scholarly journals Positioning Dan Segmentasi Pasar Produk Sarang Infus (Sarung Tangan Infus) Di Rumah Sakit Persyarikatan Muhammadiyah Daerah Surabaya-Sidoarjo

2019 ◽  
Vol 16 (2) ◽  
Author(s):  
Putri Lisdiyanti ◽  
Fatma Aula Nursyifa ◽  
Riskiatul Mutamima ◽  
Finka Yuanita ◽  
Gita Marini
Keyword(s):  
Consumer Preferences ◽  
Group Discussion ◽  
Marketing Research ◽  
Consumer Preference ◽  
Customer Segmentation ◽  
Consumer Perceptions ◽  
Risk Of Infection ◽  
Customer Perceptions ◽  
Research Procedure ◽  
The Cost

ABSTRACT  Occurrence at risk of infection, risk of injury and stress of hospitalization are three events that often occur in children who are hospitalized with infusion. During this time the efforts of these events have only been overcome by the installation of a buffer on the hand and fixation with gauze rolls that are looped on the child's arm only so that this can only reduce the risk of infection. Provision of infusion nest products (infusion gloves) is an effort to prevent and reduce the occurrence of these three events. Infusion nest products are creative innovations that have been made because so far there are no similar products in hospitals.Marketing research on consumers of nest infusion products is carried out to determine the potential of the market and the behaviors that develop in consumers so that clear information about the customers of infusion nest products can be obtained, especially in hospitals that are sheltered by Muhammadiyah Hospital in Surabaya-Sidoarjo. One of the important data to analyze is data about certain segments of the customer and how the infusion nest producers are able to place their product position on consumer perceptions. This is very important to determine the marketing strategy. appropriate.Customers from hospitals that are in large numbers in Surabaya and scattered are certainly not possible to analyze all, so we need a marketing research procedure by taking samples. samples designed to obtain data on demographic characteristics, psychography, behavior and consumer preferences. In addition, information about perceptual maping from consumers on infusion nest products is needed to find out the map of respondents' perceptions of the nest infusion product attributes. From consumer preference data on marketing attributes of nest infusion products customer segmentation can be done to obtain information about groups of customers based on the choice of the most important attributes. In addition, each segment can be described the characteristics of psychography, demographics and behavior to see the characteristics of each segment. The data about positioning provides information on product position in customer perceptions based on marketing attributes that are superior to infusion nest products.From the data obtained from filling out the questionnaire after validation through Focus Group Discussion with child nurse nurses in two Muhammadiyah Hospital (RS) namely Siti Khodijah Hospital Along and RSIA Aisyiah Pacarkeling Surabaya it was found that infusion nest customers, can be grouped into 2 groups with preference characteristics, demographics, psychography, and different behaviors. While the positioning of infusion nest products in consumer perceptions is still relatively close to a number of superior attributes, such as there are no similar products on the market, products are comfortable for children, products can make it easier for nurses to observe infusion conditions in accordance with hospital accreditation but prices offered by producers can increase the cost of installing IVs so that they can only be temporarily reached by patient patients non BPJS users.Keywords                   : Infusion nest products, positioningCorrespondence to       : [email protected] ABSTRAK  Kejadian Resiko Infeksi, resiko cidera dan stress hospitalisasi merupakan tiga kejadian yang seringkali terjadi pada anak yang mengalami rawat inap yang terpasang infus. Selama ini upaya kejadian tersebut hanya diatasi dengan pemasangan penyangga pada tangan dan fiksasi dengan kasa gulung yang dilingkarkan pada lengan anak saja sehingga hal ini hanya dapat mengurangi kejadian resiko infeksi saja. Pemberian produk sarang infus (sarung tangan infus) merupakan upaya untuk mencegah dan mengurangi terjadinya  ketiga kejadian tersebut. Produk sarang infus merupakan inovasi kreatif yang telah dibuat karena selama ini tidak ada produk serupa yang ada di rumah sakit.Riset pemasaran terhadap konsumen produk sarang infus dilakukan untuk mengetahui potensi – potensi pasar dan prilaku – prilaku yang berkembang pada konsumen sehingga dapat diperoleh informasi yang jelas tentang pelanggan produk sarang infus khususnya di Rumah Sakit yang bernaung pada persyarikatan Muhammadiyah di Surabaya-Sidoarjo. Salah satu data yang penting untuk di analisis adalah data tentang segmen – segmen tertentu dari pelanggan serta bagaimana produsen sarang infus tersebut mampu menempatkan posisi produknya pada persepsi konsumen. Hal ini sangat penting untuk menentukan strategi pemasaran. yang sesuai. Pelanggan dari rumah sakit yang jumlahnya banyak di Surabaya dan terpencar – pencar tentunya tidak mungkin kita analisis semua, sehingga diperlukan prosedur riset pemasaran dengan melakukan pengambilan sampel. sampel yang didesain untuk men -dapatkan data tentang karakteristik demografi, psikografi, prilaku dan preferensi konsumen. Selain itu informasi tentang perceptual maping dari konsumen terhadap produk sarang infus sangat diperlukan untuk mengetahui peta persepsi responden terhadap atribut produk sarang infus. Dari data preferensi konsumen terhadap atribut pemasaran produk sarang infus dapat dilakukan segmentasi pelanggan untuk memperoleh informasi tentang kelompok – kelompok pelanggan berdasarkan pilihan terhadap atribut yang paling dipentingkan. Selain itu masing – masing segmen dapat dideskripsikan karakteristik psikografi, demografi dan prilakunya untuk melihat ciri – ciri yang dimiliki masing – masing segmen. Adapun data tentang positioning memberikan informasi posisi produk dalam persepsi pelanggan berdasarkan atribut pemasaran yang diunggulkan pleh produk sarang infus.Dari data yang diperoleh dari pengisian kuisioner setelah validasi melalui Fokus Group Discussion dengan perawat perawat anak di dua Rumah sakit (RS) Muhammadiyah yaitu RS Siti Khodijah Sepanjang dan RSIA Aisyiah Pacarkeling Surabaya didapatkan bahwa pelanggan sarang infus, dapat dikelompokkan menjadi 2 kelompok dengan karakteristik preferensi, demografi, psikografi, dan prilaku yang berbeda – beda. Sedangkan positioning produk sarang infus dalam persepsi konsumen masih  relatif berdekatan untuk beberapa atribut yang diunggulkan, seperti belum ada produk serupa di pasar, produk nyaman dipakai oleh anak-anak, produk dapat memudahkan perawat untuk mengobservasi kondisi infus sesuai dengan tujuan akreditasi rumah sakit namun harga yang ditawarkan produsen dapat meningkatkan biaya pasang infus sehingga untuk sementara hanya dapat dijangkau oleh pasien pasien non pengguna BPJS.Kata kunci                  : produk sarang infus, positioning,segmentasiKorespondensi             : [email protected]

