scholarly journals B Corps’ Social Media Communications during the COVID-19 Pandemic: Through the Lens of the Triple Bottom Line

2021 ◽  
Vol 13 (17) ◽  
pp. 9634
Author(s):  
Manveer Mann ◽  
Sang-Eun Byun ◽  
Whitney Ginder
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Triple Bottom Line ◽  
Environmental Issues ◽  
Bottom Line ◽  
Individual Level ◽  
Media Communications ◽  
Social Environmental ◽  
The U.S

The COVID-19 pandemic and rising demand for transparency has heightened the importance of sustainability communications on social media to generate deeper stakeholder engagement. Although B Corporations (B Corps), businesses committed to the triple bottom line (TBL), could serve as a catalyst for sustainable development, little is known about how they communicate on social media during a crisis. Therefore, we examined social media communications of B Corps to (1) identify salient topics and themes, (2) analyze how these themes align with the TBL, and (3) evaluate social media performance against industry benchmarks. We focused on the apparel, footwear, and accessories (AFA) sectors in the U.S. and chose Twitter, a platform known for crisis communication. Using a qualitative method, we found four topics and 21 underlying themes. Topics related to social/environmental issues and COVID-19 were most dominant, followed by product/brand promotions. Further classification of specific themes and cases from a TBL perspective demonstrated that, overall, B Corps in the AFA sectors leveraged various approaches to promote balance between each TBL dimension. Lastly, although collectively B Corps exceeded some of the Twitter industry benchmarks, at an individual level, most brands had room for improvement to build a stronger community and promote synergy among the three pillars of the TBL.

Tracking self-reported symptoms and medical conditions on social media during the COVID-19 pandemic (Preprint)

2021 ◽  
Author(s):  
Qinglan Ding ◽  
Daisy Massey ◽  
Chenxi Huang ◽  
Connor Grady ◽  
Yuan Lu ◽  
...  
Keyword(s):  
Mental Health ◽  
Infectious Disease ◽  
Social Media ◽  
Positive Predictive Value ◽  
Medical Condition ◽  
Medical Conditions ◽  
Health Related ◽  
The U.S ◽  
Over Time

BACKGROUND Harnessing health-related data posted on social media in real-time has the potential to offer insights into how the pandemic impacts the mental health and general well-being of individuals and populations over time. OBJECTIVE The aim of this study was to obtain information on symptoms and medical conditions self-reported by non-Twitter social media users during the coronavirus disease 2019 (COVID-19) pandemic, and to determine how discussion of these symptoms and medical conditions on social media changed over time. METHODS We used natural language processing (NLP) algorithms to identify symptom and medical condition topics being discussed on social media between June 14 and December 13, 2020. The sample social media posts were geotagged by NetBase, a third-party data provider. We calculated the positive predictive value and sensitivity to validate the classification of the posts. We also assessed the frequency of different health-related discussions on social media over time during the study period, and compared the changes in the frequency of each symptom/medical condition discussion to the fluctuation of U.S. daily new COVID-19 cases during the study period. Additionally, we compared the trends of the 5 most commonly mentioned symptoms and medical conditions from June 14 to August 31 (when the U.S. passed 6 million COVID-19 cases) to the trends observed from September 1 to December 13, 2020. RESULTS Within a total of 9,807,813 posts (nearly 70% were sourced from the U.S.), we identified discussion of 120 symptom topics and 1,542 medical condition topics. Our classification of the health-related posts had a positive predictive value of over 80% and an average classification rate of 92% sensitivity. The 5 most commonly mentioned symptoms on social media during the study period were: anxiety (in 201,303 posts or 12.2% of the total posts mentioning symptoms), generalized pain (189,673, 11.5%), weight loss (95,793, 5.8%), fatigue (91,252, 5.5%), and coughing (86,235, 5.2%). The 5 most discussed medical conditions were: COVID-19 (in 5,420,276 posts or 66.4% of the total posts mentioning medical conditions), unspecified infectious disease (469,356, 5.8%), influenza (270,166, 3.3%), unspecified disorders of the central nervous system (253,407, 3.1%), and depression (151,752, 1.9%). The changes in the frequency of 2 medical conditions, COVID-19 and unspecified infectious disease, were similar to the fluctuation of daily new confirmed cases of COVID-19 in the U.S. CONCLUSIONS COVID-19 and symptoms of anxiety were the two most commonly discussed health-related topics on social media from June 14 to December 13, 2020. Real-time monitoring of social media posts on symptoms and medical conditions may help assess the population's mental health status and enhance public health surveillance for infectious disease.

