scholarly journals Social Media as a Dialogical Communication Tool: Izmir Metropolitan Municipality Example

2022 ◽  
Vol 12 (2) ◽  
pp. e202210
Author(s):  
Gül Coşkun Değirmen ◽  
Zekiye Beril Akıncı Vural ◽  
Sezen Ünüvar
2020 ◽  
Vol 18 (11) ◽  
pp. 2167-2182
Author(s):  
Ya.Yu. Sokolenko

Subject. This article focuses on the investment web portal as a necessary communication tool and a way to govern the investment attractiveness of the region. Objectives. The article aims to conduct a comprehensive study of the problem of promoting regional investment web portals in the information environment. Methods. For the study, I used the methods of logical and statistical analyses, induction and deduction, comparison, and generalization. Results. The article describes the advantages of Internet portals of investment projects and the peculiarities of using Social Media Marketing (SMM) within public structures. It highlights the function of social networks in the process of interacting with the audience. Conclusions. Social Media Marketing is an integral tool for engaging with the investment community and one of the most effective ways to promote a regional investment web portal. The presented original methodology can be used by regional investment portals to analyze interaction with the audience and design a development strategy.


Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
R Vareda ◽  
T Garcia ◽  
J Rachadell

Abstract Background From disease prevention to health promotion, communication is key for Public Health (PH) practice and, according to the 9th Essential Public Health Operation its goal is to improve populations health literacy and capacity to access, understand and use information. Though social media is frequently presented as a potentially useful tool for PH communication, there is a lack of evidence about its effectiveness and impact on PH outcomes. This study researches Instagram® as a PH tool and aims to know who is using it, what content is shared on the platform and how much engagement there is. Methods This cross-sectional study regards information on 1000 Instagram® posts with the hashtags publichealth, publichealthpromotion, healthpromotion, publichealthmatters and publichealtheducation. Authors categorized post content and creators, and reviewed the number of likes and comments per post to determine engagement. Data analysis was performed on IBM SPSS® Statistics. Results The most common content categories were communicable diseases (n = 383), non-communicable diseases (n = 258) and healthy lifestyles (n = 143). Health professionals post more about communicable diseases (43,6%) and non-professionals about healthy lifestyles (36,1%). Non-professionals (n = 191) post about PH issues almost as much as health professionals (n = 220) and PH associations (n = 201). Most don't reference their sources (n = 821). Posts on communicable diseases have the most likes and comments per post (mean of 172 likes and 3,1 comments). Conclusions Half the Instagram® posts analysed in this study were made by health professionals or organizations. Communicable diseases, non-communicable diseases and healthy lifestyles were the most frequent content categories and had the most engagement. The majority of posts didn't reference their sources. Though Instagram® seems to be a potential PH communication tool, further research is needed to confirm its benefits for PH. Key messages Social media platforms like Instagram® are potentially powerful tools for PH communication. There is a need to understand the efficacy of social media as health promotion tools.


2021 ◽  
Vol 11 (7) ◽  
pp. 337
Author(s):  
Sara Costa Carvalho ◽  
Heitor Oliveira Braga ◽  
Sofia de Santa-Maria ◽  
Beatriz Fonte ◽  
Mário Jorge Pereira ◽  
...  

This study aims at evaluating the environmental education (EE) and communication intervention for the valorization of migratory fish resources in an estuary of northern Portugal. The EE component intervention was implemented among Middle School pupils of that region. Students’ knowledge was quantitatively evaluated with an experimental approach of pre-testing and post-testing, on the ocean and estuarine literacy (OEL) and biology of migratory species, such as sea lamprey. This study also analyzes the communication component developed via social media. Results of the EE component show an evident increment of OEL (p < 0.05). It is also highlighted that students had previous knowledge on issues that are not covered in the curriculum. Social media has shown to be an effective communication tool mostly among the scientific community (e.g., Ethnobiology). The research has various implications to OEL since it brings a new perspective towards the integration of ocean literacy in formal education; as well as the valorization of Students’ local ecological knowledge and of inter-generational dynamics. This study contributed to promoting local biodiversity, OEL, and participatory local governance of these ecosystems.


