services have been identified, and recommendations for creating business planning algorithms in the hotel business have been developed. Attention is drawn to the fact that the business is currently experiencing a crisis caused by the pandemic. The statistical data are provided to compare the state of the market before the pandemic and at the end of the first half of 2020. There have been considered the legislative innovations aimed at stimulating the demand for tourist services. The analysis of the marketing environment of hotels in Astrakhan is carried out. There has been studied the impact on the development of the hospitality industry of such marketing strategies as cost reduction strategy, survival strategy, strategy of maximum and minimum prices, strategy of winning the market or part of it, and innovation strategy. The results of implementing these strategies in business have been analyzed. The most of the existing marketing strategies are designed to maximize income and increase sales; in modern conditions the leading principle of the development of the hospitality industry is keeping the company in the market. For the successful operation and profitability of the hotel business it is necessary to apply combined marketing strategies that are individual for each enterprise in the tourism sector.

Author(s):  
Irina Anatolievna Morozova ◽  
Elena Gennadievna Gushchina ◽  
Yulia Olegovna Aleksikova ◽  
Anastasia Aleksandrovna Goncharova

The article examines the impact of the novel coronavirus infection (COVID-19) pandemic on the tourism and hospitality industry. Based on an assessment of the scale of losses incurred by enterprises in this sector of the economy in an unfavorable epidemiological situation, it was concluded that tourism was among the industries most affected by the COVID-19 pandemic. The identified problems faced by small and medium-sized businesses from among tour operators and travel agencies confirmed the correctness of the measures of state support provided by the state to this sector of the economy. A comparative analysis of the development of the tourism sector in 2019 and 2020 in terms of such parameters as the number of inbound and outbound trips of citizens, the volume of demand for tourism services, made it possible to assess the threats and opportunities for the functioning of the tourism sector during the pandemic for the Russian economy and suggest that the recovery of the tourism industry it may take at least three years. There have been illustrated the diagrams comparing the demand for outbound and inbound tourism in 2019 and 2020, the demand for tourist services among different strata of the population, and hotel occupancy in Russia. In addition to identifying general factors that hinder the balanced growth of the Russian market of tourist services, the problem of information asymmetry was stated, which hinders the realization of the tourist potential in the regions: lack/ insufficient data, or distorted data on the tourism potential in certain territories. The highlighted trends in the development of the Russian tourism industry in the current conditions and promising trends in the tourism and hospitality industry include greening, digitalization, individualization of both demand and supply, an orientation towards domestic tourism.


2020 ◽  
Vol 4 (2) ◽  
pp. 98-108 ◽  
Author(s):  
Ikrar Genidal Riadil

The recent outbreak of Novel Coronavirus COVID-19 caused a worldwide paranoia due to its fatal nature. The pandemic of COVID-19 affects globally and also in Indonesia itself, wherein Indonesia, one of the affected, is the tourism sector. Indonesia is currently conscious of this pandemic infection, and harms the company, someone’s job career, especially since this pandemic disease is getting worse, it also has an impact on the tourism and hospitality sectors. This study is to investigate the Indonesian tourism employee’s perspectives’ who are working in the realm of tourism and hospitality industry, to see the impact of their jobs career. The researcher will use a qualitative study for this research. The study's data is collected from tourism employees in Indonesia, and ten questions have given to the employees. There are fifty-two tourism employees from a different company in Indonesia have participated in filling the questionnaires. Moreover, results are also generally highlighted in Indonesia about negatively impact the Indonesian to negatively impact the Indonesian tourism and the hospitality industry as a consequence of a significant pandemic of disease spreading throughout the world. Some positive and negative perspectives that are also apparent in the result of questionnaires. The conclusion, the aim of the study will further help the authority to take precautions and relevant policies also to be incorporated in the future. Also, it is to investigate the tourism employees from a different company in Indonesia’s beliefs and perspectives toward the impact of their jobs career in the pandemic COVID-19 have a good impact or not for jobs career.


