THE INFLUENCE OF THE GENDER FACTOR ON THE EDUCATIONAL STRATEGIES OF YOUTH (ON THE EXAMPLE OF RESEARCH OF UNIVERSITY STUDENTS IN UFA)
The article examines the attitudes towards education and professional career development of young people through the prism of the gender factor. The relevance of the study is due to the ongoing transformation of the economic system, the unpleasant consequence of which is the discrepancy between supply and demand in the labor market and the resulting employment problems. Also, researchers are increasingly highlighting the problems of female employment associated with various socio-economic factors (lower wages, informal employment, inaccessibility of certain professions, difficulties in combining motherhood and employment, single-parent families, etc.), as a result of which women are more often included in the working group. poverty. Today, with all the changes taking place in social systems, one of the most significant social lifts is the institution of higher education. So, material wealth often depends on the education received and subsequent professional implementation. The research interest lies in the analysis of the attitudes of modern youth in relation to the institution of education and professional career as an opportunity to improve the quality of life. Do these attitudes differ among young girls and boys, how do they assess their capabilities? The data of a sociological study conducted by the author in 2020 on the topic of professional identity of university students in Ufa are presented. The results of which showed that modern young people are not inclined to link the level of education received and the amount of income. The concept of success in life is somewhat different for men and women, if, first of all, girls want to have a favorite job and family, then for men the desire to be free and independent turned out to be paramount. Also, male respondents more often count on career advancement and professional growth. The research data to some extent reflect the gender attitudes of the generation of parents among today's Russian youth. In order to overcome the manifestations of gender statistical discrimination in the labor sphere, increase the economic resilience of women and reduce the risk of falling into the poverty zone, it is necessary to develop and implement social programs oriented towards this.