scholarly journals Examination of Consumer Motivation and Expectation in the Case of Addiction Prevention Services

2021 ◽  
Author(s):  
Tímea Beatrice Dóra ◽  
Zsuzsanna Szalkai
Keyword(s):  
Primary Research ◽  
Continuous Training ◽  
Online Questionnaire ◽  
Consumer Motivation ◽  
Factors Affecting ◽  
Prevention Services ◽  
Social Trends ◽  
Addiction Prevention ◽  
Research Questions ◽  
Communication Gap

The aim of this paper is to examine the consumer expectations and marketing communications related to the services of addiction prevention. The research questions of the study are the following: 1. What are the front- and back-office components to addiction prevention services and what key attributes should the front office staff have? 2. What types of service gaps occur, and what are the most critical factors highlighted by these gaps? 3. How do consumers perceive addiction prevention campaigns and what are their expectations? In order to answer the research questions, secondary and primary research were conducted, where the Servuction; GAP; and AIDA models were applied. As primary research, in-depth interviews were conducted with healthcare professionals in Hungary. Based on expert opinion we assessed the possible GAPs related to the campaign, placing the greatest emphasis on the communication gap (GAP4). To examine the consumer response, we analysed the attitude and opinion of consumers with an online questionnaire survey in connection with the communication GAP of the service, following the structure of the AIDA model. This paper presents the factors affecting the environment, implementation and the consumers of addiction prevention services. Our results highlight the importance of positive messages, family therapy and continuous training of patients; moreover, they show that friends and general practitioners have more influence on the behaviour of people than celebrities and social trends. The results presented in our study can help healthcare managers or marketers to develop their communication programmes/campaigns.

scholarly journals ENGINEERING STUDENT ATTAINMENT AND ENGAGEMENT THROUGHOUT THE DESIGN PROCESS

2021 ◽  
Vol 1 ◽  
pp. 1373-1382
Author(s):  
Avril Thomson ◽  
Hilary Grierson
Keyword(s):  
Design Process ◽  
Engineering Students ◽  
Project Work ◽  
Design Engineering ◽  
Engineering Student ◽  
Online Questionnaire ◽  
Main Research ◽  
Research Questions ◽  
Design Students ◽  
Major Project

AbstractThe paper reports on a study that aims to gain an understanding of how senior engineering design students engage and attain throughout the various stages of the design process during a major design project. Following a literature review it sets out to answer 3 main research questionsQ1. Do students engage more with certain stages of the design process during major project work?;Q2. Do students attain better during certain phases of the design process during major project ?Q3. Is there a difference in this attainment between year groups of the same degree programme ?The methodology adopted employs an analysis of marks and an online questionnaire to collect data. Patterns and trends in how senior BEng and MEng Product Design Engineering students engage and attain within the design process are presented, identified and discussed and in turn used to inform reflection on the research questions set.

scholarly journals Augmenting Function with Value: An Exploration of Reasons to Engage and Disengage from Music Listening

2021 ◽  
Vol 4 ◽  
pp. 205920432110225
Author(s):  
Amanda E Krause ◽  
Solange Glasser ◽  
Margaret Osborne
Keyword(s):  
Everyday Life ◽  
Thematic Analysis ◽  
Uses And Gratifications ◽  
Affective Responses ◽  
Cognitive Factors ◽  
Music Listening ◽  
Online Questionnaire ◽  
Functional Perspective ◽  
Research Questions ◽  
Inductive Thematic Analysis

Investigations of music in everyday life are dominated by a functional perspective, drawn from work using the theory of Uses and Gratifications. In so doing, we may have neglected to fully appreciate the value people place on music listening. Therefore, the present study considered if, and why, people value music listening and probed instances when they may not want to listen to music in everyday life. A sample of 319 university students residing in Australia (76.50% female, M age = 20.64) completed an online questionnaire, on which they were asked to provide short responses to open-ended questions directly addressing two research questions. Inductive thematic analysis yielded 13 themes synthesizing how participants valued listening to music, such as appreciation, emotion, time and engagement, cognitive factors, and mood regulation. Reasons for not listening to music were summarized by eight themes dominated by interference with activities that required focus or concentration, followed by environmental context, affective responses, music engagement and inversely, a preference for silence or other auditory stimuli. Fifteen percent of participants stated there was never a time they did not want to listen to music. The findings provide a novel perspective on the value of music listening beyond that considered by uses and gratifications with regard to the function of listening to music in everyday life.

scholarly journals Setting the global research agenda for community-based HIV service delivery through the faith sector

2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Martha T. Ndlovu-Teijema ◽  
Maarten O. Kok ◽  
Sabine L. van Elsland ◽  
Hilleen Smeets ◽  
David Barstow ◽  
...  
Keyword(s):  
South Africa ◽  
Focus Group ◽  
Research Agenda ◽  
Primary Research ◽  
Focus Group Discussions ◽  
Online Questionnaire ◽  
Group Discussions ◽  
Community Based ◽  
Faith Leaders ◽  
Global Research

