Strategy of Gamification, Product and Pricing: Does It Matter on  Buying Interests of Fore Coffee consumers

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.

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PENGARUH SERVICESCAPE DAN KUALITAS KOMUNIKASI KARYAWAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK MANDIRI DI SURABAYA

EKUITAS (Jurnal Ekonomi dan Keuangan) ◽

10.24034/j25485024.y2011.v15.i2.273 ◽

2018 ◽

Vol 15 (2) ◽

pp. 247-268

Author(s):

Musriha Musriha

Keyword(s):

Customer Satisfaction ◽

Customer Loyalty ◽

Structural Equation ◽

Sampling Technique ◽

Personal Communication ◽

Primary Data ◽

Equation Modeling ◽

Communication Quality ◽

Modeling Analysis ◽

Analysis Technique

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and personal communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents Mandiri bank customers in Surabaya. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used SEM (Structural Equation Modeling) analysis technique by program package AMOS 16. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of personal communication quality to customer satisfaction, supports the influence of personal communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape and personal communication quality to customer loyalty through customer satisfaction.

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FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI DIMEDIASI OLEH VARIABEL KEPUASAN KERJA PADA ERA NEW NORMAL DI DINAS PERINDUSTRIAN DAN TENAGA KERJA KABUPATEN BADUNG

JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). ◽

10.35794/jmbi.v8i1.31835 ◽

2021 ◽

Vol 8 (1) ◽

Author(s):

Ida Bagus Agung Andi Bhisma Manuaba ◽

Ni Putu Nina Eka Lestari

Keyword(s):

Job Satisfaction ◽

Structural Equation Modeling ◽

Work Environment ◽

Structural Equation ◽

Employee Performance ◽

Equation Modeling ◽

Employee Job Satisfaction ◽

Modeling Analysis ◽

Analysis Technique ◽

The City

Abstract: The aims of this study is to examine the influence of the work environment, new culture organization on employee performance mediated by employee job satisfaction. The number of respondents used in this study were as many as 145 respondents, all respondents were employees of the industry and labor office of the city of Bandung. The research data were obtained through distributing questionnaires and analyzed using the Structural Equation Modeling analysis technique with the help of the AMOS version 22 program. Based on the results of the analysis in this study, it is found that the work environment, New culture organization and digital leadership are factors that directly affect employee job satisfaction and employee performance. The results of this study also indicate that employee job satisfaction can mediate the indirect influence of the work environment, New culture organization and digital leadership on employee performance. Work environment, New culture organization and digital leadership will increase employee job satisfaction which in turn will increase employee performance. Abstrak: Penelitian ini bertujuan untuk menguji pengaruh lingkungan kerja, new culture organization terhadap kinerja pegawai dengan dimediasi oleh kepuasan kerja pegawai. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 145 responden, seluruh responden merupakan pegawai di dinas perindustrian dan tenaga kerja kota Bandung. Data hasil penelitian diperoleh melalui penyebaran kuesioner dan dianalisis dengan menggunakan teknik analisis Structural Equation Modelling dengan bantuan program AMOS versi 22. Berdasarkan hasil analisis dalam penelitian ini, diperoleh hasil bahwa lingkungan kerja, New culture organization dan digital leadership merupakan faktor – faktor yang secara langsung berpengaruh terhadap kepuasan kerja pegawai dan kinerja pegawai. Hasil penelitian ini juga menunjukkan bahwa kepuasan kerja pegawai dapat memediasi pengaruh tidak langsung lingkungan kerja, New culture organization dan digital leadership terhadap kinerja pegawai. Lingkungan kerja, New culture organization dan digital leadership akan meningkatkan kepuasan kerja pegawai yang selanjutnya akan meningkatkan kienrja pegawaiKeywords: work environment, New culture organization, digital leadership, job satisfaction, employee performance, Structural Equation Modeling Kata kunci : lingkungan kerja, New culture organization, digital leadership, kepuasan kerja, kinerja pegawai, Structural Equation Modellin

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Citizens' E-Government Services Adoption

International Journal of Public Administration in the Digital Age ◽

10.4018/ijpada.2014040105 ◽

2014 ◽

Vol 1 (2) ◽

pp. 80-96 ◽

Cited By ~ 3

Author(s):

Wadie Nasri

Keyword(s):

Structural Equation ◽

Policy Decision ◽

Equation Modeling ◽

Government Services ◽

Performance Expectancy ◽

Use Of Technology ◽

Modeling Analysis ◽

Proposed Model ◽

Effort Expectancy ◽

And Performance

This study investigates the factors that influencing citizens' intention to use e-government services and its causal relationships using the Unified Theory of Acceptance and Use of Technology model (UTAUT). Data relating to the constructs were collected from 150 respondents but only 85 responses were received and subjected to Structural Equation Modeling analysis (SEM). The proposed model fits the data well. The findings reveal that facilitating condition, social influence, attitude, effort expectancy and performance expectancy determine citizens' intention towards e-government services. Additionally, attitude is predicted jointly by effort expectancy and performance expectancy. This study would help government policy decision makers to increase the adoption of e-government services in Tunisia country.

