scholarly journals NILAI-NILAI SUBKULTUR DALAM MEREK MATERNAL DISASTER

2021 ◽  
Vol 4 (2) ◽  
pp. 134-145
Author(s):  
Rendy Pandita Bastari ◽  
Idhar Resmadi ◽  
Wahyu Lukito
Keyword(s):  
Sociological Theory ◽  
Pierre Bourdieu ◽  
Consumer Attitudes ◽  
Behavior Patterns ◽  
Target Market ◽  
Sociological Approach ◽  
Supporting Element

Subculture is a movement against the mainstream that is manifested through music, fashion and lifestyle. One of the supporting element of the manifestation of a subculture is the existence of products from certain brands that have authenticity. The authenticity of a brand can be formed through the interaction of a brand with its community. A brand is not constructed by itself, but it must be built with various actions towards a community with its own ecosystem so as to give rise to consumer attitudes and habits towards a brand's product. Previous studies have shown that general consumers with subcultural actors show different attitudes towards a product from a certain brand. Another study shows that brands imitate the behavior patterns of a subculture and make it their target market to sell products. This study aims to take another approach, namely a sociological approach, by conducting a case study of a brand that is associative with a subcultural movement, one of which is Maternal Disaster. The method used in this study was an unstructured interview with the owner of the Maternal Disaster brand, visual samples analysis and an analysis based on the sociological theory of Pierre Bourdieu. The result of this research is a recommendation, brands that want to start moving in the subculture must prioritize the values ​​that are upheld by the subculture movement. In addition, interaction with the community must be built through the support of activities in the subculture.

(In)visibility and the Process of Public Theology

2013 ◽  
Vol 7 (1) ◽  
pp. 45-64
Author(s):  
Eric Stoddart
Keyword(s):  
Theoretical Basis ◽  
Pierre Bourdieu ◽  
Roman Catholic ◽  
Public Theology ◽  
Substantive Content ◽  
Catholic Bishop ◽  
Recent Statement ◽  
Narrative Context ◽  
Analytical Device

Abstract In this article the notion of (in)visibility as a skill and an analytical device is brought into the field of public theology, and, using political and sociological insights from Andrea Brighenti and Pierre Bourdieu, a theoretical basis is established. Further, a liturgical and eschatological hermeneutic is applied to relativize (in)visibility and to locate its development as a skill in a Christian narrative context. The article argues that (in)visibility offers a complementary paradigm to the auditory that otherwise attends predominantly to the substantive content of public theological interventions; hence, it contends, the process and consequences for others (not necessarily acting as public theologians) are to be encompassed in a model of public theology. In addition, a case study on a recent statement by a Roman Catholic bishop in Scotland is presented.

scholarly journals Stakeholders’ perceptions and reputational antecedents

2015 ◽  
Vol 12 (3) ◽  
pp. 314-329 ◽  
Author(s):  
S. M. Riad Shams
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Target Market ◽  
Brand Positioning ◽  
Case Study Approach ◽  
Content Type ◽  
Stakeholder Relationships ◽  
Study Approach ◽  
The Impact

Purpose – It is recognised that reputation is a relational construct; however the impact of stakeholders’ various relational dimensions on their perceptions to influence reputation is not widely understood. The purpose of this paper is to add to the current understanding of stakeholders’ relationships, interactions, their subsequent relational dimensions and its impact on stakeholders’ perceptions to further influence relational reputation. Design/methodology/approach – This paper takes a case study approach. Findings – The findings of this study recognise the impact of relationship marketing (RM) on the influence of stakeholders’ perceptions. It discusses how RM substantiate the pertinent authenticity (symbolises reputation), relevance and differentiation (represent brand positioning) of an organisation’s profile and/or their market offerings, in relation to the interest of the target market through the cause and consequence of stakeholder relationships and interactions to influence their perceptions. The findings acknowledge 11 RM dimensions that have relational implications to nurture stakeholders’ perceptions and subsequent relational reputation, which appear viable across industries and markets. Originality/value – Underlying the cause and consequence of stakeholder relationships and interactions; these 11 RM dimensions emerge as antecedents to form/reform relational reputation. Further academic and professional implications of the findings are briefly discussed.

scholarly journals PERAN RUANG TERBUKA HIJAU DALAM PERENCANAAN KOTA SEBAGAI POTENSI PEMBENTUK SMART CITY

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Hanny Maria Caesarina ◽  
Nahdi Saubari
Keyword(s):  
Urban Planning ◽  
Environmental Quality ◽  
Smart City ◽  
Green Space ◽  
Field Survey ◽  
Supporting Element ◽  
Internet Network