scholarly journals Mothers Perception, Attitude, and Willingness to Purchase towards Baby Formula

2013 ◽  
Vol 5 (8) ◽  
pp. 511-521
Author(s):  
Febrina Fitriyanti Tambunan ◽  
Mia Tantri Diah Indriani .
Keyword(s):  
Multivariate Analysis ◽  
Breast Milk ◽  
Focus Group ◽  
Qualitative Study ◽  
Consumer Preferences ◽  
Group Discussion ◽  
Sentence Completion ◽  
Customer Perceptions ◽  
Baby Formula ◽  
Willingness To Purchase

There is abundance of baby formula brand in Indonesia’s market. To capture reasonable share in these lucrative businesses, it is imperative that producers have to remain competitive. Advertisements in a variety of media is being recognized as a method to communicate products to a wider target audience but empirical research also shown that consumers are sceptical of such claims. The purpose of the paper is to identify customer perceptions and attitude towards baby formula and their willingness to pay. The preliminary qualitative study was conducted by focus group discussion and sentence completion technique. The quantitative study is expected to validate the findings. Questionnaires are distributed to total 105 mothers who have baby at 0 – 5 years old, where hypothesis were tested with multivariate analysis. The result shows that growth benefit made by baby formula significantly influence the willingness to purchase baby formula. The mothers stated that baby formula is considered as substitute for breast milk only, giving nutrition for baby but does not build baby’s intelligence as claimed in many advertisements. The implication of this research is valuable for marketer to understand consumer preferences and perspective on baby formula purchase.

