scholarly journals Determinants of Tunisian consumer preferences for forest honey: a market segmentation analysis

2022 ◽  
Author(s):  
Ben Ali Samir ◽  
Taghouti Ibtissem ◽  
Dalhoumi Lamin
Keyword(s):  
Market Segmentation ◽  
Consumer Preferences ◽  
Segmentation Analysis

scholarly journals Using Market Segmentation Analysis to Identify Consumer Preferences for Fresh Peach Attributes

HortScience ◽  
2018 ◽  
Vol 53 (11) ◽  
pp. 1664-1668 ◽  
Author(s):  
Ruchen Zhou ◽  
Chengyan Yue ◽  
Shuoli Zhao ◽  
R. Karina Gallardo ◽  
Vicki McCracken ◽  
...  
Keyword(s):  
Market Segmentation ◽  
Choice Experiment ◽  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
The United States ◽  
Peach Fruit ◽  
Segmentation Analysis ◽  
Heterogeneous Preference ◽  
Latent Class Logit

Consumer preferences for attributes of fresh peach fruit in the United States are largely unknown on a national basis. We used a choice experiment to explore market segmentation based on consumer heterogeneous preference for fruit attributes including external color, blemish, firmness, sweetness, flavor, and price. We collected the data using an online survey with 800 U.S. consumers. Using a latent class logit model, we identified three segments of consumers differing by different sets of preferred quality attributes: experience attribute-oriented consumers, who valued fruit quality (48.8% of the sample); search attribute-oriented consumers, who valued fruit appearance (33.7% of the sample); and balanced consumers, who considered search attributes and experience attributes but who valued each in a balanced way (17.5% of the sample). Each group demonstrated differentiated demographics and purchasing habits. The results have important marketing implications for peach breeders and suppliers.

scholarly journals Consumer Preferences for Peach Attributes: Market Segmentation Analysis and Implications for New Marketing Strategies

2013 ◽  
Vol 42 (3) ◽  
pp. 518-541 ◽  
Author(s):  
Benjamin L. Campbell ◽  
Saneliso Mhlanga ◽  
Isabelle Lesschaeve
Keyword(s):  
Conjoint Analysis ◽  
Quality Indicators ◽  
Market Segmentation ◽  
Consumer Preferences ◽  
Marketing Strategies ◽  
Plastic Packaging ◽  
Segmentation Analysis ◽  
Key Drivers ◽  
Increasing Demand ◽  
The Impact

Consumers in today's marketplace have seemingly endless choices with regards to produce. Peach growers and retailers in Ontario, Canada, have begun taking steps to increase demand for their products. This study investigates the impact of those strategies on the market. Using conjoint analysis and market simulations, we evaluate the peach market to identify key drivers of peach purchasing. The results indicate that the market is heterogeneous and that price, origin, and quality indicators are the most important drivers of purchases. Our simulations indicate that adoption of new plastic packaging by the industry is a viable strategy for increasing demand for local peaches.

Promoting brand benefits: the role of consumer psychographics and lifestyle

2004 ◽  
Vol 21 (2) ◽  
pp. 97-108 ◽  
Author(s):  
Ulrich R. Orth ◽  
Mina McDaniel ◽  
Tom Shellhammer ◽  
Kannapon Lopetcharat
Keyword(s):  
Market Segmentation ◽  
Consumer Preferences ◽  
Communication Strategies ◽  
Brand Positioning ◽  
Value For Money ◽  
Five Dimensions ◽  
Craft Beer ◽  
Functional Value ◽  
Behavioral Variables

Because consumers can vary greatly in their value composition, they may seek a range of different benefits from products and brands and hence will react differently to marketing communications emphasizing selected brand benefits. The present study adapts a scale for measuring benefits that drive consumer preferences for craft beer. As part of this process, five dimensions of utility are identified, such as functional, value for money, social, positive and negative emotional benefit. In order to support decisions on market segmentation and brand positioning, those dimensions of benefit are profiled against consumer brand preferences, lifestyle segments, demographic and behavioral variables. Based on the results, guidelines for communication strategies are offered that address the benefits sought by specific segments more holistically.

scholarly journals How to Avoid Random Market Segmentation Solutions

2017 ◽  
Vol 57 (1) ◽  
pp. 69-82 ◽  
Author(s):  
Dominik Ernst ◽  
Sara Dolnicar
Keyword(s):  
Market Segmentation ◽  
Tourism Industry ◽  
Data Driven ◽  
Knowledge Development ◽  
Data Sets ◽  
Random Solution ◽  
Segmentation Strategy ◽  
Segmentation Analysis ◽  
Consumer Data

