scholarly journals Factors That Influence Virtual Tourism Holistic Image: The Moderating Role of Sense of Presence

2022 ◽  
Vol 14 (1) ◽  
pp. 467
Author(s):  
Ling-Long Tsai
Keyword(s):  
Virtual Reality ◽  
Immersive Virtual Reality ◽  
Research Subjects ◽  
Online Questionnaire ◽  
Tourism Marketing ◽  
Foreign Travel ◽  
Sense Of Presence ◽  
Virtual Tourism ◽  
Moderating Role

The COVID-19 pandemic has dramatically restricted domestic and foreign travel; thus, virtual tourism has become a new option for traveling. As regards virtual tourism, the present study seeks to investigate the effect of tourist involvement on the three components of holistic image, namely cognitive, affective, and conative images; the influence of cognitive, affective, and conative images on the construction of the holistic image; and the moderating effect of sense of presence on the relationships between cognitive, affective, and conative images on the holistic image. Prospective tourists were chosen as research subjects in the present study on non-immersive virtual reality (VR) tourism, or virtual tourism. Participants first watched the 360° VR tour video of AirPano. Afterward, they filled out an online questionnaire, of which 386 valid samples were collected for analyses. Results show that tourist involvement considerably affects cognitive, affective, and conative images, which significantly influence the holistic image. Furthermore, a sense of presence was found to positively moderate the relationships between (1) cognitive and holistic, (2) affective and holistic, and (3) conative and holistic images. These results may allow tourism marketing organizations to better understand how to strengthen the holistic image in the context of virtual tourism.

scholarly journals The effect of individual factors on user behaviour and the moderating role of trust: an empirical investigation of consumers’ acceptance of electronic banking in the Kurdistan Region of Iraq

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Yadgar Taha M. Hamakhan
Keyword(s):  
Structural Equation ◽  
Academic Staff ◽  
Individual Factors ◽  
Kurdistan Region ◽  
Electronic Banking ◽  
Online Questionnaire ◽  
User Behaviour ◽  
The Relationship ◽  
Moderating Role

Abstract The popularity of self-service technologies, particularly in the banking industry, more precisely with electronic banking channel services, has undergone a major change as individuals' lifestyles develop. This change has affected individuals’ decisions about accepting any new Information Technology, and Information Communications Technology services that are electronically mediated, for example, E-Banking channel services. This study investigates the effect of Individual Factors on User Behaviour, and the moderating role of Trust in the relationship between Individual Factors, and User Behaviour based on the Unified Theory of Acceptance and Use of Technology. This research proposes a model, with a second-order components research framework. It improves current explanations of the acceptance of electronic banking channel services. Furthermore, this study highlights the role of trust on the acceptance of electronic banking channel services, which is the most crucial consideration in customers’ decisions to accept electronic banking channels services. Thus, trust is the spine of the system in the Kurdistan Region of Iraq. Data were collected using an online questionnaire that received 476 valid responses from academic staff who work at the University of Sulaimani. The model tested data using the Partial Least Squares-Structural Equation Modelling approach. The results show that Individual Factors have a positive effect on User Behaviour. Besides, results show that trust moderates the relationship between Individual Factors and User Behaviour.

Differences between end user innovators and embedded user innovators in diffusion channel selection: the moderating role of technological advances

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xin Yu
Keyword(s):  
Channel Selection ◽  
Business Success ◽  
End User ◽  
Online Questionnaire ◽  
Diffusion Channel ◽  
Content Type ◽  
Segmented Markets ◽  
Technological Advances ◽  
Moderating Role

