scholarly journals MENGUKUR EFEKTIVITAS TAGLINE IKLAN TELEVISI MINUMAN RINGAN TEH BOTOL SOSRO DENGAN METODE CUSTOMER RESPONSE INDEX (CRI) (Studi pada Mahasiswa Program Studi Manajemen Universitas Nusantara PGRI Kediri Angkatan 2014)

2017 ◽  
Vol 2 (2) ◽  
pp. 112
Author(s):  
Gesty Ernestivita
Keyword(s):  
Marketing Management ◽  
Analysis Tool ◽  
Response Level ◽  
Response Elements ◽  
Response Index ◽  
Its Analysis ◽  
Cri Method ◽  
The Subject

Abstract                    Tagline is one way to make the customer always remember the product with the catchprase. Teh Botol Sosro is one of the products whose ads have a catchy tagline or catch phrase. In 2000 Teh Botol Sosro replaced his tagline with "Apapun Makanannya Minummnya Teh Botol Sosro" .This new line of Teh Botol Sosro creates a new image of the brand. The persuasive effects of this ad tagline are well attached to the Indonesian people. The subjects of this study are students of the Faculty of Economics Force 2014 because it has taken the subject of Marketing Management so it is considered the most appropriate to be a respondent. The sample of this study amounted to 76 students. The effectiveness of Teh Botol Sosro advertisement is very important to be researched and in this research the researcher chose Customer Response Index (CRI) method as its analysis tool. The response elements in CRI are awareness, comprehend, interest, intention, and action. In CRI, these five responses are interconnected and form a level or hierarchy. That is, the ad audience in generating a response is by passing level by response level starting from awareness as the basic response. The conclusions of this study indicate that according to CRI analysis, the Bottom Sosro Tea Bottle tagline version of "whatever the food is drinking sosro bottle tea" is considered very effective because the results show almost 100% valuation.Keywords: Advertisement, Tagline, Customer Response Index AbstrakTagline merupakan salah satu cara untuk membuat customer selalu mengingat produk dengan catchprasenya. Teh Botol Sosro adalah salah satu produk yang iklannya memiliki tagline atau catch phrase yang cukup menarik. Pada tahun 2000 Teh Botol Sosro mengganti tagline nya dengan “Apapun makanannya, minumnya Teh Botol Sosro”.Tagline baru Teh Botol Sosro ini membuat image baru terhadap brandnya. Efek persuasif dari tagline iklan ini cukup melekat baik di masyarakat Indonesia. Subyek dari penelitian ini adalah mahasiswa Fakultas Ekonomi Angkatan 2014 karena sudah menempuh mata kuliah Manajemen Pemasaran sehingga dianggap paling sesuai untuk dijadikan responden. Sampel dari penelitian ini berjumlah 76 mahasiswa. Efektivitas iklan Teh Botol Sosro sangat penting untuk diteliti dan dalam penelitian ini peneliti memilih metode Customer Response Index (CRI) sebagai alat analisisnya. Elemen-elemen respon dalam CRI adalah awareness (kesadaran), comprehend (pemahaman), interest (ketertarikan), intention (niat), dan action (tindakan). Dalam CRI, kelima respon ini saling berhubungan dan membentuk tingkatan atau hirarki. Artinya, audiens iklan dalam menimbulkan respon adalah dengan melewati tingkat demi tingkat respon mulai dari awareness sebagai respon dasar. Kesimpulan dari penelitian ini menunjukkan bahwa menurut analisis CRI, tagline iklan Teh Botol Sosro versi “apapun makanannya minumnya teh botol sosro” dinilai sangat efektif karena hasil menunjukkan penilaian hampir 100%. Kata Kunci: Iklan, Tagline, Customer Response Index

Stability of the Early Components of the Averaged Electroencephalic Response

1969 ◽  
Vol 12 (2) ◽  
pp. 351-361 ◽  
Author(s):  
Maurice I. Mendel ◽  
Robert Goldstein
Keyword(s):  
Response Pattern ◽  
Normal Hearing ◽  
Peak Latency ◽  
Term Stability ◽  
Response Index ◽  
Long Term Stability ◽  
Negative Peak ◽  
The Subject ◽  
The Right