Exploring Factors That Lead to People Watching Professional Soccer on Television

2018 ◽  
pp. 436-469
Author(s):  
Alan D. Smith ◽  
Steve R. Clinton
Keyword(s):  
Social Media ◽  
Statistical Analysis ◽  
Conceptual Model ◽  
Decision Makers ◽  
Bottom Line ◽  
Professional Soccer ◽  
History Of ◽  
Media Interaction ◽  
The U.S ◽  
Television Ratings

The purpose of this study is to examine and determine factors that lead to increased television ratings for soccer in the U.S. The study primarily focuses on fantasy soccer participation, involvement in soccer, presence of a local professional team, and social media interaction. After providing a brief history of soccer television ratings in the U.S., a conceptual model based on these factors is developed and explained. The factors of this conceptual model are tested through statistical analysis. Based on these results, the model provides recommendations and conclusions for soccer decision makers to increase television ratings in the future, which ultimately will drive and increase the bottom line of all parties involved.

Which Identity Frames Boost Support for and Mobilization in the #BlackLivesMatter Movement? An Experimental Test

2020 ◽  
Vol 114 (4) ◽  
pp. 947-962
Author(s):  
TABITHA BONILLA ◽  
ALVIN B. TILLERY
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Experimental Test ◽  
Survey Experiment ◽  
Racial Justice ◽  
Black Lives Matter ◽  
The Social ◽  
Media Communications ◽  
American Cities ◽  
The U.S

The Black Lives Matter (BLM) movement has organized hundreds of disruptive protests in American cities since 2013 (Garza 2014; Harris 2015; Taylor 2016). The movement has garnered considerable attention from the U.S. media and is well recognized by the U.S. public (Horowitz and Livingston 2016; Neal 2017). Social movement scholars suggest that such robust mobilizations are typically predicated on clear social movement frames (Benford and Snow 2000; Snow et al. 1986). Tillery (2019b) has identified several distinct message frames within the social media communications of BLM activists. In this paper, we use a survey experiment to test the effect of three of these frames—Black Nationalist, Feminist, and LGBTQ+ Rights—on the mobilization of African Americans. We find that exposure to these frames generates differential effects on respondents’ willingness to support, trust, canvass, and write representatives about the Black Lives Matter movement. These findings raise new questions about the deployment of intersectional messaging strategies within movements for racial justice.

Exploring Factors that Lead to People Watching Professional Soccer on Television

2016 ◽  
Vol 14 (4) ◽  
pp. 66-95
Author(s):  
Alan D. Smith ◽  
Steve R. Clinton
Keyword(s):  
Social Media ◽  
Statistical Analysis ◽  
Conceptual Model ◽  
Decision Makers ◽  
Bottom Line ◽  
Professional Soccer ◽  
History Of ◽  
Media Interaction ◽  
The U.S ◽  
Television Ratings

The purpose of this study is to examine and determine factors that lead to increased television ratings for soccer in the U.S. The study primarily focuses on fantasy soccer participation, involvement in soccer, presence of a local professional team, and social media interaction. After providing a brief history of soccer television ratings in the U.S., a conceptual model based on these factors is developed and explained. The factors of this conceptual model are tested through statistical analysis. Based on these results, the model provides recommendations and conclusions for soccer decision makers to increase television ratings in the future, which ultimately will drive and increase the bottom line of all parties involved.

scholarly journals Triple Bottom Line and Sustainability: A Literature Review

2015 ◽  
Vol 1 (2) ◽  
pp. 6 ◽  
Author(s):  
Hanan Alhaddi
Keyword(s):  
Literature Review ◽  
Relevant Literature ◽  
Business Management ◽  
Triple Bottom Line ◽  
The Other ◽  
Bottom Line ◽  
Comprehensive Review ◽  
Other Hand ◽  
The Social ◽  
Social Environmental

Triple bottom line (TBL) and sustainability are two related constructs that are used interchangeably in the literature.  A comprehensive review of the relevant literature was conducted and revealed an inconsistent use of the term sustainability.  On the other hand, consistency in terms of referring to the three lines simultaneously is built into the structure of TBL as the construct is explicitly based on the integration of the social, environmental, and economic lines.  The purpose of this paper is not to support an argument that favors the use of one term over the other, but to provide an overview of the presence of both terms in the literature. In light of that, researchers in the business, management, and sustainability fields are encouraged to pay particular attention to how they use these terms in their studies.

