scholarly journals INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

2021 ◽  
Author(s):  
Igors Babics
Keyword(s):  
User Behavior ◽  
Online Communication ◽  
Marketing Research ◽  
Modern Society ◽  
Internet Marketing ◽  
Online Marketing ◽  
Scientific Article ◽  
Human Thinking ◽  
Internet User Behavior ◽  
The Impact

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

scholarly journals Transformation of the Scientific Article Paradigm under Diffusion of Internal & External Publicness of Science

2020 ◽  
Author(s):  
Elena Shkorubskaya ◽  
Keyword(s):  
Online Communication ◽  
Modern Science ◽  
Modern Society ◽  
Actor Network Theory ◽  
Reasonable Doubt ◽  
Scientific Article ◽  
Public And Private ◽  
Science Field ◽  
The Public ◽  
The Impact

This article discusses the specifics of the public sphere of science in the context of the diffusion of the public and private spheres that characterises modern society and is driven, among other factors, by the development of social media and other tools of online communication. Based on the communicative approach suggested by Jurgen Habermas, the science field concept by Pierre Bourdieu, and the actor-network theory by Bruno Latour, the following two types of modern science publicness are defined. Inner, ‘esoteric publicness’ of science itself is a prerequisite for scientific communication, and is set up on the principles of reasonable doubt and criticism, assuming discussiveness, knowledge, and uncertainty of arguable facts. Outer, ‘broad publicness’ becomes a platform of interaction between science and society, and requires science to provide ultimate knowledge. Using the example of the use of texts of scientific articles in popular scientific texts, the problem of the diffusion of the two public spheres is examined. Firstly, the conventional layman is confronted directly with the inner workings of science, and thus has to deal with discrepancies, which he cannot resolve on his own. Secondly, the pragmatics of the scientific article undergos changes, its conclusions tend to radicalise, and the very article is used only for confirming the credibility of a popular text referring to it. The change in the reader (a professional is replaced by a layperson) has an effect on the original pragmatics of the text and the impact it has on the addressee. What is supposed to serve as the discussion onset in ‘esoteric publicness’, becomes the rationale for the unconditional recognition of communicated information in the ‘broad publicness’ of science.

The Impact of Two-Stage Highly Interesting Questions on Completion Rates and Data Quality in Online Marketing Research

2012 ◽  
Vol 54 (2) ◽  
pp. 241-260 ◽  
Author(s):  
Jared M. Hansen ◽  
Scott M. Smith
Keyword(s):  
Data Quality ◽  
Response Bias ◽  
Marketing Research ◽  
Online Marketing ◽  
Completion Rates ◽  
Sample Representativeness ◽  
Online Marketing Research ◽  
The Impact ◽  
Early Late ◽  
Late Wave

Increasing both survey completion rates and data quality remains an important topic for fields as diverse as sociology, marketing, medicine and history. Thousands of studies have made response quality their central topic of examination, but their focus has largely been to measure response bias through the comparison of early–late wave responses. In this study, an innovative online field experiment tests a two-staged highly interesting question to produce an 8% better survey completion rate and to change sample representativeness by 12% over a usual one-stage highly interesting question appearing at the beginning of the questionnaire. In addition to these substantive findings, a distributional and probability analysis is developed that further refines methods for identifying the extent of non-response bias.

scholarly journals Growth of Internet Marketing: The Indian Scenerio

2016 ◽  
Vol 3 (2) ◽  
Author(s):  
Anurag Mittal ◽  
Divya Mohan
Keyword(s):  
Customer Relationship Management ◽  
Internet Marketing ◽  
Online Marketing ◽  
Customer Relationship ◽  
Customer Engagement ◽  
The World ◽  
Marketing Spending ◽  
Use Of Internet ◽  
The Impact ◽  
Indian Scenario

Internet marketing is the process of promoting a brand, products or services over the internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, internet marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle. The aim of the study is to investigate the growth of internet marketing in Indian scenario. To study the influence of the use of internet and thereby the impact of internet marketing in overall market scenario it was decided to record opinions on various aspects related to the growth of internet marketing. Hence the important entities of market, i.e. consumer were considered as the respondents. It is observed that online marketing is becoming a significant part of marketing for a large number of companies. It is also found that companies have inclination for increasing their online marketing spending.

