scholarly journals CLOUD IMPLEMENTATION IN EMERGING MARKET BANKS: THE IMPORTANCE OF SERVICE QUALITY

Author(s):  
Theerawut Monta ◽  
Fredric William Swierczek

Cloud computing is emerging as key a technology platform for banking operations globally. In Asia, the progress of cloud application is relatively slow. This paper considers the major factors which influence a bank’s decision to contract with a technology service provider to implement a cloud based strategy. This research study identifies the trends in applying cloud computing in global banking with a focus on banks in Thailand. It will analyze the criteria IT executives in banks use to decide on the selection of technology service providers. Banks require the service provider to meet specific requirements for a cloud implementation project in a bank. A survey approach was used to identify the important criteria IT executives in banks use to select an IT technology provider for cloud applications. The sample included 367 bank IT executives and professionals in Thai and international banks based in Bangkok. SEM was used to analyze the data. Interviews were conducted with 21 IT executives for insights into their decision criteria. Service quality which is based on the conventional SERVQUAL indicators strongly influence the decision to choose a technology service provider. This selection is also influenced by the capability of service provider, their technical capability and the cloud application features. There are few studies in the literature on the decision criteria that banks use to select a provider for cloud computing application.

Cloud computing technology, service and application that are similar to internet and converts into the independent utility. Impediment on cloud computing for instance sparing arrangement creative improvement have not only affected simply the association & subtleties of factsyet what's in addition reference organizations gave by the libraries. Libraries and their assets have to some degree moved to an e-world. From now on library clients can get to our assets from outside the physical library through their pc. These advancement can be generally gotten anyway ought to endure various changes by infers where they are offered by the libraries. Taking up of cloud computing is not a simple task for libraries. The inclination/ detriment clarification and its proposition must be truly viewed as beforehand putting essential data. The essential thought in this paper is to evaluate cloud benefits for the library. This study investigate the application of cloud computing and its utilities for library the executives. Cloud application gives its administrations on solicitation to its clients. Data aggregation is among indispensable administration given by cloud computing. It has the data on their server and user can get services from these servers. Data providers and servers are diverse characters the perspective of data aggregating raises various security challenges. A free part is required to guarantee that data is unequivocally encouraged in to the distributed storage server. In this paper we will examine the unlike frameworks that are utilize protected data storing on cloud. Cloud computing data amassing distributed storage server.


2021 ◽  
Author(s):  
Rebecca Parry

Behind technology service suppliers lie companies that are subject to the risk of business failure due to market conditions and trading risks. Such failures could suddenly stop customers accessing services or content, with potentially devastating business and personal impacts, given the rising importance of digital economies. The risk can be illustrated by reference to cloud computing insolvencies but similar issues may affect other service providers. The insolvency of a cloud service provider would be likely to present problems of access to infrastructure, platforms, services and data and insolvency laws are not always designed to enable a managed closedown of a business, which would be needed to enable replacement services to be sourced and data recovered. This cybersecurity risk has barely been touched upon in literature, since it lies at the intersection between law and computer science, both areas requiring high levels of specialist understanding, and this chapter is part of initial attempts to identify the threats presented.


2013 ◽  
Vol 380-384 ◽  
pp. 2447-2450
Author(s):  
Xiang Hui Zhao ◽  
Hui Liu ◽  
Jin Yi ◽  
Wen Tian ◽  
Ning Luo ◽  
...  

This study explores the cloud computing service security and access by considering the cloud provider, service provider and the customers concern and identifying new trends of challenges relate to the two types of concerns. Focusing on the mobile environment, strategies to cope with the challenges are proposed. By investigating concerns from different perspectives, and drawing upon the proposed levels of strategies, we hope to bridge the gap between technology/service providers and the customers.


2021 ◽  
Author(s):  
Rajagopal T. K. P. ◽  
Venkatesan M.

Abstract Cloud computing environment provides the information technology service and resources using in the Internet. It offers a variety of services such as IAAS (infrastructure as a service), SAAS (software as a service) and PAAS (platform as a service). The scenario of cloud computing environment mainly refers to both the cloud environment service provider and the cloud environment service user. Cloud environment service provider provides cloud environment resources and services to the cloud environment service provider. The cloud environment service provider should use its resources efficiently to make a profit, but the cloud environment challenging task for them is to maximize cloud environment resources. This article describes the energy saving approach by optimizing the use of hosts and minimizing the active host using migration techniques.


2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Debby Arisandi

<p>Purpose- In the GSM seluler telephony sector, the main condition for protecting the subscriber base is to win customer to be loyalty, a key necessity for the maintenance of a brand loyalty in the long term. To achieve this aim, service quality must be measured and identified. This paper’s aim is to measure the effects of service quality towards brand loyalty on DTAC seluler service provider. This study will explore the relationship between service quality and brand loyalty in the seluler service industry.</p><p>Design/methodology/approach- The main research target sample covered 200 seluler phone users in Prince of Songka University, Hatyai campus. Field research was conducted. The questionnaire was formed by a synthesis of existing constructs in relevant literature. Reliability tests, descriptive statistic, and regressions analyses were performed to both confirm scale reliability and answer the research questions. The data were analysed by moderated regression analysis to test the hypotheses.</p><p>Findings- The findings of this study show that an overall service quality directly affects brand loyalty. Network quality, customer service, pricing structure and billing system are the service quality dimensions that have significant positive influence on brand loyalty, which in turn has a significant positive impact on brand loyalty 43,5%. Therefore, it plays a crucial role in winning customer loyalty.</p><p>Originality/value- It is of great importance for seluler operators in a mature market such as that of Thailand, to understand what the drivers of brand loyalty are. The present study produced useful findings, which can be utilized by seluler service provider managers, in their effort to develop and implement successful brand loyalty strategies. With respect to the findings, pricing structure has the most importance than others dimensions of service quality which provides positive outcomes on brand loyalty, not only in the present but also in the future. So, the effect of pricing structure on brand loyalty becomes greater than the effect of others dimenstions of service quality. Therefore, any GSM operator who wishes to preserve its existing subscriber base should concentrate on winning its subscribers’ loyalty, especially for DTAC.</p>Keywords- Seluler Services, Brand Loyalty, Service Quality