2019 ◽  
Vol 23 (1) ◽  
pp. 40-52
Author(s):  
Fita Fathurokhmah

AbstractThis study will examine how the virtual community communication is carried out by gay teenagers on Grindr social media. Why is the youth gay community using the Grindr app as a communication tool? What social effects arise from the Grindr application's virtual community communication? This article used Lori Kendall's theory of community and the Internet, that discuss the emergence of social relationships that are mediated by communication via the internet. The findings of this study explain that the characteristics of virtual community communication rise a community that is speech, discourse and practice in nature. These three forms of gay virtual community communication among adolescents cannot be separated because each form has characteristics and is a stage in forming a community.  AbstrakPenelitian ini akan mencermati bagaimana komunikasi komunitas virtual dilakukan kaum gay remaja di media sosial Grindr. Mengapa komunitas gay remaja menggunakan aplikasi Grindr sebagai alat komunikasi? Efek sosial seperti apa yang muncul dari komunikasi komunitas virtual aplikasi Grindr? Artikel ini menggunakan teori community dan internet dari Lori Kendall, yang membahas mengenai munculnya hubungan sosial yang dimediasi oleh komunikasi melalui internet. Temuan kajian ini menjelaskan bahwa karakteristik komunikasi komunitas virtual tersebut memunculkan suatu komunitas yang sifatnya speech, discourse dan practice. Ketiga bentuk komunikasi komunitas virtual Gay di kalangan remaja ini tidak dapat dipisahkan satu sama lain karena masing-masing mempunyai karakteristik dan merupakan tahapan dalam membentuk komunitas.  


2020 ◽  
Vol 39 (3) ◽  
pp. 125-138
Author(s):  
Alina Zajadacz ◽  
Aleksandra Minkwitz

AbstractThe purpose of the article is to present the concept of using social media (SM) as data sources and communication tools, useful at the various stages of planning, implementing and monitoring the effects of tourism development on a local level. The first part discusses the stages of planning, then presents the characteristics of SM, along with a discussion of the issues presented in the literature to this date. The next part presents data sources and methods of research on SM and functions that they can perform in tourism. The concept presented, on the one hand, reviews the perspectives of practical use of SM as a communication tool and source of data and, on the other hand, the challenges related to the need to further deepen research on tourism planning methods that are adequate to the continuously changing environment.


2021 ◽  
Vol 8 (1) ◽  
pp. 104-129
Author(s):  
Lucas Dejard Moreira Mendonça ◽  
Adriano Madureira dos Santos ◽  
Harold Dias de Mello Junior ◽  
Rita de Cássia Romeiro Paulino ◽  
Karla Figueiredo ◽  
...  

This article examined the personal profiles of the Heads of Government of countries in South/North America and how they communicated with their audiences on institutional measures to contain COVID-19. Analyses were carried out on data collected from Twitter from November-2019 to November-2020. This study includes: i)quantitative analysis, measuring categories and emphases in the communication of tweets, retweets, likes, and comments on matters relevant to the pandemic; ii)qualitative analysis that allowed evaluating speeches to identify political interference and the effectiveness of communication at critical moments of the pandemic. It was possible to infer that each president has his singularities and understanding about Social Media’s use as a more direct communication tool with his audience. It was also found that successful communication is not directly proportional to the volume of messages on Twitter, but to socio-political aspects and institutional leadership that can make a difference in Social Media in combating COVID-19.


2018 ◽  
Vol 7 (2) ◽  
pp. 17 ◽  
Author(s):  
Qian He ◽  
Hongjian Qu

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.


Author(s):  
Carlos Luis Torres Briones

Emerging businesses face the daily challenge of competing in a world where major brands use their complete artillery to communicate and attract customers, and where small businesses are the most affected, so they should be more intelligent and daring to compete in the daily market. Here, the authors study the theory of digital marketing as a communication tool for emerging businesses and its benefits according to different authors. As a result, they propose the EComPymes model, where the appropriate basic tools for these type of companies are shown; thus, content generation through social media, mobile marketing, and email are the main options, not only for starting a business but competing with low budgets.


Author(s):  
Asli Goksoy

With the rapid changes in the information and communication technologies through Industry 4.0, managers and change agents are now able to unlock wholly new streams in communicating change to their stakeholders. Social media can be an important “vehicle” to facilitate better and faster change management, whereas data mining can provide some crucial insight about employee perception about change. The purpose of this chapter is to capture the reader's attention towards the relationship between change management and Industry 4.0 tools specifically: social media and data mining. For that purpose, three in-depth interviews with senior managers of a Turkish telecommunication and technology services provider were conducted. The results support the research questions partially but point out new variables (national culture and generation gap) to consider in the relationship between employee behaviors and social media usage as an internal communication tool. Lastly, this chapter aims to provide suggestions for further studies.


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