Abstract Background While leading AIDS organizations expect faith and health collaborations to play a crucial role in organizing and scaling up community-based HIV services, it is unclear how this can be realized. Little primary research has been conducted into which strategies for collaboration and service provision are most effective, efficient, scalable and sustainable. Seeking to align research with urgent needs, enhance coordination and increase the likelihood that results are used, this study aimed to set an inclusive global research agenda that reflects priority research questions from key stakeholders at the intersection of HIV healthcare and faith. Methods In order to develop this global research agenda, we drew from document analyses, focus group discussions, interviews with purposively selected key informants from all continents (policy-makers, healthcare providers, faith leaders, academics and HIV activists), an online questionnaire, and expert meetings at several global conferences. We carried out focus group discussions and interviews with faith leaders in South Africa. Other stakeholder focus groups and interviews were carried out online or in person in France, Switzerland, the Netherlands and South Africa, and virtual questionnaires were distributed to stakeholders worldwide. Respondents were purposively sampled. Results We interviewed 53 participants, and 110 stakeholders responded to the online questionnaire. The participants worked in 54 countries, with the majority having research experience (84%), experience with policy processes (73%) and/or experience as a healthcare provider (60%) and identifying as religious (79%). From interviews (N = 53) and questionnaires (N = 110), we identified 10 research themes: addressing sexuality, stigma, supporting specific populations, counselling and disclosure, agenda-setting, mobilizing and organizing funding, evaluating faith-health collaborations, advantage of faith initiatives, gender roles, and education. Respondents emphasized the need for more primary research and prioritized two themes: improving the engagement of faith communities in addressing sexuality and tackling stigma. Conclusions A wide range of respondents participated in developing the research agenda. To align research to the prioritized themes and ensure that results are used, it is essential to further engage key users, funders, researchers and other stakeholders, strengthen the capacity for locally embedded research and research uptake and contextualize priorities to diverse religious traditions, key populations and local circumstances.

Assessment of labor intensity indicators and factors affecting fatigue in civil aviation pilots based on the results of a questionnaire

2021 ◽  
Vol 61 (6) ◽  
pp. 356-364
Author(s):  
Evgeny V. Zibarev ◽  
Igor V. Bukhtiyarov ◽  
Elena A. Valtseva ◽  
Andrej V. Tokarev
Keyword(s):  
Risk Factors ◽  
Essential Feature ◽  
Civil Aviation ◽  
Professional Activity ◽  
Labor Intensity ◽  
Online Questionnaire ◽  
Delayed Reaction ◽  
Factors Affecting ◽  
Fatigue Development ◽  
Aviation Pilots

Introduction. An essential feature of the professional activity of pilots of civil aviation aircraft is the high intensity of work due to pronounced emotional, intellectual, and sensory loads, unique work modes. The study aims to assess the intensity of work and the prevalence of factors affecting fatigue among civil aviation pilots according to an anonymous online questionnaire. Materials and methods. Experts surveyed 667 members of the flight crews in remote anonymous online questioning. We developed the questionnaires under the criteria for assessing the intensity of work, assessing the risk factors for fatigue development according to the ICAO recommendations, and analyzing the pilot's activity algorithm. The researchers used descriptive statistical methods to analyze the survey data. Results. The working conditions of pilots according to 7 indicators of tension correspond to class 3.2: a high level of intellectual loads (72-100% of pilots), a large number of overlapping time zones (18%), the maximum duration of concentrated observation (70.7%), a high density of signals and messages (29.9%), a significant number of objects of simultaneous observation (18.9%), a high degree of risk to one's own life and responsibility for the safety of others (98%), as well as a rough working day (79%). According to the totality of indicators, the general class of labor intensity corresponds to the highest degree (class 3.3). The factors affecting the fatigue of pilots include rare rest between flights (44.6% of respondents), intermittent sleep (59.9%), not always a full sleep before the night flight shift (85.9%). According to the survey results, the share of pilots who have spontaneous sleep during the flight is 74.3%, and frequently delayed reaction to usual, non - standard, or extreme stimuli and signals is 12.3%. Conclusions. The obtained data of the questionnaire survey confirm the results of psychophysiological studies that have shown that the level of the labor intensity of pilots is "super-intense or extreme." Therefore, considering the prevalence of factors affecting fatigue among the crew members, and based on the understanding of the fundamental problems noted by the pilots, it is necessary to develop measures and management solutions to minimize the risk factors for fatigue development.

scholarly journals UNDERSTANDING AIRLINE BRAND EQUITY DRIVERS: LESSONS FROM A MULTIPLE CASE STUDY