Tourism researchers and the tourism industry rely heavily on data-driven market segmentation analysis for both knowledge development and market insight. Most algorithms used in data-driven market segmentation are exploratory; they do not generate one single stable result. Only when data are well-structured (when very clear, distinct market segments exist in the data) are repeated calculations likely to generate the same segmentation solution. When data lack structure, which is frequently the case in empirical consumer data sets, repeated calculations lead to different solutions. Running a market segmentation analysis once only can therefore lead to an entirely random solution that does not represent a strong foundation for developing a long-term market segmentation strategy. The present study (1) explains the problem, (2) assesses how high the risk is of random solutions occurring in tourism market segmentation studies, and (3) recommends an approach that can be used to avoid random solutions.

scholarly journals Salted and preserved duck eggs: a consumer market segmentation analysis

2015 ◽  
Vol 94 (8) ◽  
pp. 1942-1956 ◽  
Author(s):  
Jennifer Arthur ◽  
Kelleen Wiseman ◽  
K.M. Cheng
Keyword(s):  
Market Segmentation ◽  
Consumer Market ◽  
Segmentation Analysis

scholarly journals SIX MARKETING TYPOLOGIES IN SEARCH OF A CUSTOMER (WITH APOLOGIES TO LUIGI PIRANDELLO)

2020 ◽  
pp. 77-94
Author(s):  
Arthur Asa-Berger
Keyword(s):  
Market Segmentation ◽  
Consumer Preferences ◽  
National Sample ◽  
Luigi Pirandello ◽  
Buyer Behavior ◽  
Methodological Issues ◽  
Segmentation Methods ◽  
Population Sizes ◽  
Consumer Lifestyles ◽  
Measure Equivalence

Studying consumer lifestyles and ethnocentrism is a unique way of finding out buyer behavior and market segmentation. This chapter discusses two of the most popular marketing typologies, The Values, Attitudes and Lifestyles (VALS) 1 and 2 typology and the Claritas typology. The methodological issues include measure equivalence and sample equivalence of the segmentation (Lim, Yoo, & Park, 2018; Maciejewski, Mokrysz, & Wróblewski, 2019) basis, segmentation methods employed, and whether national sample sizes should be proportional to population sizes (Steenkamp & Ter Hofstede, 2002). It argues that these typologies have certain deficiencies and suggests a different typology, the Grid-Group typology which suggests there are four lifestyles (consumer cultures) that are all in opposition to one another, but which shape consumer preferences for members of each culture.

scholarly journals Market Segmentation Analysis

2018 ◽  
pp. 11-22 ◽  
Author(s):  
Sara Dolnicar ◽  
Bettina Grün ◽  
Friedrich Leisch
Keyword(s):  
Market Segmentation ◽  
Segmentation Analysis

scholarly journals Segmentation analysis of financial savings markets through the lens of psycho-demographics

2016 ◽  
Vol 16 (1) ◽  
Author(s):  
Tendy Matenge ◽  
Rina Makgosa ◽  
Paul T. Mburu
Keyword(s):  
Market Segmentation ◽  
Low Income ◽  
Strategic Communication ◽  
High Income ◽  
Structured Interviews ◽  
Old Adults ◽  
Perceptual Mapping ◽  
Segmentation Analysis ◽  
Gender And Age ◽  
Gender Based

Purpose: This study seeks to contribute to the discourse of financial savings market segmentation. The study explores different segments of savers on the basis of demographic and psychographic characteristics that are unique to each segment relying on the perspectives of a sample of consumers of financial saving programmes. Design/methodology/approach: Principles of perceptual mapping were used to analyse 33 semi-structured interviews that gathered data on the participants’ psychographic make-up such as personal values, motives for saving, attitudes towards savings and perceived conditions of savings. Findings: Eight distinct segments emerged on each psychographic characteristic based on the participants’ demographics of income, gender and age. However, only five were sizeable enough to be interpreted, being three segments from the males’ category and two from the females’ category. The three segments that emerged within the male category are young low-income earners (YoLI), young high-income earners (YoHI) and old high-income earners (OHI) while the two female segments include YoLI and OHI. The most sizeable segment of savers in both gender-based categories is one of old adults who have a high income. These segments vary in terms of values, motives and perceptions. Originality/value: The study suggests that a multi-dimensional approach of segmenting financial savings markets is more effective, as neither the demographic nor the psychographic segmentation can fully describe the saving behaviour of consumers. Research implications: The findings of the present study provide strategic communication implications for financial institutions for the respective segments.

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