THE FORMATION AND INTERNAL DYNAMICS OF THE VIETNAMESE RIDE-SHARING ECONOMY

2021 ◽  
Vol 19 (2) ◽  
pp. 33-67
Author(s):  
Hoa Phuong Linh ◽  
◽  
Jong-hak Eun
2021 ◽  
Vol 13 (9) ◽  
pp. 5095
Author(s):  
Jiang Jiang ◽  
Rui Feng ◽  
Eldon Y. Li

The sharing economy has evolved into a promising business concept that enables individuals to share their idle resources, improving resource utilization efficiency commercially. Recently, it has gained enormous academic attention. However, little concern has been given to the behavior of individual providers on the supply side. This paper aims to uncover the motivational and trust-based providers’ continuance intention of participation in the context of peer-to-peer ride-sharing services. Based on the survey data from 202 providers and the partial least-square analysis, we confirm the mediating effect of attitude in the relationships between participation continuance intention; trust; and three motivational dimensions: economic benefits, social–hedonic value, and sustainability. We further confirm the moderating effects of innovativeness using PROCESS. The results show that economic benefits, social–hedonic value, and sustainability significantly affect providers’ participation continuance intention. Moreover, attitudes toward the sharing economy play a complementary partial-mediating role in the relationships from economic benefits and social–hedonic value to participation continuance intention, which is negatively moderated by innovativeness. Trust does not significantly affect providers’ attitude toward the sharing economy and participation continuance intention in the peer-to-peer ride-sharing context.


2021 ◽  
Author(s):  
Saif Benjaafar ◽  
Harald Bernhard ◽  
Costas Courcoubetis ◽  
Michail Kanakakis ◽  
Spyridon Papafragkos

It is widely believed that ride sharing, the practice of sharing a car such that more than one person travels in the car during a journey, has the potential to significantly reduce traffic by filling up cars more efficiently. We introduce a model in which individuals may share rides for a certain fee, paid by the rider(s) to the driver through a ride-sharing platform. Collective decision making is modeled as an anonymous nonatomic game with a finite set of strategies and payoff functions among individuals who are heterogeneous in their income. We examine how ride sharing is organized and how traffic and ownership are affected if a platform, which chooses the seat rental price to maximize either revenue or welfare, is introduced to a population. We find that the ratio of ownership to usage costs determines how ride sharing is organized. If this ratio is low, ride sharing is offered as a peer-to-peer (P2P) service, and if this ratio is high, ride sharing is offered as a business-to-customer (B2C) service. In the P2P case, rides are initiated by drivers only when the drivers need to fulfill their own transportation requirements. In the B2C case, cars are driven all the time by full-time drivers taking rides even if these are not motivated by their private needs. We show that, although the introduction of ride sharing may reduce car ownership, it can lead to an increase in traffic. We also show that traffic and ownership may increase as the ownership cost increases and that a revenue-maximizing platform might prefer a situation in which cars are driven with only a few seats occupied, causing high traffic. We contrast these results with those obtained for a social welfare-maximizing platform. This paper was accepted by Charles Corbett, operations management.


Author(s):  
Muftawu Dzang Alhassan ◽  
Ibrahim Osman Adam

The advent of Information and Communication Technology (ICT) has enabled the rise of ride-sharing services allowing individuals to access and request rides at a reasonably lower fee and their convenience thereby disrupting the delivery of traditional taxi services. Despite the promise of this sector, Information Systems (IS) research indicates a dearth of research examining the post-adoption behaviour of individuals in this sector. Furthermore, the concentration of studies in the developed world where the ride-sharing economy is more advanced has created an aperture of studies in the developing world. Relying on data from 133 respondents of ride-sharing services in Ghana and the Uses and Gratification (U&G) theory, we develop and analyze a model using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to understand the effects of gratification, trust, and platform quality on the continuance use of ride-sharing services. Our findings revealed that enjoyment, integrative benefits, trust, and platform quality significantly influence satisfaction. Furthermore, satisfaction was found to positively influence the continuance use intention of ride-sharing services. The moderating effects of education and user experience showed support for some relationships. Our findings, provide valuable insights into the post-adoption behaviour of users in the ride-sharing economy and offer some implications and future research directions.