2017 ◽  
Vol 8 (2) ◽  
pp. 70-93
Author(s):  
Kallol Das ◽  
Karman Khanna ◽  
Surankita Ganguly
Keyword(s):  
Brand Equity ◽  
Emerging Economies ◽  
Research Question ◽  
Consumer Involvement ◽  
Primary Research ◽  
Multiple Case ◽  
Research Questions ◽  
Cross Case Analysis ◽  
Case Design

There is increasing consumer involvement and hence, investor interest in the airlines industry, as far as emerging economies is concerned. A study of the literature by the authors did not produce any research paper on the process drivers of brand equity in the context of airlines. Therefore, the present study makes an attempt to address this gap. The primary research question is: What are the driving factors for building brand equity in the case of airline services? This paper uses a “two-case” multiple-case design employing theoretical replication. The cases are based on two Indian organizations, Indigo Airlines and Go Air. Both these businesses are similar in many aspects but have achieved very contrasting outcomes. The primary research question is broken down into following two secondary research questions. How is Indigo Airlines building its brand? How is Go Air building its brand? Data collection involved use of documents, archives, observations, participant-observations, and surveys. Data analysis involved conducting cross-case analysis. The findings have been used to develop a conceptual framework for building brand equity in airlines.

scholarly journals DETERMINING THE MAIN CAUSES THAT LEAD TO CYBERSECURITY RISKS IN SMES

2020 ◽  
Vol 10 (4) ◽  
pp. 38-48
Author(s):  
Andrei-Laurențiu Mitrofan ◽  
◽  
Elena-Veronica CRUCERU ◽  
Andreea BARBU ◽  
◽  
...  
Keyword(s):  
Dynamic Environment ◽  
Survey Method ◽  
Online Environment ◽  
Primary Research ◽  
Online Questionnaire ◽  
Research Results ◽  
Low Level ◽  
Cyber Threats ◽  
Business Opportunities

The online environment brings business opportunities and connections that can help the development of small and medium companies, but it also contains many risks. The objectives proposed for this research are to identify the main concerns of entrepreneurs regarding cybersecurity and to determine the main causes of cybersecurity risks in micro, small, and medium-sized enterprises (SMEs). To determine the main causes that lead to the emergence of existing cybersecurity risks in SMEs, the authors conducted primary research, using the survey method through an online questionnaire. Among the research results it can be mentioned the need to strengthen the defense structure against cyberattacks for SMEs. The authors highlighted the issues related to the low level of preparation that entrepreneurs have regarding cyber threats because in a dynamic environment, such as cyberspace, the most vulnerable companies are those that do not invest in the cybersecurity structure.

scholarly journals An Improved Model for Evaluating Change in Randomized Pretest, Posttest, Follow-Up Designs

Methodology ◽  
2012 ◽  
Vol 8 (3) ◽  
pp. 97-103 ◽  
Author(s):  
Constance A. Mara ◽  
Robert A. Cribbie ◽  
David B. Flora ◽  
Cathy LaBrish ◽  
Laura Mills ◽  
...  
Keyword(s):  
Monte Carlo Simulation ◽  
Monte Carlo ◽  
Group Differences ◽  
Primary Research ◽  
Control Groups ◽  
Proposed Model ◽  
Research Questions ◽  
Improved Model ◽  
And Control

Randomized pretest, posttest, follow-up (RPPF) designs are often used for evaluating the effectiveness of an intervention. These designs typically address two primary research questions: (1) Do the treatment and control groups differ in the amount of change from pretest to posttest? and (2) Do the treatment and control groups differ in the amount of change from posttest to follow-up? This study presents a model for answering these questions and compares it to recently proposed models for analyzing RPPF designs due to Mun, von Eye, and White (2009) using Monte Carlo simulation. The proposed model provides increased power over previous models for evaluating group differences in RPPF designs.

scholarly journals An Analysis of the Employee Behavior on Sales in L'Oreal: A Case Study of Pakistan

2020 ◽  
Vol V (I) ◽  
pp. 299-308
Author(s):  
Zargham Ullah Khan ◽  
Ujala Siddiq ◽  
Jaffar Mehmood Butt
Keyword(s):  
Positive Impact ◽  
Descriptive Analysis ◽  
Study Data ◽  
Employee Behavior ◽  
Online Questionnaire ◽  
Factors Affecting ◽  
Binomial Regression ◽  
Behavioral Motivation ◽  
Independent Variable

This research is carried out to investigate the most important traits of employee behavior. A quantitative approach was employed for this study. Data were collected from 120 participants using an online questionnaire. These participants are active users of Facebook who are residents of Pakistan and currently working on L'Oreal Pakistan, who are at a different position in L'Oreal Pakistan. Statistical analysis, such as binomial regression which is used for qualitative analysis used together with descriptive analysis, was used to 'assess factors affecting employee behavior in L'Oreal Pakistan. The findings of the research show that the independent variable is indicators of leadership and reward has changed the behavioral motivation of company employees and this motivational, behavioral change has a positive impact on sales of L'Oreal Pakistan. This research investigated the factors which industry can use as a tool to change their employee behavior and sales. This will help to gain increasing generous offers and valuable insights to marketing practitioners and academics.

