scholarly journals An Overview of Blockchain Online Social Media from the Technical Point of View

2021 ◽  
Vol 11 (21) ◽  
pp. 9880
Author(s):  
Barbara Guidi

Social media is becoming one of the dominant ways to communicate. Before social media, people were extremely limited in their means to interact with others, and they were limited largely to the people that they knew in person. However, this impact on people in real life has damaged privacy. Alternative solutions have been proposed in order to overcome current social media issues. In this direction, blockchain is one of the most promising, and several blockchain-based social media have been proposed. In this paper, we analyze blockchain online social media from the technical point of view in order to understand the current trend of social DApps and to describe which characteristics are important in a blockchain-based social media scenario. We analyze real data by exploiting one of the most well-known DApps sites, and we compare current technologies in order to highlight which ones can be better applied to a real social scenario, such as Facebook.

2018 ◽  
Vol 11 (10) ◽  
pp. 30
Author(s):  
Boushra Abdul-Aziz AlGhamdi ◽  
Shorouq Ali AL-Garni ◽  
Maysa M. Qutob

This study compares males and females perception of the effect of social media on their social interaction to understand the difference between both genders. The study follows a mixed-method methodology using a questionnaire with closed-ended items and open-ended questions. Responses to the questionnaire are collected form 207 male and female students from a public university in Saudi Arabia. In general, the results of the questionnaire are insignificant which indicate that there are no differences between both genders. However, the results of the open-ended questions show that females have a negative view of the effect of social media on human relations while males have a positive point of view. However, both genders have a positive point of view regarding balancing between friends and family in real life and virtual world through time management.


2019 ◽  
Vol 8 (2S11) ◽  
pp. 3104-3109

Online event marketing connects the offline market with the online world. This sends invitation to the people by using the online social media indicating about the offline business which helps for social gathering. This paper gives an idea to the marketers to improve effectiveness by carefully choosing the invitation of sponsored offline events through the location-based social networks. This framework also produces a platform where one user can interact with another through a secured chat channel, thus adding the customer base with customer-customer interaction


2020 ◽  
Vol 7 (2) ◽  
pp. 65-77
Author(s):  
Veronika Keller ◽  
◽  
Viktória Bocsková ◽  

A main current trend is healthy lifestyle and the consumption of fruit and vegetables. The assessment of healthiness of plant-based diet is not so obvious either among the population or food experts. In an online survey the knowledge, beliefs and misbeliefs about plant-based diet were analysed among members and non-members of online social media lifestyles groups. All in all, it can be stated that there are no significant relationships and differences between knowledge, attitude and perception of members and non-members. Social media users are aware of the different types of plant-based diet (vegetarian, vegan) and the positive and negative psychological effects. The associations connected to plant-based diet are the following: healthy, environmentally friendly and expensive. Only a small segment of Hungarian people follow plant-based diet. At the same the diverse and everyday consumption of fruit and vegetables is essential because of health and sustainability issues. Due to conscious nutrition and more plant-based diet, people can contribute to the protection of their own health and the Earth.


2014 ◽  
pp. 1128-1152
Author(s):  
Ashish Kumar ◽  
Ram Bezawada

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.


2015 ◽  
pp. 1567-1591
Author(s):  
Ashish Kumar ◽  
Ram Bezawada

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.


2015 ◽  
pp. 1670-1694
Author(s):  
Ashish Kumar ◽  
Ram Bezawada

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.


Author(s):  
Sophy Smith

Web 2.0 online social media tools have made it increasingly easy to communicate, cooperate, and collaborate with others online, and as such offer new frameworks for making creative work. Facebook claims that it helps members connect and share, but what if the people you want to connect and share with are your artistic collaborators? Can Facebook be used creatively, as a collaborative artistic environment? This article draws on a practical research project ‘Feedback’, carried out by the author in early 2010, exploring new methodologies for collaborative creation supported by online social media. The project focused on the creative use of Facebook as a tool for creative collaboration, establishing a possible working model of artistic collaboration using Facebook.