Author(s):  
Chitrranjan Singh

The COVID-19 pandemic is the world's most serious human calamity in 2020, and it has wreaked havoc on India's economy. The COVID-19 pandemic has wreaked havoc on India's economy in a variety of ways. The impact of COVID-19 on one of the most vital sectors, tourism, has been exceedingly distressing and has resulted in significant losses. As a developing economy, India was already in a precarious position before COVID-19. India's sudden nationwide lockdown was the world's largest. The four stages of continuous countrywide lockdown, which lasted more than two months, had a tremendous impact on India's tourism economy. The Indian travel and tourism sector contributed 6.8% of India's GDP in 2019 and generated 39,821 million jobs, or about 8.0 percent of total employment. The Indian tourism and hospitality industry is now forecasting a job loss of 38 million people. The Indian government has taken significant steps to resurrect the tourism industry. The Indian travel and tourist industry has begun to set general safety and hygienic standards for hosting and serving clients, as well as attempting to restore people's faith in travelling again following the corona outbreak.


2021 ◽  
pp. 98-113
Author(s):  
Natalia Aleksandrovna Zaitseva

The article presents the results of a study of the impact of the coronavirus pandemic on the development of the tourism and hospitality industry in the global and national aspects. The purpose of this article is to summarize and systematize the main changes and trends in tourism and hospitality as a result of the impact of the coronavirus pandemic. During the research, general scientific methods of the theory and practice of researching socio-economic phenomena and processes were used: logical, dialectical, systemic, process and situational approaches, and methods of analysis, synthesis, abstraction, and others. According to the results of the study, several main trends in changes in consumer behavior were summarized and formulated, as well as in what began to be offered by the enterprises of the tourism and hospitality industry in response to changes in consumer behavior. Examples of how the coronavirus pandemic affected the organization of the very process of providing services by hotels to ensure the safety of guests in hotels and other accommodation facilities, including in terms of increasing costs for all types of resources of these enterprises. Particular attention in the article is paid to assessing the effectiveness of government support measures and stimulating demand for tourist and hotel services in the Russian Federation. Also, based on the results of the study, the prospects for adapting the enterprise management system of the hospitality and tourism industry to work in the conditions of the coronavirus pandemic and after its completion were substantiated — the change in the forms of organization of work of personnel, monitoring and evaluation of the results of their activities was described, and the importance of forming and maintaining consumer confidence in enterprises was substantiated. tourism and hospitality industry.


Author(s):  
S. V. Ilkevich

The pension reform in Russia, launched in 2018, will have pronounced and multifaceted impacts on many industries in terms of production, consumption, marketing and employment. The development of segments of senior people's tourism, the features and specificity of economic psychology, motivation and consumption of tourist products by people of the third age, the increasing inclusion of elderly workers in the labor force in the tourism and hospitality industry as a new productive resource and other strategic considerations are becoming even more relevant to scientific and practical examinations. The article presents an attempt to summarize the specific risks and problems that the tourism sector will have to face in connection with the increases in the retirement age. Along with this, the opportunities and prospects that are opened up to the industry as a whole and the development of particular types of tourism and tourism sub-sectors are identified and analyzed under the condition that the increases in the retirement age are indeed accompanied, as it is planned, by overall improvements in the socioeconomic activity, productivity and paying capacity of senior citizens. Accordingly, pensioners and pre-pensioners will provide greater demand in the market of tourist services. By attracting elderly people to work positions in the tourism and hospitality industry, the threats of mass unemployment and precariousization of employment of pre-retirees would be partially partly mitigated. The paper also presents examples of international experiences and practices in the development of tourism of the older generation and its employment in tourism, which will become more relevant along with the implementation of the pension reform taking into account socio-economic and cultural specifics, formal and informal institutions of the Russian society in general and the regions in particular.


Author(s):  
Людмила Бато-Жаргаловна Максанова ◽  
◽  
Мария Борисовна Бадмацыренова ◽  

The article was written at the start of the second wave of the coronavirus pandemic, which may deal a new devastating blow to the tourism sector. The article presents the main trends in tourism determining the strategic directions, methods and technologies applied to revive and further develop tourism. It also considers the goals and tools for implementing the state tourism policy in the framework of the Tourism and Hospitality Industry national project being currently shaped. The case of the Republic of Buryatia has been used to show changes in the approaches to managerial decision-making in the face of uncertainty, and to analyze operational data on the current situation in the tourism sector. The authors consider which responses and government support measures have a tactical character, and which can contribute to the revival and further development of tourism in the framework of the national tourism policy in the long run.