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Factors affecting the intentions of youngsters in switching to a virtual third place amidst the COVID-19 pandemic: the place attachment and push-pull mooring theory

Global Knowledge Memory and Communication ◽

10.1108/gkmc-06-2021-0105 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Yonathan Dri Handarkho ◽

Khaerunnisa Khaerunnisa ◽

Brigitta Michelle

Keyword(s):

Social Presence ◽

Place Attachment ◽

Structural Equation ◽

Equation Modeling ◽

Third Place ◽

Personal Traits ◽

Content Type ◽

Factors Affecting ◽

Modeling Analysis ◽

Proposed Model

Purpose This study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic. Design/methodology/approach This study obtained 221 responses from Indonesian youngsters, which was used to validate the proposed model using structural equation modeling analysis. Findings The direct effect indicated that perceived behavior and social distance attitude were the most significant predictors of intention followed by boredom and place attachment (PA), and the indirect effect of loneliness and social presence. In addition, moderating impact contributed significantly by providing profound knowledge toward the result. Originality/value The combination of PA and personal traits based on the push–pull–mooring framework relating to the virtual third place adoption during the COVID-19 pandemic offered a comprehensive model that has not been explored extensively by previous studies.

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Drivers of museum visitors' willingness to practice green activities

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6558 ◽

2018 ◽

Vol 46 (2) ◽

pp. 233-247 ◽

Cited By ~ 3

Author(s):

Heesup Han ◽

Wansoo Kim ◽

Sanghyeop Lee

Keyword(s):

Behavioral Intentions ◽

Structural Equation ◽

Environmental Awareness ◽

Equation Modeling ◽

Moderator Variable ◽

Museum Visitors ◽

Modeling Analysis ◽

Proposed Model ◽

Independent Variable

Our objectives were to propose and test a single framework for the relationships among environmental awareness and positive and negative anticipated feelings in building museum visitors' green behavioral intentions, and also to identify the role of environmental awareness as an independent variable or a moderator in these relationships. The proposed model and hypotheses were in general supported by data collected from a field survey completed by 270 visitors to museums in Seoul, South Korea. Results of structural equation modeling analysis indicated that anticipated feelings had a significant direct impact on visitors' behavioral intentions and mediated the influence of environmental awareness on intentions. Moreover, through a test for metric invariance, we established that it was more suitable to use environmental awareness as an independent variable rather than as a moderator variable. As museum visitors' ecofriendly behavior had rarely been explored previously in research, our findings provide meaningful insights for museum researchers and practitioners.

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Pengaruh Media Digital Interaktif terhadap Keputusan Pembelian

Jurnal Mandiri ◽

10.33753/mandiri.v4i2.114 ◽

2020 ◽

Vol 4 (2) ◽

pp. 171-177

Author(s):

Hanif Firmansyah Putra ◽

Pitri Yandri

Keyword(s):

Structural Equation Modeling ◽

Digital Media ◽

Structural Equation ◽

Online Shopping ◽

Sampling Technique ◽

Equation Modeling ◽

Purposive Sampling ◽

Fashion Products ◽

Analysis Technique ◽

Current Availability

The era of digitalization which is an era where everyone uses digital means as a medium of communication and a means of communication. The use of this media is considered very effective and has a tremendous impact on its users, the phenomenon of online shopping is growing rapidly. The current availability of a marketplace is very helpful in finding a product, such as Tokopedia, which is the largest online shopping marketplace in Indonesia. The purpose of this study was to determine the effect of interactive digital media on online product purchasing decisions. The population in this study are active users of the Tokopedia marketplace who have made purchases in the South Tangerang City area. The sampling technique in this study was to use purposive sampling technique. The sample in this study were as many as 64 respondents. The data analysis technique used in this research is Structural Equation Modeling using SmartPLS. The results of the study show that the existence of digital media can influence potential consumers to make purchase transactions, seen through each indicator of the digital media variable, namely the website and social networking Instagram, which shows significant positive results on the decision to purchase fashion products on the Tokopedia marketplace. Abstrak Era digitalisasi yang merupakan era di mana setiap orang menggunakan sarana digital sebagai media penghubung dan alat komunikasi. Penggunaan media ini dinilai sangat efektif dan memberikan dampak yang luar biasa kepada penggunanya, fenomena berbelanja secara daring semakin berkembang pesat. Ketersedian marketplace saat ini sangat membantu dalam pencarian suatu produk, seperti Tokopedia yang merupakan marketplace berbelanja daring terbesar di Indonesia. Tujuan penelitian ini adalah untuk mengetahui pengaruh media digital interaktif terhadap keputusan pembelian produk secara online. Populasi dalam penelitian ini adalah pengguna aktif marketplace Tokopedia yang pernah melakukan pembelian yang berada pada wilayah Kota Tangerang Selatan. Teknik pengambilan sampel dalam penelitian ini yaitu dengan menggunakan teknik purposive sampling. Sampel pada penelitian ini adalah sebanyak sebanyak 64 responden. Tekhnik analisis data yang di gunakan dalam penelitian ini adalah dengan Structural Equation Modeling menggunakan SmartPLS. Hasil penelitian dapat diketahui bahwa dengan adanya media digital dapat mempengaruhi calon konsumen untuk melakukan transaksi pembelian, dilihat melalui setiap indikator dari variabel media digital yaitu website dan jejaring sosial instagram menunjukan hasil positif signifikan terhadap keputusan pembelian produk fashion di marketplace Tokopedia. Kata Kunci : Media Digital, Website, Media Jejaring Sosial Instagram, Keputusan Pembelian Online, Model Persamaan Struktural