scholarly journals The Impact of Carbon Trade on Outsourcing Remanufacturing

2021 ◽  
Vol 18 (20) ◽  
pp. 10804
Author(s):  
Xiqiang Xia ◽  
Mengya Li ◽  
Biao Li ◽  
Hao Wang
Keyword(s):  
Trade Policy ◽  
Carbon Emissions ◽  
Consumer Preferences ◽  
Consumer Surplus ◽  
Green Manufacturing ◽  
Consumer Preference ◽  
Carbon Neutrality ◽  
Trade Prices ◽  
The Cost ◽  
The Impact

Outsourcing remanufacturing is an important way to achieve resource recycling, green manufacturing and carbon neutrality goals. To analyze the impact of carbon trade on manufacturing/remanufacturing under outsourcing remanufacturing, this article builds a game model between an original equipment manufacturer (OEM) and a remanufacturer under the carbon trade policy. In the outsourcing remanufacturing model, this article compares the impact of the carbon trade policy on the unit retail price, sales volume, revenue, environmental impact, and consumer surplus of new and remanufactured products. The research mainly draws the following conclusions: (1) Carbon trade increases the prices of both new and remanufactured products and the cost of outsourcing. Only when certain conditions are met can increased carbon trade prices increase revenue. (2) The carbon trade policy helps reduce the adverse impact on the environment, but only when the carbon trade price is greater than a certain threshold can it increase consumer surplus. (3) Consumer preferences and carbon emissions of the unit product affect manufacturers’ profits. Increased consumer preference for remanufactured products and reduced carbon emissions of remanufactured products contribute to increased sales and revenues.

scholarly journals Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand

2021 ◽  
Vol 23 (06) ◽  
pp. 1448-1462
Author(s):  
Suchita Gera ◽  
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Target Market ◽  
Promotional Efforts ◽  
Promotion Strategies ◽  
The Cost ◽  
Tools And Techniques

The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.

scholarly journals A comparison of scale attributes between interval-valued and semantic differential scales

2019 ◽  
Vol 61 (4) ◽  
pp. 394-407
Author(s):  
Christos Themistocleous ◽  
Anastasios Pagiaslis ◽  
Andrew Smith ◽  
Christian Wagner
Keyword(s):  
Rating Scales ◽  
Consumer Preferences ◽  
Single Point ◽  
Marketing Research ◽  
Semantic Differential ◽  
Consumer Perceptions ◽  
Direct Capture ◽  
Respondent Uncertainty ◽  
Interval Valued ◽  
Specific Scale

This article presents the results of an exploratory study comparing interval-valued scales (IVSs) and semantic differential scales (SDSs). The article investigates consumer perceptions regarding specific scale attributes and utilizes a controlled, between-subjects, experimental pen-and-paper design to assess the preferences of respondents when using the IVSs and SDSs. The rationale of this comparison lies with the fact that the newly introduced IVS has a built-in mechanism that allows the direct capture of respondent uncertainty toward the asked question, a feature that is absent from the SDS and other widely used, single-point capturing scales in marketing research such as the Likert and Stapel. Results show that overall consumer preferences of the IVS and SDS are equal, although “speed of use” results favor the IVS. The consistency of respondent evaluations regarding the two scales may indicate their interchangeability in marketing research and opens up pathways for future exploration of IVSs for the accumulation of more reliable and robust results. The main contribution of the article is the introduction of a novel IVS, within the context of marketing, for collecting respondent answers while also directly capturing respondent uncertainty. Furthermore, this article adds to the discussion of consumer perceptions and preferences regarding different scales, scale development, and optimal rating scales that may lessen ambiguity for survey respondents and researchers.

