scholarly journals Keeping Loyalty Programs Fit for the Digital Age

2019 ◽  
Vol 11 (1) ◽  
pp. 24-29
Author(s):  
Matilda Dorotic

AbstractThough some managers question the success of loyalty programs (LPs), the core idea of leveraging information gained through loyalty initiatives remains stronger than ever. But as LP membership penetration reaches all-time highs, customers demand more value from LPs. LP managers should leverage opportunities that mobile devices offer in increasing the convenience and communication with LP members. The integration of LPs with digital payment systems like mobile wallets seems particularly promising. Another way to become more attractive is by forming partnerships with other companies at which customers can collect and/or redeem points. Such partnership LPs hold appeal for retailers, particularly if potential partners might benefit from synergies. In the future of linked data, companies further need to be more flexible in terms of the types of customer engagements that will be rewarded. Many companies already move towards rewarding not only on past transactions, but also activities on social media. In the digital age, customers still enjoy some form of loyalty rewarding and expect retailers to acknowledge their purchases as investments in relationships.

2014 ◽  
pp. 1153-1174
Author(s):  
Thomas Lancaster

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.


2020 ◽  
pp. 57-66
Author(s):  
Greg Fisher ◽  
John E. Wisneski ◽  
Rene M. Bakker

The purpose of a competitor analysis is to provide managers with a complete picture of the competitive landscape confronting a firm. The core idea behind a competitor analysis is to use a systematic approach to (1) identify current and future rivals to a firm, (2) assess the strengths and weaknesses of current and future rivals, (3) determine a match between a competitor’s strategies and capabilities, (4) analyze the future plans and intentions of rivals, and (5) predict a competitor’s reaction to initiatives launched by a firm. The ability to anticipate the response by rivals provides a firm with a competitive advantage. This chapter discusses the underlying theory, core idea, depiction, process, insight or value created, and risks and limitations of competitor analysis. Finally, the chapter offers the illustration of Netflix and applies the steps of competitor analysis to this case.


2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Shelly Bhagat

Our Environment is growing and enriching us on the cost of its own well being. The matter of concern of environmental psychology is so much important in today’s era to save the future psychological/mental as well as physical health. The core idea of learning the cause of loneliness due to the physical changes of environment can hence change the foresightedness for the field of psychology. The few basic and the important factors which are helpful in understanding the overall health of the environment and its contribution in the loneliness of human beings are discussed in this study.


Author(s):  
Ernest W. Brewer ◽  
Geraldine Torrisi-Steele ◽  
Victor C. X. Wang

Survey research, in various forms, is the mainstay for social researchers and anyone interested in finding out about people's opinions, attitudes, beliefs, and experiences. Survey research evolved from simple data collection to a more sophisticated scientific method and has proved useful in describing various aspects of the human condition as a basis for further action. However, now survey research is being challenged by the digital world as defined by big data, social media, and mobile devices. In the chapter, the authors provide a historical perspective on survey research, along with a brief presentation of foundational elements of survey research. Then, with the intent of evoking reflective discussion, the authors identify some of the core issues and viewpoints surrounding survey research in the present digital world.


Author(s):  
Aqdas Malik ◽  
Aditya Johri ◽  
Rajat Handa ◽  
Habib Karbasian ◽  
Hemant Purohit

Although research on different hashtag activism campaigns abounds, no study has looked at how different affordances of social media support a single campaign. We use data from a hashtag activism campaign, #ILookLikeAnEngineer, launched to showcase diversity within engineering workforce, to examine how different elements of a campaign blend together. We specifically identify three distinct but interconnected ways in which social media supports activism: 1) modality — it allows users to participate through text, photos, and links; 2) messaging — it allows users to post and support multiple though related topics; and 3) actors — it provides a voice to different participants (individuals/organizations, men/women). Our analysis supports the idea that multivocality — the core idea that people leverage multiple ways of participating — is the key to campaign success. Our analysis of 19,492 original tweets and 89,650 retweets shows that multivocality allowed the campaign to receive support not just from individuals but from large corporations, media, and NGOs, who were able to share their perspective using their preferred modality giving rise to a new form of digital polyphonic narrative that supports their agenda.


