scholarly journals Analisis Video Likes To Likes Rasio TikTok Pada Top 5 Vendor Smartphone di Indonesia

2022 ◽  
Author(s):  
I Wayan Herry Indra Wijaya
Keyword(s):  
Social Media ◽  
Short Duration ◽  
The Many ◽  
A Company

TikTok is a social media application that allows users to create 15-second videos with music, filters, and other creative features. This application was launched by a company from China, China, ByteDance first launched an application that has a short duration called Douyin. In Indonesia alone there were 22.2 million active users last year which provides a huge opportunity for various brands to market their products through TikTok. There are various types of brands that have used the TikTok application to promote their products, for example, smartphone vendors in Indonesia. Of the many smartphone vendors, the Top 5 Smartphone Vendors in Indonesia in Q2 are: XIAOMI Indonesia, Oppo Indonesia, Samsung Indonesia, REALME Indonesia and VIVO Indonesia. The purpose of this study is to determine the credibility of the TikTok accounts of the 5 Smartphone Vendor in Indonesia on Q2 2021. The method used in this study is a quantitative exploratory method. The results of this study indicate that the Samsung Indonesia account has the best performance credibility and is ranked first among the five smartphone vendor accounts.

Emotional stakeholders as “crisis communicators” in social media

2016 ◽  
Vol 21 (3) ◽  
pp. 289-308 ◽  
Author(s):  
Britt Foget Johansen ◽  
Winni Johansen ◽  
Nina M. Weckesser
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Content Type ◽  
Customer Complaints ◽  
Response Strategies ◽  
Telephone Companies ◽  
Communication Processes ◽  
Organizational Crises ◽  
The Many ◽  
A Company

Purpose – The purpose of this paper is to examine the Telenor customer complaints crisis triggered on the company Facebook site in August 2012. More specifically, the paper focusses on how friends and enemies of a company interact, and how faith-holders serve as crisis communicators in a rhetorical sub-arena that opens up on Facebook. Design/methodology/approach – The study is based on a textual analysis of 4,368 posts from the Telenor Facebook site, and an interview with the senior digital manager of Telenor. Findings – Not only current and previous customers but also those from rival telephone companies were active in the Facebook sub-arena. The customers complaining about the company services were met not only with the response of Telenor, but also with counter-attacks from faith-holders acting in defense of Telenor. However, these faith-holders were using defensive response strategies, while Telenor used accommodative strategies. Research limitations/implications – Organizational crises need to be seen as a complex set of communication processes, including the many voices that start communicating from different positions, and taking into account not only the response strategies of the organization but also the response strategies applied by supportive emotional stakeholders. In practice, faith-holders need to be monitored, as they may prove useful as “crisis communicators.” Originality/value – The paper provides insights into an under-investigated area of crisis communication: the strategies of faith-holders acting as “crisis communicators” defending a company and themselves against attacks from negative voices on social media.

scholarly journals Pembuatan Video Perayaan Hari Nyepi Di Bali Dengan Teknik Motion Graphic 2 Dimensi

2017 ◽  
Vol 7 (1) ◽  
pp. 25-37
Author(s):  
Ainun Nahya Mumtahanah ◽  
Ringga Gilang Baskoro ◽  
Rian Saputra
Keyword(s):  
Social Media ◽  
Short Duration ◽  
Online Media ◽  
Concept Design ◽  
Video Information ◽  
Other Information ◽  
Audio Rendering ◽  
Motion Graphic ◽  
A Company