scholarly journals Real and false goals of artificial intelligence

2021 ◽  
pp. 43-48
Author(s):  
Oleg Figovsky ◽  
◽  
Oleg Penskiy ◽  
Keyword(s):  
Artificial Intelligence ◽  
Mathematical Model ◽  
Negative Impact ◽  
Modern Society ◽  
Modern World ◽  
Human Psychology ◽  
Proposed Model ◽  
Numerical Assessment ◽  
Human Thinking ◽  
The Impact

The paper describes and justifies the possible dangers of artificial intelligence to human psychology. The manifestations of this danger in the modern world are illustrated by examples. Authors formulated and proved the hypothesis that under the influence of artificial intelligence on a person some changes in the ways of human thinking are possible. A mathematical model for calculating the influence of artificial intelligence on the psychological parameters of a person is proposed. In order to control the influence of artificial intelligence on society authors suggested to formulate specific goals for the integration of artificial intelligence into society, taking into account the negative impact of this intelligence on human psychology. Based on the formulated goals, a simple mathematical model is offered. This model allows for a quick numerical assessment of the impact society on the "psychology" of the robot and vice versa. Simple example of calculating this influence in modern society demonstrates the work of the proposed model.

scholarly journals Model of Impact of Social Networks on Internet Marketing of Enterprises

2021 ◽  
Vol 92 ◽  
pp. 09020
Author(s):  
Rima Zitkiene ◽  
Vytautas Gircys ◽  
Monika Zitke ◽  
Ilona Bartuseviciene
Keyword(s):  
Social Networks ◽  
Small Businesses ◽  
Information Transfer ◽  
Value Added ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Marketing Environment ◽  
Goods And Services ◽  
The Impact

Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.

scholarly journals Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)

2015 ◽  
Vol 47 (4) ◽  
pp. 123-132
Author(s):  
A. Chiran ◽  
Elena Gîndu ◽  
A. F. Jitareanu ◽  
Mădălina-Oana Apetre
Keyword(s):  
Rural Areas ◽  
Online Communication ◽  
Online Marketing ◽  
Internet Communication ◽  
Internet Users ◽  
Marketing Activities ◽  
Almost All ◽  
The Impact ◽  
A Company

Abstract Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers and distributors in almost all food industry areas, online marketing. Promoting in the virtual environment follows the same stages of development as any promoting strategy from other environments of intersection with customers: initial research, market segmentation, setting goals, market positio-ning, marketing mix, implementation of the promotional campaign itself and the implementation and post implementation control. The key features of wine products online promoting is interactivity and socialization. Internet communication occurs in two directions, unlike traditional marketing, which is unidirectional. The other characteristic of virtual promotional methods - socialization characterizes the future of cyberspace. The research purpose is not to separate the new form of promotion of other forms of nonvirtual marketing activities, but to emphasize that online marketing is the component that should not be missing from any promotional cam-paign launched by a company. The research was based on information provided by the S.C. Cotnari S.A. Department of Marketing. In order to determine the characteristics of online communication and modern promoting trends, we analyzed the website and social media accounts of this wine producer, as well as news portals and blogs. Questionnaires were applied on a sample of 133 consumers, to analyze the impact on their use of online marketing. The studied sample consisted of consumers of wine and, most of them, Internet users, from urban or rural areas. Each questionnaire contained 16 questions, with a total of 63 variables, and aimed to compare the behavior of respondents towards online promotion activity of S.C. Cotnari S.A., Iaşi county.

Using DEMATEL to Build Decision Model of Online Reputation Management for Improving the Services of Marketing

2016 ◽  
pp. 127-146
Author(s):  
Ashutosh Yadav ◽  
Anil Kumar ◽  
Manoj Kumar Dash
Keyword(s):  
Online Communication ◽  
Online Marketing ◽  
Reputation Management ◽  
Social Aspect ◽  
Online Retail ◽  
Online Retailers ◽  
Marketing Data ◽  
Online Reputation ◽  
Post Purchase ◽  
The Impact

Online Reputation Management (ORM) is very important factor for any company in online retail industry but very little amount of work has been done by the researchers in this context. Taking into consideration online reputation, reputation management, online communication, social aspect, online ranking, incentives and post purchase service, this study utilised DEMATEL (Decision-Making Trial and Evaluation Laboratory) build an Influence Network Relation Map (INRM) model of these Online Reputation Management's factors for improving the online services of marketing. Data is collected through structured questionnaire by survey of experts. The results showed that online reputation is the most important factors followed by reputation management and social aspect is least important according given experts' opinions. The study also found out the impact within the factors and divided all factors into two groups i.e. cause group and effect group. The output of the study can help online retailers to make their online marketing strategies more effective to target and segmentation their customers.