The early components of the averaged electroencephalic response (AER) were examined at three-hour intervals in eight normal hearing adults over a single, sleepless 24-hour span. During each of the eight sessions, three series of clicks at 50 dB SL were presented to the right ear of the subject as he sat reading. 1024 clicks at the rate of 9.6/sec were used in obtaining each averaged response. Electroencephalic activity was recorded from an electrode on the vertex referred to the left earlobe. The response pattern was very stable, characterized by a polyphasic configuration with mean peak latencies of (P o ) 13.3 msec, (N a ) 22.0 msec, (P a ) 32.3 msec, and (N b ) 45.1 msec. An earlier negative peak (N o ) with a mean peak latency of 8.3 msec occurred in many of the responses. At the conclusion of the 24-hour span, three of the subjects were tested with the same stimuli during various stages of sleep. The early components of the AER remained consistent even during sleep. Threshold searches were successfully carried out on two of the sleeping subjects. The long-term stability of the early components of the AER in the awake and sleep states makes them practical as a response index for electroencephalic audiometry. Their characteristics are more compatible with a neurogenic than with a myogenic theory of their origin.

scholarly journals Aprender mirando: la fotografía como método docente / Learning by Looking: Photography as a Teaching Method

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Antonia Salvador Benítez ◽  
María Olivera Zaldua ◽  
Juan Miguel Sánchez Vigil
Keyword(s):  
Learning Process ◽  
Teaching Method ◽  
New Method ◽  
Learning Method ◽  
Teaching Innovation ◽  
Its Analysis ◽  
Innovation Projects ◽  
Prior Investigation ◽  
The Subject ◽  
Innovación Docente

ABSTRACTBased on the “Imaginando I” and “Imaginando II” Teaching Innovation Projects, developed in the Documentary Sciences Faculty of the Complutense University of Madrid in 2012 and 2013 with excellent results, an open and universal learning method is proposed with the production and analysis of photographs, that can be applied to all the subject matters and areas of knowledge. The use of a picture in teaching, as well as its analysis (reading and interpretation) is a task pending university study. For this reason, we propose, following prior investigation, the application of a new method which would facilitate the involvement of students in the learning process at the same time that an image bank would be created which could be easily accessed and used in teaching.RESUMENBasándonos en los proyectos de Innovación Docente “Imaginando I” e “Imaginando II”, desarrollados en la Facultad de Ciencias de la Documentación de la Universidad Complutense de Madrid en los años 2012 y 2013 con un resultado excelente, se propone un método de aprendizaje abierto y con carácter universal desde la generación y el análisis de la fotografía aplicable en todas las disciplinas y áreas de conocimiento. El uso de la imagen en la docencia, así como su análisis (lectura e interpretación) es una tarea pendiente de los estudios universitarios. Es por ello que, derivado de una investigación previa, proponemos la aplicación de un nuevo método que facilite la implicación de los alumnos en el proceso de aprendizaje, y al mismo tiempo la creación de bancos de imágenes de acceso libre utilizables en la enseñanza.

scholarly journals III. Preliminary note on a silico-organic compound of a new type

1889 ◽  
Vol 45 (273-279) ◽  
pp. 39-40
Keyword(s):  
Organic Compound ◽  
Crystalline Substance ◽  
Secondary Product ◽  
Preliminary Note ◽  
Its Analysis ◽  
New Type ◽  
The Subject ◽  
Bromo Compound

The subject of this note is a fine crystalline substance, and is the first well-defined compound yet known in which we have reason to believe that silicon is in direct and exclusive union with the nitrogen of amidic groups. Its analysis and mode of formation lead to the conclusion that it is silcotetraphenylamide , —NHC 6 H 5 —NHC 6 H 5 Si—NHC 6 H 5 . —NHC 6 H 5 This body is produced when silicon tetrabromide (or the tetrachloride) is added to excess of aniline, diluted with three or four volumes of benzene. Aniline hydrobromate (or hydrochlorate) is a secondary product of interaction and separates, being insoluble in benzene. If aniline be in excess throughout the operation, the whole of the halogen precipitates as aniline salt, and there remains in solution impure silicotetrapbenylamide. If aniline be not in excess, a bromo-compound is obtained analogous to Harden’s rather ill-defined chlorinated product.

scholarly journals Analysis of the Misconceptions of Class XII High School Students in Pekanbaru by Using the Certainty of Response Index (CRI)

2021 ◽  
Vol 5 (3) ◽  
pp. 439
Author(s):  
Dita Deanesia ◽  
Sri Wulandari ◽  
Zulfarina Zulfarina
Keyword(s):  
High School ◽  
High School Students ◽  
Choice Test ◽  
School Students ◽  
Average Percentage ◽  
Response Index ◽  
Cri Method ◽  
Data Collection Technique ◽  
Written Test ◽  
Plant Respiration

