scholarly journals Shopping Experience, Brand Prestige and Perceived Value on Mall Visitors Loyalty in Indonesia

Author(s):  
Dayita Asri Kanaka ◽  
Ratna Roostika
2016 ◽  
Vol 11 (3) ◽  
pp. 717-735 ◽  
Author(s):  
Sheng-Wuu Joe ◽  
Yuan-Hui Tsai ◽  
Chieh-Peng Lin ◽  
Hwa-Chun Ma ◽  
Chou-Kang Chiu

2019 ◽  
Vol 47 (4) ◽  
pp. 350-367 ◽  
Author(s):  
Wardah Irfan ◽  
Danish Ahmed Siddiqui ◽  
Waqar Ahmed

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.


2017 ◽  
Vol 45 (1) ◽  
pp. 40-56 ◽  
Author(s):  
Mohammed Ismail El-Adly ◽  
Riyad Eid

Purpose The purpose of this paper is to identify customers’ perceived value constructs of shopping malls from the perspective of Muslim shoppers and to develop items for measuring these constructs, empirically validate the scale, and carry out an initial investigation of the effect of these dimensions on behavioural outcomes. Design/methodology/approach By means of a multi-dimensional procedure on a sample of 329 Muslim mall shoppers in the UAE, the authors have developed a scale of measurement of these shoppers’ perceived value of malls through grouping 30 value items into eight dimensions. Findings The study constructed and validated a scale of perceived value of malls taking into consideration the mall shopper’s religion (i.e. Islam). The authors name this new scale Muslim MALLVAL. This scale demonstrates that, like any other shoppers, Muslims who shop in malls assess the shopping experience through both cognitive and affective values in addition to the Islamic value of the mall. The study in addition reveals that the dimensions of Muslim MALLVAL have significant positive influences on behavioural outcomes such as willingness to continue shopping and recommendation of the mall to others. Research limitations/implications This study is carried out on Muslim shoppers in the UAE context. However, the authors urge other researchers to replicate the study and get replies from different countries and in particular to use the measures developed in this study to test their robustness. Practical implications Muslim mall shoppers evaluate not only the traditional aspects of mall value but also the religious identity related aspects that contribute to the value creation. Therefore, mall developers and managers who target Muslim shoppers (residents and/or tourists) should create and maintain the appropriate shopping environment for Muslim shoppers. Originality/value This study is the first to provide an integrative scale for the perceived value of shopping malls from the perspective of Muslim shoppers.


2017 ◽  
Vol 14 (1) ◽  
pp. 109-113
Author(s):  
Jing Liu

In this research, the questionnaire method was mainly used. As for variable design, we firstly used the relatively mature scale in related documents for reference. Based on the past research achievements, we made proper modifications in combination with the practical situation of this research, and finally formed the measurement indexes of all variables in combination with the opinions and suggestions of the adviser and marketing researchers. The variables involved in this research include the interaction, customer perceived value, platform trust, online shopping experience and behavioral intention etc.


2019 ◽  
Vol 8 (2) ◽  
pp. 142-157
Author(s):  
Asif Ali ◽  
Jaya Bhasin

In an e-commerce setup understanding the mechanism of repurchase intention of consumers is very essential for survival of business. The main purpose of this study was to understand mechanism and factors that impact consumer repurchase intention. Drawing upon information systems and marketing literature a model was formulated. The model was tested empirically using data collected through online survey in India. A total of 900 links to survey were emailed or messaged out of which 375 responses were received. Out of 375 responses 61 responses were eliminated due to incomplete information or lack of internet shopping experience. A total of 314 responses were finally put to empirical analysis. The findings of this study portray that perceived price and delivery quality have significant impact on perceived value, and perceived value has significant impact on repurchase intention. Further perceived price was found inversely related to perceived value and delivered quality was directly related to perceived value.


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