2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Swati Ganeti ◽  
Rajat Agarwal ◽  
Murali Krishna Medudula ◽  
Mahim Sagar

Telecom industry is one of those industries which has changed dramatically during the past decade. With more and more players entering in this industry, competition is ever increasing. The war between these players is slowly shifting from the price to the augmentation. This paper aims at exploring such factors which influence a customers preference of one telecom service provider (TSP) over the other. It is a descriptive research where study has been conducted among the consumers of different telecom service providers (TSPs). By reviewing the existing literature in this domain, we explored different factors which affect the consumers decision to prefer one telecom service provider over the other. A consumer targeted questionnaire was designed where consumers were asked about the factors they consider (with their relative importance quantified using Likert scale), before buying a new network connection to know the relative importance of the various factors. Factor Analysis was performed to club various variables into distinct factors. Statistical techniques then helped in identifying the relative importance. From the Factor Loading matrix the following five factors were generated:- Overall service quality, Point of Purchase Differentiator, Promotion Measures, Tariff Plans and Size of the Network. Further study in the behavioural perceptions of consumer shows that the most important factor in influencing the customer buying behavior is Service Quality. The second most important factor is cost and various plans offered by the telecom service provider. Network connectivity was considered by almost all the respondents and consumers prefer the largest network player. The study also found that promotional measures dont influence the customers as expected.


2018 ◽  
Vol 8 (2) ◽  
pp. 47-65 ◽  
Author(s):  
Ubaidullah Alias Kashif ◽  
Zulfiqar Ali Memon ◽  
Shafaq Siddiqui ◽  
Abdul Rasheed Balouch ◽  
Rakhi Batra

This article describes how the enormous potential benefits provided by the cloud services, made enterprises to show huge interest in adopting cloud computing. As the service provider has control over the entire data of an organization stored onto the cloud, a malicious activity, whether internal or external can tamper with the data and computation. This causes enterprises to lack trust in adopting services due to privacy, security and trust issues. Despite of having such issues, the consumer has no root level access right to secure and check the integrity of procured resources. To establish a trust between the consumer and the provider, it is desirable to let the consumer to check the procured platform hosted at provider side for safety and security. This article proposes an architectural design of a trusted platform for the IaaS cloud computing by the means of which the consumer can check the integrity of a guest platform. TCG's TPM is deployed and used on the consumer side as the core component of the proposed architecture and it is distributed between the service provider and the consumer.


2016 ◽  
Vol 47 (1) ◽  
pp. 61-74 ◽  
Author(s):  
E. R. Mbise ◽  
R. S.J. Tuninga

An extended SERVQUAL instrument is developed, validated and used to measure perceived service quality delivered to students by business schools in an emerging market economy. A longitudinal survey is conducted with selected students in their final year of study from two business schools in an emerging market economy. The use of the extended SERVQUAL model is suggested to monitor student/employee expectations and perceptions during and after the education service delivery process. Students attach different weights to the service quality dimensions. A new Process Outcome dimension is found to substantially add to the SERVQUAL model and is more important than the other dimensions. The validity of the extended SERVQUAL model for practical use is α >0.95. Prediction of the level of service quality delivered, using four dimensions, indicates that the level of service quality is explained mostly by Process Outcome and Tangibles dimensions. It is suggested that using the extended SERVQUAL model as a tool can enable managers of business schools to identify the factors on which students/employees base their quality assessment of the education services they receive. Knowledge of these factors will enable managers in emerging economies to periodically assess, sustain and improve quality of the whole service delivery process. Priorities can be set to allocate scarce resources properly to make effective investment decisions to improve quality per school and in higher education, in general. The paper further suggests that regulatory bodies make use of this model when comparing performance of business schools, focusing on student experiences as a supplement to the traditional performance measures.


2017 ◽  
Vol 7 (1) ◽  
pp. 127
Author(s):  
Nayanananda Nilwala ◽  
Kennedy Gunawardana ◽  
R. S. Lalitha Fernando

A vast array of knowledge has been accumulated on the effect of service quality on customer satisfaction, particularly with a large number of studies over the past few years. However, the effect of service quality on satisfaction of service recipients in Divisional Secretariats in the Public Sector is relatively an unattended area by researchers. Hence, this study was carried out to evaluate the effect of service quality on satisfaction of service recipients of divisional secretariats. This particular organization was selected for the study as it is considered to be the most significant service provider in terms of statutory, social, economic and development in the country. A questionnaire survey and personal interviews were conducted to collect data by using the purposive sampling method. A modified questionnaire was prepared based on SERVQUAL instruments with two additional questions. A sample of 520 service recipients from 13 Divisional Secretariats in Colombo was drawn and it was represented by 40 from each division. Correlation analysis and multiple regression analysis were used to examine the relative impact of the service quality on satisfaction of service recipients. The study revealed that all the service quality attributes positively related to satisfaction of the service recipients. The findings of the study show that satisfaction of service recipients in terms of service quality has not met the expected level, which a divisional secretariat is deemed to provide for. 


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