scholarly journals AKUN INSTAGRAM DARI 5 TOP BRAND TERMAHAL DI DUNIA

2022 ◽  
Author(s):  
Rio Rovando Rindengan
Keyword(s):  
Social Media ◽  
Code Of Conduct ◽  
Alternative Media ◽  
Branding Strategy ◽  
Daily Lives ◽  
The World ◽  
Character Code ◽  
Personal Branding ◽  
The City ◽  
Descriptive Qualitative

Instagram social media has now become an alternative media in the field of marketing and promotion. Personally, you can do business through Instagram. Currently, Selebgram is becoming a trend among Instagram users in Indonesia. Being a celebgram must have its own uniqueness to be different from other competitor celebgrams. In building it, good personal branding is needed to be able to survive in the world of celebrity on Instagram. Ohim with the account @ibrhmrsyd without any background as a celebrity also received the celebgram title. Ohim's personal branding has attracted the attention of well-known products by only using Instagram as a means of delivering communication messages. He can be glimpsed and attract the attention of well-known brands in Indonesia and make him an endorser in the program. He became one of the celebgram in the city of Bandung that represents the famous product. This study discusses how the personal branding strategy of non-celebrity celebrities is. The method used is descriptive qualitative with indicators consisting of eleven characteristics of authentic personal branding by Rampersad. The results of the study state that Ohim's personal branding strategy is to have values, character, code of conduct and morals, focus on one area, be consistent, have relevance, have visibility, gain recognition, apply positive things, and be yourself while maintaining its existence and always maintaining relationships that exist both in the @ibrhmrsyd Instagram account and in their daily lives.

scholarly journals Strategi Personal Branding Perupa Melalui Media Sosial

2020 ◽  
Vol 6 (2) ◽  
pp. 67-76
Author(s):  
Rusdi Hendra
Keyword(s):  
Social Media ◽  
Fine Arts ◽  
Analytical Techniques ◽  
Branding Strategy ◽  
Personal Brand ◽  
Literature Reviews ◽  
Character Code ◽  
Qualitative Descriptive ◽  
Personal Branding ◽  
Descriptive Method

Perkembangan teknologi informasi dan media jejaring sosial saat ini menyebabkan pembentukan personal brand melalui media sosial semakin penting. Masyarakat Indonesia dikenal sebagai pengguna aktif media sosial. Menjadi seorang perupa harus memiliki keunikan tersendiri untuk dapat berbeda dengan perupa lainnya. Dalam membangunnya, dibutuhkan personal branding yang baik untuk dapat maju dan berkembang di dalam dunia seni rupa. Piko dengan akun @iabadioupiko telah melakukannya lewat media Instagram. Personal branding yang dilakukan Piko menarik dengan mengunggah hasil karyanya untuk menarik perhatian galeri dan menggunakan Instagram sebagai alat penyampaian pesan komunikasinya. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data yaitu wawancara dan melakukan observasi terhadap dokumentasi yang dimiliki dan melakukan tinjauan literatur. Data yang didapat kemudian dianalisis menggunakan teknik analisis yaitu mengorganisasikan data, mereduksi data, peringkasan, dan penyajian data. Hasil akhir dari analisis data dapat mengetahui tentang bagaimana strategi personal branding perupa melalui media sosial Instagram dengan indikator yang terdiri dari kesebelas karakteristik authentic personal branding oleh Rampersad. Hasil penelitian menyebutkan bahwa strategi personal branding Piko ialah memiliki nilai, karakter, kode perilaku, berfokus pada satu bidang, konsisten, memiliki relevansi, memiliki visibilitas, mendapatkan pengakuan, menerapkan hal positif, serta menjadi diri sendiri dengan tetap menjaga eksistensinya dan selalu memelihara hubungan yang terjalin baik dalam akun Instagram @iabadioupiko maupun dalam kesehariannya. The Artist's Personal Branding Strategy Through Social Media ABSTRACT The development of information technology and social networking media has made personal brands' formation through social media increasingly important. Indonesian people are known as active users of social media. Being an artist must be unique to be different from other artists. In building it, good personal branding is needed to advance and develop in the world of fine arts. Piko, with the @iabadioupiko account, has done this via Instagram. Piko's personal branding is impressive by uploading his work to attract the attention of galleries and using Instagram to convey his communication messages. This study used a qualitative descriptive method with data collection techniques, namely interviews and observing documentation, and conducting literature reviews. The data obtained were then analyzed using analytical techniques, namely organizing data, reducing data, summarizing, and presenting data. The final result of the data analysis can find out about the personal branding strategy of the artists through social media Instagram with indicators consisting of eleven characteristics of authentic personal branding by Rampersad. The results show that Piko's personal branding strategy is to have values, character, code of behavior, focus on one area, be consistent, have relevance, have visibility, gain recognition, apply positive things, and be yourself while maintaining its existence and always maintaining good relationships. They were established both in the Instagram account @iabadioupiko and in his daily life.

