scholarly journals Engagement Analysis of Canadian Public Health and News Media Facebook Posts and Sentiment Analysis of Corresponding Comments during COVID-19

Psych ◽  
2022 ◽  
Vol 4 (1) ◽  
pp. 60-70
Author(s):  
Melissa MacKay ◽  
Taylor Colangeli ◽  
Sydney Gosselin ◽  
Sophie Neumann ◽  
Andrew Papadopoulos
Keyword(s):  
Social Media ◽  
News Media ◽  
Crisis Communication ◽  
Protective Measures ◽  
Essential Information ◽  
The Public ◽  
Key Stakeholders ◽  
Negative Comments ◽  
Health Related ◽  
Over Time

During the COVID-19 pandemic, key stakeholders have used social media to rapidly disseminate essential information to the public to help them make informed health-related decisions. Our research examined how the public responded to official actors’ Facebook posts during COVID-19 and examined the comment sentiment and post engagement rates. CBC News and CTV News received a greater proportion of negative comments and a lower average post engagement rate compared with Healthy Canadians. Additionally, the proportion of negative and positive comments varied over time for all sources; however, over 30% of the comments for all three actors were consistently negative. Key stakeholders should monitor the public’s response to their social media posts and adapt their messages to increase the effectiveness of their crisis communication efforts to encourage the adoption of protective measures.

Dynamics of convergence behaviour in social media crisis communication – a complexity perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Milad Mirbabaie ◽  
Stefan Stieglitz ◽  
Felix Brünker
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Crisis Communication ◽  
Design Methodology ◽  
Content Type ◽  
The Public ◽  
Analysis Techniques ◽  
Twitter Data ◽  
Convergence Behaviour ◽  
Over Time

PurposeThe purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.Design/methodology/approachThe authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.FindingsThe results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.Research limitations/implicationsThe results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.Originality/valueThe study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.

Trend of Parental Refusal or Delay of Childhood Vaccinations

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Meagan Marie Daoust
Keyword(s):  
Public Health ◽  
Social Media ◽  
Healthcare System ◽  
Educational Context ◽  
Health Consequences ◽  
Missed Opportunities ◽  
The Public ◽  
Health Related ◽  
Parental Refusal

The healthcare trend of parental refusal or delay of childhood vaccinations will be investigated through a complex Cynefin Framework component in an economic and educational context, allowing patterns to emerge that suggest recommendations of change for the RN role and healthcare system. As a major contributing factor adding complexity to this trend, social media is heavily used for health related knowledge, making it is difficult to determine which information is most trustworthy. Missed opportunities for immunization can result, leading to economic and health consequences for the healthcare system and population. Through analysis of the powerful impact social media has on this evolving trend and public health, an upstream recommendation for RNs to respond with is to utilize reliable social media to the parents’ advantage within practice. The healthcare system should focus on incorporating vaccine-related education into existing programs and classes offered to parents, and implementing new vaccine classes for the public.

scholarly journals Framing of visual content shown on popular social media may affect viewers’ attitudes to threatened species

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Fernando Ballejo ◽  
Pablo Ignacio Plaza ◽  
Sergio Agustín Lambertucci
Keyword(s):  
Social Media ◽  
Threatened Species ◽  
Social Medium ◽  
Visual Content ◽  
Wildlife Species ◽  
Mammalian Predators ◽  
Negative Comments ◽  
Over Time ◽  
The Way

AbstractContent published on social media may affect user’s attitudes toward wildlife species. We evaluated viewers’ responses to videos published on a popular social medium, focusing particularly on how the content was framed (i.e., the way an issue is conveyed to transmit a certain meaning). We analyzed videos posted on YouTube that showed vultures interacting with livestock. The videos were negatively or positively framed, and we evaluated viewers’ opinions of these birds through the comments posted. We also analyzed negatively framed videos of mammalian predators interacting with livestock, to evaluate whether comments on this content were similar to those on vultures. We found that the framing of the information influenced the tone of the comments. Videos showing farmers talking about their livestock losses were more likely to provoke negative comments than videos not including farmer testimonies. The probability of negative comments being posted on videos about vultures was higher than for mammalian predators. Finally, negatively framed videos on vultures had more views over time than positive ones. Our results call for caution in the presentation of wildlife species online, and highlight the need for regulations to prevent the spread of misinformed videos that could magnify existing human-wildlife conflicts.

FACTS, MYTHS AND INFODEMICS IN COVID-19 IN HEALTH CARE WORKERS AND GENERAL POPULATION: AN OBSERVATIONAL STUDY.