PurposeIn heterogeneously segmented markets, collaborating with product users in product innovation is important for business success. End user innovators and embedded user innovators differ in terms of their prior embeddedness in the target industry. The purpose of this study is twofold. First, the authors empirically compare these two types of user innovators in terms of their diffusion channel selection. Second, the authors analyze how the technological advances of their innovations affect this difference.Design/methodology/approachUsing an online questionnaire survey, this study collected a sample of 237 user-generated innovations in Japan and analyzed several hypotheses using quantitative statistical approaches.FindingsThe analysis shows that embedded user innovators are more likely than end user innovators to transfer their innovations to producers rather than peers. As the technological advances of their innovations increase, end user innovators' likelihood of transferring their innovation to producers increases more significantly than that of embedded user innovators.Originality/valueThis is the first paper to investigate the difference between end user innovators and embedded user innovators with respect to their diffusion channel selection as well as the moderating role of technological advances. The findings bring new perspectives to the domains of user–producer collaboration and technology transfer.

scholarly journals The “embreathment” illusion highlights the role of breathing in corporeal awareness

2020 ◽  
Vol 123 (1) ◽  
pp. 420-427 ◽  
Author(s):  
Alessandro Monti ◽  
Giuseppina Porciello ◽  
Gaetano Tieri ◽  
Salvatore M. Aglioti
Keyword(s):  
Virtual Reality ◽  
Body Ownership ◽  
Immersive Virtual Reality ◽  
Visual Appearance ◽  
Body Location ◽  
Specific Position ◽  
Embodied Agent ◽  
Corporeal Awareness ◽  
Virtual Body

Recent theories posit that physiological signals contribute to corporeal awareness, the basic feeling that one has a body (body ownership) that acts according to one’s will (body agency) and occupies a specific position (body location). Combining physiological recordings with immersive virtual reality, we found that an ecological mapping of real respiratory patterns onto a virtual body illusorily changes corporeal awareness. This new way of inducing a respiratory bodily illusion, called “embreathment,” revealed that breathing is almost as important as visual appearance for inducing body ownership and more important than any other cue for body agency. These effects were moderated by individual levels of interoception, as assessed through a standard heartbeat-counting task and a new “pneumoception” task. By showing that respiratory, visual, and spatial signals exert a specific and weighted influence on the fundamental feeling that one is an embodied agent, we pave the way for a comprehensive hierarchical model of corporeal awareness. NEW & NOTEWORTHY Our body is the only object we sense from the inside; however, it is unclear how much inner physiology contributes to the global sensation of having a body and controlling it. We combine respiration recordings with immersive virtual reality and find that making a virtual body breathe like the real body gives an illusory sense of ownership and agency over the avatar, elucidating the role of a key physiological process like breathing in corporeal awareness.

scholarly journals Understanding Push and Pull Powers on Intention to Accept for 3D printer

2019 ◽  
Vol 9 (2) ◽  
pp. 299
Author(s):  
Wen-Yu Tsao
Keyword(s):  
Questionnaire Survey ◽  
Willingness To Accept ◽  
3D Printer ◽  
Key Factors ◽  
Online Questionnaire ◽  
Analytical Results ◽  
Acceptance Model ◽  
Push And Pull ◽  
Moderating Role

With recent improvements in innovations, 3D printer is having a gradually to arouse people curiosity and meet their needs, and beginning to offer exciting and helpful new services. Of these innovations with helped people improve their live, such as miniature figurines or rebuild the wounded which is current recently. Nevertheless, are people willing to accept 3D printer with need and curiosity? There is a need to understand individuals push powers (need and curiosity) against pull power (inertia) on intention to accept and. The aim of this study was to build a new luxury acceptance model (LAM) and evaluate the effects of luxury value and pull and push powers on individual willingness to accept in 3D printer. The analytical results showed that no matter pull or push powers were the key factors for intention to accept 3D printer with online questionnaire survey. Further, findings also indicated that the links from push powers to intention to accept were stronger for the low pull power, supporting the moderating role of inertia. Implications and limitations of this study are briefly outlined.

CAN IMMERSIVE VIRTUAL REALITY TRAVEL EXPERIENCE REPLACE REAL TRAVEL?