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Pengaruh Kemudahan Penggunaan dan Manfaat yang Dirasakan terhadap Sikap dan Niat Pembelian Online (Studi pada Pembelian Batik di Jawa Timur)

Jurnal Maksipreneur Manajemen Koperasi dan Entrepreneurship ◽

10.30588/jmp.v1i2.72 ◽

2012 ◽

Vol 1 (2) ◽

pp. 17

Author(s):

R. Andi Sularso

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Data Retrieval ◽

Ease Of Use ◽

Equation Modeling ◽

Perceived Benefits ◽

Online Purchases ◽

Analysis Technique ◽

Repeat Purchase

The design of this study are included in the confirmatory research and research as well as explanatory. Analysis technique used is to use the Structural Equation Modeling (SEM).. Data retrieval techniques using purposive sampling method with the number of respondents 140 respondents. The results showed that: (1) Ease of use online shopping perceived significantly influence consumers 'attitude towards online purchases batik in East Java, (2) the perceived benefits of online shopping significantly influence consumers' attitude towards online purchases batik in East Java, (3) Ease of use online shopping perceived significant impact on repeat purchase intention online Batik in East Java, (4) the perceived benefits of online shopping does not significantly influence online purchase intentions in batik in East Java, (5) the attitude of influential consumers significant impact on repeat purchase intention online batik in East Java.

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Role Of Trusting Beliefs In Predicting Online Purchase Intentions

JEBA (Journal of Economics and Business Aseanomics) ◽

10.33476/j.e.b.a.v5i2.1660 ◽

2020 ◽

Vol 5 (2) ◽

Author(s):

Edi Komara

Keyword(s):

Consumer Behavior ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Developed Countries ◽

Equation Modeling ◽

Price Fairness ◽

Analysis Technique ◽

Product Sales ◽

Trusting Beliefs

Consumer behavior in every country, especially developing countries, must be different from consumer behavior in developed countries. This is a challenge faced by online shopping platforms to enter the Indonesian market by developing a new culture in terms of online shopping, as well as fostering trust in consumers in the products offered in order to attract consumer purchases. The success of a company in this case is e-commerce, namely the trust that is felt so that consumers have an interest in buying. Five marketplaces, namely Shopie, Bukalapak, Tokopedia, Lazada, and Blibi.com as providers of online product sales vendors from abroad must build trust that can be trusted for consumers, especially millennial consumers, in making transactions through online which causes consumer purchase interest, especially millennial consumers. Who are close to the development of the internet and receive new information in conducting online transactions.The design of this study uses an explanative analysis method by taking samples and questionnaires as the main tools, with the criteria of millennial consumer respondents, knowing products sold from abroad, and never product transactions from abroad. The data collected in this study were 110 respondents. By using the analysis technique of Structural Equation Modeling (SEM).The results showed that Uncertainty Avoidance had a negative and insignificant effect on Trusting Beliefs; Price Fairness had a positive and significant effect on Trusting Beliefs. Firm's Reputation has a positive and significant effect on Trusting Beliefs, and Trusting Beliefs has a positive and significant effect on Purchase Intention.

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The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan

Information ◽

10.3390/info12090373 ◽

2021 ◽

Vol 12 (9) ◽

pp. 373

Author(s):

Hota Chia-Sheng Lin ◽

Neil Chueh-An Lee ◽

Yi-Chieh Lu

Keyword(s):

Structural Equation Modeling ◽

Empirical Study ◽

Structural Equation ◽

Online Survey ◽

Reciprocal Altruism ◽

Equation Modeling ◽

Modeling Analysis ◽

Proposed Model ◽

Managerial Implications ◽

Positive Effect

On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube and content creators. However, ads inevitably irritate viewers, and as a result, they tend to avoid ads. Thus, this study attempts to identify potential mitigators—source attractiveness and reciprocal altruism—of ad irritation and avoidance in the context of YouTube skippable in-stream ads. Using an online survey (n = 512) in Taiwan, the proposed model is examined by a partial least squares structural equation modeling analysis. The findings show that while ad irritation has a positive effect on ad avoidance, reciprocal altruism can significantly reduce both ad irritation and avoidance. However, source attractiveness fails to mitigate ad irritation and avoidance. Theoretical and managerial implications of these findings are discussed, and several solutions for reducing ad irritation and avoidance are provided.

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