scholarly journals STRATEGI KREATIF PERANCANGAN KOMUNIKASI VISUAL PARIWISATA INDONESIA “TEMUKAN LOKALMU”

2021 ◽  
Vol 4 (2) ◽  
pp. 177-185
Author(s):  
Bianca Iskandar ◽  
Anny Valentina ◽  
Siti Nurannissaa Parama Bekti

As a country known for its diversity of natural beauty and cultural diversity, Indonesia has the potential as a tourist destination. Tourism is one of the largest income in Indonesia. The high interest of foreign tourists is inversely proportional to the decrease of local tourists every year. One of the reasons is that local tourists prefer to travel abroad. Pandemic conditions are also one of the causes of declining in the domestic tourism industry. This study aims to find an alternative concept of creative strategies for designing tourism visual communication that emphasizes local aspects. This research used mixed methods, quantitative methods by using questionnaires and qualitative methods by using observation, interviews and literature study. The target audience is the young generations aged 21-27 years, domiciled in Jakarta and having SES A-B economy class. The result of this research form a creative strategy in visual communication design with the concept of "Discover your locale". This concept emphasizes the delivery of information about characteristics, local aspects, and recommended information on the attractiveness of an area from local residents to gain new experiences.

2021 ◽  
Vol 4 (02) ◽  
pp. 268-290
Author(s):  
Erisa Adyati Rahmasari ◽  
Toto Haryadi

Abstract Implementation of education activities on 2020 for college level has changed because of Covid-19 pandemic. It must be carried by online include an exhibition for the Final Project. Dian Nuswantoro university (UDINUS) as an IT based campus has experience on online education implementation. However, this does not apply to final project exhibition activities which are usually held physically in a gallery, as it has been implemented by Visual Communication Design (DKV) majors at UDINUS for years. This transition is a new thing for DKV academic community, so it becomes the main topic of this article. The research was conducted to obtain points of view and conclusion regarding the response of the academic community to virtual exhibition and its potential on post-pandemic period. This research was carried out at the beginning of the even semester according to the UDINUS academic calendar, namely March 2021 by online. Qualitative and quantitative methods are used to gain data deeper through virtual exhibition observation, literature study, and questionnaires to the academic community randomly. The research adapted the diffusion-innovation theory of Rogers and Shoemaker’s model, which has conclusion that the adaptation of virtual exhibition for the final project of DKV students received positive response and it was accepted as a substitution of physical exhibition, as well as an alternative which can be chosen to hold exhibitions in the post-pandemic period. This research can be developed further, especially to examine the potential of virtual exhibition deeply, that have not been found in this research.Keywords: Covid-19, Visual Communication Design, diffusion-innovation; virtual exhibition, perceptionAbstrak Pelaksanaan kegiatan pendidikan tahun 2020 di tingkat perguruan tinggi mengalami perubahan signifikan akibat pandemi Covid-19. Aktivitas perkuliahan wajib dilaksanakan secara online termasuk pameran karya Tugas Akhir. Universitas Dian Nuswantoro (UDINUS) sebagai kampus berbasis IT memiliki pengalaman dalam pelaksanaan pendidikan secara daring. Namun, hal ini belum berlaku untuk kegiatan pameran Tugas Akhir yang biasanya dilaksanakan secara fisik dalam sebuah galeri, sebagaimana telah diterapkan oleh program studi Desain Komunikasi Visual (DKV) di UDINUS selama bertahun – tahun. Transisi ini merupakan hal baru bagi civitas akademika DKV, sehingga menjadi topik utama artikel ini. Penelitian dilakukan untuk memperoleh pandangan dan kesimpulan terkait respon civitas akademika terhadap pameran virtual serta bagaimana potensinya di masa pasca pandemi. Penelitian ini dilaksanakan pada awal semester genap sesuai kalender akademik UDINUS yakni bulan Maret 2021 serta dilakukan secara online. Metode kualitatif dan kuantitatif digunakan untuk menggali data secara lebih mendalam melalui observasi pameran virtual, studi pustaka, serta penyebaran angket online kepada civitas akademika secara acak. Penelitian mengadaptasi teori difusi-inovasi model Rogers dan Shoemaker, yang menghasilkan kesimpulan bahwa adaptasi pameran virtual dalam Tugas Akhir mahasiswa DKV mendapat respon positif dan diterima sebagai substitusi pameran fisik, serta menjadi alternatif yang bisa dipilih untuk menyelenggarakan pameran di masa pasca pandemi. Penelitian ini bisa dikembangkan lebih lanjut khususnya untuk mengkaji lebih dalam potensi pameran virtual yang belum ditemukan di penelitian ini.Kata Kunci: Covid-19; Desain Komunikasi Visual; difusi-inovasi; pameran virtual; persepsi


Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 


Author(s):  
Pranjal Kumar ◽  
Ashutosh Mishra

Jharkhand is popular for tribal culture and uniqueness of its inherent natural beauty attributing significantly on Tourism Industry of Jharkhand. There has been visible change and impact on socio-economic factor because of tourist influx in the Jharkhand state. The inherent beauty and nature has made the state popular for tourism. The attraction towards various important tourist spots revolves mostly within the domestic tourism. The paper attempts to ascertain the impact of tourism traits, like economic Development, Cost of living, Infrastructure Development, Socio-Cultural and the Environment affect through primary data collected from the responses of residents of six dominant tourist circuits of Jharkhand. The respondent’s views were ascertained on five point Likert Scale. The data so collected was subjected to analysis for identifying the impact of various tourism traits on the prospects of Jharkhand Tourism.


Author(s):  
Ni Wayan Ardini ◽  
Ni Nyoman Sri Astuti ◽  
I Komang Darmayuda ◽  
Ni Luh Eka Armoni ◽  
Ketut Sumerjana

Province of Bali, Indonesia, is growing very rapidly as a tourist destination in recent decades. Currently five to six million foreign tourists visit it every year. On the other hand, Balinese pop music has also grown quite intense in the local communities, especially since the 1990s. Nevertheless, so far, there has not been a significant relationship between Balinese pop music, tourists, and the tourism businesses in this province. Balinese pop music has not been a special product of Bali tourism. This research was conducted to explore and criticize a number of factors that led to the lack of acceptance of the music as part of tourism industry. This literature study was conducted with a descriptive-qualitative approach. The results of the study show that the similarity of Balinese pop music genres to modern music in general is one of the factors. Taste of the tourists, the destinations chosen, lack of promotion, theme of the songs/music, composition, and language used in the lyrics cause the fact that Balinese pop music is less accepted by tourists, especially foreign tourists. It takes certain efforts from artists (musicians), music industry and tourism industries, and also governments to make certain concerted efforts if Balinese pop music wants to be accepted in a tourism business parallel to traditional music products which are already consumed by tourists.


2019 ◽  
Vol 7 (4) ◽  
pp. 225-254
Author(s):  
Elroy Joseph Valdez

This study will identify the attractiveness of tourism in CALABARZON. More specifically: it will to evaluate the level of attractiveness of tourism industry in CALABARZON in terms of cultural proximity, destination environment, price, destination image, risk and reward, and geographical proximity; to test if investment climate significantly affects attractiveness of tourism industry in CALABARZON; to propose a tourism development plan based on the results. The researcher used descriptive method to determine the investment climate and attractiveness of tourism industry in CALABARZON. The questionnaire is one of the major instruments used by the researcher to gather and collect the needed data.  Results showed that majority of the respondents belonged to the young age group, female, single, college graduate and has an average income. The tourists, local residents and local government unit all agreed that CALABARZON region is moderately attractive to tourists due to competitors of tourist destination on the good services provided among them. Investment climate has an effect on the attractiveness of the tourism industry in CALABARZON region. The researcher proposed business operations initiative win order for the tourism industry in CALABARZON region more competitive.


2020 ◽  
Vol 4 (2) ◽  
pp. 163-169
Author(s):  
Yohannes Firzal ◽  
Chelsy Yesicha ◽  
Andry Sulistiyani ◽  
Safri . ◽  
Genny Gustina Sari

This article is a research conducted in the cultural tourism village of Koto Sentajo. The research was initiated by creating a network with various related advice and assistance in improving the quality of local community skills through training and hands-on practice which aims to be able to help increase income for the village. Apart from the collection of Rumah Godang, this tourist village is also enriched with natural beauty such as protected forests, rice fields and rivers that have interesting potentials for the benefit of local residents. However, all the potential of this tourist village has not been well mapped as a tourist attraction and is supported by tourism promotion management. This then becomes an interesting object of research on how all the potentials of this tourist village can be mapped and helps strengthen community independence in managing existing tourism potential. This research puts forward the method of direct local community participation in data collection which is also supported by the method of interviews, observation and literature study. The research succeeded in carrying out a comprehensive mapping of tourism potential on a number of tourist objects, cultural attractions, culinary delights and local arts. In terms of strengthening the role, the community has begun to be able to receive live in tours through various involvement of tourism activities in their daily activities. This new phenomenon in the life of cultural village communities is an indication that the community can grow and develop in terms of tourism through inclusive behavior in accepting tourists and at the same time promoting local tourism potential towards e-tourism