2021 ◽  
pp. 49-52
Author(s):  
Shrivastava P ◽  
Verma S ◽  
Khushboo Khushboo ◽  
Bhattacharya P K
Keyword(s):  
Health Care ◽  
Social Media ◽  
General Population ◽  
Mass Media ◽  
Observational Study ◽  
Health Care Workers ◽  
The Public ◽  
Care Workers ◽  
Health Related

Despite the ubiquity of health-related communications via social media, no consensus has emerged what information should be conveyed and how it should be conveyed to avoid creating panic among general population. With lockdowns social media, mass media became as a habit by people for news, information regarding COVID-19 and it is practiced even after lockdown. During the COVID-19 pandemic, mass media, social media and local news has become as the source of a toxic “infodemic” source for public. It contained both solicited and unsolicited advice. No conceptual model exists for examining the roles of media. It is important to rst assess the important mis-information, role of infodemics and prevalent casualness among the public regarding the COVID-19. Till mass vaccination is not commenced it is prudent to emphasize guidelines and practices as per COVID guidelines like social distancing, wearing mask, hand hygiene

Strange Frame Fellows: The Evolution of Discursive Framing in the Opt-Out Testing Movement

2021 ◽  
Vol 123 (5) ◽  
pp. 1-32 ◽  
Author(s):  
Richard Paquin Morel
Keyword(s):  
Social Media ◽  
Public Schools ◽  
Social Issues ◽  
Qualitative Content Analysis ◽  
Research Question ◽  
The Public ◽  
Local Schools ◽  
Opt Out ◽  
Open Coding ◽  
Over Time

Background/context In recent years, opposition to accountability policies and associated testing has manifested in widespread boycotts of annual tests—mobilized as the “opt-out movement.” A central challenge facing any movement is the need to recruit and mobilize participants. Key to this process is framing—a discursive tactic in which activists present social issues as problems that require collective action to solve. Such framing often relies on compatible political and ideological commitments among activists and potential recruits. Yet the opt-out movement has successfully mobilized widespread boycotts in diverse communities. How have participants in the movement framed issues relating to testing and accountability? Purpose/objective/research question/focus of study I explore the discursive tactics of participants in the opt-out movement by analyzing how they frame issues related to testing and accountability over time. I ask two research questions: (1) What frames did participants in opt-out-aligned social media groups use to convince others that standardized accountability tests are a problem and build support for the movement? (2) To what extent and how did the deployment of frames change over time? Research design I conducted a mixed-methods study combining qualitative content analysis to identify frames and computational analysis to describe their co-deployment over time. Data collection and analysis I compiled a text corpus of posts to opt-out-aligned social media pages from 2010–2014. I analyzed posts using open coding to identify frames used by participants in online communities. Frames were categorized by their orientation—the general way in which they framed the problem of testing and accountability. I then analyzed the co-deployment of frames using network analysis and hierarchical clustering. Conclusions/recommendations The longitudinal analysis of frames reveals key differences in the frames used by participants. While more politically oriented frames—those characterizing testing as a social issue affecting the public schools at large—were common in early stages of the movement, less overtly political frames—those characterizing testing as an individual issue affecting children and local schools or a technical issue—became more prominent over time. Over time, socially oriented frames became decoupled from other frames, showing independent patterns of deployment. This suggests that the movement may have benefited from de-emphasizing politically oriented frames, but that it lacked an overarching shared narrative, which has the potential to limit how it might affect accountability policies and testing.

Tracking self-reported symptoms and medical conditions on social media during the COVID-19 pandemic (Preprint)

2021 ◽  
Author(s):  
Qinglan Ding ◽  
Daisy Massey ◽  
Chenxi Huang ◽  
Connor Grady ◽  
Yuan Lu ◽  
...  
Keyword(s):  
Mental Health ◽  
Infectious Disease ◽  
Social Media ◽  
Positive Predictive Value ◽  
Medical Condition ◽  
Medical Conditions ◽  
Health Related ◽  
The U.S ◽  
Over Time