2019 ◽  
Vol 52 ◽  
pp. 9-28
Author(s):  
Jacek Polechoński ◽  
Rajmund Tomik
Keyword(s):  
Virtual Reality ◽  
Real World ◽  
Quantitative Research ◽  
Human Life ◽  
Real Life ◽  
Computer Applications ◽  
Original Form ◽  
Immersive Virtual Reality ◽  
Travel Experience ◽  
Virtual Tourism

Purpose. The study attempts to define virtual reality in tourism as well as to characterise and present chosen applications created for the purposes of virtual sightseeing. Based on the survey conducted among tourism and recreation students of the Jerzy Kukuczka Academy of Physical Education in Katowice, the study attempts to answer the provocative question: “can virtual tourism replace real-world travel?”, and to analyse participants’ opinions on the topic of virtual trips. Methods. Analysis of scientific studies as well as information and data on the possibility of using immersive virtual reality in human life with particular consideration given to tourism. An overview of applications enabling taking trips through immersive exploration of virtual environments. The survey was conducted among AWF students. Participants expressed their opinions about virtual sightseeing. Findings. Virtual reality is increasingly used in various fields of human life. It is entering the world of tourism, in which it is used to create presentations of hotels and resorts, and to promote towns and tourist facilities. Appropriate software and IT equipment allow to take deliberate, planned and very realistic virtual trips. The authors of the work defined such tourism as all activities carried out by persons who immerse themselves in virtual reality for learning and entertainment purposes in order to experience the illusion of change of their everyday, real surroundings in time and space. Tourism understood in such a way allows us not only to go to almost any place without the necessity of leaving home. It also allows for visiting areas and objects which cannot be explored in real life. It enables a visitor, among others, to travel in space and visit historical sites which no longer exist in their original form, but have been recreated in computer applications. Virtual tourism also allows for exploring fictional locations created by designers of photorealistic graphics as well as valuable and sensitive monuments, and taking trips to places which are dangerous or prohibited. In the conducted survey, it has been concluded that even though tourism and recreation students found experience with virtual reality to be positive, the majority is not convinced that this form of tourism can replace real-world travel. Research and conclusions limitations. There are only a few publications concerning immersive virtual reality travel experience. Access to the software was quite early. Practical implications. Understanding and reorganisation of issues related to immersive virtual reality travel experience. The study may constitute an original introduction and encouragement to carry out qualitative and quantitative research on newly created virtual tourism. Originality. An original concept of understanding virtual tourism was presented. Type of paper. Empirical research and review.

scholarly journals Attentional Skills in Soccer: Evaluating the Involvement of Attention in Executing a Goalkeeping Task in Virtual Reality

2021 ◽  
Vol 11 (19) ◽  
pp. 9341
Author(s):  
Andria Shimi ◽  
Vanessa Tsestou ◽  
Marios Hadjiaros ◽  
Kleanthis Neokleous ◽  
Marios Avraamides
Keyword(s):  
Virtual Reality ◽  
Executive Control ◽  
Cognitive Abilities ◽  
Cognitive Skills ◽  
Critical Role ◽  
Attention Network Test ◽  
Immersive Virtual Reality ◽  
Attention Network ◽  
Physical Abilities

Physical abilities are essential to goalkeepers in soccer but the involved cognitive abilities for these players have only recently become the focus of extensive research. In this study, we investigated the role of different aspects of attention in a basic goalkeeping task in soccer. One hundred participants assumed the role of a goalkeeper in immersive virtual reality (VR) and carried out a task that entailed blocking balls shot towards their goal. In addition, they carried out two computerized tasks each assessing different attentional abilities: the Attention Network Test provided scores for three well-established networks of attention, namely the alerting, the orienting, and the executive control. The Whack-a-Mole task evaluated inhibitory control, by measuring performance in a classic Go/No-Go task and tapping on response inhibition. A regression analysis revealed that all three attention network scores contributed to performance in the VR goalkeeping task. Furthermore, performance in the Whack-a-Mole task correlated significantly with performance in the VR goalkeeping task. Overall, findings confirm that cognitive skills relating to attention play a critical role in the efficient execution of soccer-specific tasks. These findings have important implications for the training of cognitive skills in sports.