Gaming for Respondents: A Test of the Impact of Gamification on Completion Rates

2017 ◽  
Vol 59 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Susanna Warnock ◽  
J. Sumner Gantz
Keyword(s):  
Marketing Research ◽  
Customer Segmentation ◽  
Decision Makers ◽  
Customer Relationship ◽  
Quality Data ◽  
Business Analytics ◽  
Quantitative Studies ◽  
The One ◽  
The Cost ◽  
The Impact

This paper examines the challenge for marketing research companies in overcoming consumers' reluctance to participate in surveys in order to provide decision makers with quality data. On the one hand, clients are increasingly demanding more data; these clients are interested in employing and refining many of the trends in business analytics - Big Data, data-driven customer relationship management, more sophisticated customer segmentation or simply monitoring customer satisfaction. In order to do this, the clients are demanding more data, more often. On the other hand, marketing research companies are finding it increasingly difficult to get respondents to participate in quantitative studies. The cost of reaching respondents, getting them to begin a survey and, more importantly, complete the survey with thoughtful and honest answers, is decreasing the profit margin for many marketing research companies. How can marketing research companies deal with this difficult dilemma?

Marketing research of consumer preferences for developing rich whey drinks

2021 ◽  
pp. 60-63
Author(s):  
Natalia A. Jurk ◽  
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Marketing Research ◽  
Consumer Preference ◽  
Fermented Milk ◽  
Research Area ◽  
Biologically Active ◽  
Technical Documentation ◽  
Preference Study

Currently, to ensure high competitiveness of food products, manufacturers need to achieve not only their compliance with the requirements of regulatory and technical documentation, but also to develop conceptual ideas and solutions that take into account the wishes of consumers, anticipate and quickly respond to changes in their quality requirements. In this regard, determining consumer preferences is an important step in the development of new products. This article presents the results of a consumer preference study used to develop an enriched whey drink. At the first stage of the research, the target portrait of the consumer of fortified whey drinks was determined by the method of a survey in the form of a questionnaire. By gender and depending on the age of the respondents, dairy products are preferred by the ages of 26 to 35, with the majority of them being two groups: «workers» (32.9%) and «specialists» (29.6%). The most preferred type of dairy products are fermented milk drinks (71.2% of responses), however, it should be noted that the diet of a modern consumer includes whey products. The majority of respondents chose «fruits and berries and their processed product» as a fortifier (38%), «grains and their products» (34%), «biologically active additives» (16%) and 12% of the respondents chose «nuts and oilseeds». At the second stage of the research, the assortment of whey drinks presented in the retail. It has been established that the range of whey drinks is represented by three large producers, but there are no drinks from local producers enriched with local raw materials, the development and production of which is a promising and relevant research area.

scholarly journals Diversity in Nutrient Content and Consumer Preferences of Sensory Attributes of Peanut (Arachis hypogaea L.) Varieties in Ugandan Agroecosystems

2021 ◽  
Vol 13 (5) ◽  
pp. 2658
Author(s):  
Rose Nankya ◽  
John W. Mulumba ◽  
Hannington Lwandasa ◽  
Moses Matovu ◽  
Brian Isabirye ◽  
...  
Keyword(s):  
Arachis Hypogaea ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Nutrient Content ◽  
Intraspecific Diversity ◽  
Laboratory Evaluation ◽  
Organoleptic Characteristics ◽  
Arachis Hypogaea L ◽  
Cultivated Peanut ◽  
Nutrient Amounts

The cultivated peanut (Arachis hypogaea L.) is one of the most widely consumed legumes globally due to its nutrient content, taste, and affordability. Nutrient composition and consumer preference were determined for twenty local farmer (landrace) and commercial peanut varieties grown in the Nakaseke and Nakasongola districts of the central wooded savanna of Uganda through sensory and laboratory evaluation. Significant differences in nutrient content (p < 0.05) among peanut varieties were found within and across sites. A significant relationship between nutrient content and consumer preference for varieties within and across sites was also realized (Wilk’s lambda = 0.05, p = 0.00). The differences in nutrient content influenced key organoleptic characteristics, including taste, crunchiness, appearance, and soup aroma, which contributed to why consumers may prefer certain varieties to others. Gender differences in variety selection were significantly related to consumer preference for the crunchiness of roasted peanut varieties (F = 5.7, p = 0.016). The results imply that selecting different varieties of peanuts enables consumers to receive different nutrient amounts, while experiencing variety uniqueness. The promotion of peanut intraspecific diversity is crucial for improved nutrition, organoleptic appreciation and the livelihood of those engaged in peanut value chains, especially for the actors who specialize in different peanut products. The conservation of peanut diversity will ensure that the present and future generations benefit from the nutritional content and organoleptic enjoyment that is linked to unique peanut varieties.