2018 ◽  
Vol 10 (8) ◽  
pp. 2816 ◽  
Author(s):  
Jack H. Townsend ◽  
Vlad C. Coroama

Sustainability requires ongoing reform of resource production and consumption to reduce environmental harms. The main way that Information and Communication Technology (ICT) can address these resource impacts is through digital optimization. Spreng found that optimization of an industrial process either increases energy use or accelerates production or consumption. It was assumed that reducing energy use progresses sustainability, whilst accelerating production or consumption to meet market demand is consumerist and generally detrimental to sustainability. In this paper, we argue that there are two important cases in which accelerating economic processes actually has an essential role in enabling sustainability by ICT: (1) when the process drives the production and adoption of an environmentally beneficial product such as a solar panel, often referred to as “cleantech”, or (2) when the process being increased is specific to the Circular Economy, such as recycling, maintenance/refurbishment, and sharing/reuse e.g., car-sharing, ride-sharing and tool-sharing in the Sharing Economy. The opportunities for ICT4S optimization are thus threefold: not just saving resources with efficiency, but also pushing the adoption of cleantech, and pushing the circulation of resources.


2018 ◽  
Vol 1 (2) ◽  
pp. 37-39
Author(s):  
Lin Li

The concept of “sharing economy” was first proposed jointly by American Marcos Felson and Joan Spence. They described a new way of life consumption with “collaborative consumption”. The main feature of sharing economy is individuals achieve point-to-point direct transactions of goods and services through third-party platforms [1]. However, the objective conditions at that time made it difficult to put into practice. With the development of network technology, it is possible to integrate offline idle goods or personal services and provide them to users at a lower price, and become a viable new business model. As a Ride-sharing platform, Uber has become the leading enterprise in the sharing economy, its successful experience is the learning target of other sharing economic platforms, and the business model is also representative in sharing economic industry. However, Uber naively believes that the leading business model and business methods in the US market can be seamlessly extended to other countries and regions, without paying attention to localization for the users, in China and even Southeast Asia, Uber suffered a huge defeat and was replaced by DiDi and Grab. As the largest ride-sharing platform in China, DiDi was pushed to the turmoil in the second half of 2018 due to security issues, two women were raped and killed by DiDi driver while riding, and the call to shut down DiDi was endless in China. In China, Ride-sharing Platform, from Uber to DiDi, from DiDi's strong development to the current endless call to shut down, what kind of key external environmental factors affect the development of the ride-sharing platform? This paper attempts to clarify the external environmental factors that affect the development of shared travel platforms, and use the ISM model to clarify their levels and relevance.


2018 ◽  
Vol 29 (4) ◽  
pp. 383-400
Author(s):  
Christopher Michael Duerringer

Abstract This article extends the growing conversation on the rhetoric of economics through a critical analysis of the rhetoric of the “sharing economy” firm Uber. After reconfiguring the economic concept of arbitrage from a rhetorical perspective, I demonstrate the means by which “ride sharing” services exploit their customers and workers. Ultimately, I contend that Uber’s rhetoric works by deploying the language of the private sphere in order that the company can operate like a taxi company even as it evades the obligations that ordinarily attach to providing taxi service to the public.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Mukitul Hoque ◽  
Bildana Haque Saumi

