DIGITAL MARKETING AS AN INNOVATIVE MANAGEMENT TOOL

2018 ◽  
Author(s):  
O.O. Marchuk
Keyword(s):  
Digital Marketing ◽  
Management Tool ◽  
Innovative Management

The Crowdsourcing Scheme as an Innovative Management Tool in University Spin-Offs

Crowdsourcing ◽  
2019 ◽  
pp. 1319-1335
Author(s):  
Katarzyna Dorota Kopeć ◽  
Anna Szopa
Keyword(s):  
Decision Making ◽  
Technology Transfer ◽  
Business Model ◽  
Significant Role ◽  
Management Tool ◽  
Innovative Management ◽  
Knowledge And Technology Transfer ◽  
Innovation And Entrepreneurship

Crowdsourcing is an emerging technique adopted by companies in the process of innovation. It can be also adopted by university spin-offs that play the significant role in the process of knowledge and technology transfer. In recent years, they have been researched from diverse perspectives. However, there are hardly any studies based on university spin-offs that have implemented crowdsourcing. This chapter presents how crowdsourcing business model might be applied to develop a university spin-off. The paper explains the rationale behind the adaptation of crowdsourcing by innovation-driven spin-offs. One overarching question of the chapter is “Can crowdsourcing be well adopted by university spin-offs?” Our study will open new paths for research and discussion, and its results will be supportive for decision making in the context of innovation and entrepreneurship. The logic of this paper is to speculate how university spin-offs can create value with the groups of online users through adopting crowdsourcing in its operation.

Innovative Management of Spanish Academic Science Parks

2016 ◽  
pp. 419-444
Author(s):  
Monica Cerdan-Chiscano ◽  
Ana Isabel Jimenez-Zarco ◽  
Joan Torrent-Sellens
Keyword(s):  
Synergistic Effect ◽  
Incubation Period ◽  
Academic Science ◽  
Management Tool ◽  
Science Parks ◽  
Strategic Decisions ◽  
Science Park ◽  
Innovative Management ◽  
Start Ups ◽  
Level Of Risk

The correct management of academic science parks is strategic for universities, as well as has synergistic effect for companies there in installed. Park managers choose who the tenants for the parks are, but also they take other strategic decisions relative to: (a) academic spin-offs creation, (b) investment in technology-based companies, o (c) consolidation the start-ups that have finished their incubation period. Managers have tools to increase quality decisions and reduce the level of risk associated. However, the park' nature and characteristics are unique, thus tools must be flexible, and able to adapt to the changing reality of the companies, park and environment. Based on the previous ideas, the present chapter proposes to design and test a management tool for science parks based on organizations and entrepreneur's characteristics. Results obtained show that the tool is very useful, due that its simplicity, flexibility and adaptability for be used in any Science Park.

The Crowdsourcing Scheme as an Innovative Management Tool in University Spin-Offs

2019 ◽  
pp. 484-500
Author(s):  
Katarzyna Kopeć ◽  
Anna Szopa
Keyword(s):  
Decision Making ◽  
Technology Transfer ◽  
Business Model ◽  
Significant Role ◽  
Management Tool ◽  
Innovative Management ◽  
Knowledge And Technology Transfer ◽  
Innovation And Entrepreneurship

Crowdsourcing is an emerging technique adopted by companies in the process of innovation. It can be also adopted by university spin-offs that play the significant role in the process of knowledge and technology transfer. In recent years, they have been researched from diverse perspectives. However, there are hardly any studies based on university spin-offs that have implemented crowdsourcing. This chapter presents how crowdsourcing business model might be applied to develop a university spin-off. The paper explains the rationale behind the adaptation of crowdsourcing by innovation-driven spin-offs. One overarching question of the chapter is “Can crowdsourcing be well adopted by university spin-offs?” Our study will open new paths for research and discussion, and its results will be supportive for decision making in the context of innovation and entrepreneurship. The logic of this paper is to speculate how university spin-offs can create value with the groups of online users through adopting crowdsourcing in its operation.

scholarly journals The impact of the innovative Total Quality Management tool in small and medium-sized enterprises