2017 ◽  
Vol 2 (1) ◽  
pp. 168
Author(s):  
Setyowati Ayu Widuri

Bali is one of the areas that have great potential in the field of tourism. Bali island became well known internationally for its natural beauty, artistry, diversity of culture and social traditions inspired by Hinduism. Availability of facilities and infrastructure such as hotels, restaurants, travel agencies and other travel, tourist visits to Bali is increasing. Along with the development of the tourism industry and increased competition among tourist destination, local cultures becomes valuable as products and activities to attract tourists. Gastronomic food and drink is one of the local culture has an important role for the food and beverages can also be a center of tourist experience. Gastronomic tours arises from the desire of the tourists themselves who want to gain experience not only from the natural beauty, but also of traditional food products and beverages served.Drinks local / traditional are all kinds of drinks are made and processed using local materials and processing methods are many and varied, and has a typical local area and commonly consumed by the local community. Drinks as one aspect of the culture of a nation, can characterize the nation's identity. Along with the development of gastronomic tours in Bali and look at potential tourists, especially foreign tourists who have the habit of drinking alcoholic beverage, so today many restaurants and hotels in Bali serves mixed drinks made from local beverages (especially Arak Bali).The aim of this research is to find related the utilization of local drinks (Arak Bali) as an ingredient mixed drinks in the tourism industry. This research was conducted in order to better bring some uniqueness of Bali, especially in the field of drinks, so the local genius of Bali have an active role in the era of globalization which will come as well as to improve the economic conditions of local communities.


Author(s):  
S. M. Nazrul Islam ◽  
Sk. Rahima Akter

Tourism is one of the most growing industries all around the world. Bangladesh is a new tourist destination on the map of the world. Bangladesh has enormous potential to develop tourism because of its attractive natural beauty and rich cultural heritage. The tourism industry of Bangladesh has several positive impacts on the overall economy of this country.  Tourism can add value to the Bangladeshi economy if a proper marketing plan and strategy can be built and implemented for this purpose. The main objective of the study was to find out the major problems and prospects of the tourism industry in Bangladesh. The study area was Cumilla District. The study has tried to highlight the special attractive tourist spots of Bangladesh, especially in Cumilla. Tourists of Cumilla District were the population of the study.  For the study, a convenient sample of tourists from various tourist spots in the Cumilla District had taken. The study depended on both primary and secondary data; primary data were collected with a structured questionnaire and analyzed. From the analysis, it was found that the majority of the respondents are satisfied with cultural & religious heritage, transportation quality & cost efficiency. But they are dissatisfied with Information gaps, the absence of tour operators, poor service of hotel & poor security. Most of them suggest developing infrastructure such as accommodation, transportation, ensuring security, taking more promotional activities, reducing the cost of touring, etc. To enhance the existing image sincere steps of the concerned authorities can really be helpful; some guidelines have been mentioned in the recommendation part.


Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 1059
Author(s):  
Yusaira Farhia

Living in Jakarta, as one biggest business centre and largest target market, increases people awareness for doing entrepreneurship. However, for many business people with minimal capital, the choice is to run online business. Since internet as one familiar thing among society, the chance of online business isincreasing. Research method used is questionnaire randomly for 20 respondents, internet and literature study. One online shop will be easier and structured in designing concept. This research is about the importance of visual communication design in the appearance of online business. Visual communication design will produce something with quality and increase product value and sales from online shop. Through the application of simple design element, a good and quality online shop will be created so it could help and give benefit for large audience.


Author(s):  
Eira Y. Ralota ◽  
Mark Paul Danojog ◽  
Juan Gurrea ◽  
Roel P. Capucao ◽  
Noreen Merryl L. Casalta ◽  
...  

The tourism industry is one of the most forward-looking and dynamic in the world. It is critical to plan and grow tourism in a way that balances the needs of the environment, the economy, and society as a whole. Based on the findings it can be noted that the tourism industry cannot sustain itself without the help of community and local government units, which were mentioned in the interpretations of sustainable tourism by many local citizens and barangay officials. Hence, ensuring the sustainability of tourism development implies keeping high level of awareness   and strong commitment   among stakeholders regarding crucial issues like quality assurance and sustainable practices. The local government may support the development of tourism by allotting adequate budget that can be used for promotion and maintenance of the tourist destination. The participation of the local residents in the implementation of the tourism development plan may be solicited as with their local government.


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