scholarly journals DeepHandsVR: Hand Interface Using Deep Learning in Immersive Virtual Reality

Electronics ◽  
2020 ◽  
Vol 9 (11) ◽  
pp. 1863 ◽  
Author(s):  
Taeseok Kang ◽  
Minsu Chae ◽  
Eunbin Seo ◽  
Mingyu Kim ◽  
Jinmo Kim
Keyword(s):  
Virtual Reality ◽  
Deep Learning ◽  
User Satisfaction ◽  
Simple Structure ◽  
Hand Gesture ◽  
Immersive Virtual Reality ◽  
Positive Effects ◽  
Virtual Hand ◽  
Sense Of Presence ◽  
Deep Learning Model

This paper proposes a hand interface through a novel deep learning that provides easy and realistic interactions with hands in immersive virtual reality. The proposed interface is designed to provide a real-to-virtual direct hand interface using a controller to map a real hand gesture to a virtual hand in an easy and simple structure. In addition, a gesture-to-action interface that expresses the process of gesture to action in real-time without the necessity of a graphical user interface (GUI) used in existing interactive applications is proposed. This interface uses the method of applying image classification training process of capturing a 3D virtual hand gesture model as a 2D image using a deep learning model, convolutional neural network (CNN). The key objective of this process is to provide users with intuitive and realistic interactions that feature convenient operation in immersive virtual reality. To achieve this, an application that can compare and analyze the proposed interface and the existing GUI was developed. Next, a survey experiment was conducted to statistically analyze and evaluate the positive effects on the sense of presence through user satisfaction with the interface experience.

A critical analysis of the functional parameters of the quiet eye using immersive virtual reality

2020 ◽  
Author(s):  
David Harris ◽  
Mark Wilson ◽  
Samuel James Vine
Keyword(s):  
Virtual Reality ◽  
Immersive Virtual Reality ◽  
Visually Guided ◽  
Planning And Control ◽  
Quiet Eye ◽  
Theoretical Predictions ◽  
Gaze Anchoring ◽  
And Control ◽  
Eye Location

Directing ocular fixations towards a target assists the planning and control of visually-guided actions. In far aiming tasks, the quiet eye, an instance of pre-movement gaze anchoring, has been extensively studied as a key performance variable. However, theories of quiet eye are yet to establish the exact functional role of the location and duration of the fixation. The present work used immersive virtual reality to manipulate key parameters of the quiet eye – location (experiment 1) and duration (experiment 2) – to test competing theoretical predictions about their importance. Across two pre-registered experiments, novice participants (n=127) completed a series of golf putts while their eye movements, putting accuracy, and putting kinematics were recorded. In experiment 1, participants’ pre-movement fixation was cued to locations on the ball, near the ball, and far from the ball. In experiment 2, long and short quiet eye durations were induced using auditory tones as cues to movement phases. Linear mixed effects models indicated that manipulations of location and duration had little effect on performance or movement kinematics. The findings suggest that, for novices, the spatial and temporal parameters of the final fixation may not be critical for movement pre-programming and may instead reflect attentional control or movement inhibition functions.

The Future of Horror

2017 ◽  
Author(s):  
Mathias Clasen
Keyword(s):  
Virtual Reality ◽  
Immersive Virtual Reality ◽  
Research Needs ◽  
Future Developments ◽  
Sense Of Presence ◽  
The Future ◽  
Live Action

This chapter discusses recent and future developments in horror entertainment. It argues that future horror media will give consumers access to a wider range of experiences, some of which are more immersive and much more emotionally powerful than those offered by traditional horror media. The chapter analyzes horror videogames such as Until Dawn (2015), as well as so-called survival horror games such as Amnesia: The Dark Descent (2010), which foster immersion through interaction, and immersive virtual reality, which increases the sense of presence in a frightening computer-generated world. The chapter also analyzes haunted attractions and live-action horror experiences which situate consumers as protagonists in horror stories that unfold around them. Finally, the chapter argues that horror research needs to engage more actively with science, in theory as well as method.

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