scholarly journals Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

2021 ◽  
Vol 9 ◽  
Author(s):  
Qiwei Pang ◽  
Haiyang Meng ◽  
Mingjie Fang ◽  
Jingjing Xing ◽  
Jinge Yao

During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using livestream shopping technology. A theoretical model was designed that combines the health belief model, trust theory, and the theory of planned behavior. Empirical data were collected from 358 residents in China and then analyzed using structural equation modeling. The results showed that perceived susceptibility, perceived severity, perceived benefits, and perceived obstacles had a significant impact on consumer trust. Consumer trust in turn had a direct impact on behavioral intention and an indirect impact on behavioral intention via attitude. These research results have practical implications for livestream shopping merchants, platform decision-makers, and service designers.

SAGE Open ◽  
2022 ◽  
Vol 12 (1) ◽  
pp. 215824402110688
Author(s):  
Shian-Yang Tzeng ◽  
Tzu-Ya Ho

Although the health belief model (HBM) has been widely applied in health behavior research, it cannot fully account for dietary supplement (DS) consumption. This study proposed a second-stage moderation model to empirically examine the mediating role of product knowledge and the moderating effects of trust and distrust in the HBM. Surveys were conducted both online and offline in first-tier Chinese cities; 768 effective samples were collected. Structural equation modeling was employed to test the hypotheses. The findings indicated that perceived susceptibility was a better predictor of attitude toward DS products. Second, perceived susceptibility’s effect on product attitude occurred through product knowledge. Third, trust in manufacturers positively affected product knowledge’s effect on product attitude. Based on these findings, to promote DS consumption, marketers can leverage consumers’ perceived susceptibility to illness, associate the benefits and efficacy of DSs with consumers’ health knowledge, and emphasize their production of high-quality DSs.


2019 ◽  
Vol 15 (1) ◽  
pp. 15-32
Author(s):  
Daniel Ntabagi Koloseni ◽  
Chong Yee Lee ◽  
Ming-Lee Gan

This article investigates security behaviours of employees using the Health Belief Model (HBM) as a theoretical lens. Given the fact that previous studies on security behaviours paid much attention to conscious information security behaviours; this article extends the HBM to study both habitual or automatic security behaviours (security habit) and conscious security behaviours of Tanzanian government employees. A structural equation modelling (SEM) technique was used for data analysis. The study found that, the intentions of government employees to practice information security behaviour is influenced by perceived severity, perceived susceptibility, perceived barriers, and cues to action and security habits. Their intentions, however, is not affected by perceived benefits and self-efficacy. Further, an employee's intentions and security habits has a significant effect on actual security practice. Generally, the extended research model enriches the understanding of the role played by both conscious and habitual security behaviours on information security behaviours of employees.


Author(s):  
Grace Chua ◽  
Kum Fai Yuen ◽  
Xueqin Wang ◽  
Yiik Diew Wong

The COVID-19 pandemic has seen an unmatched level of panic buying globally, a type of herd behavior whereby consumers buy an uncommonly huge amount of products because of a perception of scarcity. Drawing on the health belief model, perceived scarcity, and anticipated regret theories, this paper formulated a theoretical model that linked the determinants of panic buying and analyzed their interrelationships. Subsequently, data were collated from 508 consumers through an online survey questionnaire in Singapore that was conducted during the early stage of the pandemic, before the onset of the circuit breaker in April 2020. Next, an analysis of the results was done through structural equation modeling. It showed that the effect of the health belief model dimensions (i.e., perceived susceptibility, perceived severity, outcome expectation, cues to action, and self-efficacy) on panic buying is partially mediated by the consumers’ perceived scarcity of products. Furthermore, the effect of perceived scarcity on panic buying is partially mediated by consumers’ anticipation of regret. This paper expands on the current theoretical understanding of panic buying behavior, giving insights into the possible measures and solutions that policymakers and relevant stakeholders can uptake to manage panic buying in future a pandemic or health crisis.


