scholarly journals Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand

2021 ◽  
Vol 13 (2) ◽  
pp. 732 ◽  
Author(s):  
Erika Loučanová ◽  
Mikuláš Šupín ◽  
Tatiana Čorejová ◽  
Katarína Repková-Štofková ◽  
Mária Šupínová ◽  
...  

Eco-innovation presents a tool that helps companies to transform environmental constraints into opportunities and advantages such as cost reduction, better reputation, and benefit for new markets. The purpose of the paper is to evaluate the perception of eco-innovation and green brands in the context of sustainability in Slovakia and their mutual relation. The applied research focused on the perception of eco-innovation and green brands. The survey was realized by the Kano model that provides customers’ opinions regarding the requirements of the monitored object. In our case, the research object is ecological innovation evaluated in terms of selected parameters. To generalize the relationships among examined parameters, cluster analysis was applied to identify clusters of examined parameters of ecological innovations. The aim of the contribution is to present the output of the cluster analysis in a form of a dendrogram showing a graphical grouping of related objects in three clusters that include examined parameters according to their perception by customers.

ILR Review ◽  
1992 ◽  
Vol 45 (3) ◽  
pp. 488-506 ◽  
Author(s):  
Jeffrey B. Arthur

This study tests the “strategic choice” proposition that variation in workplace industrial relations policies and practices is related to differences in business strategy. A cluster analysis of data from a 1988–89 questionnaire examining workplace industrial relations and business strategies in U.S. steel minimills suggests that the industrial relations systems of these mills can be broadly categorized as emphasizing either cost reduction or employee commitment; similarly, the business strategies of the mills appear to stress either the manufacture of a few products in large quantities at the lowest possible cost, or more flexible manufacturing, with products marketed on some basis other than cost. Further investigation shows a significant association between the type of workplace industrial relations system and the business strategy choices in these mills.


Author(s):  
Loučanová Erika ◽  
Parobek Ján ◽  
Nosáľová Martina ◽  
Ana Dopico ◽  
Hupková Daniela

AbstractThe research of new intelligent features has shown huge potential to optimize the supply chain and enhance consumer consciousness of product utilization. The implementation of bioeconomy principles in all sectors is essential in seeking to achieve Sustainable Development Goals. Innovation in the packaging industry can be considered as one of the key sectors in this approach. The study deals with the evaluation of the perception of intelligent packaging in Slovakia as ecological innovations through the Kano model. The results indicate that customer awareness of intelligent packaging as ecological innovation in the context bioeconomy is still at a low level in Slovakia. Hdgdgdsgowever, from the point of view of intelligent packaging, Slovak customers represent a key element of stakeholders for the management of innovation processes towards bioeconomy criteria.


Author(s):  
Erika Loučanová

Abstract At the present time, a great attention is paid to the ecological innovation, which represents innovation characterization to any ecological change with a positive impact on consumers. Such innovations increase the comfort for consumers and concurrently they represent more effective, more economic, ecological, healthier and safer solutions. Ecological innovation represents any innovation aimed at significant and visible progress towards the goal of sustainable development. This is done by reducing the impact on the environment or achieving a more efficient and responsible use of natural resources, including energy and Zero waste. The aim this paper is evaluation to the perception of Zero waste in the context of ecological innovations in Slovakia. The research is carried out using the Kano model. The results point to the importance of addressing the issue of ZeroWaste, encouraging friends to buy in non-packaging stores and creating a stimulation of advertising to buy products in a non-packaging store. Other attributes of the given issue are perceived by Slovak respondents in the opposite way or have no influence on them. Therefore, it is important to provide sufficient information on this issue and to educate the population in order to increase their interest in this issue and to start behaving responsibly towards waste management.


2018 ◽  
Vol 23 (4) ◽  
pp. 275-281
Author(s):  
George Bucăţa

Abstract Many organizations are driven by the market to set their goals in their performance. Some of the goals are: cost reduction, achieving sales levels, increasing the number of customers, increasing the market percentage, improving productivity and quality, innovative products. Challenge becomes extremely acute in the case of companies that continue to expand on new markets. In order to be easily understood, the organization’s objectives should be translated into a language easy to understand for all levels of the organization, that is to be traced in clear objectives, specific to each position, being imparted to the level of unity, team and individual.


