scholarly journals Influence of Celebrity Endorsement On the Purchase of Slim Tea by Female Undergraduate Students in Selected Southeast Nigerian Universities

2021 ◽  
pp. 18-27
Author(s):  
ANYAKOHA, B.U. ◽  
Odenigbo, C.I. ◽  
Akata, U.C.M
Keyword(s):  
Undergraduate Students ◽  
Brand Image ◽  
Brand Choice ◽  
Sampling Technique ◽  
State University ◽  
Celebrity Endorsement ◽  
Female Undergraduate ◽  
Multistage Sampling ◽  
The Right ◽  
The University

This study explored the influence exerted by celebrity endorsement on the purchase of slim tea products by female undergraduate students in universities in southeast Nigeria. Specifically, the study aimed to determine the relationship between the brand image of slime tea and celebrity endorsement, identify how celebrity choice influences the brand image of a product, and also examine how female undergraduate students’ choice of brand product is driven by celebrity influence. The population of this study consisted of female undergraduate students in the University of Nigeria Nsukka, Michael Okpara University of Agriculture Umudike, Madonna University Okija, and Ebonyi State University Abakiliki. A multistage sampling technique was used to arrive at a required sample size of 383. I did an oversampling and a total of 400 copies of the questionnaire were distributed and 392 copies of this questionnaire were filled and returned, making for a return rate of 98%. Findings from this study showed that respondents believe that celebrity endorsement can influence their brand choice. And that the choice of celebrity used matters a lot. If an organization fails to provide a positive and strong brand image, it may directly or indirectly affect consumers’ decision-making; as consumers may shift to competitors that offer a better experience. From the findings of this study, it is recommended that advertisers should make use of the right celebrities to enhance the brand image of their products and also consider celebrities whose profession and lifestyle are in sync with the products and services that they are endorsing.

scholarly journals Sexual Promiscuity and Health Issues among Female Undergraduate Students in Adekunle Ajasin University: Counselling Implications

2017 ◽  
Vol 8 (6) ◽  
pp. 117-122 ◽  
Author(s):  
Beatrice O. Ajidahun
Keyword(s):  
Sexually Transmitted Diseases ◽  
Undergraduate Students ◽  
Significant Relationship ◽  
Sampling Technique ◽  
Female Students ◽  
Health Issues ◽  
Female Undergraduate ◽  
Sexually Transmitted ◽  
The University ◽  
Sexual Promiscuity

AbstractThis study examined the promiscuous behaviour of female undergraduate students and the various health issues related to it. It also investigated the relationship between the University lifestyles and female students’ promiscuous behaviour. The study adopted descriptive survey with a sample of one hundred and twenty (120) undergraduate female students selected using simple random sampling technique. A questionnaire titled “Sexual Promiscuity (SP) designed by the researcher was used to collect data for the study. Two hypotheses were formulated to guide the result of the study. The study revealed that there was a significant relationship between the female undergraduates’ promiscuous behaviour and their University lifestyles X2= 178.092<0.05). Also, there was significant relationship between the promiscuous behaviour and sexually transmitted diseases (X2= 70.69<0.05). It was therefore concluded that female undergraduate students of Adekunle Ajasin University were promiscuous because of their University lifestyles and that many were exposed to various sexually transmitted diseases that affect their health. Recommendations were based on the findings of the study that the University lifestyles of students should be modernized to discourage promiscuous behaviour among female undergraduate students. Besides, adequate health and counselling seminars should be organized on regular basis to intimate female students with the consequences of such promiscuous lifestyles.

scholarly journals CELEBRITY ENDORSEMENT AND CONSUMER PURCHASE DEMEANOR IN BENIN CITY

2020 ◽  
Vol 1 (3) ◽  
pp. 18-25
Author(s):  
OSEREMEN EBHOTE ◽  
E. O. ODIA
Keyword(s):  
Sample Size ◽  
Brand Image ◽  
Sampling Technique ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Celebrity Endorsement ◽  
Benin City ◽  
Edo State ◽  
Buying Behaviour ◽  
The University

Celebrity endorsement is a marketing communication strategy for building and promoting brand image. Thus, the study examined celebrity endorsement and its influence on consumer purchase demeanor in Benin City, Edo state. Geographically, the study was delimited to the University of Benin, Edo state, with focus on customers of GLO network and the consumers of Pepsi-Cola within the Ugbowo and Ekehuan campuses of the institution. From the study’s population, a sample size of 400 was drawn using the judgmental sampling technique. From the four hundred copies questionnaires administered, three hundred and seventy-one (371) were found usable. The study recommended that subsequent studies on celebrity endorsement should consider more industries (other than the telecommunication and beverage industries) to see if the response of celebrity endorsement with regards to consumer buying behaviour is same across industries.    

