scholarly journals Learning Social Media Content Optimization: How Can SMEs Draw the Users' Attention on Official WeChat Accounts?

2022 ◽  
Vol 12 ◽  
Author(s):  
Xueyun Zeng ◽  
Xuening Xu ◽  
Yenchun Jim Wu

Application of artificial intelligence is accelerating the digital transformation of enterprises, and digital content optimization is crucial to take the users' attention in social media usage. The purpose of this work is to demonstrate how social media content reaches and impresses more users. Using a sample of 345 articles released by Chinese small and medium-sized enterprises (SMEs) on their official WeChat accounts, we employ the self-determination theory to analyze the effects of content optimization strategies on social media visibility. It is found that articles with enterprise-related information optimized for content related to users' psychological needs (heart-based content optimization, mind-based content optimization, and knowledge-based content optimization) achieved higher visibility than that of sheer enterprise-related information, whereas the enterprise-related information embedded with material incentive (benefits-based content optimization) brings lower visibility. The results confirm the positive effect of psychological needs on the diffusion of enterprise-related information, and provide guidance for SMEs to apply artificial intelligence technology to social media practice.

2019 ◽  
Author(s):  
Chengyan Zhu ◽  
Runxi Zeng ◽  
Wei Zhang ◽  
Richard Evans ◽  
Rongrong He

BACKGROUND Social media has become the most popular communication tool used by Chinese citizens, including expectant mothers. An increasing number of women have adopted various forms of social media channels, such as interactive websites, instant messaging, and mobile apps, to solve problems and obtain answers to queries during pregnancy. Although the use of the internet by pregnant women has been studied extensively worldwide, limited research exists that explores the changing social media usage habits in China, where the 1 child policy ended in 2015. OBJECTIVE This study aimed to (1) present the status quo of pregnancy-related information seeking and sharing via social media among Chinese expectant mothers, (2) reveal the impact of social media usage, and (3) shed light on pregnancy-related health services delivered via social media channels. METHODS A qualitative approach was employed to examine social media usage and its consequences on pregnant women. A total of 20 women who had conceived and were at various stages of pregnancy were interviewed from July 20 to August 10, 2017. Thematic analysis was conducted on the collected data to identify patterns in usage. RESULTS Overall, 80% (16/20) of participants were aged in their 20s (mean 28.5 years [SD 4.3]). All had used social media for pregnancy-related purposes. For the seeking behavior, 18 codes were merged into 4 themes, namely, gravida, fetus, delivery, and the postpartum period; whereas for sharing behaviors, 10 codes were merged into 4 themes, namely, gravida, fetus, delivery, and caretaker. Lurking, small group sharing, bad news avoidance, and cross-checking were identified as the preferred patterns for using social media. Overall, 95% (19/20) of participants reported a positive mental impact from using social media during their pregnancy. CONCLUSIONS It is indisputable that social media has played an increasingly important role in supporting expectant mothers in China. The specific seeking and sharing patterns identified in this study indicate that the general quality of pregnancy-related information on social media, as well as Chinese culture toward pregnancy, is improving. The new themes that merge in pregnancy-related social media use represent a shift toward safe pregnancy and the promotion of a more enjoyable pregnancy. Future prenatal care should provide further information on services related to being comfortable during pregnancy and reducing the inequality of social media–based services caused by the digital divide.


2019 ◽  
Vol 10 (5) ◽  
pp. 1174-1195
Author(s):  
Yasser Maghsoudi Ganjeh ◽  
Naser Khani ◽  
Akbar Alem Tabriz

Purpose This paper aims to propose and test a research model that links social media usage with networking capabilities on the commercialization performance. Design/methodology/approach The target population of this study consisted of 530 managers and experts in knowledge-based firms in Science and Technology Parks of Isfahan (Iran), which were active in the electronics and electronic engineering, bio, renewable energy, nano and information and communication technologies. To determine the effects of the social media and networking capability on the commercialization performance in knowledge-based firms, this study collected the data through a questionnaire survey with knowledge-based firms and conducted statistical analysis. The unit of analysis is the entire firm. The random sampling method was applied in this study. This study mainly uses the validated existing scales of previous studies on Likert-type scales with response options ranging from 1 to 5. To increase the response rate and accuracy, the researchers in this study also conducted phone and e-mail survey. A total of 230 questionnaires were conducted to remove the questionnaires with inadequate or missing answers, and the final 220 cases were selected as valid samples. Findings First, this research confirmed that social media usage can positively improve commercialization performance. Second, this research confirmed the mediating role of the networking capability on the relationship between social media usage and commercialization performance. In fact, social media tools represent a potential vehicle to help firms create better relationships with partners and increase commercialization performance via these mechanisms. Originality/value This study contributes to the existing literature by integrating the domains of social media usage and business networks perspective. Social media has revolutionized the way firms interact with business partners. A salient characteristic of today’s business setting is that partners use social media to nurture and sustain their network relationships with others (Kim et al., 2016). Moreover, based on the dynamic capability theory and business networks perspective, the authors introduce the impression management capability as a networking capability dimension that has been neglected and mentioned only briefly.