scholarly journals Exploring the use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention

2016 ◽  
Vol 11 (4) ◽  
pp. 228 ◽  
Author(s):  
Mohammed T. Nuseir
Keyword(s):  
Job Satisfaction ◽  
Digital Media ◽  
Brand Loyalty ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Marketing Tool ◽  
Realistic Information ◽  
The Impact ◽  
The Relationship

As a marketing tool, internet and digital media is a significant strategic weapon which goes beyond borders and targets the specific audience in accordance to the consumer needs. It is not dependent on the location, area or region and free of all the temporal restrictions. This study focused on identifying the impact of the online internet and digital media marketing strategies in creating the brand loyalty and retaining the existing and new customers. This research was to explore the depth of internet and figure out the possible outcomes and benefits of using internet and digital media as a marketing tool. The study opted a primary quantitative method and conducted a survey of 200 consumers and results affirmed that internet is useful marketing tool which helps and assist the companies to target specific and their targeted audience to promote their brand or product and also retain their new and existing consumers. The study has finally revealed that internet marketing and digital media marketing facilitates the companies and brands to increase their popularity and make loyal customers. o-ascii-theme-font:major-bidi;mso-fareast-font-family:宋体;mso-hansi-theme-font: major-bidi;mso-ansi-language:EN-US;mso-fareast-language:ZH-CN;mso-bidi-language: AR-SA;mso-bidi-font-style:italic'> Job satisfaction has been conceptualized with the expectations of an employee. The survey was conducted by using closed-end structured questionnaires from the employees working in telecommunication and banking sectors in Pakistan. A total of 224 questionnaires were received. Correlation and ANOVA were used to determine the relationship between the variables. The outcome indicates that there is a significant positive relationship between the realistic information provided to the employees at the time of recruitment and job satisfaction.

scholarly journals Socialization of educational services online marketing in the context of personality harmonization

2021 ◽  
Vol 291 ◽  
pp. 05046
Author(s):  
Tatyana Solosichenko ◽  
Nadezhda Goncharova ◽  
Zinaida Nesterova
Keyword(s):  
Internet Marketing ◽  
Online Marketing ◽  
Educational Services ◽  
Scientific Article ◽  
Maximum Information ◽  
Marketing Activities ◽  
Education Market ◽  
High Level ◽  
Corporate Social ◽  
Intellectual Potential

The harmonious development of personality in modern conditions is largely associated with the socialization of educational services based on Internet marketing technologies. The gist of this article is devoted to the search for effective methods of promoting educational services on the Internet in order to attract the target audience and increase the effectiveness of marketing activities. The activities of the subjects of the education market are not only commercial in nature, but also have a high social purpose - the preservation and development of the intellectual potential of the nation. All these factors require a high level of corporate social responsibility from educational institutions. The scientific article presents an algorithm for developing an Internet marketing program in the field of promoting educational services of a training center, a feature of which is the socialization of processes focused on the availability of target markets and providing them with maximum information on obtaining educational services. The dedicated tools allow you to increase the level of competitiveness in the markets of educational services and ensure communication with external and internal users. In accordance with this, the authors have identified the most effective advertising sites, taking into account the analysis of consumers, their preferences and interests. Based on the results of the study, a promotion program was developed and the economic efficiency of the proposed measures was assessed.

scholarly journals A Study on Customer Perception of Online Marketing in Pondicherry

2020 ◽  
Vol 7 (4) ◽  
pp. 44-51
Author(s):  
D Poorani ◽  
J Vidhya
Keyword(s):  
Online Shopping ◽  
Internet Marketing ◽  
Online Marketing ◽  
Security And Privacy ◽  
The Internet ◽  
Buying Behavior ◽  
Privacy Concerns ◽  
Goods And Services ◽  
Purchasing Patterns ◽  
The Impact

The Internet has changed the traditional way of customers shopping and buying goods and services. Selling products and services directly to the consumer through the internet is online retailing. The usage of the internet in Pondicherry is growing high and usage of online purchasing is also high. This study focuses on the factors that online buyers take into consideration while shopping online. This study is to determine whether internet marketing will be beneficial and to examine the parameters for choosing the particular seller for the purchase of any product. Due to online shopping, it identifies the issues faced by the users while marketing through the internet and to analyses the attitude of customer towards internet marketing. This takes a look to know the customer’s interest in online purchasing and to know the opportunities for online shopping. Thisresearch will help in finding the impact of online marketing on customers’ purchasing patterns and how their security and privacy concerns about online marketing influence their online buying behavior.

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