Ethical climate and deviant behavior among employees of selected public and private universities: The case of the emerging country

2019 ◽  
Vol 3 (2) ◽  
pp. 30-39 ◽  
Author(s):  
Grace Oluwafunmilayo Obalade ◽  
Kayode Kingsley Arogundade
Keyword(s):  
Ethical Climate ◽  
Deviant Behavior ◽  
Private Universities ◽  
Sampling Technique ◽  
State University ◽  
Public And Private ◽  
Deviant Behaviors ◽  
University Of Technology ◽  
Multistage Sampling ◽  
Simple Regression

The study was borne out of the need to assess the effect of ethical climate on deviant behavior among employees in the educational institutions and the need to ascertain whether workplace deviant behavior has a force to bear with institutional ownership. Questionnaires (375) were distributed among the academic and administrative staff of Ekiti State University (EKSU), Afe Babalola University Ado-Ekiti (ABUAD), the Federal University of Technology Akure (FUTA) and Elizade University, Ilara-Mokin (EU); selected using multistage sampling technique. Descriptive statistics (table, percentage) and inferential statistics (simple regression) were employed to analyse the data. Simple regression was used to analyse the data. Based on the test of the hypothesis, the study found that deviant behavior among employees of selected public and private universities can be significantly determined by ethical climate factors. Ethical climate contributed significantly to deviant behaviors in the public and private universities showing probability of t-statistic (.012 &.022) lesser than 5%. Hence, it is concluded that the ethical climate or wrong ethical system is the major determinant of deviant behaviors in selected public and private universities.

scholarly journals Students’ Involvement in Social Networking and Attitudes towards Its Integration into Teaching

2016 ◽  
Vol 9 (9) ◽  
pp. 250
Author(s):  
Ukeme Ekpedeme Umoh ◽  
Etuk Nssien Etuk
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Teaching And Learning ◽  
Survey Design ◽  
Sampling Technique ◽  
Full Time ◽  
Ex Post ◽  
Significant Difference ◽  
Research Questions ◽  
The University

<p class="apa">The study examined ‘Students’ Involvement in Social Networking and attitudes towards its Integration into Teaching. The study was carried out in the University of Uyo, Akwa Ibom State, Nigeria. The population of the study consisted of 17,618 undergraduate students enrolled into full time degree programmes in the University of Uyo for 2014/2015 academic session. The design of the study was survey design with ex-post facto approach. Random sampling technique was used to select 1730 students from the 12 faculties in the University. The instrument used for the study was ‘Students’ Social Networking and Attitude Questionnaire which was validated by an expert in curriculum studies and an expert in measurement and evaluation in the University of Uyo. Cronbach’s Alpha Statistical method was used to determine the reliability coefficient of .70 for the instrument. Two research questions and two null hypotheses tested at .05 level of significance guided the study. Mean and Standard Deviation were used to answer research questions; Independent t-test and Analysis of Variance were used to test the hypotheses. The results show that there is significant difference in involvement of university undergraduate students in Social Networking based on course of study, level (year) of study and age. Female undergraduate students’ involvement in social networking is higher than that of their male counterparts; but male undergraduate students showed a higher positive attitude towards integration of social networking into teaching and learning.</p>

scholarly journals International design collaboration and mentoring for tertiary students through Facebook

2012 ◽  
Vol 28 (5) ◽  
Author(s):  
Josh McCarthy
Keyword(s):  
United States ◽  
Digital Media ◽  
Undergraduate Students ◽  
The United States ◽  
State University ◽  
Postgraduate Students ◽  
Student Cohorts ◽  
Penn State ◽  
The University ◽  
Industry Professionals