2019 ◽  
pp. 22-33 ◽  
Author(s):  
P. Gallo ◽  
B. Balogova ◽  
L. Tomcikova ◽  
J. Nemec
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Business Environment ◽  
The Other ◽  
Management Tool ◽  
Financial Resources ◽  
Total Quality ◽  
Management Tools ◽  
Chi Square ◽  
Innovative Management

he present paper falling into the field of innovative management tools explores using the Total Quality Management (TQM) tool in the SME sector in Slovakia, attempting to identify barriers to the use of this tool in the given segment. TQM can be ranked among the innovative management tools that are under investigation and in our contribution, we want to bring a new overview of the use of this tool. Our research was based on foreign research in which the TQM management tool is at the forefront of use. On the other hand, we know from the research conducted so far on management tools in our business environment that the use of innovative tools is relatively low. The present research is based on the formulated hypotheses verified using statistical methods, namely the chi-square test of independence. In this research, we worked with hypotheses arguing that there are statistically significant relationships between the lack of personnel and financial resources on the one hand and the use of the innovative TQM management tool on the other hand. These relationships were statistically proved because in both examined hypotheses the expected value of p was lower than 0.05. We can, therefore, conclude that the lack of financial resources and the lack of skilled labour are among the important barriers to the use of TQM. In the determination of the third hypothesis, we assumed that managers could not agree on the establishment of TQM. This fact can, therefore, contribute to its relatively low use in our business environment. We also consider the incongruity of managers´ ideas as a barrier that may have an impact on the use of TQM, and these dependencies were examined by the Chi-square independence test. In verifying this hypothesis, the p-value was calculated to be p˃0.05 proving that this factor has no effect on the use of TQM and there is no dependency between these variables. In the present paper, we also focus on juxtaposing the present investigation with the research conducted to date in the field of innovative management tools. The present research is aimed at identifying barriers to the use of this management tool in an SME environment and at presenting TQM as a modern innovative instrument to be used by companies to manage and measure their performance. By using TQM, the company can align the financial and non-financial factors together and thus increase its competitiveness and meet the expectations of investors and other stakeholders. Keywords: Total Quality Management, innovative management tools, small and medium enterprises, performance.

The Crowdsourcing Scheme as an Innovative Management Tool in University Spin-Offs

2015 ◽  
pp. 256-272
Author(s):  
Katarzyna Kopeć ◽  
Anna Szopa
Keyword(s):  
Decision Making ◽  
Technology Transfer ◽  
Business Model ◽  
Significant Role ◽  
Management Tool ◽  
Innovative Management ◽  
Knowledge And Technology Transfer ◽  
Innovation And Entrepreneurship

Crowdsourcing is an emerging technique adopted by companies in the process of innovation. It can be also adopted by university spin-offs that play the significant role in the process of knowledge and technology transfer. In recent years, they have been researched from diverse perspectives. However, there are hardly any studies based on university spin-offs that have implemented crowdsourcing. This chapter presents how crowdsourcing business model might be applied to develop a university spin-off. The paper explains the rationale behind the adaptation of crowdsourcing by innovation-driven spin-offs. One overarching question of the chapter is “Can crowdsourcing be well adopted by university spin-offs?” Our study will open new paths for research and discussion, and its results will be supportive for decision making in the context of innovation and entrepreneurship. The logic of this paper is to speculate how university spin-offs can create value with the groups of online users through adopting crowdsourcing in its operation.

The knowledge loop, a knowledge management tool for academic teaching

2008 ◽  
Author(s):  
Elfriede M. Ederer-Fick ◽  
Anita Giener ◽  
Helga Kittl-Satran ◽  
Brigitte Schachner
Keyword(s):  
Knowledge Management ◽  
Management Tool ◽  
Academic Teaching

Discussion on “Work study as a management tool”

1962 ◽  
Vol 41 (6) ◽  
pp. 334
Author(s):  
R. Young ◽  
Hurndall ◽  
E.H. Dallas ◽  
A. Kruger ◽  
H.W. Von Hooff ◽  
...  
Keyword(s):  
Management Tool ◽  
Work Study
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