scholarly journals Strategi Personal Branding Musisi Pop Jawa Melalui Media Sosial

2021 ◽  
Vol 3 (2) ◽  
pp. 131-140
Author(s):  
Dadang Dwi Septiyan
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Cultural Models ◽  
Analytical Techniques ◽  
Branding Strategy ◽  
Work Identity ◽  
Daily Lives ◽  
Self Identity ◽  
Personal Brand ◽  
Personal Branding

Advances in information technology and social media are now increasing. This makes it easier for anyone to form a personal brand through social media. Having an attractive identity is a must for a musician, whether it's self-identity or work identity. The purpose of this study is to find out and understand the personal branding strategy of musicians through social media. This study uses qualitative methods with data collection techniques, namely interviews and observing the documentation they have and conducting a literature review. The data obtained were then analyzed using analytical techniques, namely sorting out data, reducing data, summarizing, and presenting data. The findings of this study are that the personal branding strategy of musicians through social media, especially Instagram, uses indicators consisting of 7 classifications borrowed from Mateusz Grzesiak's concept. The results of the study stated that the personal branding strategy carried out by several samples of musicians had values, characters, goals, methods, dialectics, visualizations, media, awareness levels, challenges, cultural models, and strategies each through Instagram media and in their daily lives.

scholarly journals TINJAUAN FATWA DEWAN SYARIAH NASIONAL NO: 75/DSN-MUI/VII/2009 TERHADAP PENJUALAN LANGSUNG BERJENJANG SYARIAH DI TIENS SYARIAH

2018 ◽  
Vol 3 (1) ◽  
pp. 34-44
Author(s):  
Suhardiman Izini
Keyword(s):  
Field Study ◽  
Network System ◽  
National Council ◽  
Direct Selling ◽  
Daily Lives ◽  
The World ◽  
Fast Development ◽  
Multi Level ◽  
Clear Line ◽  
Descriptive Qualitative

In muamalah activity, Islam has provided a clear line of wisdom. Business or trade transactions are things that are highly regarded and glorified in Islamic teachings, whether done individually or in groups. The attention of Islam towards trading transactions has recently been responded positively by Muslims in the world, particularly in Indonesia. Sharia institutions have shown fast development marked by the growing number and variety of Sharia-labeled businesses. Multi-level marketing has also been affected by Muslims’ awareness of sharia-based behaviors in their daily lives. This has also been supported by the issuance of the fatwa from DSN MUI (Sharia National Council – Indonesian Ulama Council) No. 75/DSN-MUI/VII/2009 concerning Sharia multi-level direct selling (PLBS). This phenomenon has urged Tiens Indonesia to adjust their network system to the stipulations in the fatwa. This study aimed to analyze and describe as well as evaluate the network system applied by Tiens Syariah. Using the descriptive qualitative field study, the research is conducted in Yogyakarta Special Province. Data is gathered from observation, interview, and documentation. The obtained data was then analyzed qualitatively and explained descriptively. The result of research shows that based on Point 12 of the fatwa from DSN-MUI No. 75 Year 2009 concerning Sharia multi-level direct selling, the multi-level marketing company Tiens Syariah has fulfilled all the standards in Point 12. Therefore, the trading and network system of Tiens Syariah has been in line with the fatwa.

scholarly journals Anxiety disorder and consumption of social media in Brazil

2020 ◽  
Vol 8 (5) ◽  
pp. 316-326
Author(s):  
Tarcisio Torres Silva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Anxiety Disorder ◽  
World Health ◽  
Political Polarization ◽  
The Political ◽  
Social Changes ◽  
The World ◽  
Health Organization ◽  
The City

Brazilian population spends a lot of time on social media. The average access from any device is 3 hours and 39 minutes (The Global, 2018). On the other hand, the country leads the numbers of anxiety disorder among the population. According to the World Health Organization, the incidence in the country is 9.3%, while the world average is 3.5%. This number is even higher in big cities, reaching 19.9% in the city of São Paulo (Horta, 2019). Possible causes are economic instability, social changes and violence (Horta, 2019). Add to that the political polarization in recent years and the intensive use of gadgets, private chat applications, such as Whatsapp, and social networks. In this work, we focus on the influence of social networks in the development of Brazilian anxiety. Our hypothesis is that the intensity of use reinforces the existence of other factors of anxiety increase (economy, violence, political division, etc.) through the sharing of news, besides adding others, such as self-display, performativity and the need of always being in evidence in social networks. As a method, we will work with content analysis (news and images) from the main social networking platforms used in Brazil.

