Development and Validity Test of Social Attachment Multidimensional Scale

Social attachment can explain well the bond between users and social media, but existing research lacks measures of social attachment scales. To this end, this study takes attachment theory as the basis for scale development. On the basis of the development of multidimensional scales for adult, brand, and local attachment, it combines existing relevant studies on social attachment, selects three representative social media such as TikTok, WeChat, and MicroBlog as theoretical samples, explores the concept and structure of social attachment, and develops a social attachment scale through qualitative interviews and open-ended questionnaires. This study applied SPSS 24.0 and Mplus 7.0 to test the social attachment scale. The findings reveal that social attachment consists of three constructs: social connection, social dependence and social identity, and the scale possesses high reliability and validity. This study has developed and validated a social attachment scale in the context of social software use, realizing a quantitative study of social attachment and providing a basis for future empirical research related to social attachment.

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Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

Sustainability ◽

10.3390/su13020631 ◽

2021 ◽

Vol 13 (2) ◽

pp. 631

Author(s):

Eun Ah Ryu ◽

Eun Kyoung Han

Keyword(s):

Social Media ◽

Digital Media ◽

Economic Value ◽

Reliability And Validity ◽

Political Influence ◽

Measurement Tool ◽

Opinion Formation ◽

Consumption Behavior ◽

The Social ◽

The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

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The Social Media Use Integration Scale: Toward Reliability and Validity

International Journal of Human-Computer Interaction ◽

10.1080/10447318.2017.1301041 ◽

2017 ◽

Vol 33 (12) ◽

pp. 963-972 ◽

Cited By ~ 4

Author(s):

Tania Maree

Keyword(s):

Social Media ◽

Media Use ◽

Reliability And Validity ◽

Social Media Use ◽

The Social

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The Footy Girls of Tumblr: How Women Found Their Niche in the Online Football Fandom

Communication & Sport ◽

10.1177/2167479519860075 ◽

2019 ◽

pp. 216747951986007 ◽

Cited By ~ 3

Author(s):

Jessica Kunert

Keyword(s):

Social Media ◽

Qualitative Interviews ◽

Safe Space ◽

Social Media Platform ◽

Sports Fandom ◽

The Social ◽

Social Media Platforms ◽

Media Platform ◽

Soccer Fans ◽

Communication Culture

This study examines how female football (soccer) fans use the social media platform Tumblr to interact and talk about their fandom, what purposes Tumblr serves for them, and why they prefer it to other social media platforms. As women are often marginalised in offline and online sports discourse, Tumblr’s football fandom was chosen to investigate how women experience their fandom on a platform with a mostly female and young user population. The results of 14 in-depth qualitative interviews with heavily invested female Tumblr users show that the fandom’s communication culture allows fans to interact in a variety of creative ways that involve the use of a specialist vocabulary. This Tumblr fandom is overwhelmingly female, which makes the interviewees feel that they can talk freely about football. Thus, Tumblr has the potential to serve as a safe space for female fans. Yet, its highly opinionated discussions and rivalries mirror those in the traditional football fandom. This study contributes to the literature that explores how women express their sports fandom online and demonstrates how they have found a niche in which to discuss their favourite sport on their own terms.

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Social Networks as a Platform for Academic Interaction: Possibilities and Challenges for Indian Academic Libraries

Asian Journal of Information Science and Technology ◽

10.51983/ajist-2019.9.s1.231 ◽

2019 ◽

Vol 9 (S1) ◽

pp. 6-10

Author(s):

K. Shivarama Rao ◽

M. C. Subangi ◽

I. V. Malhan

Keyword(s):

Social Media ◽

Social Networking ◽

Academic Libraries ◽

Social Networking Sites ◽

Virtual Communities ◽

Instant Messaging ◽

Social Software ◽

Academic Institutions ◽

Learning And Teaching ◽

The Social

Social media encompasses many forms such as social networking sites like blogs, vlogs, instant messaging and virtual communities. Among the social media, Facebook appeared as a major platform and emerged as a winner because of its large user base. The rapid rise of social media provides numerous possibilities for academic institutions to exploit this media to extend its learning and teaching endeavors. Nonetheless, this has no boundary; it is suitable for administrators, managers, learners and teachers in academic institutions too. The Social networking is a medium that lets the users to interact and work collaboratively with others, including the ability to browse, search, invite friends to connect and interact across the globe. Several opportunities have been emerged for academic libraries in augmenting their basic objectives like identifying right users communities, their need and proactive teaching learning services to its users. Social software in the web 2.0 world not only enhances the practical usability in the library but also helps the diminishing librarian’s role through value addition to profession itself. In this paper, select cases of social academic networks are described and different perspectives have been given on how academic libraries are participating in this massive social networking drive. Also, an attempt has been made to analyze social media presence of select Indian academic libraries.

