scholarly journals Consumers’ Active Reaction to Brands Taking Stands on Public Issues on Twitter

2022 ◽  
Vol 14 (1) ◽  
pp. 567
Author(s):  
Anastasiia Berestova ◽  
Da-Yeon Kim ◽  
Sang-Yong Kim
Keyword(s):  
Social Activity ◽  
Positive Influence ◽  
User Engagement ◽  
Public Issue ◽  
Public Issues ◽  
Media Type ◽  
Active Reaction ◽  
Two Samples ◽  
Sustainable Marketing ◽  
The Media

With the growing interest in sustainability, brands increasingly use social media not simply to advertise their products but also to share their positions on ongoing public issues. This study investigates the effect of public-issue posts on consumers’ active reactions and provides comparisons between two samples—public-issue posts and all Twitter posts. After collecting data from Twitter based on tweets from official sportswear brand pages, we find that public-issue posts have a positive influence on consumers’ active reaction (i.e., number of retweets, number of quotes, number of replies, and post-social search behavior). Moreover, the effect of brand activeness, which is brand social activity on Twitter, and media type (photo or video presence in a tweet) are included in the analysis. With user engagement in the public-issue post sample, the effect of the media type is not significant, whereas the effect of brand activeness is significant. This study aggregates literature on brand activism and environmental, social, and governance (ESG) criteria to propose a measurement for a public issue in a single post rather than at the corporate level. The results of this study are useful for brands of all scales taking sustainable marketing strategies and aiming to improve interactions with consumers on Twitter.

Snapshots of tellings in interactions between adults and children aged two, three and three and a half in an Australian context

2019 ◽  
Vol 3 (1-2) ◽  
pp. 119-143 ◽  
Author(s):  
Anna Filipi
Keyword(s):  
Social Activity ◽  
Second Child ◽  
Object A ◽  
Birthday Party ◽  
Final Sample ◽  
The Social ◽  
Two Samples ◽  
Adults And Children ◽  
English Speaking ◽  
Australian English

This paper examines how and by whom tellings with two young children are triggered at ages 23, 36 and 42 months. The data for the investigation is derived from a larger Australian English corpus of over 50 hours of interactions in the home, although one of the children is a bilingual Italian/ English-speaking child. The data is derived from two parent/child dyads, and in the case of the child aged 42 months, a triadic interaction between a mother, her own child and a second child. Using the micro-analytic methods of conversation analysis, the study analyses five samples of tellings. The first two describe how a child, Cassandra, aged 23 months, is invited to recount events of her day by her parents. The trigger for these tellings is the social activity of sharing everyday routine events. The next two samples focus on Rosie at 36 months who is also invited to share a telling by her parent about a birthday party celebration and one about a neighbourhood cat, Claude. The first telling is triggered by an object, a balloon from a birthday party from the day before, while the second is triggered by play involving the character of a cat, initially derived from a favourite story, Hairy Maclary. In the final sample, Cassandra, aged 42 months, initiates a telling about an experience at her grandmother’s which is trigged by a picture in a book. The analyses in each case reveal the interactional issues that arise in the action of telling and how these are dealt with by all participants. By focusing on the three ages, key features in the children’s participation in storytelling are uncovered.

The Principles of Layout and How Those Apply to Digital Electronic Book Publication

DeKaVe ◽  
2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Yusuf Hendra Yulianto
Keyword(s):  
Print Media ◽  
Electronic Media ◽  
Web Pages ◽  
Electronic Book ◽  
Electronic Books ◽  
Basic Principles ◽  
Design Elements ◽  
Media Type ◽  
The Media ◽  
Book Publication

When designing a layout, the designer must be aware of fundamental principles so as to make the design structured and consistent. When planning layout, a designer cannot be random and must consider essential factors, such as the media type, the readers, the design elements and so on. Electronic media, like web pages and electronic books, is a newer media than the print media, and is different in several aspects. Yet, the basic principles of the design are still identical. A solid layout is a great tool in communicating messages visually.

scholarly journals Economic Journalism as a Modern Educational Trend

2019 ◽  
Vol 8 (4S) ◽  
pp. 83-86
Keyword(s):  
Social Activity ◽  
Educational Challenges ◽  
Different Types ◽  
Article Analysis ◽  
Educational Trend ◽  
The Media ◽  
Subject Areas ◽  
Methodological Principles ◽  
Economic Specialization ◽  
Media Practices

The article deals with peculiarities of the process of training economic journalists in the context of contemporary educational challenges and trends. On the basis of generalization of modern Ukrainian media practices, systematization and interpretation of scientific researches, related to the topic of the article, analysis of educational programs and curricula of institutions of higher education, the authors argue the justification and expediency of the specialization "economic journalism" on the problem-thematic principle. The content of the concept ‘economic journalism’ is defined in terms of functional purposefulness, attention is focused on its expressive analyticity. The tasks of the economic segment of Ukrainian journalism are formulated under conditions of deepening democratization processes and development of civil society. The disadvantages of this segment of media discourse are determined (focus on narrow audience, superficiality and unprofessional performance of the coverage of economic issues, selectivity, fragmentation of the media picture of the economic sphere of social activity, etc.). The topicality of specialized training of economic journalists, in particular – and in combination with other subject areas – is emphasized. Content components of economic journalists training is defined as a combination of actual journalistic and economic blocks of knowledge and the involvement of data on processes in related social sectors. Methodological principles, such as: practical orientation, integration nature, use of interactive teaching methods, design technology; effective forms of organization of the process of training journalists of economic specialization (e.g. master classes, different types of practice); work on complex creative projects (television, radio, press, internet, photo projects, etc.) are formulated.