scholarly journals PENGARUH MEDIA SOSIAL TERHADAP MORAL REMAJA PADA SITUASI COVID-19

2021 ◽  
Vol 6 (1) ◽  
pp. 20-25
Author(s):  
Lisnawati Lisnawati ◽  
Dadi Mulyadi Nugraha ◽  
Supriyono .
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Human Activities ◽  
Daily Lives ◽  
The World ◽  
The Media ◽  
As If

 Technology is getting more advanced and developing, it is undeniable that social media can affect a person's life, as well as the lives of teenagers. Even for the community, especially teenagers whose daily lives use social media, it seems as if there is no day without using social media. This research is included in research that uses data collection techniques by filling out a questionnaire or questionnaire, using 10 respondents through the media Google Form and the WathsApp application. Knowing the influence of social media on youth morale in the Covid-19 situation is the aim of the research conducted in this article. The disease, which was first discovered in December 2019 in Wuhan, China, has spread in various regions of the world, the virus or disease is called Covid-19. Viruses that cause disruption of human activities, such as schools, offices, and others.  Teknologi semakin maju dan semakin berkembang, tidak dapat dipungkiri bahwa media sosial dapat mempengaruhi kehidupan seseorang, begitupun dengan kehidupan remaja. Bahkan bagi masyarakat, khususnya remaja yang kehidupan sehari-harinya menggunakan media sosial, seolah-olah tiada hari tanpa menggunakan media sosial. Penelitian ini termasuk dalam penelitian yang menggunakan teknik mengumpulkan data dengan mengisi angket atau kuisioner, dengan menggunakan 10 orang responden melalui media Google Form dan aplikasi WathsApp. Mengetahui pengaruh media sosial terhadap moral remaja pada situasi Covid-19 merupakan tujuan dari penelitian yang dilakukan pada artikel ini. Penyakit yang pertama kali ditemukan pada bulan Desember 2019 di Wuhan, China telah menyebar di berbagai daerah di dunia, virus atau penyakit itu disebut Covid-19. Virus yang menyebabkan aktivitas manusia terganggu, seperti sekolah, kantor, dan lainnya.  

scholarly journals 333 SOUNDCLOUD SEBAGAI MEDIA ALTERNATIF DISTRIBUSI KARYA MUSIK MUSISI INDIE KOTA MAKASSAR

2017 ◽  
Vol 6 (2) ◽  
pp. 333
Author(s):  
Andi Muhammad Fauzi Ramadhan ◽  
Sudirman Karnay ◽  
Andi Subhan Amir
Keyword(s):  
Social Media ◽  
Alternative Media ◽  
The Third ◽  
Media Distribution ◽  
Descriptive Qualitative

ABSTRACT The purpose of this research is: (1) To find motive of indie musicians on using Soundcloud as an alternative media distribution for musical pieces. (2) To find effort of indie musicians on using Soundcloud as an alternative media distribution for musical pieces. This research is in Makassar, on indie musicians who using Soundcloud. As for the method of this research used Descriptive Qualitative. The result of this research shows that indie musicians in Makassar have different motives on using Soundcloud as an alternative media distribution. The first, musicians used soundcloud to promote their works. The second, as an effort to distribute their works through the download feature. The third, Soundcloud is unsophisticated and very friendly media. The fourth, Soundcloud is utilized by musicians for the sake of protection feature for their uploaded works. The fifth, musicians used Soundcloud as a means of documentation for their works. The variety of Soundcloud uses been applied by indie musicians. The musician effort to utilize the feature not just confined by uploaded the works. Makassar indie musicians also integrated their Soundcloud account to another social media. Furthermore, they are providing download feature for their listeners, so they can download it for free. However, no musicians yet utilized description feature to describe the music context of their works. 

scholarly journals Penerapan Strategi City Branding Kabupaten Ponorogo “Ethnic Art of Java”

ARISTO ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 130
Author(s):  
Krisna Megantari
Keyword(s):  
Foreign Exchange ◽  
Communication Technology ◽  
Communication Strategy ◽  
City Branding ◽  
Branding Strategy ◽  
The World ◽  
Branding Strategies ◽  
Tourism Potential ◽  
Mapping Models ◽  
The City