2021 ◽  
Vol 12 ◽  
Author(s):  
Lauren E. Bechard ◽  
Maximilian Bergelt ◽  
Bobby Neudorf ◽  
Tamara C. DeSouza ◽  
Laura E. Middleton

COVID-19 severity and mortality risk are greater for older adults whereas economic impact is deeper for younger adults. Using the Health Belief Model (HBM) as a framework, this study used a web-based survey to examine how perceived COVID-19 susceptibility and severity and perceived efficacy of recommended health behaviors varied by age group and were related to the adoption of health behaviors. Proportional odds logistic regression was used to examine the relationship between age group and perceived COVID-19 susceptibility, severity, impact, and health behavior efficacy and adoption. Structural equation modeling based on HBM constructs examined the relationships between health beliefs and behaviors. Data from 820 participants (Ontario, Canada) were analyzed (age: 42.7, 16.2 years; 79% women). Middle-aged and older adults reported greater concerns about the personal risk of hospitalization and mortality, economic impact, and social impact of COVID-19 than young adults. Middle-aged adults also reported greatest concern for other age groups. Adoption and perceived efficacy of health behaviors was similar across age groups with few exceptions. Both middle-aged and older-adults were more likely to perceive their own and each other's age groups as responding adequately to COVID-19 compared to young adults. Structural equation modeling indicated perceived benefits of health behaviors were the primary driver of behavior uptake, with socioeconomic factors and perceived severity and susceptibility indirectly associated with uptake through their influence on perceived benefits. Overall, these results suggest adoption of health behaviors is very high with few differences between age groups, despite differences in perceived impact of COVID-19. Public health communications should focus on the benefits of health behaviors to drive adoption.


2020 ◽  
pp. 001391652093263
Author(s):  
Sojung Claire Kim ◽  
Sandra L. Cooke

We examine psychological mediating mechanisms to promote ocean health among the U.S. public. Ocean acidification (OA) was chosen as the focus, as experts consider it as important as climate change with the same cause of humanity’s excessive carbon dioxide (CO2) emissions, but it is lesser known. Empathy is a multi-dimensional concept that includes cognitive and emotional aspects. Previous literature argues that environmental empathy can facilitate positive behaviors. We tested the hypothesis that empathy affects beliefs and behavioral intentions regarding ocean health using the Health Belief Model. We found that higher empathy toward ocean health led to higher perceived susceptibility and severity from OA, greater perceived benefits of CO2 emissions reduction, greater perceived barriers, and keener attention to the media. Beliefs and media attention positively influenced behavioral intentions (e.g., willingness to buy a fuel efficient car). Theoretical and practical implications regarding audience targeting and intervention design are discussed.


Author(s):  
Guangchao Charles Feng ◽  
Zhiliang Lin ◽  
Wanhua Ou ◽  
Xianglin Su ◽  
Qing Yan

Although early screening tests are beneficial for the detection and treatment of cancers, many people have failed to participate in screening tests. The present study aims to explore the theoretical underpinning of low participation in screening programs using the method of meta-analytic structural equation modeling. It was found that the health belief model is the most adopted theoretical framework. Moreover, the intended uptake of screening was positively predicted only by cues to action, health literacy, and perceived susceptibility. As a result, a health intention model, including the three significant variables, is proposed. The practical implications of the findings are that health communication campaigns should focus on enlightening and engaging the public through all necessary means to raise awareness and transfer knowledge in relation to screening procedures as well as cancers per se.


2021 ◽  
Vol 13 (6) ◽  
pp. 694-698
Author(s):  
Angela Chu ◽  
Brittany M. Harnicher ◽  
Bertha P. Castrellon ◽  
Jeffrey A. Bowers ◽  
Guogen Shan

1995 ◽  
Vol 23 (2) ◽  
pp. 191-197
Author(s):  
Murray G. Millar ◽  
Karen U. Millar

In the present study, we examined whether the Health Belief Model (HBM) variables were appropriate for understanding thought about different types of health behaviors. It was predicted that thought about performing a disease detection behavior would produce more responses referring to susceptibility and severity than thought about health promotion behaviors. Ninety-five participants indicated their spontaneous responses to thought about five disease detection behaviors or five health promotion behaviors. Responses were content analyzed for references to HBM variables. As expected, participants who considered disease detection behaviors made significantly more references to perceived severity and personal susceptibility than participants who considered health promotion behaviors.


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