scholarly journals Internet Celebrities’ Impact on Luxury Fashion Impulse Buying

2021 ◽  
Vol 16 (6) ◽  
pp. 2470-2489
Author(s):  
Mingliang Chen ◽  
Zhaohan Xie ◽  
Jing Zhang ◽  
Yingying Li
Keyword(s):  
Social Distance ◽  
Consumer Trust ◽  
Impulse Buying ◽  
Perceived Fit ◽  
Essential Factor ◽  
The Relationship ◽  
Buying In

This study investigates how the endorsements of Internet celebrities (ICs) may drive consumer trust in their marketing campaigns, and subsequently affect impulse buying in relation to luxury fashion brands. Drawing on the framework of persuasion with a particular emphasis on the role of receivers, this study identifies five main characteristics, namely, the popularity of ICs, identification, IC adoration, social distance, and the perceived fit that may contribute to promoting impulse buying. A survey was conducted with 585 followers of IC in China. The findings reveal that trust is an essential factor that affects impulse buying. Identification and perceived fit both significantly contribute to increasing impulse buying through trust. Alternatively, large social distance may impair the relationship between trust and impulse buying. We conclude with implications for marketers that luxury fashion brands should seek cooperation not only with the most popular, but also with the most relevant ICs. An IC with a humble and relatable image can earn consumers’ trust and lead to an enhanced endorsement effect.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals Effect of the COVID-19 Pandemic on Consumers’ Impulse Buying: The Moderating Role of Moderate Thinking

2021 ◽  
Vol 18 (21) ◽  
pp. 11116
Author(s):  
Shuyang Wang ◽  
Yun Liu ◽  
Yingying Du ◽  
Xingyuan Wang
Keyword(s):  
Systems Theory ◽  
Impulse Buying ◽  
Loss Of Control ◽  
Buying Behavior ◽  
Consumer Responses ◽  
Event Systems ◽  
Underlying Mechanisms ◽  
The Impact ◽  
The Relationship

Based on event systems theory, this study examined the impact of the COVID-19 pandemic on consumers’ impulse buying, as well as the underlying mechanisms and boundary conditions from the perspective of individual consumers. Results of three experiments (N = 437) show that, first, the COVID-19 pandemic enhanced consumers’ impulse buying behavior. Second, two key elements, loss of control and anxiety, mediated the relationship between the COVID-19 pandemic and impulse buying; and third, moderate thinking (also known as Zhong-Yong thinking) moderated the relationship between the COVID-19 pandemic and impulse buying. The findings indicate that in consumers with low moderate thinking, the COVID-19 pandemic has had a stronger effect on impulse buying and has mediated more between the loss of control and anxiety. Conversely, in consumers with high moderate thinking, COVID-19 has had a weaker effect on impulse buying and has mediated less between loss of control and anxiety. This study extends the application of event systems theory and enriches the literature on how the COVID-19 pandemic affects consumer behavior. Furthermore, it provides strategic recommendations for government and consumer responses to COVID-19 pandemic shocks.

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

The role of social distance in the relationship between police-community engagement and police coercion

2020 ◽  
pp. 1-20
Author(s):  
Molly McCarthy ◽  
Louise Porter ◽  
Michael Townsley ◽  
Geoffrey Alpert
Keyword(s):  
Community Engagement ◽  
Social Distance ◽  
The Relationship

A Study of Brand Green Image in Relation to Eco-Branding of Fashion Products

2017 ◽  
Vol 866 ◽  
pp. 448-451 ◽  
Author(s):  
Chi Wai Kan ◽  
Cheby Yuen Ting Chow ◽  
Chamlong Sarikanon ◽  
Rattanaphol Mongkholrattanasit
Keyword(s):  
Linear Relationship ◽  
Brand Image ◽  
Vital Role ◽  
Consumer Trust ◽  
Branding Strategy ◽  
Fashion Products ◽  
Brand Reputation ◽  
Business Perspective ◽  
The Relationship

Eco-friendliness is the vital role of brand reputation in business perspective. Moreover, there is an increasing emphasis on branding and publicity to build brand image with consumer trust. It included strengthening sustainability in company, certifying claims made and presenting this to consumers by eco-branding and publicity. In this study, we examined the relationship between eco-branding and brand green image of fashion products and it was noted that they have linear relationship. This linear relationship between eco-branding and brand green image can not only demonstrate the importance of eco-branding strategy but also prove the consumers’ perception of sustainable consuming.

