scholarly journals Comunicación y Big Data en las empresas ecuatorianas

2021 ◽  
Vol 10 (20) ◽  
pp. 7
Author(s):  
Mario Román ◽  
Karina Paola Valarezo Gonzalez
Keyword(s):  
Big Data ◽  
Organizational Communication ◽  
Probabilistic Sampling ◽  
Current Trends ◽  
Exponential Increase ◽  
Palabras Clave ◽  
Business Opportunities ◽  
New Business ◽  
External Management ◽  
A Company

<h1>Abstract</h1><p>Big Data is a research technique based on the evaluation of large amounts of data collected by a company, which, when crossed, allow obtaining certain parameters that allow improving the internal and external management of a business. In Ecuador there is a rapid adoption of Big Data within the company, taking advantage of its potential to evaluate trends and new business opportunities, attract and retain consumers and improve sales. In the last three years there has been an exponential increase in data collection for analysis. In the case of communication, the marketing and advertising areas have been widely benefited by this technology, by allowing them to implement strategies adapted to the reality of the target audience with the possibility of being quickly evaluated to improve their effectiveness.</p><p>Through a non-probabilistic sampling, a sample of 14 companies was determined, based on the business ranking of Ekos magazine, and through a questionnaire their perceptions of the use of Big Data were collected to identify current trends in the country. It was concluded that, although it is still an incipient technology, it is being rapidly adopted for the development of better business and communication strategies.</p><h1>Palabras clave</h1><p>Big Data, Ecuador, comunicación organizacional, empresa, marketing, publicidad.</p><h1>Keywords</h1><p>Big Data, Ecuador, organizational communication, business, marketing, publicity.</p>

The Organization of the Future and the Marketing Function

2017 ◽  
pp. 1709-1723
Author(s):  
Mario Gonzalez-Fuentes
Keyword(s):  
Technical Skills ◽  
Technological Changes ◽  
Comprehensive Review ◽  
The Past ◽  
Marketing Function ◽  
Business Opportunities ◽  
The Future ◽  
New Business ◽  
A Company ◽  
Academic Debate

The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple of decades and the challenges ahead for future professionals and executives.

The Organization of the Future and the Marketing Function

2017 ◽  
pp. 126-145 ◽  
Author(s):  
Mario Gonzalez-Fuentes
Keyword(s):  
Technical Skills ◽  
Technological Changes ◽  
Comprehensive Review ◽  
The Past ◽  
Marketing Function ◽  
Business Opportunities ◽  
The Future ◽  
New Business ◽  
A Company ◽  
Academic Debate

The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple of decades and the challenges ahead for future professionals and executives.

PROSPEK USAHA INOVASI SPEAKER DAN PAJANGAN UNIK UPAYA PEMANFAATAN LIMBAH GULUNGAN KERTAS

2019 ◽  
Vol 2 (2) ◽  
pp. 171
Author(s):  
Saputri Rizki Ramadhanti ◽  
Joti Dina Kartikasari ◽  
Alfian Muttoqim Muttoqim ◽  
Umi Farida Farida ◽  
Amanda Oktaviani Amanda
Keyword(s):  
College Students ◽  
Social Media ◽  
Economic Value ◽  
Waste Paper ◽  
Direct Selling ◽  
Paper Waste ◽  
Entrepreneurial Spirit ◽  
Surrounding Environment ◽  
Business Opportunities ◽  
New Business

The amount of paper waste, especially paper waste of yarn rolls in the socks manufactured factory and the convection industry that has not been used to get high economic value is an opportunity to open a new business, especially in the electronic and art craft product. SEPIK PANIK (Speaker of Music and Unique Display of Waste Paper Rolls) is an innovation from processing paper waste to be a unique speaker. The purposes of this program are: 1) Utilizing paper waste to get high selling value. 2) Creating handmade products from paper waste into speakers as well as unique creative display. 3) To accommodate the desire of college students who have entrepreneurial spirit and artistic creations to open new business opportunities. The method of make this SEPIK PANIK product includes 1) Making paper tube of speaker and 2) Making a Unique Display. The Sales of this product have been carried out during May to August 2019, products that have been sold are 34 units, obtained a profit of Rp. 1.170,000. Sales and promotion methods are carried out both online through social media and offline, namely direct selling and consignment. Based on these results, this business is very profitable and can benefit the surrounding environment.

An Analytical Study On Financial Planning And Strategy Formulation

2019 ◽  
Vol 118 (9) ◽  
pp. 28-34
Author(s):  
Dr P. Govindasamy ◽  
Dr.H. Premraj
Keyword(s):  
Financial Planning ◽  
Product Line ◽  
Financial Forecasting ◽  
Strategy Formulation ◽  
Wealth Maximization ◽  
Corporate Growth ◽  
Financial Plan ◽  
New Business ◽  
Future Income ◽  
A Company

