scholarly journals Predictors of Social Media Use in Two Family Generations

2022 ◽  
Vol 6 ◽  
Author(s):  
Kristiina Tammisalo ◽  
Mirkka Danielsbacka ◽  
Emilia Andersson ◽  
Antti O. Tanskanen

Older adults have recently begun to adopt social media in increasing numbers. Even so, little is known about the factors influencing older adults’ social media adoption. Here, we identify factors that predict the use of social media among older adults (aged 68–73) and compare them to those of their adult children (aged 19–56) using population-based data from Finland. As predictors for social media use, we utilized demographic factors as well as characteristics of the respondents’ social lives. In addition, we test whether social media use in older adults is predicted by the social media use of their adult children. The data used in this study uniquely enable the study of this question because actual parent-child dyads are identifiable. In both generations, women and those with higher education were more likely to use social media. Predictors specific to men of the older generation were being divorced and younger, and predictors specific to women of the older generation were having better health and more frequent contact with friends. A higher number of children predicted use in both men and women in the older generation. As for the younger generation, specific predictors for social media use in women were younger age, divorce, higher number of children, and more frequent contact with friends. For men in the younger generation, there were no significant predictors for social media use besides higher education, which predicted social media use in all groups. Finally, social media use in a parent representing the older generation was predicted by the social media use of their adult children. This study provides novel information on the predictors of the use of social media in two family generations.

Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.


Author(s):  
Ann M. Simpson

Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.


2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.


2016 ◽  
Vol 20 (2) ◽  
pp. 475-494 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Caroline Haythornthwaite ◽  
Drew Paulin ◽  
Sarah Gilbert ◽  
Marc Esteve del Valle

This research was motivated by an interest in understanding how social media are applied in teaching in higher education. Data were collected using an online questionnaire, completed by 333 instructors in higher education, that asked about general social media use and specific use in teaching. Education and learning theories suggest three potential reasons for instructors to use social media in their teaching: (1) exposing students to practices, (2) extending the range of the learning environment, and (3) promoting learning through social interaction and collaboration. Answers to open-ended questions about how social media were used in teaching, and results of a factor analysis of coded results, revealed six distinct factors that align with these reasons for use: (1) facilitating student engagement, (2) instructor’s organization for teaching, (3) engagement with outside resources, (4) enhancing student attention to content, (5) building communities of practice, and (6) resource discovery. These factors accord with a Uses and Gratifications perspective that depicts adopters as active media users choosing and shaping media use to meet their own needs. Results provide a more comprehensive picture of social media use than found in previous work, encompassing not only the array of media used but also the range of purposes associated with use of social media in contemporary teaching initiatives.


2020 ◽  
Vol 15 (3) ◽  
pp. 269-288
Author(s):  
Rahul Gadekar ◽  
Peng Hwa Ang

Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis.


Author(s):  
Catherine Lang ◽  
Narelle Lemon

New ways of utilizing technology in the online space are challenging how academics and students communicate, participate, and publish in modern universities, and thereby influence knowledge production, exchange, and transfer. Social media provides a suite of tools that are powerful additions to the pedagogy of academics and demonstrate that “the medium is the message” (McLuhan, 1960). These tools provide opportunity for public global dialogue, continuous discussions in the online space beyond the four walls of a physical classroom, and greater interactions between individuals and collective groups. In this chapter, the authors present several cases of social media use from the perspective of being researchers and teachers in higher education. Through strategic and precise use of social media, academics can create strong, connected, virtual communities to enhance knowledge production, exchange, and transfer within higher education. The cases demonstrate the ability to create and curate content while engaging with global connections to enhance and disrupt traditional ways of working in academia.


2017 ◽  
Vol 1 (2) ◽  
pp. 95
Author(s):  
Ali Akbar Himawan ◽  
Basori Basori ◽  
Taufiq Lilo Adi Sucipto

The aims of this study are to get: (1) the influence of the social media use on achievement of students; (2) the influence of the watching television drama intensity on achievement of students grade X TKJ in SMK Batik 1 Surakarta; and (3) the influence both of social media use and the watching television drama intensity on achievement of students. The sample used was 78 from 100 student population based on Isaac and Michael table. This study was quantitative research using ex post facto method. The data were collected by questionnaire and documentation. Data analysis used single and multi-linear regression. The result showed that there was significance influence between the used of social media towards the achievement of the students, there was significance influence between the intensity of watching television drama towards the achievement of the students, there was significance influence between the social media use and the intensity of watching television drama towards the achievement of students. Out of the two independent variables, the use of social media is a variable that contributes more influence to student learning outcomes.


Author(s):  
Julie A Delello ◽  
Kouider Mokhtari

This article reports the results of a mixed methods study aimed at exploring faculty and student perceptions regarding the use of social media in the higher education classroom. Two groups of faculty (n = 50) and students (n = 396) voluntarily responded to an online survey consisting of a mix of close and open-ended questions pertaining to their perceptions of social media use inside and outside the classroom. Key findings revealed that among faculty (52%) and students (23%) see social media as a distraction. In addition, contrary to prior research indicating that interpersonal boundaries between faculty and students are shifting as people become more connected via social media, only 17% of students and 29% of faculty reported forming social media friendships outside of the classroom. These findings are discussed in light of extant research on the use of social media along with implications for the role of social media in the higher education classroom.


Author(s):  
Amir Manzoor

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.


2015 ◽  
pp. 1760-1783
Author(s):  
Danielle Lawson

This chapter addresses the interconnected nature of social media use in higher education and business, exploring how educators and employers should use the social media literacy of “C-borgs” as a means of not just communicating with them, but allowing them to do what they do best – consume, create, collaborate, and connect with content. The chapter presents key issues educators and employers face when working to effectively harness the social media literacy of C-borgs, including: how their social media use differs according to their “mode” (work/personal/educational), how to strategically incorporate the C-borg's social media use into educational and business contexts, and how to utilize the C-borg's natural inclination toward a connected, content-centric lifestyle to facilitate educational and corporate engagement. The chapter concludes by discussing several key social media strategies educators and employers can use for harnessing the creative, collaborative, and communicative power of C-borgs.


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