Ruang terbuka hijau telah dikenal memiliki peranan yang penting dalam meningkatkan kualitas lingkungan perkotaan. Ruang terbuka hijau dalam perencanaan kota kerap dianggap sebagai elemen pendukung terwujudnya smart city. Penelitian ini bertujuan untuk menemukan seberapa jauh peran ruang terbuka hijau lewat penyediaan wifi corner dalam perencanaan kota menuju konsep smart city. Metode yang digunakan adalah deskriptif kualitatif berdasarkan observasi, survey lapangan dan serangkaian wawancara. Studi kasus yang diambil dalam penelitian ini adalah dua kota di Kalimantan Selatan, yaitu Banjarmasin dan Banjarbaru yang telah memiliki konsep smart city. Hasil penelitian menunjukkan bahwa ruang terbuka hijau dalam perencanaan kota memiliki potensi yang kuat sebagai elemen pembentuk smart city. Apabila ruang terbuka hijau suatu kota telah direncanakan dengan baik dari berbagai segi fasilitas dan terkoneksi dengan jaringan internet yang berkualitas, maka dengan sendirinya konsep smart city akan lebih mudah dicapai. Kata kunci: perencanaan kota, ruang terbuka hijau, smart city, wifi corner. Green space has an important role in enhancing environmental quality of a city. Green space often considered as a supporting element for the concept of smart city. This research intended to acknowledge the role of green space through the installation of wifi corner in urban planning towards smart city. The methods that has been used was descriptive qualitative through observation, field survey and interviews. The case study in this research were Banjarmasin and Banjarbaru which already has the smart city concepts. The result shows that green space in urban planning is a potential element towards smart city. A well good planned green space with all the facilities that connected to a good internet network in a city might help forming the concept of smart city. Keywords: green space, smart city, urban planning, wifi corner.

scholarly journals Extreme Users

2020 ◽  
Vol 9 (2) ◽  
pp. 393-405
Author(s):  
Danielle Hildebrandt ◽  
Hanny Hindi
Keyword(s):  
Sampling Methods ◽  
Human Agency ◽  
Social Structures ◽  
Target Market ◽  
William Gibson ◽  
Art And Science ◽  
Innovation Research ◽  
The Future ◽  
Care Innovation

Qualitative segmentation is a blend of art and science. There are a variety of sampling methods researchers use to guarantee a pool of participants that is representative of their target market. But for innovation research, we suggest ignoring those squarely in the middle of your target market. Instead, look to extreme users who are indicative of the future. As William Gibson famously put it: “The future is already here—it’s just not very evenly distributed.” We believe that extreme users live where the future has already arrived. In addition, these users are more articulate about their problems or needs, and more likely to employ innovative workarounds and hacks. Extreme behaviors are powerful examples of human agency and the ability to challenge and transform dominant social structures. We will explore this framework with three case-study examples: Looking to transmen and transwomen for feminine care innovation, Hikikomori for future social spaces, and the Amish for clothing sustainability.

scholarly journals The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

2021 ◽  
Vol 54 (3-4) ◽  
pp. 181-196
Author(s):  
Piotr Kwiatek ◽  
Radoslav Baltezarević ◽  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Virtual Environment ◽  
Word Of Mouth ◽  
Consumer Attitudes ◽  
Time Frame ◽  
Target Market ◽  
Online Environment ◽  
Purchasing Decisions ◽  
The Impact

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential people who are considered to be the creators of public opinion in a virtual environment. Nowadays, social media are crowded with micro and macro influencers, or at least those who present themselves as such. Their main job is to represent and recommend brands to other users (their followers) and thus influence consumer attitudes about brands and possibly strengthen their purchasing decisions. Very often, influencers on social media are hired by companies to promote their brands for a fee. In order to have more control over their communication activities, companies provide them, in advance, with the content they want to be conveyed to consumers, but also the time frame when the message should be launched. In this way, organizations try to reduce the risk of turning electronic word-of-mouth (EWOM) communication into a negative one. In order for consumers to trust the recommendations of influencers on social media, these people need to have significant expertise in a certain area, charisma and respect from other users, so that their credibility affects the value of content and recommendations they place in the online environment. The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their opinion on whether and in what way their credibility influences consumer attitudes towards brands.

scholarly journals Condições sociais de emergência de um subcampo esportivo: o caso do parkour (Social conditions of emergency of a sportive subfield: the case of parkour) (Condiciones sociales de emergencia de un subcampo deportivo: el caso del parkour)