Purpose In the modern era of transportation, using a ride-sharing service can add an extra value to the lifestyles of women. Also, women are thinking about the ride-sharing service, what are the factors they consider while purchasing the service and so on. The purpose of this study is to find out women’s perception of ride-sharing services. Design/methodology/approach This paper is based on deductive research approach and descriptive research design. This paper has followed mixed research method by using qualitative and quantitative data. By dividing the larger population into subgroups, the researchers have conducted a survey on 240 respondents. To select these respondents, researchers have applied simple random technique. Based on a survey on consumers’ buying behaviour of ride-sharing service, the researchers tested the impact of tangibility, reliability, safety, fare, efficiency and convenience as the factors for choosing ride-share rather than other public transportation. Findings The study results indicate that reliability which includes consistency, punctuality and schedule routes are the major concerning issue for women while choosing ride-share service. Women are also concerned about efficiency which includes global positioning system tracking, smartphone technology and so on. One of the important criteria for choosing a ride-sharing service is safety, which includes verified drivers, and drivers review scores. So, reliability, efficiency and safety are the most effective issues. On the other hand, tangibility, fare and convenience do not affect that much. Originality/value To the best of the authors’ knowledge, this is the first research to scrutinize the sharing economy service in Dhaka city towards women’s perception of commuting.


Author(s):  
Rosdiana Sijabat

<p>This research is intended to explore sharing economy, particularly ride sharing. The study aims to identify the impact of four factors—economic, social, environmental, and technological—on individuals' motivation and decision to use three ride sharing platforms: UBER, GRAB and Go-JEK in Indonesia. Based on available literature, four research hypotheses are tested, namely that (1) economic factors; (2) social factors;(3)  environmental factors; and (4) technological factors have positive influence on individuals' motivation and decision to use ride sharing services. Primary and secondary data are used to answer the research questions. Primary data were obtained through an online survey of 355 respondents, while secondary data were obtained from various related literatures. The research is both descriptive and quantitative in nature, the empirical analysis suggest that economic, social, environmental, and technological factors are positively associated with users' decision to use ride sharing.</p><p><em><strong>Bahasa Indonesia</strong> <em><strong>Abstrak: </strong></em>Penelitian ini bertujuan untuk mengeksplorasi konsep sharing economy, khususnya ride sharing. Secara khusus, studi ini bertujuan untuk mengidentifikasi pengaruh dari empat factor, yaitu faktor ekonomi, sosial, lingkungan, dan teknologi terhadap motivasi dan keputusan individu untuk menggunakan tiga platform perjalanan bersama: UBER, GRAB, dan Go-JEK di Indonesia. Berdasarkan literatur yang tersedia, empat hipotesis penelitian diuji, yaitu bahwa (1) faktor ekonomi; (2) faktor sosial; (3) faktor lingkungan; dan (4) faktor teknologi memiliki pengaruh positif terhadap motivasi dan keputusan individu untuk menggunakan layanan ride sharing. Data primer dan sekunder digunakan untuk menjawab pertanyaan penelitian. Data primer diperoleh melalui survei online terhadap 355 responden, sedangkan data sekunder diperoleh dari berbagai literatur terkait. Penelitian ini bersifat deskriptif dan kuantitatif, analisis empiris menunjukkan bahwa faktor ekonomi, sosial, lingkungan, dan teknologi secara positif terkait dengan keputusan pengguna untuk menggunakan berbagi perjalanan.</em></p>


2021 ◽  
Vol 15 (1) ◽  
pp. 37-50
Author(s):  
Paul P. Vinod ◽  
Dipasha Sharma

In December 2019, Coronavirus Disease 2019 (COVID-19) was identified and within a month its outbreak was seen across the world, with more than 180 countries being affected. This outbreak resulted in lockdowns and some major precautionary steps to contain the pandemic in various countries. To analyse its effect on the sharing economy model, we will study the two major companies in ride-sharing business and hospitality business – Airbnb and Uber. The approach is to have a comparative study on how the shared economy services helped in the internet community, and its prospects post-pandemic. The study will use the discussions and analyses of interviews collected from various shared economy industrial experts and customers. The paper will also assess the importance of the institutional and government regulation framework to improve the sharing economy business model. The research paper also provides a detailed comparison of companies’ customer responses post-pandemic on the basis of a few parameters, and the frequency of usage of these services.


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