2020 ◽  
Vol 24 (4) ◽  
pp. 431-440
Author(s):  
Onkar Nath Mishra ◽  
Saurabh Gupta

Newly created ventures face many challenges, of which, successfully competing with rivals is a daunting task. In order to grow, and turn profitable, start-up firms must extensively search for strategies that create and sustain competitive advantage. Adoption of e-commerce is considered as a very potent strategy to beat competitors and generate profits. Taking tourism and hospitality, an information-intensive industry, this study set two primary objectives regarding e-commerce adoption. First, to investigate the antecedents of e-commerce adoption and second, to gather empirical evidences about the impact of e-commerce adoption on such firms. The study was motivated by the paucity of literature on adoption of e-commerce by start-up firms, especially in the tourism and hospitality industry. The empirical results showed that market- and organization-related factors were prime determinants of e-commerce adoption by start-up firms. The study also confirmed the improved performance of tourism and hospitality start-ups as a result of e-commerce adoption.


Author(s):  
S. V. Ilkevich ◽  
L. V. Prikhodko ◽  
N. L. Smith

Adaptation of the best practices of the extensive and nationally specific European experience in the field of measurement of qualifications becomes particularly appropriate as there is some delay in the development of Russian scientific, practical and methodological approaches to the national qualifications framework. At the same time, the shortage of highly qualified personnel in the fast-growing tourist sector is becoming chronic, and the results of creating tourist clusters are ambiguous, with a large share of failures in the implementation of master plans for territorial tourism development. In this regard, the acceleration of the development of a structured measurement of qualifications in the form of a national qualifications framework becomes demanded not only to achieve greater maturity and effectiveness of the Russian educational and professional systems in the tourism sector, but also as a common institution for the strategic development of Russian destinations in training areas, technologies, competencies and the innovation potential of the tourism and hospitality industry. The projects of the European Commission ERASMUS+ are one of the effective network channels for the development of national and international expertise in structural measures to optimize educational systems, and in particular, to compare and develop systems, matrices frameworks for qualifications. The article represents an attempt to highlight how the implementation of a structured project in the field of qualifications can correspond both to general progressive trends in the evolution of educational systems and to the overall objectives of territorial tourist development. As a conceptual result, the authors identify six mid-term and six long-term effects of the developments of a national qualifications framework that directly and indirectly provide beneficial outcomes within the development of Russian destinations through improving the focus of retraining and advanced training programs, enhancing lifelong learning, promoting labor mobility in the tourism sector, successful validation of informal education, wider circulation of partial and intermediate qualifications in the tourism and hospitality industry. Adjacent to this issue is the problem of the relationship between the development of educational clusters in the tourism sector and the national qualifications framework, on the one hand, and tourism clusters, on the other, the consideration of which is also presented in this article.


2020 ◽  
Vol 1 (2) ◽  
pp. 14-24
Author(s):  
Dr Shepherd Nyaruwata

Purpose: The purpose of the study was to assess how far the government of Zimbabwe’s tourism policies and strategies have affected the development of the tourism and hospitality sector. Methods: The study was based on a review of the literature on tourism development in Zimbabwe. A range of peer-reviewed papers, reports from the United Nations World Tourism Organization (UNWTO). reports from the Zimbabwe Tourism Authority (ZTA), and those of the Ministry of Environment, Tourism, and Hospitality Industry were consulted. The information offered a clear picture of how far the government had contributed to influencing the development of the tourism and hospitality industry during the period. Results: The results of the study showed that for the period up to 2000 the government played only a facilitating role in the development of the sector. The results further showed that the government took a more proactive role in planning the development of the industry only when the persistent negative image of the country threatened the collapse of the sector. Implications: It is recommended that the country effectively implements the National Tourism Master Plan and the National Tourism Sector Strategy which were launched in 2016 and 2018 respectively. A constant review of the National Tourism Sector Strategy will ensure an effective response to the global and national macro-economic, social and political changes that will occur during the plan period.


Author(s):  
Meral Büyükkuru ◽  
Neşe Yılmaz

The tourism sector is one of the main economic sectors of both developed and developing countries. It is one of the sectors that feels the most destructive effects of COVID-19 in terms of generating income, providing employment, and covering many sub-sectors. A number of practices, recommendations, and decisions have been put forward to minimize the devastating effects of the pandemic by the international bodies. Although the COVID-19 epidemic has been brought under control in some countries with various vaccination practices and a new normalization process has been entered into, the traces of its destructive effects are still visible in the tourism industry. Therefore, this chapter draws the attention of the reader to comprehensive and up to the present unconventional practices in the industry due to the impacts of COVID-19 on the tourism and hospitality industry.


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