1999 ◽  
Vol 40 (11-12) ◽  
pp. 11-19
Author(s):  
C. de Choudens ◽  
D. Lachenal

The manufacturers of pulps must answer to the following three necessary requirements: • environment protection • pulp quality • production cost reduction If up to the present time, the environmental constraints have been emphasized (e.g. dioxin in late 1980's) over the two other criteria, namely quality and cost, today the challenge for the next years will be to improve each of these factors without weakening the other two. The purpose of this paper is to discuss the respective merits of the various pulp manufacturing processes with the criteria expressed above and to draw the research and development efforts to undertake in this situation. Some personal opinions will be given on the issues.


Information ◽  
2021 ◽  
Vol 12 (10) ◽  
pp. 387
Author(s):  
Evgenii Konnikov ◽  
Olga Konnikova ◽  
Dmitriy Rodionov ◽  
Oksana Yuldasheva

The dynamics of irreversible multidimensional digitalization of production and consumption processes can be described today with a linear-positive or even exponential function. A significant part of the information background of a product, enterprise or brand is formed by their consumers, competitors or partners on the Internet, which considerably increases its accessibility and spread. Such kind of information can be called natural digital information (NDI). Its high market value is counterbalanced by its inhomogeneity and complexity for analysis. The solution to this problem lies in the field of creating automated tools for its subsequent search, aggregation, primary processing, quantification and analysis. The aim of this study is to describe the unique methodological properties of market research based on natural digital information. In order to achieve this aim, this study analyzes the theoretical basis in the field of NDI research, defines the categories of NDI and sources of its formation, describes the key properties of NDI, determines its advantages in comparison with other types of market information, and suggests a basic methodology for conducting typical NDI-based market research. An applied research study was carried out according to the designed methodology to show its advantages, as well as to describe the unique methodological properties of market research based on processing of NDI. The main result of this study is a universal algorithmic model for analyzing NDI in the context of market research, which includes a mechanism for defining and categorizing the digital sources of NDI, a model for forming the key properties of NDI, and basic classes of NDI analytical metrics. The toolkit developed by the authors allows market research to be conducted without direct attraction of research subjects, which results in cost reduction and elimination of the phenomenon of social desirability; this creates the so-called reasoned advertising messages that meet the requests of the target audience, which is proved by the big data that underlie the presented methodology. The developed algorithmic model is universal for analyzing natural digital information, and, with minor adaptations, can be used by any subject conducting market research.


Author(s):  
Walter J. Sapp ◽  
D.E. Philpott ◽  
C.S. Williams ◽  
K. Kato ◽  
J. Stevenson ◽  
...  

Space flight, with its unique environmental constraints such as immobilization, decreased and increased pressures, and radiation, is known to affect testicular morphology and spermatogenesis. Selye, summarized the manifestations of physiological response to nonspecific stress and he pointed out that atrophy of the gonads always occurred. Reports of data collected from two dogs flown in space for 22 days (Cosmos 110) indicate that there was an increase of 30 to 70% atypical spermatozoa when compared to ground based controls. Seventy-five days after the flight the abnormalities had decreased to the high normal value of 30% and mating of these dogs after this period produced normal offspring, suggesting complete recovery. Effects of immobilization and increased gravity were investigated by spinning rats and mice at 2x g for 8-9 weeks. A decrease in testicular weight was noted in spun animals when compared to controls. Immobilization has been show to cause arrest of spermatogenesis in Macaca meminstrins.


Author(s):  
Thomas W. Shattuck ◽  
James R. Anderson ◽  
Neil W. Tindale ◽  
Peter R. Buseck

Individual particle analysis involves the study of tens of thousands of particles using automated scanning electron microscopy and elemental analysis by energy-dispersive, x-ray emission spectroscopy (EDS). EDS produces large data sets that must be analyzed using multi-variate statistical techniques. A complete study uses cluster analysis, discriminant analysis, and factor or principal components analysis (PCA). The three techniques are used in the study of particles sampled during the FeLine cruise to the mid-Pacific ocean in the summer of 1990. The mid-Pacific aerosol provides information on long range particle transport, iron deposition, sea salt ageing, and halogen chemistry.Aerosol particle data sets suffer from a number of difficulties for pattern recognition using cluster analysis. There is a great disparity in the number of observations per cluster and the range of the variables in each cluster. The variables are not normally distributed, they are subject to considerable experimental error, and many values are zero, because of finite detection limits. Many of the clusters show considerable overlap, because of natural variability, agglomeration, and chemical reactivity.


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