Peculiarities of the mechanism of addressing the needs of modern youth
This article presents the results of research of individual needs from the perspective of determination of the peculiarities of mechanism for their fulfillment. The author reviews needs of the youth as a complex dynamically changing social group. In analyzing the intentions of young people, major attention is given to the level of tension in the state of young people, probability assessment of accomplishment of desires and aspirations, dynamicity and elasticity of the needs. The research is conducted on the levels of person’s knowledge on how to achieve the goals, estimation of previous activity aimed at fulfilling the needs, frequency and degree of fulfilling the needs. The article presents sociological survey reflecting the desires and aspiration of youth of Lipetsk through determination of their currently relevant needs; it involved 451 persons aged from 16 to 35, for the period from December 2019 to February 2020. The key characteristic of intention and potential for fulfilling the needs of young people were identified. The acquired data were compared with the results of other sociological research. It is underlined that all characteristics are directly related to the living conditions and interconnected with each other. The author determine the external aspect, which manifests in the importance of actions oriented towards satisfaction of personal need and needs of others, as well as correspondence of the process of fulfilling the need to the social norms and traditions.