scholarly journals Halal Tourism Marketing in the Disruption Era: A Case Study of Penyengat Island in Riau Islands Province

Society ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 264-283
Author(s):  
Riska Destiana ◽  
Kismartini Kismartini
Keyword(s):  
Tourism Development ◽  
Pilot Project ◽  
Digital Marketing ◽  
Tourism Destination ◽  
Literature Study ◽  
Digital Platforms ◽  
Tourism Marketing ◽  
The Media ◽  
Tourism Attractions ◽  
Digital Channels

The disruption era creates great opportunities for halal tourism development by using technology to market halal tourism products. As a pilot project for the halal tourism development, Penyengat Island in Riau Island Province faces the challenges in building its image as a leading halal tourism destination. This study aims to analyze the halal tourism marketing, in this case, digital marketing, on Penyengat Island in the disruption era. This research used descriptive qualitative methods through a literature study with data sources derived from related journal articles and other literature. The efforts of halal tourism marketing for Penyengat Island are not implemented digitally. To market tourism of Penyengat Island, the local government and stakeholders use mass media advertising, billboards, annual festivals, and digital channels such as social media, online booking sites, and e-book guides at halaltrip.com. Yet, the media does not inform tourism events or indicate Penyengat Island as a halal tourism destination. It proves that inadequate information about the concept of halal tourism and/or other available information on halal tourism travel guides for Muslim tourists on the digital platforms used. The efforts to promote Penyengat Island as halal tourism using digital channels are the relevant interesting contents in digital marketing channels, the availability of information on the need for halal services, and innovation on tourism attractions.

scholarly journals Implementation Of The Pentahelix Approach Model Against Development Sustainable Tourism In Bukittinggi City Towards A National Leading Tourism Destination

2019 ◽  
Vol 1 (2) ◽  
pp. 20-30
Author(s):  
Siti Fatimah, Jefri Naldi
Keyword(s):  
Sustainable Tourism ◽  
Qualitative Approach ◽  
City Government ◽  
Data Validation ◽  
Tourism Destination ◽  
Literature Study ◽  
Descriptive Research ◽  
The Media ◽  
The City

This objective is to describe how the Pentahelix approach model in developing sustainable tourism in the City of Bukittinggi towards a national leading tourism destination. This research is a descriptive research using a qualitative approach. Data were collected through: interviews, observation and literature study. Determination of informants using purposive presentation techniques and key informants of the Head of the Tourism and Culture Office of the City of Bukittinggi. Data analysis by means of: data condensation, data levers and withdrawals. The data validation used source triangulation. The results of the study: (1) The development of tourism in the city of Bukittinggi using the Pentahelix approach model has involved the Bukittinggi City Government, Tourism Academics and Practitioners, Communities and Communities, Business Actors, and the Media. (2) The findings from the field show that the roles and duties of stakeholders are not optimal and (3) The collaboration between stakeholders in the City of Bukittinggi from the results of the research is not synergistic.

Tourism in Digital Era: The Influence of Digital Marketing on the Intention to Visit Museum

2021 ◽  
Vol 37 (3) ◽  
pp. 274-287
Author(s):  
Jasmine Rahma Amalia ◽  
◽  
Ita Musfirowati Hanika ◽  
Keyword(s):  
Digital Media ◽  
Word Of Mouth ◽  
Tourism Development ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Creative Economy ◽  
Electronic Word Of Mouth ◽  
Tourism Marketing ◽  
Master Plans ◽  
The Republic

The growth of digital media usage in tourism industry over the last decade all over the world has led Menteri Pariwisata dan Industri Kreatif Republik Indonesia (the Ministry of Tourism and Creative Economy of the Republic of Indonesia) to establish tourism digital marketing as one of national tourism development master plans from 2010 to 2025. It was noticed that a tourism development vision could be pursued by achieving several goals, such as developing synergistic, excellent and responsible tourism marketing to increase domestic tourist visits. To implement the master plan and to gain more visitors, most of the tourism sectors including museums have increasingly utilised digital media. As one of the favourite museums in DKI Jakarta, Bank Indonesia Museum has engaged the visitors through Instagram and Electronic Word of Mouth (E-Wom). The objective of this study is to explore the influence of Instagram @museum_bi posts and E-WOM on the intention to visit the Bank Indonesia Museum. The method used was empirically verified through a survey which was distributed to Instagram followers of @museum_bi and analysed with SPSS. The results of this study revealed that the spread of Instagram @museum_bi posts, electronic word of mouth, and the posts of Instagram @museum_bi and electronic word of mouth simultaneously influenced tourists’ intentions to visit the Bank Indonesia Museum. Keywords: Instagram, electronic word of mouth, visit intention, media exposure, museum.

scholarly journals EFFECTIVENESS OF DIGITAL PLATFORMS AS FOOD AND BEVERAGE MARKETING MEDIA DURING THE COVID-19 PANDEMIC

2021 ◽  
Vol 2 (2) ◽  
pp. 122
Author(s):  
Ira Nur Hidayah ◽  
Nur Fadhilatur Rohmah ◽  
Muchammad Saifuddin
Keyword(s):  
Food Delivery ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business Practices ◽  
Global Effect ◽  
Literature Study ◽  
Government Regulations ◽  
Digital Platforms ◽  
Depth Analysis ◽  
Food And Beverage

Covid-19 pandemic disrupted business practices worldwide, especially in food and everage sector. Not a few business actors in this sector closed their business due to declining sales during pandemic. In responding to this global effect, business actors are not only encouraged to adapt. Still, they must also think of practical steps to stabilize sales as before through creative and innovative digital marketing strategies. Data collected by interviews and literature study to provide an in-depth analysis of condition of food and beverage during Covid-19 pandemic and provide education about digital marketing strategies that business actors can apply to increase food and beverage sales during Covid-19 pandemic. The results showed that social media such as Instagram, Facebook, Twitter, and Whatsapps were effective in marketing food and beverage products. In addition, Shopeefood e-commerce platform and food delivery applications such as GrabFood and GoFood also play a significant role in success of food and beverage marketing and sales and can support government regulations to stay at home during the Covid-19 pandemic. 