This research is expected to be one of the mapping models of communication strategy problems, especially the study of city branding strategies. It is expected that the outcome obtained is to measure how a city can explore its tourism potential and then become an iconic city. The city branding strategy is a new study in the world of tourism that is closely related to the development of communication technology in synergy with marketing tourism. It cannot be denied that the city branding strategy is closely related to tourism development strategies. Because the end of the success of city branding is an increase in foreign exchange in a city. It is hoped that with this research, Ponorogo regency can clearly map the original tourism potential of the region and the city branding echoes of Ponorogo Regency will be increasingly familiar to the eyes of the Indonesian and foreign communities.

scholarly journals Children Virtual Concert in the Covid-19 Pandemic

2020 ◽  
Vol 3 (2) ◽  
pp. 247-260
Author(s):  
Putu Sandra Devindriati Kusuma
Keyword(s):  
Social Media ◽  
Research Methods ◽  
Positive Impact ◽  
Cost Effective ◽  
Long Distance ◽  
New Normal ◽  
Children And Parents ◽  
The World ◽  
At Home ◽  
Descriptive Qualitative

Purpose: This article aims to see a children virtual concert held by La Prima Course and Bandung Philharmonic. Both of them held an online concert in June 2020, when the world was entering new normal era due to Covid-19 pandemic. Research methods: The method used in writing this article is descriptive-qualitative by observing watching two virtual concert and long-distance interviews through social media. Results and discussion: Children virtual concert have a positive impact for children as activities at home during the Covid-19 pandemic. Other impacts were also felt by the organizers so that the organizers were enthusiastic to routinely hold virtual performances. Implication: Covid-19 pandemic makes virtual performance a cost-effective and attractive choice for organizers, children, and parents who concern about art.

scholarly journals Self-Production through the Banal and the Fictive

2016 ◽  
Vol 7 (2) ◽  
pp. 51-61 ◽  
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Media ◽  
Digital Economy ◽  
The Self ◽  
Daily Lives ◽  
Digital Platforms ◽  
The Everyday ◽  
The World ◽  
Ongoing Relationship ◽  
Self Production ◽  
Convergence Of Technologies

The self is performed through the banal of the everyday on social media. The banality of the everyday constitutes an integral part of our communication on digital platforms. Taking this as part of our performative lives in the digital economy, the paper looks at ways in which we co-produce the self through the banality of the everyday as well as a wider imagination and engagement with the world. These wider engagements are termed as ‘fictive' not because they are unreal but through a conceptual notion of how the self is performed and imagined through wider world events in digital platforms and screen cultures where convergence of technologies allow us to be constantly consumed through the screen as we live out our daily lives. The narration of our lives through the banal and the fictive constantly co-produces the self through a situated domesticity of the everyday and equally through the eventful. In the process it reveals our ongoing relationship with the screen as an orifice for the production of self and the construction of a social reality beyond our immediate domesticity.

scholarly journals Social media as a tool for developing learning spaces of city universities around the world

2021 ◽  
Vol 98 ◽  
pp. 05014
Author(s):  
Elena Petryaeva ◽  
Daria Milyaeva ◽  
Deirdre Wynter ◽  
Natalia Ageeva
Keyword(s):  
New York ◽  
Social Media ◽  
Teaching And Learning ◽  
Evidence Base ◽  
High Potential ◽  
User Engagement ◽  
Learning Spaces ◽  
The World ◽  
The University ◽  
The City

In the context of the digital transformation of education, this study focuses on the analysis of social media as an efficient tool for developing learning spaces of universities. The goal of this study is to explore the use of Instagram by city universities, highlight the existing trends, and determine best practices and high-potential directions of online development for universities. The evidence base of this study included the Instagram accounts of six city universities of the world, specifically: the Moscow City University, the Dublin City University, the University of Taipei, the City, University of London, the City University of New York, and the City University of Hong Kong. The research was conducted using the method of content analysis with the use of Google Data Studio services. The analysis uncovered the following topic-based groups of content featured in the Instagram accounts of city universities: Personalities, University, Applicants, Learning and career, Science and technologies, City, Society and politics, Art, and Atmosphere. Subsequently, four high-potential directions of online development were identified for universities: first, more active user engagement and support; second, development of new forms of teaching and learning activities; third, popularisation of research; fourth, branding the university as a partner of the city. The novel contribution of this paper consists in engaging modern analytical tools to visualize a university profile from its published online content. The findings can be used by universities as recommendations on developing and adjusting their content strategies to adapt to the ever-changing realities and ensure effective online promotion and realization of their teaching potential.

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