One of the misconceptions can be identified by using CRI (Certainty of Response Index). The purpose of this study was to identify the misconceptions of class XII high school students in the city of Pekanbaru on the material of Photosynthesis and Plant Respiration using the Certainty of Response Index (CRI) method. This research is a survey research. The location of this research was carried out at two high schools in Pekanbaru, namely SMA N 15 Pekanbaru and SMA IT Az-Zuhra Pekanbaru. The number of samples in this study is the total population of the two SMAs. The data collection technique was carried out using a written test instrument in the form of a multiple choice test accompanied by CRI. The average percentage of students' misconceptions of SMA IT AZ-ZUHRA and SMAN 15 Pekanbaru on the concept of photosynthesis, the highest percentage is in the sub-concept of the benefits of photosynthesis for plants by 96.15% and the lowest percentage is in the sub-concept of photosynthetic pigments at 53.19%. The average percentage of students' misconceptions at SMA IT AZ-ZUHRA and SMAN 15 Pekanbaru on the concept of plant respiration, the highest percentage is found in the sub-concept of understanding respiration in plants of 84.62%. The lowest percentage is found in the sub-concept of understanding breathing and the sub-concept of when plants breathe, each of which is 67.58%.

scholarly journals Analisis Faktor Penyebab Stres Kerja dan Dampaknya pada Kinerja Karyawan Swasta Kota Samarinda di Masa Pandemi Covid-19

2021 ◽  
Vol 11 (2) ◽  
pp. 225-236
Author(s):  
Asmadhini Handayani Rahmah ◽  
Fitri Wardiani
Keyword(s):  
Work Stress ◽  
Significant Influence ◽  
Job Insecurity ◽  
Employee Performance ◽  
Individual Characteristics ◽  
External Factors ◽  
Survey Method ◽  
Analysis Tool ◽  
The Subject ◽  
Internal And External Factors

The emergence of Covid-19 in Indonesia has a significant impact on various aspects, especially human resources. The emergence of work stress due to changes in work patterns can result in decreased employee performance. Therefore, the aims of this study is to determine the influence of internal and external factors of employees on work stress as an intervening variable, as well as its impact on performance directly and indirectly. The subject of the study was a private employee of Samarinda City. Research data collection method is a survey method with questionnaires, while the analysis tool used is path analysis. The results of the study were that partially, workload, Job Insecurity and job satisfaction had a significant influence on work stress, however, the work environment and individual characteristics had no significant effect on work stress, but were simultaneously significant. While external factors, internal and work stress have a significant influence partially and simultaneously on employee performance. Direct influence is the best model of influence for this study

scholarly journals PENGARUH PENERAPAN APLIKASI e-GOVERNMENT PEMBAYARAN PAJAK KENDARAAN BERMOTOR TERHADAP KINERJA CASH ADMINSTRATION (Studi Kasus di Kantor Unit Pelaksana Teknis Dinas Pendapatan Provinsi Jawa Timur Trenggalek)

2016 ◽  
Vol 2 (01) ◽  
Author(s):  
Sungging Purwokoadi
Keyword(s):  
Hypothesis Testing ◽  
Banking System ◽  
Primary Data ◽  
Analysis Tool ◽  
Public Performance ◽  
The Public ◽  
Correlational Research ◽  
Statistical Analysis Tool ◽  
The Subject

This study entitled "The Effect Of E-Government Applications Vehicle TaxPayments On The Performance Of Cash Administration". Revolutionarytechnology telecommunications, media and information technology (ICT)affects the increasing demands and expectations of the public on fast publicservice, accurate, and inexpensive but excellent. Democratization, impacting theincreasing demands people's participation in public policy, demandtransparency, accountability and quality of public performance. Descriptiveresearch is a study of the problems in the form of the current facts of apopulation which aims to test hypotheses or answer questions relating to thecurrent state of the subject under study. Correlational research is to study thecharacteristics of the problem in the form of a correlational relationship betweentwo or more variables which aims to determine whether there is an associationbetween two or more variables, as well as how far the correlation that existsbetween the variables studied. The research method of data with secondary dataresearch types are the type of research data obtained institutional data from theUnit Pelaksana Teknis Dinas Pendapatan Provinsi Jawa Timur throughobservation, also use this type of research primary data obtained through fieldsurveys. The research sample used all employees serve as responden. Thecollecting data through observation and questionnaire. Answer the problemformulation used descriptive statistical analysis tool with the help of a frequencytable and regression models using SPSS release 16. Hypothesis testing produces,indicating that the hypothesis 1 is accepted, it means the variable partialapplication of e-Banking System has a positive and significant impact on theperformance of Cash Adminstration. The results of hypothesis testing indicatesthat the hypothesis 2 in this study received, meaning that in partial RevenueApplication Implementation (SAP) has a positive and significant impact on theperformance of Cash Adminstration Variation of performance can be explainedby the Adminstration Cash independent variables of e-Banking SystemImplementation and Application of Revenue Application (SAP) and while the explained by other factors. The Performance of Cash Administration will riseproperly Implementation of e-Banking System and Application SystemApplication Revenues(SAP) is well managed.