Measuring the Sustainable Return on Investment (SROI) of Waste-to-Energy

2010 ◽  
Author(s):  
John F. Williams ◽  
John C. Parker
Keyword(s):  
Return On Investment ◽  
Life Cycle Cost ◽  
Triple Bottom Line ◽  
Economic Benefits ◽  
Waste To Energy ◽  
External Costs ◽  
Costs And Benefits ◽  
Bottom Line ◽  
Technology Industry ◽  
Social Environmental

Waste to Energy facilities serve their communities in a number of important ways. Our industry does a terrific job reducing volumes that would have otherwise been destined for landfills. Energy recovery is an important and positive byproduct of that process but not the only one. Beyond these two obvious attributes you seldom hear of anything else. This is unfortunate because there are significant social, environmental, and economic benefits associated with the technology. Industry “silence” can be attributed to an inability to describe those benefits in ways people understand or see a dollar value in. In other words, we have a tough time measuring the value of “Green.” This paper describes a framework through which we can make the case for sustainable benefits associated with Waste to Energy. It begins with discussion of why it is important to seek a connection with the “triple bottom line” including the social, environmental, and economic attributes of a given program/project/facility. It sheds light on the need to think beyond traditional life cycle cost analysis techniques that focus on direct cash benefits. It describes a process through which noncash and external costs and benefits can be calculated and presented in monetary terms, referred to as the Sustainable Return on Investment or SROI (direct cash + noncash + external costs and benefits = SROI). This paper should help readers make an aggressive case to reveal the FULL VALUE of Waste to Energy across the sustainability triple bottom line.

scholarly journals Harmony of Sustainability and Productivity: Korean Templestay as Sustainable Tourism

2021 ◽  
Vol 14 (1) ◽  
pp. 44
Author(s):  
Hyejin Yoon ◽  
Kyungik Min ◽  
Chulwon Kim
Keyword(s):  
Cultural Heritage ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Triple Bottom Line ◽  
Bottom Line ◽  
Cultural Resource ◽  
Sustainable Tourism Development ◽  
Local Areas ◽  
Social Environmental

Achieving the three pillars of sustainable tourism development has long been debated in the literature. This study revealed that sustainability and productivity are not mutually exclusive, analyzing Templestay as part of Korea’s 1700-year-old cultural heritage. The study discussed the challenging case of fulfilling triple-bottom-line sustainable social, environmental, and economic requirements in tourism development. Templestay has enormous potential to be one of the competitive tourism products as a cultural resource, attracting visitors to local areas. The prosperity and potentiality of Templestay may offer insightful contexts to bridge the gap between a sustainable philosophy and destination productivity. The study suggests further research to investigate tourism’s ontological and epistemological nature in terms of sustainability and productivity.

scholarly journals Building a Trump Nation: the Rhetoric of President Donald J. Trump on Twitter

2020 ◽  
Vol 8 (4) ◽  
pp. 391-405
Author(s):  
Rafał Kuś
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Agenda ◽  
White House ◽  
Quantitative Content ◽  
Effective Manner ◽  
Media Communications ◽  
Media Channels ◽  
The U.S ◽  
Primary Instrument

This paper is an attempt to analyze the patterns of the 45th President’s use of Twitter for promoting his political agenda. Donald J. Trump used to “tweet” often even before entering politics; in the White House it is his primary instrument of contact with the U.S. society, bypassing the established media channels. A special emphasis was put on the rhetorical characteristics of Trump’s social media communications as well as the identity-building aspect of his Twitter oratory. The research was conducted with the use of the method of quantitative content analysis. Obtained results point out to the Republican as an unconventional political player, employing the possibilities offered by new media in an original yet effective manner.

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