Financial Planning and Forecasting is the estimation of value of a variable or set of variables at some future point. A Financial forecasting exercise is usually carried out in order to provide an aid to decision – making and planning of any line of business for future developments. This paper focuses insurance segments and tailored all the key areas of attention are such as assets, liabilities, marketing, human resources, expenditures, digitalization and technology inclusion, etc., all in one term called as wealth maximization. Financial planning and forecasting represents a blueprint of what a firm proposes to do in the future. So, naturally planning over such horizon tends to be fairly in aggregative terms. We need to focus on common elements which include economic assumptions, target forecast, proforma statements, asset requirements and the mode of financing the investments and so on. A financial plan can also be an investment plan, which allocates savings to various assets or projects expected to produce future income, such as a new business or product line, shares in an existing business. Financial forecast and financial plan can also refer to an annual projection of income and expenses for a company, division or department. This can also be an estimation of cash needs and a decision on how to raise the funds, such as through borrowing or issuing additional shares in a company. Forecasting is also used by outsiders to value companies and their securities. This is the aggregative perspective of the whole firm, rather than looking at individual projects. Growth is a key theme behind financial forecasting, so growth should not be the underlying goal of corporation – creating shareholder value is enabled through corporate growth.

Wireless Organizational Communication: A Framework for Communicative Informatics

10.28945/2709 ◽  
2003 ◽  
Author(s):  
Linda M. Gallant ◽  
Gloria M. Boone ◽  
Gregg Almquist
Keyword(s):  
Organizational Communication ◽  
Communication Technology ◽  
Personal Digital Assistant ◽  
Workplace Communication ◽  
Human Communication ◽  
Organizational Settings ◽  
Organizational Sensemaking ◽  
Organizational Informatics ◽  
Information And Communication ◽  
A Company

As mobile communication becomes more pervasive, there is an increasing need to study the potential uses of wireless organizational communication. The difficulty in analyzing information and communication technology (ICT) in organizational communication is the unintentional split between information processes perspectives and human communication perspectives in the discussions of workplace technology. By merging two constructs, organizational informatics and organizational sensemaking, this paper develops a communicative organizational informatics (COI) framework, which provides a robust perspective on how people communicate through the uses of technology in organizational settings. This communicative informatics framework offers a powerful lens to study the meanings, understandings, uses and gratifications, and potentials of technology in organizations and how it can facilitate workplace communication. A COI analysis of a personal digital assistant (PDA), a Palm VII, with a live wireless connection to a company sales database is examined by applying a usability testing methodology.

New Business Opportunities Based on Biogenic Carbon Dioxide Utilisation

2019 ◽  
Author(s):  
Janne Kärki ◽  
Tomi Thomasson ◽  
Kristian Melin ◽  
Marjut Suomalainen ◽  
Heidi Saastamoinen ◽  
...  
Keyword(s):  
Carbon Dioxide ◽  
Biogenic Carbon ◽  
Business Opportunities ◽  
New Business ◽  
Carbon Dioxide Utilisation

Dave Snowden on KM and big data/analytics: interview with David J. Pauleen

2017 ◽  
Vol 21 (1) ◽  
pp. 12-17 ◽  
Author(s):  
David J. Pauleen
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Theory And Practice ◽  
Content Type ◽  
Face To Face ◽  
The Relationship ◽  
A Company ◽  
Practical Implications ◽  
Scientific Officer

Purpose Dave Snowden has been an important voice in knowledge management over the years. As the founder and chief scientific officer of Cognitive Edge, a company focused on the development of the theory and practice of social complexity, he offers informative views on the relationship between big data/analytics and KM. Design/methodology/approach A face-to-face interview was held with Dave Snowden in May 2015 in Auckland, New Zealand. Findings According to Snowden, analytics in the form of algorithms are imperfect and can only to a small extent capture the reasoning and analytical capabilities of people. For this reason, while big data/analytics can be useful, they are limited and must be used in conjunction with human knowledge and reasoning. Practical implications Snowden offers his views on big data/analytics and how they can be used effectively in real world situations in combination with human reasoning and input, for example in fields from resource management to individual health care. Originality/value Snowden is an innovative thinker. He combines knowledge and experience from many fields and offers original views and understanding of big data/analytics, knowledge and management.

A bibliographic study on big data: concepts, trends and challenges

2017 ◽  
Vol 23 (3) ◽  
pp. 555-573 ◽  
Author(s):  
Deepa Mishra ◽  
Zongwei Luo ◽  
Shan Jiang ◽  
Thanos Papadopoulos ◽  
Rameshwar Dubey
Keyword(s):  
Big Data ◽  
Citation Analysis ◽  
Design Methodology ◽  
Future Directions ◽  
Content Type ◽  
Current Trends ◽  
Bibliographic Study

Purpose The purpose of paper is twofold. First, it provides a consolidated overview of the existing literature on “big data” and second, it presents the current trends and opens up various future directions for researchers who wish to explore and contribute in this rapidly evolving field. Design/methodology/approach To achieve the objective of this study, the bibliographic and network techniques of citation and co-citation analysis was adopted. This analysis involved an assessment of 57 articles published over a period of five years (2011-2015) in ten selected journals. Findings The findings reveal that the number of articles devoted to the study of “big data” has increased rapidly in recent years. Moreover, the study identifies some of the most influential articles of this area. Finally, the paper highlights the new trends and discusses the challenges associated with big data. Research limitations/implications This study focusses only on big data concepts, trends, and challenges and excludes research on its analytics. Thus, researchers may explore and extend this area of research. Originality/value To the knowledge of the authors, this is the first study to review the literature on big data by using citation and co-citation analysis.

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