ABSTRACTMacroAd is a company that provides outdoor media in the form of television screens in Commuterline train cars. LINIKINI MacroAd makes online media a tool so that the programs and information presented can make the audience interested and not get bored looking at the PID screen. The strategy taken is to create content that is creative, informative, educative, and entertaining. The content produced in the form of interviews, Lifestyle, News, Quotes, Facts, Culinary, Tips, and various other information. Information presented about current places in Jabodetabek, about technology, and the agenda of the event. However, some of the information above has not yet been visualized, such as video information about holidays. So far, MacroAd LINIKINI has only shown videos of congratulations on short holidays with a short duration on social media and the Puter Commuterline screen without detailed information about the celebration. Therefore the writer makes a video celebrating Nyepi Day in Bali. This video aims to inform the audience in detail about a series of rituals celebrating Nyepi Day before, during and after the celebration. The method used in the Making of Nyepi Day Celebration Video in Bali with 2 Dimensional Motion Graphic Technique consists of 11 stages, namely concept design, device specifications, storyboarding, material collection, layout making, animation creation, audio integration, rendering, testing, revision, and distribution. This video was successfully created with the resulting duration of 2 minutes 20 seconds with a size of 82.1 MB.ABSTRAKMacroAd merupakan perusahaan yang menyediakan media luar ruang yang berbentuk layar televisi di dalam gerbong kereta Commuterline. MacroAd LINIKINI menjadikan media online sebagai alat agar program dan informasi yang disajikan dapat membuat audience tertarik dan tidak bosan melihat layar PID. Strategi yang dilakukan adalah dengan membuat konten yang kreatif, informatif, edukatif, dan menghibur. Konten-konten yang dihasilkan berupa Interview, Lifestyle, News, Quotes, Fakta, Kuliner, Tips, dan berbagai informasi lainnya. Informasi yang disajikan mengenai tempat-tempat kekinian yang berada di Jabodetabek, tentang teknologi, dan agenda acara. Namun dari beberapa informasi diatas ada yang belum divisualisasikan seperti video informasi mengenai hari-hari besar. Selama ini MacroAd LINIKINI hanya menayangkan video ucapan selamat hari besar dengan durasi yang singkat di sosial media dan layar PID Commuterline tanpa informasi secara detail tentang perayaan tersebut. Maka dari itu penulis membuat video perayaan hari nyepi di Bali. Video ini bertujuan untuk memberitahukan secara detail kepada audience tentang rangkaian ritual perayaan hari nyepi sebelum, saat, dan sesudah perayaan. Metode yang digunakan dalam Pembuatan Video Perayaan Hari Nyepi di Bali dengan Teknik Motion Graphic 2 Dimensi in terdiri dari 11 tahap yaitu perancangan konsep, spesifikasi perangkat, pembuatan storyboard, pengumpulan bahan, pembuatan layout, pembuatan animasi, penggabungan audio, rendering, pengujian, revisi, dan distribusi. Video ini berhasil dibuat dengan durasi yang dihasilkan yaitu 2 menit 20 detik dengan ukuran 82.1 MB.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Comparison of SVM, RF and SGD Methods for Determination of Programmer's Performance Classification Model in Social Media Activities

2020 ◽  
Vol 4 (2) ◽  
pp. 329-335
Author(s):  
Rusydi Umar ◽  
Imam Riadi ◽  
Purwono
Keyword(s):  
Social Media ◽  
Gradient Descent ◽  
Classification Model ◽  
Stochastic Gradient Descent ◽  
Support Vector ◽  
Svm Algorithm ◽  
Vector Machines ◽  
Performance Patterns ◽  
A Company

The failure of most startups in Indonesia is caused by team performance that is not solid and competent. Programmers are an integral profession in a startup team. The development of social media can be used as a strategic tool for recruiting the best programmer candidates in a company. This strategic tool is in the form of an automatic classification system of social media posting from prospective programmers. The classification results are expected to be able to predict the performance patterns of each candidate with a predicate of good or bad performance. The classification method with the best accuracy needs to be chosen in order to get an effective strategic tool so that a comparison of several methods is needed. This study compares classification methods including the Support Vector Machines (SVM) algorithm, Random Forest (RF) and Stochastic Gradient Descent (SGD). The classification results show the percentage of accuracy with k = 10 cross validation for the SVM algorithm reaches 81.3%, RF at 74.4%, and SGD at 80.1% so that the SVM method is chosen as a model of programmer performance classification on social media activities.