2021 ◽  
Author(s):  
Armstrong Lee Agbaji

Abstract The Age of AI is defining a new set of challenges for leaders and the integration of digitalization and analytics into management decision-making is now a strategic priority for the oil industry. The fundamental challenge currently confronting the industry is to find leaders who can lead in the digital age. As the industry grapples with the AI revolution, pressure is mounting on leaders to react swiftly to the disruption that comes in its wake. Leadership and management methodologies currently employed by most organizations will not suffice in the digital age because leadership in this new age requires a different set of skills and organizational alignment. Yet, many organizations continue to struggle to put leaders in place with the knowledge and expertise to take on the challenges of leading in an AI-enabled world. This paper addresses the challenges and responsibilities that the AI revolution presents to oil industry leaders and provides practical insights to confront them. It details the concept of ambidexterity and why it is difficult for oil industry managers to achieve. It also outlines what it takes to implement an ambidextrous strategy in the industry and presents a framework for leaders as they drive transformation and explore strategies that will shape the industry's transition to net-zero energy. With social media now shaping business decision-making, the paper also discusses its impact and presents a unique approach for leadership to be strategically positioned to reconfigure their organizations to ensure they survive and thrive in the social age. Artificial Intelligence in the oil industry is not just about managing operations and reducing operating cost. It is also about developing a completely new way of doing business. Leadership in the digital age will be held accountable to a different standard. They would not only be judged by their ability to drive strategy and deliver financial results; they would also be judged on their ability to leverage AI resources and drive deep analytics mindset across their organization, while dealing with energy transition and social media. The workforce of the future will be dominated by technologically sophisticated people connected to multiple platforms. Managing this workforce will require a new kind of managerial wisdom. The big gains from digital transformation will not be realized unless industry executives rethink the criteria with which leadership and management success is judged. Becoming a transformational digital leader requires the ability to define a strategic vision for transformation, understand the promise and peril of social media, cultivate employees to succeed with AI, and use AI responsibly. The future belongs to leaders with these abilities and capabilities.


2015 ◽  
pp. 1784-1805
Author(s):  
Thomas Lancaster

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.


Author(s):  
Thomas Lancaster

Many students appear to be continually connected to social media sites such as Facebook. Such social media sites can be pervasive in nature. The use of these sites through mobile devices often extends into the classroom, sometimes to the detriment of scheduled teaching activities. Further, many students do not seem to be aware of the negative effect that ill-considered information placed on social media sites can have towards their future employment. This chapter reviews the positives and negatives of social media as it relates to the future employability of students. Due to the changing nature of this field, the chapter is largely presented from practical experience, rather than a traditional academic research-led approach. Much of the focus is on the ways that students can present themselves online in a manner which should encourage employers to offer students jobs and placement opportunities. The chapter reviews a number of the major Websites where students should establish professional profiles. It also looks at the overall need for students to establish a professional presence online and show that they are a desirable employee. The chapter concludes by looking at the challenges involved with integrating the teaching of employability through social media into existing teaching. A number of research areas for further consideration are also presented.


2019 ◽  
Vol IV (IV) ◽  
pp. 78-87
Author(s):  
Zahid Yousaf ◽  
Rooh ul Amin Khan ◽  
Malik Adnan

The deceptively simple question remains unquestioned as "what news values are there particularly for social media?" As we implement the future of News writing in the hand of digital age, news values need to be identified and questioned. This article examines the main features of news values of social media specifically of Twitter which is no doubt the rapid source of news dissemination. This study explores the extent to which Harcup and ONeills given news values for journalism and how they faced by social media platforms. Evaluation by researchers shows that major chunk was "Relevancy" While dominant geographical proximity found to be mainly adopted by twitter account holders. Whereas, the least one unsurprisingly "Entertainment" which literally prove that Twitter is habitually used for hard news rather than soft news.


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