scholarly journals Analysis of Factors Affecting Consumer Purchase Behavior: Study in Muslim communities who shop online through the Shopee Application

2022 ◽  
Vol 6 (2) ◽  
pp. 108
Author(s):  
Usep Deden Suherman
Keyword(s):  
Survey Methods ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Behavior Study ◽  
Analysis Technique ◽  
Sample Technique ◽  
Muslim Communities ◽  
Service Factors ◽  
Consumer Buying Behavior

This study aims to determine and analyze what factors influence consumer buying behavior in the era of citizen 4.0 and the most dominant influences on consumer buying behavior in citizen 4.0. This research uses descriptive and explanatory survey methods. Sampling was carried out using the Accidental Sampling sample technique. The data analysis technique used is factor analysis. The findings of this study are factors such as availability and price factors, promotion factors, comfort factors, varieties and comparison factors, after-sales service factors, and connectivity factors that influence consumer purchasing behavior in the era of citizen 4.0. Besides that, variety and comparison factors are the most dominant factors affecting consumer buying behavior in the age of citizen 4.0, followed by availability and price factors, comfort factors, promotion factors, after-sales service factors, and connectivity factors.

Factors Affecting Online Consumer Buying Behavior Towards Essential Oils in Penang

2021 ◽  
pp. 279-302
Author(s):  
Jia Wen Goh ◽  
Alex Hou Hong Ng
Keyword(s):  
Essential Oils ◽  
Reasoned Action ◽  
Brand Image ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Online Advertisement ◽  
Online Consumer ◽  
The Relationship ◽  
Consumer Buying Behavior

The purpose of this chapter is to determine the factors influencing the online consumer buying behavior towards essential oils in Penang as there is dissonance between what the consumers want and what has been made available in the purchase of essential oils. There are four factors influencing the online consumer buying behavior that are being evaluated in this research which are brand image, price, quality, and online advertisement. Past literatures have been reviewed on the factors to understand consumers' preferences that leads to consumer buying decision. This study adopted the theory of reasoned action (TRA) as the grounded theory. Questionnaires will be used to collect consumers' response for further testing and analysis to test the relationship and strength of factor variables by using the outlined research methodology.

scholarly journals Factors Affecting Consumer Buying Behavior For Electronic Notebook

2020 ◽  
Vol 5 (3) ◽  
Author(s):  
Muhammad Abdullah Idrees ◽  
Muhammad Arsalan Khan ◽  
Ayesha Khan
Keyword(s):  
Market Place ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Desktop Computers ◽  
Group Report ◽  
Technical Specifications ◽  
The Many ◽  
First Time ◽  
Band Image ◽  
Consumer Buying Behavior

The purpose of this thesis is to analyze the factors affecting consumer buying behavior for electronic notebook in Pakistan. The vast formulation that has taken place in IT sector followed by many rivals and acquisitions in the market place, lead both practitioners and students to concentrate on the consumer buying behavior and decision making in notebook industry. NDP Group report published in 2003 national computer has, that US was making more money by selling laptops then selling desktop computers. This was the first time US outdated desktop personal computers to the revolutionary notebooks. This research will explain the factors influencing the buying behavior of electronic notebooks. What makes this study different from other is that it discusses the many factors affecting while a consumer is making a notebook purchase. It is found that core technical specifications, band image, price and connectivity, fashion and trends, physical appearance, value function and technology, and remote are the few factors that affect consumers' notebook purchases.

scholarly journals Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

2021 ◽  
pp. 13-23
Author(s):  
Takrima Jannat ◽  
Syed Abdullah Al Noman ◽  
Anika Meher Amin ◽  
Md. Shafkat Imon Araf ◽  
Md. Irtija Tahmid Hossain ◽  
...  
Keyword(s):  
Value Chain ◽  
Purchase Behavior ◽  
Dhaka City ◽  
Digital Workplace ◽  
Factors Affecting ◽  
Technological Value ◽  
Five Factors ◽  
Analysis Technique ◽  
Structured Questionnaire

Purpose: This paper proposes an exhaustive examination of investigating the variables influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city. This study intends to investigate the components emerging from vulnerability like Covid pandemic on the customer buy conduct of techno items in Dhaka city. Methodology: 226 respondents were surveyed using a 19-items structured questionnaire. Exploratory Factor Analysis technique was used to identify the significant factors. Findings: Results demonstrated that five factors, namely, economic fluctuation and technological value chain, e-commerce wave, digital workplace/force, crisis attitude, motivations of changing consumer behavior were found significantly responsible for influencing shopper/consumers’ buy conduct during COVID-19 on techno items in Dhaka city.

scholarly journals A Study on the Factors Affecting Consumer Buying Behavior towards Online Shopping in Pakistan

2018 ◽  
Vol 7 (2) ◽  
pp. 44-56
Author(s):  
Zahid Ahmed ◽  
Ling Su ◽  
Kalsoom Rafique ◽  
Sher Zaman Khan ◽  
Sadaf Jamil
Keyword(s):  
Online Shopping ◽  
Positive Impact ◽  
Buying Behavior ◽  
Brand Orientation ◽  
Factors Affecting ◽  
Domain Specific ◽  
Online Consumer ◽  
Shopping Orientations ◽  
Impulse Purchase ◽  
Consumer Buying Behavior