<span>This study explores the efficacy of the online social networking site </span><em>Facebook</em><span>, for linking international digital media student cohorts through an e-mentoring scheme. It reports on the 2011 collaboration between the University of Adelaide in Australia, and Penn State University in the United States. Over one semester, twelve postgraduate students in Australia and ten undergraduate students in the United States took part in an online mentor scheme hosted by </span><em>Facebook</em><span>. Students were required to submit work-in-progress imagery each week to a series of galleries within the forum. Postgraduate students from Adelaide mentored the undergraduate students at Penn State, and in turn, staff and associated industry professionals mentored the Adelaide students. Interaction between the two student cohorts was consistently strong throughout the semester, and all parties benefitted from the collaboration. Students from Penn State University were able to receive guidance and critiques from more experienced peers, and responded positively to the continual feedback over the semester. Students from the University of Adelaide received support from three different groups: Penn State staff and associated professionals; local industry professionals and recent graduates; and peers from Penn State. The 2011 scheme highlighted the efficacy of </span><em>Facebook</em><span> as a host site for e-mentoring and strengthened the bond between the two collaborating institutions.</span>

Apparel shopping styles of Ghanaian female young adults

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dora Appiadu ◽  
Mercy Kuma-Kpobee ◽  
Efua Vandyck
Keyword(s):  
Young Adults ◽  
Undergraduate Students ◽  
Principal Component ◽  
Sampling Technique ◽  
Content Type ◽  
Apparel Shopping ◽  
Shopping Orientation ◽  
The University ◽  
University Of Ghana ◽  
First Time

PurposeThe purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context.Design/methodology/approachA multistage random sampling technique was used to select 405 Ghanaian female undergraduate students aged 18–25 years from the University of Ghana. The CSI was used to collect data and these were analyzed using principal component analysis.FindingsThe results showed that the subjects adopted multiple shopping styles when scouting for stores and selecting apparel for managing their appearance. Seven of the CSI dimensions were confirmed (perfectionism, brand consciousness, novelty-fashion consciousness, confused by over-choice, impulsive carelessness, recreational hedonism and habitual brand loyalty). A new shopping style, indifference shopping orientation was identified.Practical implicationsMarket segmentation, product development and marketing strategies should be tailored to the shopping styles of female young consumers in Ghana.Originality/valueThis study, for the first time, uses the consumer characteristic approach and the CSI to identify the apparel decision-making styles of young adult female Ghanaians. This fulfils the need for the study of shopping styles, which is vital for producers and marketers to enable them to make informed decisions to meet specific needs and expectations of these cohorts of consumers.

Prevalence of alcohol use and associated factors among Dilla University Students, Dilla Town, Southern Ethiopia. 2018

2020 ◽  
Author(s):  
Yigrem Ali Chekole
Keyword(s):  
Alcohol Use ◽  
Undergraduate Students ◽  
Associated Factors ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Southern Ethiopia ◽  
P Value ◽  
Cross Sectional ◽  
Level Of Significance ◽  
The University

Abstract Introduction Compared to other deadly communicable diseases, Psychoactive Substance use is among the leading cause of death. Repeated use linked to addiction, dependence and predisposition for criminal and antisocial behaviors. Even though drug use in Africa relatively is short; however the abuse of drug in Africa is escalating rapidly. Substances use is also one of the most burning and growing public health problems in Ethiopia, as in many developing countries; alcohol is the most frequently used substance. Objective To Assess the Prevalence of alcohol Use and Associated factors among Dilla University undergraduate students in Southern Ethiopia. 2018. Methods An Institution based cross -sectional study was conducted at Dilla University among undergraduate regular students from January-February. Systematic random sampling technique was used to get a total of 803 samples of students from each year and department of the university. The collected data was coded, entered in to EPI-INFO version7.1 and analyzed by using SPSS version 20. Crude and adjusted OR were analyzed using logistic regression and the level of significance of association was determined at P- value <0.05. Result A total of 803 participants were interviewed with a response rate of 91.7%. Among the Participants, alcohol use was found to be 67.6%. (41.8%; n=336). Being 4 th year students (AOR =2.66, 95% CI: 1.64, 4.31), having friends who use substance (AOR=1.53, 95% CI: 1.09, 2.1), being Khat user (AOR= 1.48, 95% CI: 1.05, 2.09) and being Cigarette smoker (AOR=1.76, 95% CI: 1.09, 2.84) were found to be significantly associated with alcohol use. Conclusion Half of the participants found to have alcohol use. Therefore, early prevention, detection and alleviating of alcohol use should be implemented among students in the university.

