scholarly journals Communication Factors Affecting Tourist Adoption of Social Network Sites

2019 ◽  
Vol 11 (15) ◽  
pp. 4198 ◽  
Author(s):  
Chien-Ta Bruce Ho ◽  
Nathatenee Gebsombut

Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists’ motivation and usage intention. A structural framework based on communication elements and the uses and gratification theory with regard to SNSs usage was developed and investigated. An online survey was employed for the data collection, and structural equation modeling was used in the hypotheses analysis. The findings indicated that Internet self-efficacy, information quality, and systems quality trigger the information-seeking motive while service quality and source credibility positively determine the relationship maintenance motive. The information-seeking motive, entertainment motive, relationship maintenance motive, and Internet self-efficacy positively influence the intention to use SNSs for trips. New findings were found in terms of the relationship between the motives. The information-seeking motive and relationship maintenance motive influence the entertainment motive. Moreover, the relationship maintenance motive influences the information-seeking motive.

2021 ◽  
Vol 12 ◽  
Author(s):  
Jian Raymond Rui ◽  
Shuangqing Liu

People share their workout experiences on social network sites (SNSs). The present study examined how perceived exposure to these workout-related SNS posts may affect individuals’ engagement in physical activities through perceived descriptive and injunctive norms of workout in their network, and how self-efficacy in workout moderated the effect of perceived descriptive norm on their workout intention, which was measured in general and specific ways. An online survey was conducted with a convenience sample of 807 responses in China. Results show that perceived descriptive norm of workout in one’s network mediated the relationship between perceived exposure to workout-related SNS posts and perceived injunctive norm. In addition, self-efficacy in workout moderated the effect of perceived descriptive norm on workout intention—both general and specific—but the normative influence was stronger at a low level of self-efficacy compared to a high level. Furthermore, perceived injunctive norm only predicted the general rather than specific workout intention, suggesting that the perception of most people’s approval might not be priority when people consider details about workout. These findings develop the theory of normative social behavior by illustrating the relationship between perceived descriptive and injunctive norm and shed light on the relative strength of the motivating factors of workout in different situations.


Author(s):  
Barbara K. Kaye ◽  
Thomas J. Johnson

This study examined the influence of motivations for, and reliance, on social network sites on selective exposure (purposely seeking agreeable political information) and selective avoidance (purposely dodging disagreeable political information). The results are based on an online survey that was posted during the four-week period surrounding the 2008 presidential election. The responses from 1,530 politically interested social network users revealed five primary motivations were found for accessing social network sites: (1) political information seeking, (2) anti-traditional media sentiment, (3) expression/affiliation, (4) political guidance/judgments, and (5) personal fulfillment. Of these five motivations, the latter three predict selective exposure but none predict selective avoidance. Reliance is not a predictor of selectivity, but gender and several political characteristics are predictors of both selective exposure and selective avoidance.


2020 ◽  
Vol 6 (4) ◽  
pp. 205630512097837
Author(s):  
Giulia Ranzini ◽  
Gemma E. Newlands ◽  
Christoph Lutz

Parental sharing of child-related content on social network sites, termed “sharenting,” is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents’ privacy concerns on the sharing of child-related content, as well as on their general Instagram sharing. In this study, we differentiate between general and situational privacy. Moreover, we investigate whether parents’ privacy self-efficacy and the support of their peers influence parental sharing practices. Drawing on a rich body of literature on privacy and information sharing, we discuss the results of an online survey distributed among 320 Instagram users who are parents of children younger than 13 and reside in the United Kingdom. We find that parents’ privacy concerns are uncorrelated to sharenting and only situational concerns marginally correlate to parents’ general sharing. Parents’ reported privacy self-efficacy also did not play a role in parents’ sharing of either personal or children-related content. On the contrary, both Instagram sharing and having a network supportive of parental sharenting positively predict sharenting. Our results indicate that (a) neither situational nor general privacy concerns influence parents’ sharenting behavior, and (b) a parent’s supportive network and frequent sharing habits make frequent sharenting more likely.


Author(s):  
Quan Xiao ◽  
Xia Li

Learners’ satisfaction plays a critical role in the success of online learning platform. Many factors that affect online learning satisfaction have been addressed by previous studies. However, the mechanisms by which these factors are associated with online learning satisfaction are not sufficiently clear. Moreover, the difference in the antecedents of online learning satisfaction between two use contexts- Mobile context and PC context, was rarely examined. Based on the Stimulus-Organism-Response (S-O-R) framework, we investigate the key factors (self-efficacy, social interaction, platform quality, teacher’s expertise) affecting flow and highlights its role in online learning satisfaction, which is empirically tested through an online survey of 333 online learners. Results show that self-efficacy, teacher’s expertise, platform quality, and social interaction positively affect online learning satisfaction through the mediation of flow. Use contexts not only moderate the relationship between flow and online learning satisfaction, but also between social interaction, platform quality, teacher’s expertise, and flow. These new findings expand educators with ways to increase flow, add to knowledge about the relationship between flow and online learning satisfaction and provide references for online learning platforms to enhance learners’ online learning satisfaction under multiple-version affordances.


2020 ◽  
Vol 45 (s1) ◽  
pp. 671-693 ◽  
Author(s):  
Raffael Heiss ◽  
Johannes Knoll ◽  
Jörg Matthes

AbstractBased on the Social Media Political Participation Model (SMPPM), this study investigates the relationship between four key motivations behind the use of Social Network Sites (SNS) and political engagement among adolescents. We collected our data in a paper-pencil survey with 15- to 20-year-old adolescents (N=294), a highly underexplored group, which is most active on social media. We theorize that adolescents’ user motivations are related to political engagement via two modes of exposure: The intentional mode, which is related to active information seeking, and the incidental mode, in which adolescents run into politics only by accident. We found that political information and self-expression motivations were positively related to political engagement via the intentional mode. By contrast, entertainment motivations were negatively related to offline, but not to online engagement via the incidental mode.