scholarly journals Commercial aspects of personal branding of athletes on social networks

Marketing ◽  
2021 ◽  
Vol 52 (2) ◽  
pp. 118-131
Author(s):  
Dejan Dašić ◽  
Milijanka Ratković ◽  
Marko Pavlović
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Basic Assumption ◽  
Marketing Management ◽  
First Case ◽  
The Subject ◽  
Commercial Value ◽  
Personal Branding ◽  
Brand Promotion

The subject of this paper is the influence of social networks on the personal branding of athletes. The goal is to point out the importance of social networks in the process of personal branding of athletes. A responsible personality marketing management enables athletes to continue their successful careers even after the end of their engagement in sport. Social networks have an increasingly important role in this because they are also a measure of the influence of athletes, which can be quantified by the number of followers on social networks such as Facebook, Twitter, Instagram, etc. Some athletes earn more from their sponsorship agreements and activities on social network sin which they promote a certain brand than from professional contracts and salaries in their clubs. In the context of the topic of this paper, social networks can be viewed in two ways, as a means of improving the image of athletes, and as a tool that athletes use to promote brands. In the first case, the basic outcome is their higher commercial value, while in the second, the commercial effects are reflected in the earnings from brand promotion. This paper shows the connection between social networks, famous athletes, marketing tools applied in personal branding and commercial effects on that basis. The basic assumption that the commercial effects of personal branding of athletes can be successfully realized in the environment of social networks is confirmed.

scholarly journals Identification of Students Misconception Using Two-Tier Diagnostic Test Completed with Certainty of Response Index (CRI) on Topic Partial Salt Hydrolysis

2019 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Tomas Istantyo Putro ◽  
Sri Retno Dwi Ariani ◽  
Sri Yamtinah
Keyword(s):  
Diagnostic Test ◽  
Learning Process ◽  
Atomic Mass ◽  
Qualitative Description ◽  
Grade Student ◽  
Response Index ◽  
Relative Atomic Mass ◽  
Reasoning Pattern ◽  
The Subject ◽  
Science Major

<p>This study’s aim was to find misconception pattern on partial salt hydrolysis on eleventh grade student science major at SMA Negeri 2 Sukoharjo. Misconception was identified using two-tier diagnostic test completed with CRI supported by observation on learning process also interview. Two-tier diagnostic test composed of 16 questions. The approach of this study was qualitative description which was held in February-June 2018. The subject of this study were the eleventh grade students class IPA 1 and IPA 4 as many as 72 students. According to the result showed that there was misconception on almost every concept’s part. Based on the student answer analysis result shows if the pH, relative atomic mass, and volume were known student were having biggest misconception on counting salt’s mass are, 75%. The reason of misconception that occurs on partial salt hydrolysis is come from the student it self that is student’s uncomplete reasoning pattern.</p>

Structural Analysis of the Shallow-Buried Station by Using Load Structure Method

2012 ◽  
Vol 204-208 ◽  
pp. 881-884
Author(s):  
Yong Shuai Cao ◽  
Yong Sheng Zhang
Keyword(s):  
Structural Analysis ◽  
Engineering Design ◽  
Simulation Analysis ◽  
Reference Value ◽  
Subway Station ◽  
Analysis Tool ◽  
Main Structure ◽  
Its Analysis ◽  
Practical Engineering ◽  
The Common

Aiming at a practical engineering case of a subway station, the paper uses the common software ANSYS as its analysis tool and uses the load structure method to do simulation analysis on the station's main structure. The results indicate that this method is practicable and has certain reference value for engineering design.

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