scholarly journals The Effect of Service Quality and Product Innovation toward Competitive Advantage and Implications on Interest in Reference Customers "BRI" Bank in Bengkulu Province: Case Study in "BRI" Bank Bandar Bintuhan Branch

Author(s):  
Panji Tri Wahyu ◽  
Murwanto Sigit
Author(s):  
Bapi Das ◽  
Tung Sheng Kuo ◽  
Yuan Shufang

In the recent era, service quality has played a key role in each organization. This study aims to evaluate the service quality performance of ChilliesineIndian restaurants located in Taichung city of Taiwan. In this context, we have adopted the DINERSERV questionnaire after reviewing various literature. Importance performance analysis methodology has been used to understand the service performance of each service item. The study will evaluate and analyze the service quality desired as per the customer in Taichung city under the context of the service quality. IPA being a marketing tool to give a vivid picture for managers to make decision and understand their competitive advantage and improve on the rest.


Author(s):  
A. Suherman

Strategies are required by any Fishery Port (PP) in order to have a clear direction in achieving the desired objectives to develop a competitive advantage so that FP can not only survive, but also to win the competition. The purpose of this study is to formulate the development strategies of Pengambengan NFP. The method used was a descriptive survey of case study. The results of this study show that Pengambengan NFP development strategy include: (1) The increase in Pengambengan NFP service quality, (2) improvement capacity and institutional coordination, (3) revitalization, improvement, maintenance and development facilities in Pengambengan NFP to be the center of integrated fisheries activities (4) capitas support to increase access in Pengambengan NFP capture fisheries, and (5) Improve the quality of human resource and fishery communities in the Pengambengan NFP.


Author(s):  
Thierry Allègre ◽  
François Fulconis ◽  
Gilles Paché

In the past 40 years, the franchising system has undergone a remarkable expansion, increasingly retaining the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This chapter intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. The aim is to identify how and why supply chain resources and skills are deployed by franchisors to retain their franchisees thanks to a high level of service quality and therefore avoid the termination of contractual relationships. Based on a case study driven within a European franchise network, it is possible to conclude that the supply chain resources and competences of a franchisor play an important role in the duration of the franchisor-franchisee relationship when customized solutions are proposed thanks to information technologies.


2019 ◽  
Vol 4 (2) ◽  
pp. 34
Author(s):  
Priyo Wismantoro ◽  
Fika Dwiyanti

Business banking is a service business based on principles of trust and t5he customer is a major asset. Under conditions of business competition among banks strict bank that has resulted in only a competitive advantage (compatative advantage as well as a competitive advantage) who can reach the highest position in the eyes of cusmers or the public. Competitive advantage can be obtained from the quality of customer servicr, so the focus on customers (customer focus), responsive to the development of customer desires and continuously innovate is an acitivity that can be done to anticipate the cimpetitive conditions. In this case, the bank should always evaluate the quality of service given to customers and is reflected in the level of customer satisfaction obtained. Rate the quality of service branch of bank syariah mandiri bogor whole is still under service, because it still was below expectations, this is evident also that the general level of service is still not meeting customer expectations, because the level of hope (expectation0 the customer is generally higher than the level of performance (perfromance) or perception(perception)customer.        Empathy dimension of service quality dimensions are most critical or have any impact on the most powerful influence on the level of satisfaction. In this case, the willingness og bank syariah mandiri branch bogor provide individual attention in serving its clients is crucial. Empathy dimension attributes inclide individual attention, operational time , personal attention, giving interests, and understand the needs. These attributes is the main priority of service quality improvements are intensive and comprehensive.           Customer service strategy to be implemented by the management of bank syariah mandiri in perspective five dimensioris of service quality(tangibles, realiability,responsiveness, assurance and empathy) looks not optimal. In an effort to provide the best service (service excellence) and focus to the customer(customer focus), then the customer satisfaction can be obatained with significantly improved and the improvement of quality of serivice aspects and impticalions of the strategy need to be consldered


2007 ◽  
Vol 4 (2) ◽  
pp. 45
Author(s):  
Norudin Mansor ◽  
Che Ismail Long ◽  
Ahmad Ismail Mohd. Annuar

The research project was conducted to investigate the understanding of E-commerce Application among the SMEs in the state of Kelantan. Focusing on the population of registered members of Dewan Perniagaan Melayu Malaysia, Kelantan, a total of302 respondents were selected to participate in our study. Moving in line with the general assumption of world business community it is agreed that e-commerce application is highly relevant for the survival and meeting the challenges of borderless economy. At the same time, the process of acquiring knowledge and understanding the environment, coping with changes, and speeding up the business decision, able to further enhance the competitive advantage of the SMEs. Using the established model, our investigation focused on 5 identifiable variables to demonstrate its usefulness towards motivating SMEs to adopt e-commerce. Our analysis indicated that all the selected variables were significant towards enhancing the application of e-commerce and thus maintaining competitive advantage in the industry.


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