2021 ◽  
Vol 3 (2) ◽  
pp. 1-36
Author(s):  
Pamela J. Olubunmi Smith

The Novel Set in 19th century traditional Yorùbáland in South Western Nigeria, Olókùn Ẹṣin is a historical tale about feudalism and enslavement, freedom and independence. It chronicles brilliantly the rebellion of an idealist, Àjàyí, son of Olókùn-Ẹṣin, a prominent member of the town’s Council of Chiefs and the chain reaction of the revolution he mounts against the injustices of enslavement and any kind of feudal practices. His violent protest results in eventual freedom and independence for the people of Òkò from years of servitude under the feudal lord, Olúmokùn, signaling the beginning of the end of feudalism in Yorùbáland. Told mostly from the protagonist’s point of view, with the help of his two prominent compatriots, childhood friend Àyọwí and Ibiwumi, the town’s ̀ Baálẹ’s own daughter, ̀ Ọmọ Olókùn-Ẹṣin chronicles not only the experiences and struggles of these three idealists, but also the inevitable uncertainties and risks of mobilizing the oppressed rank and file in a rule-of-fear system, sanctioned by traditional authority, the many trials and tribulations suffered at the hands of the wily oppressors, and the risks and frustrations of advancing the movement. Ironically, despite the novel’s tension, the ending is paradoxical. While the freedom seekers succeed in establishing a grassroots movement, first by their own example of charity and basic education, however, their hard-fought campaign is compromised by a less than convincing negotiation for freedom, which they gain by bargaining their forced enslavement for a voluntary servitude. Nonetheless, as with any fight for freedom in the modern world, the separation process between the colonizer and the colonized is tenuous, much like the typical Prospero-Caliban sort of scheming, distrustful bargaining between two “unequals.” In Fálétí’s words, “the choice of ending is no different from what happens in ‘real-life’ situations, when the colonizer ensures that he 208 From the Archives does not leave the negotiation table completely empty handed.” 1 The incongruous, happily-ever-after ending of weddings among the freedom fighters, while plausible, appears rather contrived. Nonetheless, its place in Yorùbá literary corpus and contribution to the revolutionary novel sub-genre cannot be overstated. Its significance is threefold. First, it is the best, perhaps still the only, known example of the revolutionary novel sub-genre in Yorùbá that chronicles the practice of the feudal system in Yorùbá history, thus making it the standard example, a good one at that, of successful experimentation in the sub-genre. Undoubtedly, its depiction of slavery and resistance makes it unrivalled as an eloquent marker of a historical and linguistic age gone by. Secondly, it joins the ranks of the works of only two other leading contemporary Yorùbá writers, whose attention to language make them the remaining literary and linguistic purists of the previous generation of Yorùbá writers. Thirdly, since its publication in 1970, it has withstood the test of time as the premier example of “ìjìnlẹ̀ Yorùbá.”    


Author(s):  
Monalisa Monalisa ◽  
Muhammad Akhyar ◽  
Musa Pelu

<em>Being a millennial entrepreneur who serves as a professional CEO, despite his young age as a millennial generation, there are several main approaches to leadership that need to be done by a millennial CEO that is seen from the point of view of millennial netizens. So how millennial entrepreneurs have a leadership attitude to become a millennial CEO who can increase professional value among relationships, customers and the wider community. The method used in this study is case studies with qualitative approaches. The type of data used is primary data through instagram social media surveys to see the activities of millennial entrepreneurs who reflect the leadership attitude of a millennial CEO. The sample of concern is CEO Indra Kesuma, a millennial entrepreneur from the field with his business instagram account kursustrading.id, action.kindness and others. And Esther Nathalia who became the CEO of millennials of my produktifkuy Instagram account. The results of the research findings are that millennial entrepreneurs with ceo positions in their businesses, have an advanced leadership attitude. Millennial CEOs are hardworking, resilient, responsible, and still care about the people below by helping and helping them both help in the form of money, open jobs and provide very useful knowledge through instagram content shared. In conclusion, although millennials are considered a vulnerable generation of despair, they show their own value through their leadership attitude in developing their entrepreneurship.</em>


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