2012 ◽  
Vol 459 ◽  
pp. 394-397
Author(s):  
Bin Wang ◽  
Jian Jun Chen ◽  
Jie Tao

Applying Artificial Intelligence technology on mold design can help realize the design automation of mold. Because knowledge-based engineering is an effective intelligent design method, the paper systematically introduced the application and development of knowledge representation, knowledge reasoning, knowledge acquisition and other key technologies of knowledge engineering technology used in mold design field. Finally, the development tendency of mold design based on artificial intelligence was analyzed in detail


2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.


2015 ◽  
Vol 795 ◽  
pp. 69-76 ◽  
Author(s):  
Martina Ferencová ◽  
Iveta Jeleňová ◽  
Lukáš Kakalejčík

Social media significantly affect the development of the information and knowledge-based society in terms of business and sustainable development. They are important sources of information, they create stakeholder networks, databases, play an important role in communication with target groups, and influence purchasing behaviour. This article focused on the use social media when searching for product to be purchased information. A questionnaire survey revealed that there is a significant positive relationship between the intention of buying a product and its purchase via social media. It was also found out that searching for information on a product to be purchased using social media is not influenced by gender or average monthly income.


2020 ◽  
Author(s):  
Yuya Sugawara ◽  
Masayasu Murakami ◽  
Hiroto Narimatsu

BACKGROUND The use of social media by hospitals has become widespread in the United States and Western European countries. However, in Japan, the extent to which hospitals and clinics use social media is unknown. Furthermore, recent revisions to the Medical Care Act may subject social media content to regulation. OBJECTIVE The purpose of this study was to examine social media use in Japanese hospitals and clinics. We investigated the adoption of social media, analyzed social media content, and compared content with medical advertising guidelines. METHODS We randomly sampled 300 hospitals and 300 clinics from a list of medical institutions that was compiled by the Ministry of Health, Labour and Welfare. We performed web and social media (Facebook and Twitter) searches using the hospital and clinic names to determine whether they had social media accounts. We collected Facebook posts and Twitter tweets and categorized them based on their content (eg, health promotion, participation in academic meetings and publications, public relations or news announcements, and recruitment). We compared the collected content with medical advertising guidelines. RESULTS We found that 26.0% (78/300) of the hospitals and 7.7% (23/300) of the clinics used Facebook, Twitter, or both. Public relations or news announcements accounted for 53.99% (724/1341) of the Facebook posts by hospitals and 58.4% (122/209) of the Facebook posts by clinics. In hospitals, 16/1341 (1.19%) Facebook posts and 6/574 (1.0%) tweets and in clinics, 8/209 (3.8%) Facebook posts and 15/330 (4.5%) tweets could conflict medical advertising guidelines. CONCLUSIONS Fewer hospitals and clinics in Japan use social media as compared to other countries. Social media were mainly used for public relations. Some content disseminated by medical institutions could conflict with medical advertising guidelines. This study may serve as a reference for medical institutions to guide social media usage and may help improve medical website advertising in Japan.


2012 ◽  
Vol 14 (2) ◽  
pp. 42-64 ◽  
Author(s):  
Sinjini Mitra ◽  
Rema Padman

The use of social media for health and wellness promotion is a relatively new concept. Nonetheless, several early adopting health plans and provider organizations have begun to design and pilot social and mobile media platforms to empower members to enhance self management of health and wellness goals. In this case study of a large health plan in Pennsylvania, the authors describe the design and execution of a member survey to identify some factors that are significantly associated with interest in adopting such technology platforms for obtaining health-related information and services. Analysis of relevant data from more than 4,000 responses indicates significant differences among important segments of the member population defined with respect to demographic factors, level of computer and social media usage, and frequency of engagement in specific online activities. They anticipate that these insights can assist health plans to develop and deploy targeted services and tools for health and wellness management.


Author(s):  
Lydia Andoh-Quainoo

Social media usage among young people has grown astronomically, generating interest among a number of interest groups. This chapter fills a gap on social media psychosocial antecedents propelling high-usage behavior and the subsequent psychosocial outcomes showing in attachment to the social media. The chapter explored the emergent psychosocial needs driving young people's level of usage in social media and the consequences, among a population in Ghana. The findings revealed that young consumers' social media behavior could be greatly influenced by their social psychological needs, but individual psychological variables did not significantly predict usage behavior in social media. The findings also suggest that young people are more emotionally attached to social media, slightly attached cognitively and not attached behaviorally. This implies young people have developed some level of emotional involvement for the use of social media which could affect their well-being positively or negatively.


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