scholarly journals EL PAPEL DE LA DISTANCIA SOCIAL EN EL PERDÓN DE LA VIOLENCIA PSICOLÓGICA: MALESTAR PERSONAL Y COACCIÓN COMO RESPUESTA DE AFRONTAMIENTO

2017 ◽  
Vol 2 (1) ◽  
pp. 291
Author(s):  
A.M. Beltrán-Morillas ◽  
I. Valor-Segura ◽  
F. Expósito
Keyword(s):  
Social Distance ◽  
Psychological Abuse ◽  
Social Actor ◽  
Psychological Violence ◽  
Coping Response ◽  
Personal Distress ◽  
The Social ◽  
Different Types ◽  
The Relationship

Abstract.THE ROLE OF SOCIAL DISTANCE IN THE FORGIVENESS OF PSYCHOLOGICAL VIOLENCE: PERSONAL EVIL AND COACTION AS A RESPONSEThrough two studies, the present investigation analyzes the process of forgiveness before a situation of psychological abuse, depending on the social distance in relation to the person who transgresses. In the first study (n = 145), the granting of forgiveness to different types of violence (physical vs. psychological). The results showed that psychological degree (vs. physical). In the second study (n = 155) pardon, discomfort or personal distress was analyzed and coercion as a coping response, as a function of social distance (actor vs. observer). The results showed that personal discomfort is related to less forgiveness, and this in turn, is related to less coercion, especially in the condition of actor (observer). Likewise, the results also showed that forgiveness mediates the relationship between personal discomfort and resolution of coercion, especially when it comes to the perspective of the actor.Key words: Psychological abuse, coercion, social distance, personal malaise, pardonResumen.A través de dos estudios, la presente investigación analizar el proceso de perdón ante una situación de abuso psicológico, en función de la distancia social en relación con la persona que transgrede. En el primer estudio (n = 145), se examinó el otorgamiento de perdón ante diferentes tipos de violencia (física vs. psicológica). Los resultados mostraron que la violencia psicológica en mayor grado (vs. física). En el segundo estudio (n = 155) se analizó el perdón, el malestar o distrés personal y la coacción como respuesta de afrontamiento, en función de la distancia social (actor vs. observador). Los resultados evidenciaron que, el malestar personal se relaciona con un menor perdón, y éste a su vez, se relaciona con una menor coerción, especialmente en la condición de actor (observador). Asimismo, los resultados también evidenciaron que el perdón media la relación entre el malestar personal y la resolución de coerción, especialmente, cuando se trata de la perspectiva del actor.Palabras clave: Abuso psicológico, coacción, distancia social, malestar personal, perdón

scholarly journals Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

2020 ◽  
Vol 16 (4) ◽  
pp. 24-36
Author(s):  
Melis Kaytaz Yiğit
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Study Results ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Moderator Role ◽  
The Relationship

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

scholarly journals EVALUATION THE ROLE OF SALES PROMOTION IN INFLUENCING IMPULSE BUYING BEHAVIOR: A COMPARISON BETWEEN INTERNATIONAL AND LOCAL TOURIST AT PREMIUM OUTLET IN MALAYSIA

2019 ◽  
pp. 32-43
Author(s):  
Sharifah Faridah Syed Ali ◽  
Yuhanis Abdul Aziz ◽  
Raja Nerina Raja Yusuf ◽  
Siew Imm Ng
Keyword(s):  
Sales Promotion ◽  
Pricing Strategies ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Shopping Experience ◽  
Impulse Purchase ◽  
Buying Behaviour ◽  
Buying In ◽  
Self Administered Questionnaire

The growing number of premium outlets in Malaysia has led to a new shopping experience for both local and international tourists. Associated with the concept of ‘everyday discount’, premium outlets would attract more consumers to purchase at the outlets. Previous studies have revealed the significant influence of sales promotion on consumer purchase behaviour as well as impulse buying behaviour. However, there are limited studies identifying the role of sales promotion on impulse buying behaviour in the perspective of international and local tourists. Moreover, previous research of literature on the premium outlets, especially in Malaysia is still lacking. Therefore this study aims to evaluate the role of sales promotion on impulse buying in the perspective of international and local tourists at premium outlets in Malaysia. Data were collected from 359 tourists at five premium outlets in Malaysia, using a self-administered questionnaire. The result of the study indicates that both groups have different preferences in terms of sales promotion that induced them to make an impulse purchase. This study suggests that retailers or marketers should improvise their pricing strategies and give out more samples and gifts to attract tourists to spend more money.

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