scholarly journals STRUCTURAL-ORGANIZATIONAL MODEL OF PUBLIC ADMINISTRATION IN THE DIRECTION OF STRATEGIC COMMUNICATIONS IN THE SECURITY AND DEFENSE SECTOR OF UKRAINE

Author(s):  
V. Kushnir
Author(s):  
Anatoliy Savkov ◽  
Tetiana Syvak

The aim of the article is to comprehens institutionalization of strategic communications in the system of public administration in Ukraine and identify the main stages and preconditions of this process. During the study, we used the complex of historical and national practices and contracts, phenomenological, interdisciplinary, dialectic, synthesis, application, group and system value. The article presents definition of strategic communications in the system of public administration. The authors substantiate a process and result of institutionalisation, formation, normative and organizational support as purposeful consistent activity of public administration subjects on formation and implementation of state policies and strategy, positioning and changes in social conditions, events and phenomena. Formulated the based stages of institutionalization as universal process that takes place on the following stages: formulation of the need and objectives; legislative consolidation of norms and rules, establishing the system of sanctions, comprehensive integration of social activities. Established that strategic communication in the system of public administration are before industrial stage, characterized by awareness of the needs, formulating goals, creating conditions and opportunities for their implementation. The main prerequisites of strategic communications in the system of public administration are: security, value-ideological, legal and are determined society’s need to ensure effective strategic management and develop joint strategic development of the state. Scientific novelty of the research is to analyze the prerequisites for the institutionalization of strategic communications in the system of public administration and determine its main stages and features. The practical significance of article is related to the possibility of using its material in the work of public administration in the development and implementation of the strategic communications in public administration and education process, research quests on improving public governance and administration in Ukraine.


2020 ◽  
pp. 153-170
Author(s):  
Lucyna Rajca

The study aims to compare management reforms in the Hungarian and Polish local government structures which were introduced at the beginning of the transformation of the socio-political system and during the first two decades of the 21st century. The analyses show that local governments in both countries have implemented solutions derived from different management paradigms, which are in many respects contradictory. In the process of implementing management reforms in the local governments of the two countries there have been both convergent and divergent trends. The public administration reforms in Hungary after 2010 reflect a coherent vision of a strong and centralized state and are intended to ensure effective resolution of social problems. The market and civil society have been given a subordinate role. As far as the Polish local government model is concerned, currently it is difficult to indicate one organizational model constituting a coherent whole.


VUZF Review ◽  
2019 ◽  
Vol 4 (4) ◽  
pp. 45-48
Author(s):  
Iryna, Izhutova

The current information environment is being extremely fast developed mixing up and joining public administration and commercial (private) sector. The article discusses benchmarking, including a proposal to implement benchmarking as measurement of effectiveness of realization of the strategic communications in public administration.


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