Social media and peer-to-peer support for individuals with health care needs and their caregivers: a scoping review (Preprint)

2019 ◽  
Author(s):  
Katherine Kelly ◽  
Shelley Doucet ◽  
Alison Luke ◽  
Rima Azar ◽  
William Montelpare
Keyword(s):  
Health Care ◽  
Social Media ◽  
Peer Support ◽  
Scoping Review ◽  
Emotional Support ◽  
Peer To Peer ◽  
Health Care Needs ◽  
Care Providers ◽  
Care Needs ◽  
The Many

BACKGROUND Individuals with health care needs and their caregivers require substantial informational and emotional support. Providing this support is a major challenge for care providers, who are often not able to adequately address barriers and may not be aware of available services and programs. Online P2P support offers an accessible and inexpensive source of support; however, the breadth of these supports on social media has not been previously documented. OBJECTIVE This study was a scoping review of research examining the use of peer-to-peer support on social media by individuals with health care needs and their caregivers. METHODS This review used the PRISMA-SR method to search for articles from 1997 to 2019. RESULTS A total of 94 articles were included. Patients and caregivers use many social media websites for P2P interaction, including: Facebook (n = 19), Twitter (n = 7), and YouTube (n = 6). Providing and receiving informational and emotional support were important uses of social media for P2P support; however, the specific needs and experiences of patients and caregivers appeared to change as knowledge regarding the condition(s) improved. Despite the many benefits associated with participating in online P2P groups, concerns related to ethics, privacy, and the potential to spread misinformation are outlined as risks associated with its use. CONCLUSIONS This study revealed that patients and caregivers engage in P2P support on social media to receive informational and emotional support from peers, despite known risks and limitations. Social networking websites were revealed to be particularly suited for P2P support communication.

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

scholarly journals Where the Sidewalk Ends: Automobility and Shame in Tbilisi, Georgia

2018 ◽  
Vol 33 (3) ◽  
pp. 444-472 ◽  
Author(s):  
Perry Maxfield Waldman Sherouse
Keyword(s):  
Social Media ◽  
Public Space ◽  
Ad Hoc ◽  
Private Company ◽  
Urban Public Space ◽  
Social Actors ◽  
The Public ◽  
Physical Barriers ◽  
The Many ◽  
The City

In recent years, cars have steadily colonized the sidewalks in downtown Tbilisi. By driving and parking on sidewalks, vehicles have reshaped public space and placed pedestrian life at risk. A variety of social actors coordinate sidewalk affairs in the city, including the local government, a private company called CT Park, and a fleet of self-appointed st’aianshik’ebi (parking attendants) who direct drivers into parking spots for spare change. Pedestrian activists have challenged the automotive conquest of footpaths in innovative ways, including art installations, social media protests, and the fashioning of ad hoc physical barriers. By safeguarding sidewalks against cars, activists assert ideals for public space that are predicated on sharp boundaries between sidewalk and street, pedestrian and machine, citizen and commodity. Politicians and activists alike connect the sharpness of such boundaries to an imagined Europe. Georgia’s parking culture thus reflects not only local configurations of power among the many interests clamoring for the space of the sidewalk, but also global hierarchies of value that form meaningful distinctions and aspirational horizons in debates over urban public space. Against the dismal frictions of an expanding car system, social actors mobilize the idioms of freedom and shame to reinterpret and repartition the public/private distinction.

scholarly journals Hacking a reputation: crisis communication and the Ashley Madison data breach

2021 ◽  
Author(s):  
Katherine Owczar
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Case Scenario ◽  
Data Breach ◽  
News Sources ◽  
Adoption And Implementation ◽  
Organizational Crises ◽  
Ashley Madison ◽  
A Company ◽  
Sense Of Power

[Para. 1] At a time where online activists are targeting and obtaining the intellectual property of companies on a regular basis, how should a company communicate and mitigate the data breach to ensure that its valued customers feel protected, or in the best case scenario, prevent it altogether? The adoption and implementation of a sound crisis communication and management strategy is thus a fundamental operative for the success of any organization. Organizational crises can fundamentally disrupt and harm companies, organizations and individuals alike; they are characterized as “non-routine, severe event[s] that [can] destroy [its] reputation or operations” (Koerber, 2017). When a crisis arises for an organization, it is imperative that they have a strong sense of clarity regarding the issue at hand – specifically, they must understand the context and “background narrative that gives interpretative shape to [its] foreground issues” (Arnett, Deiuliis, Corr, 2017). Perhaps most emblematic of these background narratives is the circulation of competing information and perspectives, by both social media and traditional news sources. With the rise of social media and the 24/7 news cycle, a new sense of power and inflated ability to frame an issue has been afforded to many publics – particularly due to the ability of these mediums to rapidly transmit and receive information. These affordances have the potential to be either beneficial or detrimental to a company when faced with a crisis. While an organization can benefit from strategic media relations and effective crisis communication, even the most established of firms can have their voice become convoluted or be reprimanded if communication is poorly executed.