The Effects of Economic, Socio-Cultural and Environment of an Integrated Rural Tourism Destination Pinge Village-Tabanan

2015 ◽  
Vol 1 (1) ◽  
pp. 9
Author(s):  
I Wayan Pantiyasa ◽  
Ni Luh Supartini
Keyword(s):  
Tourism Development ◽  
Rural Tourism ◽  
Community Leader ◽  
Field Observations ◽  
Tourism Destination ◽  
Community Based ◽  
Alternative Tourism ◽  
Qualitative Descriptive ◽  
Negative Impacts ◽  
The Village

Community based Tourism paradigm as a concept of alternative tourism has been able to provide distribution to community either in welfare or empowerment towards sustainable tourism. In relation to this paradigm, this study was conducted to analyze the impacts of rural tourism development in Pinge village. Pinge is one of the village in Tabanan- Bali which has been developed to be rural tourism destination.The approach used in this research was qualitative descriptive. Technique of collecting data was through interviewing with community leader and conducting field observations in order to find out positive and negative impacts to economy, socio cultural and environment to this village. The researcher found that the development of rural tourism provides positive and negative impacts to society in Pinge. From the result of data collection, there were found that economy of society was improved, the culture was preserved, and the environment was arranged well. The result of this study is expected to be a reference study in rural tourism development in Pinge village through controlling the negative impacts from this tourism destination development.

scholarly journals Post-Industrial Tourism as a Driver of Sustainable Development

2021 ◽  
Vol 13 (15) ◽  
pp. 8145
Author(s):  
Aleksandra Kuzior ◽  
Oleksii Lyulyov ◽  
Tetyana Pimonenko ◽  
Aleksy Kwilinski ◽  
Dariusz Krawczyk
Keyword(s):  
Sustainable Development ◽  
Tourism Development ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Gender And Education ◽  
Development Goals ◽  
The Difference ◽  
Post Industrial ◽  
The Impact ◽  
Industrial Tourism

The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t-test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.

FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin
Keyword(s):  
Political Communication ◽  
Visual Communication ◽  
Presidential Elections ◽  
Visual Media ◽  
Communication To The Public ◽  
Literature Study ◽  
The Public ◽  
Message Effects ◽  
Self Image ◽  
The Media

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

The Impact of the Media on Tourism Development and Income Inequality

2021 ◽  
Author(s):  
Frank Kwabi ◽  
Ernest Ezeani ◽  
Andrews Owusu ◽  
Chizindu Wonu
Keyword(s):  
Income Inequality ◽  
Tourism Development ◽  
The Media ◽  
The Impact

scholarly journals The tourism space of Barlinek in the context of spatial models

Turyzm ◽  
2018 ◽  
Vol 28 (2) ◽  
pp. 31-40
Author(s):  
Bartłomiej Łuć
Keyword(s):  
Spatial Model ◽  
Swot Analysis ◽  
Spatial Models ◽  
Tourism Development ◽  
Field Studies ◽  
Tourism Attractions

This article describes the tourism space of Barlinek in the context of a spatial model. On the basis of field studies and analyses of tourism attractions and elements of tourism development, the author has compared and adapted the models developed by S. Liszewski (1995) and B. Włodarczyk (2011). Moreover the author has developed an extended SWOT analysis of Barlinek’s tourism space.

scholarly journals Analisis Kekerasan Simbolik dalam Buku Pelajaran Pendidikan Agama Islam di Sekolah Dasar

2020 ◽  
pp. 40
Author(s):  
Nur Ika Fatmawati ◽  
Aninditya Sri Nugraheni ◽  
Ahmad Sholikin
Keyword(s):  
Elementary Schools ◽  
Religious Education ◽  
Lower Class ◽  
School Level ◽  
Symbolic Violence ◽  
Upper Class ◽  
Educational Strategy ◽  
Literature Study ◽  
The Media ◽  
Class Habitus

This research explains about symbolic violence in Islamic religious education books is rarely done. It also checks whether or not the books used so far contain symbolic violence, because there should be no difference in religious education between upper-class and lower-class. The formulation of the problems in this study are; how the mechanism of symbolic violence in Islamic religious education textbooks in elementary schools, and how the proportion of upper-class habitus and lower-class habitus in Islamic religious education textbooks in elementary schools. This research is a qualitative study with the type of literature study. The results showed that symbolic violence still occurred in elementary schools. The mechanism that runs is through an educational strategy by hiding the process of symbolic violence in the curriculum or what we know as the hidden curriculum. One of the media used to perpetrate violence is a textbook. In Islamic Religious Education textbooks for elementary school level), there is an element of upper-class domination over the lower class. The dominance of the upper-class over the lower-classes can be seen from the proportion of habitus presented in the textbook, the number of upper-class habitus presented through sentences and pictures illustrated is far greater than the lower-class habitus.

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

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