2018 ◽  
Vol 46 (5) ◽  
pp. 871-879 ◽  
Author(s):  
Eun Go ◽  
Kyung Han You

We explored the mediation effect of cognitive factors on the relationship between cancer-related online information seeking and cancer-preventative behaviors. Using data obtained from the National Cancer Institute's 2013 Health Information National Trends Survey (N = 2,896), we performed structural equation modeling and demonstrated that online information seeking about cancer did not decrease users' cancer fatalism; however it elevated users' level of self-efficacy. Moreover, the findings show that cancer-related information seeking indirectly influenced cancer-preventative behaviors via self-efficacy, and individuals' level of self-efficacy significantly mediated the association between fatalistic beliefs and cancer-preventative behaviors. The results call for attention to cognitive mediators in explaining the relationship between online information seeking and related behaviors.


2021 ◽  
Vol 292 ◽  
pp. 02003
Author(s):  
Weishan Luo ◽  
Ying Jiang ◽  
Huachun Zeng ◽  
He Lin ◽  
Guobin DaiRen

With the rapid rise of social network sites, people’s life and work are influenced to varying degrees. And this paper aims to explore how does social network sites use(SNSU) affect employee well-being(EWB) and the mediating effects of body image disturbance(BID) and self-esteem(SE). Social network sites use, employee well-being, body image disturbance and self-esteem scales were used to obtain data of 435 employees. Results showed that social network sites use positively predicted employee well-being; Self-esteem played a mediating role in the relationship between social network sites use and employee well-being, but the mediation of body image disturbance and the chain mediation of body image disturbance and self-esteem weren’t significant. So social network sites use can lead to body image disturbance to some extent but overall, its impact was positive, which was contributing to employee well-being.


2020 ◽  
Vol 44 (5) ◽  
pp. 977-994
Author(s):  
Yan Li ◽  
Ruijuan Wu ◽  
Dongjin Li

PurposeThe purpose of this paper is to examine how subjective characteristics of social network sites (SNSs) affect consumers' positive and negative word-of-mouth (WOM) sharing.Design/methodology/approachThe data used for this study were obtained from an online survey with a sample size of 369 consumers. Structural equation modeling was performed to test hypotheses and examine the research questions.FindingsThe authors found that the perceived anonymity of an SNS is negatively correlated with its perceived interpersonal closeness of friends, and the number of friends in an SNS is positively correlated with its perceived interpersonal closeness of friends. With regard to positive WOM, the perceived anonymity of the SNS has a significant negative influence on consumers' WOM, and both perceived interpersonal closeness and the number of friends have a significant positive influence on consumers' WOM. But, in the case of negative WOM, only perceived interpersonal closeness of friends has a significant positive influence on consumers' WOM.Practical implicationsWhen attempting to promote positive WOM, marketers should choose consumers who possess the “right” subjective characteristics of SNSs (i.e. low anonymity, high interpersonal closeness of friends and a large number of friends). At the same time, marketers should monitor the emergence of consumers' negative WOM, especially those consumers who have a high level of interpersonal closeness of friends in SNSs, and respond to the content of negative WOM without delay.Originality/valueThis study investigates the influence that subjective characteristics of SNSs have on consumers' WOM sharing and therefore contributes to the literature on the antecedents of WOM generation and also contributes to the research that compares positive WOM with its negative counterpart.


2021 ◽  
Vol 3 (1) ◽  
pp. 1-18
Author(s):  
Rahman El Junusi

This study attempts to fill the gap in the literature between self-efficacy and entrepreneurial orientation (EO). The purpose of this study was to determine the effect of self-efficacy and EO mediated by moral intelligence. Data collection was carried out from a population of 17,603 Muslim entrepreneurs in the city of Semarang who are engaged in the Micro, Small, and Medium Enterprises (MSMEs) sector. The data collected from the online survey was applied to structural equation modeling (SEM). From this study, it was found that self-efficacy has a significant effect on EO and moral intelligence, while moral intelligence affects EO. This study contributes to the literature on the role of self-efficacy and moral intelligence in increasing EO. The originality of this study is to offer the concept of moral intelligence which plays a central role in the relationship between self-efficacy and EO. Thus, no studies have investigated this causality.


2020 ◽  
Author(s):  
Alexandra Masciantonio ◽  
David Bourguignon ◽  
Pierre Bouchat ◽  
Manon Balty ◽  
Bernard Rimé

Prior studies indicated that actively using social network sites (SNSs) is positively associated with well-being by enhancing social support and feelings of connectedness. Conversely, passively using SNSs is negatively associated with well-being by fostering upward social comparison and envy. However, the majority of these studies has focused on Facebook. The present research examined the relationships between well-being and using actively or passively various SNSs (Facebook, Instagram, Twitter and TikTok) during the COVID-19 pandemic. In addition, two mediators were tested: social support and upward social comparison. Eight hundred and twenty-three persons completed an online survey during the quarantine measures. Analyzes employed structural equation modeling. Results showed that passive usage of Facebook is negatively related to well-being through upward social comparison, whereas active usage of Instagram is positively related to satisfaction with life and negative affects through social support. However, TikTok use was not associated with well-being and the only significant relation for Twitter was between active usage and lower satisfaction with life. Results are discussed in line with SNSs’ architectures and user’s motivations. This study concludes that SNSs must be differentiated to truly understand how they shape human interactions.


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