scholarly journals Strategies of SMM Management, Comparison of Instagram and Facebook Social Networks

2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Crm System ◽  
Research Questions ◽  
Short Time ◽  
A Company ◽  
Potential Customers ◽  
The Ideal

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>

scholarly journals PUSAT PELATIHAN KARAKTER UNTUK MILENIAL

2020 ◽  
Vol 1 (2) ◽  
pp. 1891
Author(s):  
Venessa Handiwinata ◽  
Budi Adelar Sukada
Keyword(s):  
Social Media ◽  
Social Skills ◽  
Millennial Generation ◽  
Character Development ◽  
Training Center ◽  
Short Term ◽  
Community Needs ◽  
Working Space ◽  
A Company ◽  
Environmental Participation

Millennial generation is the generation of births around 1980 to 2000 and in productive age. This generation has a problem, where they tend to be lazy, out of focus and narcissistic. There are 4 factors that cause it. First, this generation becomes depressed when in the workforce because there is no help from their parents and does not get what they want; second, this generation requires an addiction to the response of social media, which causes the absence of relations that improve between individuals; third, they do not last long in a company because they do not get what they want and want everything to be instant (inpatient); fourth, environmental participation that creates character of the individuals, where the environment at this time is more concerned with numbers than a community needs and only focus on short-term needs. In addition, the companies where they work don’t help/provide facilities to build cooperation and character development skills. Of all these problems, the millennial generation needs a facilities to develop their social skills, which can improve their ability to develop visions related to the development of their potential and innovation. Therefore, they need a character training center, with supporting facilities such as foodhall, shared work space, and gym facilities, where those supporting facilities can help the process of character training. This character training center has a concept that prioritizes togetherness and sociability with the "the c’s" method. AbstrakGenerasi millennial adalah generasi kelahiran sekitar tahun 1980 sampai dengan 2000 dan sedang dalam usia produktif. Generasi ini memiliki sebuah isu, dimana mereka cenderung malas, tidak fokus dan narsis. Terdapat 4 faktor penyebabnya. Pertama, generasi ini menjadi depresi saat di dunia kerja karena tidak adanya bantuan dari orangtua dan tidak mendapatkan apa yang mereka inginkan; kedua, generasi ini cenderung kecanduan akan respon dari media sosial, dimana hal tersebut menyebabkan tidak adanya relasi yang kuat antar individu; ketiga, mereka cenderung tidak bertahan lama dalam suatu perusahaan karena mereka merasa tidak mendapatkan apa yang mereka inginkan dan ingin semuanya serba instan (tidak sabaran); keempat, lingkungan hidup yang membentuk karakter dari individu, dimana lingkungan hidup pada saat ini lebih mementingkan angka dibandingkan kebutuhan masyarakat dan hanya memikirkan kebutuhan jangka pendek. Selain itu, perusahaan tempat mereka bekerja cenderung tidak membantu/menyediakan fasilitas untuk membangun skill kerjasama dan pembangunan karakter. Dari semua isu tersebut, generasi millennial membutuhkan sebuah fasilitas untuk mengembangkan social skills mereka, dimana hal tersebut dapat mempengaruhi mereka dalam pembentukan visi hidup yang berhubungan dalam pengembangan potensi dan inovasi mereka. Oleh sebab itu, mereka membutuhkan suatu Character Training Center, dengan fasilitas pendukung seperti foodhall, co-working space dan fasilitas gym, dimana fasilitas pendukung tersebut dapat membantu sebuah proses character training. Character Training Center ini memiliki konsep dimana mengutamakan togetherness and sociability dengan metode  “the c’s”.

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