The present study is concerned in the field of consumer buying behavior, especially e-shopping in Pakistan. E-commerce has created easiness and innovativeness in humans’ life. Online consumer buying behavior is not like a physical market having ability to touch, analyze, and thereafter shop the products. This study explores the effect of few variables, derived from existing literature. Those variables are perceived benefits, domain specific innovativeness, and shopping orientations, i.e., impulse-purchase orientation, brand orientation and quality orientation. The data was collected by mean of the questionnaires. The findings indicated that domain specific innovativeness and shopping orientations have positive impact on consumers’ buying behavior towards online shopping. Therefore, consumers are showing an interest to online shopping because of recent development of electronic stores in Pakistan.

scholarly journals Impact of Packaging on Consumer Buying Behavior: A Study made on Millennial of Karachi

2019 ◽  
Vol 15 (2) ◽  
pp. 109-123
Author(s):  
Muhammad Ahmed Soofi Desai ◽  
Keyword(s):  
Life Style ◽  
Research Work ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Product Packaging ◽  
Independent Variables ◽  
Changing Trend ◽  
Spss Software ◽  
Consumer Buying Behavior

The aim of this research is to identify the relation of product packaging on consumer’s buying behavior of millennial of Karachi. The objective of this research is to add information in the existing research work which is done in packaging and how it influences the purchase behavior and then decision of the millennial of Karachi. The purpose of the research is to study those factors that can be use by the companies for driving the success of packaging style. This study will also explore the relations between different variables of packaging with consumer behavior. The dependent variable here in the study is consumer buying behavior while about five independent variables also used. This research is the brief overview of some important factors that can influence the purchase decision. The data used in the research is primary that will be collected from the millennial of Karachi through questionnaires (instruments) and then analyzed on SPSS software. The sample size is 311 which are aged between 15 and 40. After analyzing the data, the observations indicate that how much packaging is one of the most important factors for product that can influence the buying behavior especially of millennial. The changing trend and consumer’s life style pattern is increasing the influence in packaging. The color, material of packaging, wrapper design and innovation also played an important role in consumer’s purchase decision. Nowadays, the packaging color and design is also used as a medium of communicating the message to consumer. In last, the implication of the study with some future recommendations and research limitation with future gap has also been provided for exploring the new concept in the topic.

scholarly journals The Ethically Conscious Flower Consumer: Understanding Fair Trade Cut Flower Purchase Behavior in Germany

2021 ◽  
Vol 13 (21) ◽  
pp. 12133
Author(s):  
Meike Rombach ◽  
David L. Dean ◽  
Nicole J. Olynk Widmar ◽  
Vera Bitsch
Keyword(s):  
Fair Trade ◽  
Structural Equation ◽  
Best Practice ◽  
Online Survey ◽  
Purchase Behavior ◽  
Cut Flower ◽  
Key Factors ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Socio Demographic Factors

Fair trade flowers are an important niche product relevant to ethically conscious consumers. The study proposes a model that investigates key factors affecting the behavior of these cut flower consumers in Germany. The study serves to complement the existing studies dedicated to preferences for flower attributes and products, as well as consumers’ willingness to pay. It builds on an online survey with a representative sample of 772 German cut-flower consumers. Partial least squares structural equation modelling shows that concern for the treatment of workers from countries with poor environmental and labor reputations, the breadth of fair trade cut flower information sources, and familiarity with the fair trade concept and its influence on flower production issues positively impact the relative importance that consumers dedicate to fair trade certification as a cut flower attribute. The same factors also positively impact fair trade cut flower buying behavior. Socio-demographic factors did not show any impact. The study concludes with best practice recommendations for retailers and horticultural marketers on how to address the needs and wants of ethically conscious consumers.

Pengaruh Kepuasan Kerja terhadap Organizational Citizenship Behavior (OCB) Alumni Diklat Kepemimpinan Tingkat IV di Provinsi Banten

2020 ◽  
Vol 16 (1) ◽  
Author(s):  
Enong Rostiawati
Keyword(s):  
Job Satisfaction ◽  
Organizational Citizenship ◽  
Organizational Citizenship Behavior ◽  
Leadership Training ◽  
Survey Methods ◽  
Citizenship Behavior ◽  
Entire Study ◽  
Analysis Technique ◽  
Study Population

Abstract: Organizational Citizenship Behavior (OCB) is a variable that can be influenced by job satisfaction. This study aims to determine the effect of job satisfaction variables on Organizational Citizenship Behavior OCB alumni level IV leadership training in Banten Province. This research uses a quantitative approach through survey methods. Data analysis technique used is simple linear regression. The population in this study were 40 respondents and the sample used was 40 respondents. Determination of the sample using total sampling techniques or samples taken from the entire study population. The results of the analysis and interpretation of research data show that the value of the regulatory coefficient of influence on job satisfaction on Organizational Citizenship Behavior (OCB) alumni of leadership training level IV is 0.740 thus it can be concluded that job satisfaction has a direct positive effect on Organizational Citizenship Behavior alumni training, meaning that improvement of satisfaction in IV level leadership training is 0.740. work has an impact on improving Organizational Citizenship Behavior for training alumni, So Organizational Citizenship Behavior for training alumni can be achieved through job satisfaction.Keywords: Job satisfaction, Organizational Citizenship Behavior, Leadership Training Alumni Level IV

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