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Development and Validation of a Social Media Questionnaire for Nursing Training: A Pilot Study

Healthcare ◽

10.3390/healthcare9030344 ◽

2021 ◽

Vol 9 (3) ◽

pp. 344

Author(s):

Diana Jiménez-Rodríguez ◽

María Teresa Belmonte García ◽

Jesús Arcos García ◽

Gracia Castro-Luna

Keyword(s):

Social Media ◽

Nursing Education ◽

Pilot Study ◽

Nursing Students ◽

Professional Training ◽

High Reliability ◽

Validity And Reliability ◽

Cross Sectional ◽

Positive Attitudes ◽

The Social

Background: Social media platforms are integrated into the lives of students. Their use in education has been studied, but this research is scarce in nursing. The objective of this study was to develop and validate the questionnaire “Use and views of the social media for nursing education” through a pilot study, to describe the use and attitudes of nursing students to social media. Methods: Cross-sectional design to validate the modified scale “Students’ Use and Views of the Social Media questionnaire.” The sample consisted of 107 undergraduate nursing students. Results: The factor analysis extracted three main components to explain social media use for nursing education, with component 1 being the “Need to use media in my professional training,” component 2—“To deepen my professional knowledge” and component 3 “Contrast information.” High reliability was demonstrated with Chronbach’s alpha value (0.84). Conclusion: The final tool was proven to have high validity and reliability values, so it is positioned as a viable tool to explore this reality. Students use social media for education in a high proportion and have positive attitudes regarding their education inclusion.

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Productivity on the Social Web

Social Media Listening and Monitoring for Business Applications - Advances in E-Business Research ◽

10.4018/978-1-5225-0846-5.ch003 ◽

2017 ◽

pp. 45-68

Author(s):

Neus Soler-Labajos ◽

Ana Isabel Jiménez-Zarco

Keyword(s):

Social Media ◽

Brand Image ◽

Social Software ◽

Enterprise 2.0 ◽

Corporate Website ◽

The Public ◽

The Social ◽

Attractive Option ◽

Social Media Presence ◽

A Company

Companies gain competitive advantage when they are in a better position than its competitors to keep customers, so for providing the greatest value, become a captivating option, generate satisfaction and achieve the loyalty of consumers, it is necessary that they know the market and enter into a profitable relationship with the customer. In order to get closer to the public, the social media presence stands as a very attractive option for the companies, but these wonder if the effort will offset the result obtained. In this chapter, we will define the concept of enterprise 2.0, and will explain the main benefits that a company can get with the adoption of social media, in relation to its brand image and reputation, communication with the public and the increase of traffic that it can get to the corporate website. Then, and after pointing out the most popular social software tools, we will focus on social media metrics, defining the different types of metrics, designing a framework of social analysis and highlighting those that prove to be of greater business value.

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GENERATIONAL DIFFERENCES IN SOCIAL MEDIA USE, GENDER IDENTITY, AND SEXUALITY AMONG YOUNG LGBTIQ+ PEOPLE IN AUSTRALIA

AoIR Selected Papers of Internet Research ◽

10.5210/spir.v2019i0.11027 ◽

2019 ◽

Vol 2019 ◽

Author(s):

Brady Robards ◽

Brendan Churchill ◽

Son Vivienne ◽

Benjamin Hanckel ◽

Paul Byron

Keyword(s):

Social Media ◽

Generational Differences ◽

Gender And Sexuality ◽

The Internet ◽

Social Connection ◽

Social Spaces ◽

Age Cohorts ◽

The Past ◽

The Social ◽

Social Media Platforms

For LGBTIQ+ people, the internet and social media are key channels for communicating and connecting with queer peers, and learning about queer life and queer experiences. While digital social spaces have evolved over the past 20 to 30 years, many of the motivations for using these platforms remain the same. This paper draws on data from the Scrolling Beyond Binaries study, centred on a national Australian survey of 1,304 young LGBTIQ+ people. We present key findings from the study examining generational differences across our four age cohorts of our young respondents: 16–20, 21–25, 26–30 and 30–35. Even among this group of young people, we find stark differences by age in self-identification related to gender and sexuality, and also patterns of difference in the social media platforms they use. Our younger respondents identify with much more fluid forms of gender and sexuality, and also tend to favour dating and hook-up apps that are more inclusive. We seek to foreground the ways in which the internet continues to be significant for our respondents for social connection and learning. We also add to our understandings of the complex and evolving ways in which young LGBTIQ+ people use and thus (re)produce digital social spaces, returning to Nina Wakeford’s (2000 [1997]) consideration of ‘cyberqueer spaces’.

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Perspective: Acknowledging Data Work in the Social Media Research Lifecycle

Frontiers in Big Data ◽

10.3389/fdata.2020.509954 ◽

2020 ◽

Vol 3 ◽

Author(s):

Katharina E. Kinder-Kurlanda ◽

Katrin Weller

Keyword(s):

Social Media ◽

Qualitative Interviews ◽

Practical Experience ◽

Ethical Frameworks ◽

The Social ◽

Media Platform ◽

Data Lifecycle ◽

Media Research ◽

Social Media Research

This perspective article suggests considering the everyday research data management work required to accomplish social media research along different phases in a data lifecycle to inform the ongoing discussion of social media research data’s quality and validity. Our perspective is informed by practical experience of archiving social media data, by results from a series of qualitative interviews with social media researchers, as well as by recent literature in the field. We emphasize how social media researchers are entangled in complexities between social media platform providers, social media users, other actors, as well as legal and ethical frameworks, that all affect their everyday research practices. Research design decisions are made iteratively at different stages, involving many decisions that may potentially impact the quality of research. We show that these decisions are often hidden, but that making them visible allows us to better understand what drives social media research into specific directions. Consequently, we argue that untangling and documenting choices during the research lifecycle, especially when researchers pursue specific approaches and may have actively decided against others (often due to external factors) is necessary and will help to spot and address structural challenges in the social media research ecosystem that go beyond critiques of individual opportunistic approaches to easily accessible data.

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