scholarly journals Factors influencing online and in-store purchase of telecommunications services and equipment in Croatia

2020 ◽  
Vol 1 (2) ◽  
pp. 1-12
Author(s):  
Maja Basic ◽  
Marin Gacina ◽  
Iva Blazevic
Keyword(s):  
Education Level ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Enabling Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
Gender And Education ◽  
Factors Influencing ◽  
Telecommunications Services ◽  
The Republic

The purpose of this paper is to examine differences in factors affecting the probability of online and in-store purchase of telecommunications equipment in the Republic of Croatia. Online questionnaire survey conducted in September 2019 gathered responses that identified respondents’: method of telecommunications services and equipment purchase, their information gathering tools, factors affecting respondents’ telecommunications services and equipment purchasing decisions in general, and online and in-store purchasing decisions. 125 gathered responses were analysed using a binomial logistic regression. The results state that general factors incite respondents to purchase telecommunications equipment and services instore. Factors inciting online purchases are enabling factors and cause respondents to purchase telecommunications services and equipment online. Responses were further divided into subsamples depending on gender and education level. Results are consistent in tested subsamples. In the sample of male respondents, the results are consistent, while the female subsample shows does not exhibit statistically significant results. Furthermore, subsamples that allowed education level differences showed the results are supported for the subsample of respondents with higher education, and are not supported for respondents with secondary education.

scholarly journals ANALISIS ATP-WTP TERHADAP TARIF KRL LINTAS TANAH ABANG-RANGKASBITUNG (STUDI KASUS: STASIUN JURANG MANGU)

2020 ◽  
Vol 3 (3) ◽  
pp. 597
Author(s):  
Felix Casey Ignatius ◽  
Dewi Linggasari ◽  
Hokbyan Angkat
Keyword(s):  
Data Collection ◽  
Willingness To Pay ◽  
Research Data ◽  
Service Users ◽  
Green Line ◽  
Primary Research ◽  
Online Questionnaire ◽  
Ability To Pay ◽  
Collection Methods

Determination of public transport fares needs to be compared to the value of the Ability to Pay (ATP) and Willingness to Pay (WTP) of Kereta Rel Listrik (KRL) service users to pay a sum of money for the services received. The purpose of this study is to analyze the amount of ATP and WTP value of Green Line KRL services’ users, especially those through the Jurang Mangu Station. Primary research data collection methods through surveys with online questionnaire to respondents who have used the Green Line KRL. The research data obtained will be processed and analyzed to obtain the results of respondents’ characteristics, ATP values, and WTP values. The analysis results on the existing tariffs of KRL Green Line with a base rate of Rp. 3.000,- shows the value of ATP and WTP of Rp. 5.057,- and Rp. 4.825,-. The ATP and WTP values respectively for those going through the Jurang Mangu Station are Rp. 5.167,- and Rp. 4.875,-. The results of this study indicate that the ATP value is lower when compared to the WTP value, but this ATP value is greater than the existing tariff. This data shows that the current tariff is proportional to the service received.ABSTRAKPenetapan tarif angkutan umum perlu dibandingkan nilai Ability to Pay (ATP) dan Willingness to Pay (WTP) pengguna jasa Kereta Rel Listrik (KRL) untuk membayar sejumlah uang demi pelayanan jasa yang diterima. Tujuan dari penelitian ini adalah untuk menganalisis besaran nilai ATP dan WTP pengguna jasa KRL pada lintas Green Line khususnya yang melalui Stasiun Jurang Mangu. Metode pengumpulan data penelitian secara primer melalui survei dengan panduan kuesioner secara online kepada responden yang pernah menggunakan KRL Green Line. Data penelitian yang diperoleh akan diolah dan dianalisis untuk mendapatkan hasil karakteristik responden, nilai ATP, dan nilai WTP. Hasil analisis pada tarif eksisting KRL Green Line dengan tingkat tarif dasar Rp. 3.000,- didapat nilai ATP dan WTP masing-masing adalah Rp. 5.057,- dan Rp. 4.825,-. Nilai ATP dan WTP untuk yang melalui Stasiun Jurang Mangu masing-masing adalah Rp. 5.167,- dan Rp. 4.875,-. Hasil penelitian ini menunjukkan bahwa nilai ATP lebih rendah jika dibandingkan dengan nilai WTP, tetapi nilai ATP ini lebih besar daripada tarif eksisting. Data ini menunjukkan bahwa tarif yang berlaku saat ini sebanding dengan pelayanan yang diterima.

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