Why Do Students Engage in Examination Malpractice? The University for Development Studies Experience

2019 ◽  
Vol 7 (1) ◽  
pp. 8
Author(s):  
John Dadzie Thompson ◽  
Gilbert Ansoglenang ◽  
Suuk Laar
Keyword(s):  
Undergraduate Students ◽  
Academic Dishonesty ◽  
Survey Design ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Development Studies ◽  
Body Parts ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The University

Any form of examination malpractice is unacceptable, fraudulent, and signifies an act of academic dishonesty with significant punitive consequences. This paper investigated the reasons why students engage in examination malpractice during examinations at the University for Development Studies (UDS). The study adopted a cross-sectional survey design for this research and targeted undergraduate students of the Tamale Campus of the UDS. Simple random sampling technique was used to select 278 out of a total student population of 6,729 for the study. They responded mainly to questionnaire and a few open ended questions to provide the needed data for analysis. The findings suggest that (i) smuggling of prepared notes on pieces of papers (foreign material) into the examination hall,(ii) writing of examination answers on palms, thighs and other body parts, and (iii) communication by seeking for answers from colleagues are the three topmost forms/methods students engage to cheat during examinations. The desire to obtain good grades just as the more intelligent students pushes some students to cheat during examinations. The introduction of scanners and e-search software, the spacing of sitting arrangements, installation of Closed Circuit Television (CCTV) cameras in large examination halls may help curb cheating.

Dietary Habits and Nutritional Status of Undergraduate Students of Winneba Campus of University of Education, Winneba, Ghana

2020 ◽  
pp. 1-10
Author(s):  
Janet AgyarkwaaOti ◽  
Guy Eshun
Keyword(s):  
Nutritional Status ◽  
Nutrition Education ◽  
Undergraduate Students ◽  
Dietary Habits ◽  
Sampling Technique ◽  
Normal Weight ◽  
The Body ◽  
World Health ◽  
Cross Sectional ◽  
The University

Even though empirical evidence exists to validate the avowal that dietary habits hold the key in reducing the surge in non-communicable diseases among adolescents and young adults and for optimal nutritional status, little is known about the nexus of these variables in the Ghanaian context and much less in Ghanaian universities. In view of this dearth in literature, this study investigated dietary habits and its effect on nutritional status among undergraduate students of the Winneba Campus of University of Education, Winneba. Using the Social-Ecological Model (SEM) as the theoretical basis, this study adopted the cross-sectional descriptive survey research design with the quantitative approach where proportionate stratified random sampling technique was used to select 3,065 students for the study. The assessment of nutritional status was done where height and weight were measured in Kg/m2and the body mass index (BMI) was calculated based on the recommendations by the World Health Organization. Data on the dietary habits was collected with a closed-ended questionnaire which was analyzed using both descriptive statistics like frequency, percentages, mean, standard deviation as well as inferential statistics such as multiple regression.The study discovered that undergraduate students of the University of Education, Winneba, were of normal weight than overweight and underweight while obesity was ranked the least. The study further revealed that even though students moderately consumed fish, meat, eggs and dairy products legumes and nuts, they had a low intake of fruits and vegetables, but high consumption of energy-dense foods and fast foods such as cakes, pastries, cookies, deep-fried foods, biscuits, sandwiches, indomie and of soft drinks. It was further established that majority of the students skipped meals notably breakfast. Besides, the study showed that all the dietary habits outlined in the study collectively contributed significantly to students’ nutritional status. Therefore, it is recommended that the University through its health directorate and the Department of Food and Nutrition should regularly organize health talks and symposiums to admonish students on the dangers of not observing optimal dietary habits. Additionally, the University through its Academic Board should introduce a general course on nutrition education to equip students with current theories in dietary practices for improved dietary habits.

Neuropsychological Implications of Hand Preference versus Hand Grip Performance

1982 ◽  
Vol 55 (1) ◽  
pp. 311-314 ◽  
Author(s):  
Lawrence Lewandowski ◽  
David A. Kobus ◽  
Katherine L. Church ◽  
Karl Van Orden
Keyword(s):  
Undergraduate Students ◽  
Hand Preference ◽  
Order Conditions ◽  
Female Undergraduate ◽  
Hand Grip ◽  
Hand Dynamometer ◽  
Hand Performance ◽  
Males And Females ◽  
And Performance ◽  
The Right

Hand-grip strength, measured by a hand dynamometer, was compared with hand preference for writing in a sample of 173 male and female undergraduate students. Hand preference and performance correlated significantly, but superiority of hand grip for 24% of the subjects did not coincide with the preferred hand. Hand-grip performance was not an accurate predictor of hand preference, and neuropsychological inferences on the basis of hand performance should be made cautiously. No significant differences were found between the right/left ratio scores for males and females, or order conditions.

Sign in / Sign up

Export Citation Format

Share Document