Retos ◽  
2020 ◽  
pp. 509-516
Author(s):  
Alessandra Vieira Fernandes ◽  
Vinicius Machado de Oliveira ◽  
Giuliano Gomes de Assis Pimentel ◽  
Juliano De Souza
Keyword(s):  
Power Relations ◽  
Development Process ◽  
Theoretical Perspective ◽  
Pierre Bourdieu ◽  
Social Conditions ◽  
Cultural Goods ◽  
Sociological Approach ◽  
Regulatory Institutions ◽  
Empirical Material

Resumo: Esse artigo analisa a constituição histórica do subcampo esportivo do parkour sob a perspectiva teórica de Pierre Bourdieu. Remete-se à uma abordagem sociológica de caráter descritivo-analítico, cujo material empírico expressa-se na produção online dos praticantes. Em linhas gerais, o processo de desenvolvimento do parkour evidencia a influência da midiatização dos bens culturais e a incorporação de elementos da lógica esportiva que produziram transformações na estruturação da modalidade e no habitus dos agentes. O surgimento de instituições reguladoras, programas de profissionalização e competições introduziram e acentuaram uma distinção entre amadores e profissionais, configurando relações de poder no interior da prática. Abstract: This article analyzes the historical constitution of the sports subfield of parkour under the theoretical perspective of Pierre Bourdieu. It refers to a sociological approach of a descriptive-analytical character, whose empirical material is expressed in the online production of practitioners. In general, the development process of parkour evidences the influence of the mediatization of cultural goods and the incorporation of elements of the sports logic that have produced transformations in the structure of the modality and in the habitus of the agents. The emergence of regulatory institutions, professionalization programs and competitions have introduced and accentuated a distinction between amateurs and professionals, configuring power relations within the practice.Resumen: Este artículo analiza el desarrollo histórico del subcampo deportivo del parkour de acuerdo con la perspectiva teórica de Pierre Bourdieu. Se hace referencia a un enfoque sociológico de carácter descriptivo-analitico, cuyo material empírico se expresa en la producción online de los practicantes. En general, el proceso de desarrollo del parkour muestra la influencia de la cobertura mediática de los bienes culturales y la incorporación de elementos de la lógica de los deportes que produjeron cambios en la estructura de la modalidad y en el habitus de los agentes. La aparición de instituciones reguladoras, programas de formación profesional y competiciones, introdujeron y ampliaron la distinción entre los amateurs y profesionales, estableciendo relaciones de poder dentro de la práctica.

scholarly journals STRATIFIKASI SOSIAL DALAM NOVEL BUMI MANUSIA KARYA PRAMOEDYA ANANTA TOER: PENDEKATAN SOSIOLOGI SASTRA [Social Stratification in Bumi Manusia Novel by Pramoedya Ananta Toer: Literature Sociological Approach]

TOTOBUANG ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 131-140
Author(s):  
Nurul Arpa Lestaluhu ◽  
Falantino Eryk Latupapua
Keyword(s):  
Social Stratification ◽  
Sociological Theory ◽  
The Novel ◽  
Sociology Of Literature ◽  
Stratification Theory ◽  
Sociological Approach ◽  
The Social ◽  
Pramoedya Ananta Toer ◽  
Descriptive Method ◽  
Social Level

This paper was the result of a qualitative research used sociology of literature approach.  by descriptive method describing the social stratification in Bumi Manusia by Pramoedya Ananta Toer’s. The Data  had descriptively analyzed by literature sociological theory, particularly through Social Stratification Theory. The Social Stratification points to the element of social level  which consists of ascribed status and achieved status. Thus, the result describes the social stratification that occurs in the novel Bumi Manusia as ascribed status and achieved status. Finally, there are several determinants which constructing social stratification. Those factors are: power, marriage, attitude, resistance, struggle, effort or hardwork. Artikel ini merupakan hasil penelitian kualitatif yang menggunakan pendekatan sosiologi sastra melalui penerapan metode deskriptif yang bertujuan untuk mendeskripsikan stratifikasi sosial yang tampak dalam novel Bumi Manusia karya Pramoedya Ananta Toer. Analisis data dilakukan secara deskriptif dengan menggunakan perspektif teori sosiologi sastra, khususnya teori stratifikasi sosial. Stratifikasi sosial menyasar pada unsur kedudukan yang terdiri atas ascribed status (status alamiah) dan achieved status (status yang diusahakan). Sebagai temuan, artikel ini mendeskripsikan stratifikasi sosial yang terjadi dalam novel Bumi Manusia yaitu berupa unsur kedudukan ascribed status (status alamiah) dan achieved status (status yang diusahakan) dan terdapat beberapa determina dalam membentuk stratifikasi sosial  yaitu kekuasaan, pernikahan, sikap, perlawanan, perjuangan, usaha, dan kerja keras.

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