From a Seed to a Need: the Growth of Shape Memory Applications in Europe.

1991 ◽  
Vol 246 ◽  
Author(s):  
Ir. J. Van Humbeeck
Keyword(s):  
Shape Memory ◽  
Low Cost ◽  
Marketing Research ◽  
Research Approach ◽  
Manufacturing Cost ◽  
Product Price ◽  
Key Factor ◽  
Place Promotion ◽  
Memory Applications ◽  
The Cost

AbstractA more systematic marketing research approach has finally revealed good ideas anticipating a market need for the use of shape memory alloys. The success of those new ideas, prototypes and applications are analysed in terms of “the value of the function”, defined as the importance of the function divided by the cost of providing the function. A high importance and/or a low cost of the function are thus the basic requirements for the successful introduction of shape memory applications. Attention is also paid to the way how the 4 P's, product, price, place, promotion (the marketing mix) are applied by the European companies. Those different items will be illustrated on the basis of some small-, medium- and largescale applications, used in different markets. “to the point research”, fundamental and applied, on material properties as well as on manufacturing (cost reduction) is being discussed as the key factor to increase the function value.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

Since blood transfusion is linked to the magnitude of the surgical procedure, comparing transfused patients to untransfused patients will always be confounded by infection risks due to factors related to the procedure. To control for these factors one must compare patients transfused with red cells from different sources or prepared in a manner which minimize infection risk. Patients transfused with homologous blood have infection rates several fold higher than recipients of equal values of autologous blood undergoing the same operative procedure (20-23). Homologous blood recipients have significantly longer hospital stays attributed to treating infections. The cost of a blood transfusion exceeds the cost of collection, storage and administration because of transfusion's association with length of stay. In this era of cost-containment the association with prolonged stay may ultimately curtail the use of blood. Homologous blood can be filtered to remove donor leukocytes which may be contributing to immune suppression and infection risk. A prospective randomized trial comparing the infection rates among colorectal cancer patients receiving filtered and unfiltered blood has been conducted (9). There were 17 infectious complications among the 56 recipients of whole blood and one infectious complication among the 48 recipients of filtered blood. Infections were prevented by the seemingly simplistic addition of a $25/filter to every bag of blood transfused. These clinical studies are very convincing: homologous blood transfusion is associated with increased risk of infection in every clinical situation examined. In multivariate analyses transfusion was a significant predictor of infection after consideration of other variables measured and in the majority of those studies transfusion was the single most significant factor. Patients receiving homologous blood exhibited an incidence of infectious complications that was approximately four times higher than patients receiving autologous blood. The association of transfusion with infection is found among patients undergoing surgery for cardiac, orthopedic and gastrointestinal disorders and for trauma as well as among unoperated patients transfused for bums and gastrointestinal bleeding. The observation that nosocomial infections are increased in these studies argues strongly that the association of transfusion with infection is not simply a reflection of transfusion as a marker of tissue destruction and contamination. Infections that develop in transfused patients away from the site of trauma or in the absence of trauma, cannot be attributed to the quantity of tissue destroyed or to the degree of bacterial contamination. Filtered blood can remove leukocytes and prevent postoperative infections. Since filtering blood can significantly reduce the incidence of infection among transfused patients, all transfused blood will be passing through filters in the very near future. EXPERIMENTAL STUDIES RELATING BLOOD TRANSFUSION TO INCREASED RISK OF INFECTION Patients are extremely heterogeneous and even in prospective randomized trials, factors which influence patients' participation affect the outcome despite double-blinding and randomization. In animal studies using syngeneic strains with identical housing, lighting, access to food and water, control over the extent of injury, use of antibiotics and exposure to other variables the influence of a single variable such as blood transfusion can be measured. Dr. Waymack's laboratory has intensively studied parameters which interact with transfusion in

1995 ◽  
pp. 296-296
Keyword(s):  
Blood Transfusion ◽  
Autologous Blood ◽  
Experimental Studies ◽  
Infection Risk ◽  
Infectious Complications ◽  
Risk Of Infection ◽  
Infection Rates ◽  
Homologous Blood ◽  
Increased Risk ◽  
The Cost
Sign in / Sign up

Export Citation Format

Share Document