BACKGROUND Harnessing health-related data posted on social media in real-time has the potential to offer insights into how the pandemic impacts the mental health and general well-being of individuals and populations over time. OBJECTIVE The aim of this study was to obtain information on symptoms and medical conditions self-reported by non-Twitter social media users during the coronavirus disease 2019 (COVID-19) pandemic, and to determine how discussion of these symptoms and medical conditions on social media changed over time. METHODS We used natural language processing (NLP) algorithms to identify symptom and medical condition topics being discussed on social media between June 14 and December 13, 2020. The sample social media posts were geotagged by NetBase, a third-party data provider. We calculated the positive predictive value and sensitivity to validate the classification of the posts. We also assessed the frequency of different health-related discussions on social media over time during the study period, and compared the changes in the frequency of each symptom/medical condition discussion to the fluctuation of U.S. daily new COVID-19 cases during the study period. Additionally, we compared the trends of the 5 most commonly mentioned symptoms and medical conditions from June 14 to August 31 (when the U.S. passed 6 million COVID-19 cases) to the trends observed from September 1 to December 13, 2020. RESULTS Within a total of 9,807,813 posts (nearly 70% were sourced from the U.S.), we identified discussion of 120 symptom topics and 1,542 medical condition topics. Our classification of the health-related posts had a positive predictive value of over 80% and an average classification rate of 92% sensitivity. The 5 most commonly mentioned symptoms on social media during the study period were: anxiety (in 201,303 posts or 12.2% of the total posts mentioning symptoms), generalized pain (189,673, 11.5%), weight loss (95,793, 5.8%), fatigue (91,252, 5.5%), and coughing (86,235, 5.2%). The 5 most discussed medical conditions were: COVID-19 (in 5,420,276 posts or 66.4% of the total posts mentioning medical conditions), unspecified infectious disease (469,356, 5.8%), influenza (270,166, 3.3%), unspecified disorders of the central nervous system (253,407, 3.1%), and depression (151,752, 1.9%). The changes in the frequency of 2 medical conditions, COVID-19 and unspecified infectious disease, were similar to the fluctuation of daily new confirmed cases of COVID-19 in the U.S. CONCLUSIONS COVID-19 and symptoms of anxiety were the two most commonly discussed health-related topics on social media from June 14 to December 13, 2020. Real-time monitoring of social media posts on symptoms and medical conditions may help assess the population's mental health status and enhance public health surveillance for infectious disease.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

scholarly journals CSR Communication, Corporate Reputation, and the Role of the News Media as an Agenda-Setter in the Digital Age

2020 ◽  
pp. 000765032092896
Author(s):  
Daniel Vogler ◽  
Mark Eisenegger
Keyword(s):  
Social Media ◽  
News Media ◽  
Corporate Reputation ◽  
Media Coverage ◽  
Digital Age ◽  
The Public ◽  
Csr Communication ◽  
Agenda Setter ◽  
The Face ◽  
Pass Through

By using social media, corporations can communicate about their corporate social responsibility (CSR) to the public without having to pass through the gatekeeping function of the news media. However, to what extent can corporations influence the public’s evaluation of their CSR activities with social media activities and if the legacy news media still act as the primary agenda setters when it comes to corporate reputation have not yet been thoroughly analyzed in a digitized media environment. This study addressed this research gap by looking at the effect of CSR communication through Facebook and news media coverage of CSR on corporate reputation in Switzerland. The results of this longitudinal study show that the salience and tone of news media coverage of CSR were positively related to corporate reputation, even though the news media coverage about CSR was predominantly negative. Thus, reputation was still strengthened even in the face of negative publicity. No effect of CSR communication through Facebook on corporate reputation was found. The results suggest that legacy news media still were influential in determining how the public evaluates corporations in the digital age.

Bypassing the press gallery: from Howard to Hanson

2018 ◽  
Vol 167 (1) ◽  
pp. 57-70 ◽  
Author(s):  
Caroline Fisher ◽  
David Marshall ◽  
Kerry McCallum
Keyword(s):  
Social Media ◽  
News Media ◽  
Prime Minister ◽  
Political News ◽  
The Public ◽  
Theoretical Position ◽  
Digital Era ◽  
The Press ◽  
Social Media Platforms ◽  
Media Logic

Traditionally politicians have been dependent on political news media to get their message across to the public. The rise of social media means that politicians can bypass the Press Gallery and publish directly to their target audiences via Facebook, Twitter and other social media platforms. This article argues that Prime Minister John Howard’s (1996–2007) use of talk back radio and early forays on YouTube were pivotal in the trend towards ‘disintermediation’ in Australian politics. It draws on two studies. One involving interviews with 87 key media actors from the Howard era including journalists, broadcasters, politicians and media advisers; and a second, which includes fresh interviews with contemporary press secretaries. This article examines the shift from a ‘mass media logic’ to a ‘hybrid logic’, considered from a mediatization theoretical position. We also ask important questions about the press gallery’s ongoing relevance in the digital era, when politicians preside over their own social media empires.

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