scholarly journals Pengembangan Sistem Pembelajaran Berbasis Multimedia

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Suryanto Suryanto ◽  
Sunda Ariana ◽  
Syahril Rizal
Keyword(s):  
Information Technology ◽  
Positive Influence ◽  
Learning System ◽  
Learning Material ◽  
Literature Study ◽  
Multimedia Development ◽  
E Learning ◽  
The Media ◽  
Indispensable Tool ◽  
Audio Video

Currently the development of information technology has an important influence in the development of learning systems, one of which is technology in the multimedia field. Multimedia technology is an indispensable tool for the learning process. The use of text, images, audio, video, and animation in learning helps students to quickly understand learning material. Multimedia also provides opportunities for educators to develop learning methods so that they get maximum results. AMIK AKMI Baturaja is a computer college that has not fully utilized information technology in its learning, especially in the field of Multimedia. For this reason, researchers conducted this research for the development of learning at the Campus AMIK AKMI Baturaja. This study aims to produce a multimedia-based learning media at AMIK AKMI Baturaja which can be a driving force for student learning achievement. In this study using a research method of literature study, observation, questionnaires, and interviews. The media development method uses MDLC (Multimedia Development Life Cycle) which consists of six stages, namely concept (needs analysis), design (design), material collecting, assembly, testing, and distribution. . The result of this research is a multimedia-based learning system presented in the form of e-learning. This media is expected to have a positive influence in increasing student achievement and learning independence.

scholarly journals Pemanfaatan media crocodile physics dalam pembelajaran untuk meningkatkan pemahaman konsep fisika

2020 ◽  
Vol 1 (1) ◽  
pp. 1-5
Author(s):  
Siwi Puji Astuti ◽  
Alhidayatuddiniyah TW ◽  
Santy Handayani
Keyword(s):  
Experimental Design ◽  
Learning Process ◽  
Quantitative Research ◽  
Positive Influence ◽  
Communication Tool ◽  
Quantitative Research Methods ◽  
First Semester ◽  
Analysis Technique ◽  
Physics Concepts ◽  
The Media

Learning media is a communication tool both print and audiovisual that is used to convey the material that will be delivered by educators to students in the learning process. The use of media as learning should receive special attention from educators in each learning process. If the media as a learning tool used is very interesting, it does not rule out the possibility that students will better understand the concepts that will be delivered in the learning process to the fullest. Media that can be used in learning physics one of which is Crocodile Physics. This research was conducted to determine the positive effect of using Crocodile Physics media in learning on understanding physics concepts. The study was conducted at Indraprasta PGRI University in 2018. The population is the first semester students of the 2018/2019 academic year. The researcher used quantitative research methods. The experimental design used is classical experimental design. The data analysis technique used is the Independent sample t-test using the SPSS 16 program. The research hypothesis to be tested is that there is a positive influence on the use of Crocodile Physics media in learning to understand physics concepts. The results of the calculation of the study have a sig value of 0.00 < 0.05 which states that there is a positive influence on the use of Crocodile Physics media in learning towards understanding physics concepts. Therefore the results of the study state that there is a positive influence on the use of Crocodile Physics media in learning towards understanding physics concepts.

Facts and transformations in European minority language media systems amid digitalization and economic crisis

2018 ◽  
Vol 81 (3) ◽  
pp. 235-258 ◽  
Author(s):  
Iñaki Zabaleta ◽  
Arantza Gutierrez ◽  
Carme Ferré-Pavia ◽  
Itxaso Fernandez ◽  
Nikolas Xamardo
Keyword(s):  
Economic Crisis ◽  
Relative Weight ◽  
Minority Language ◽  
Minority Languages ◽  
Full Time ◽  
Media Type ◽  
Wide Range ◽  
The Media ◽  
Media Systems ◽  
Comparative Nature

This article investigates the reality and variations of the European minority language media systems between 2009 and 2016, a period of serious economic crisis and accelerated digitalization process. To that aim, several parameters were measured: structure of the media systems and changes during that period along the variables of media type, ownership and reach; presence and relevance of major media in each of the communities; number and variation of full-time journalists; and the density or relative weight of the media systems with regard to the speaking population. The 10 minority languages under analysis (Basque, Catalan, Galician, Corsican, Breton, Frisian, Irish, Welsh, Scottish-Gaelic and Sámi) represent a wide range of communities. The relevance of the study lies in its direct comparative nature and in the fact that it thoroughly updates previous scholarly literature, measuring the changes which occurred within the 10 media systems.

Does job stress enhance employee creativity? Exploring the role of psychological capital

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Azka Ghafoor ◽  
Jarrod Haar
Keyword(s):  
Job Satisfaction ◽  
Job Stress ◽  
Psychological Capital ◽  
Positive Influence ◽  
Conservation Of Resources ◽  
Psychological Resources ◽  
Mediation Effects ◽  
Content Type ◽  
Two Samples ◽  
Practical Implications

PurposeUsing the conservation of resource theory, the purpose of this paper is to investigate the potentially positive influence of job stress on creativity through the resource caravan approach. The influence of job stress directly and as a moderator of psychological capital (PsyCap) is explored. Finally, the influence of stress on creativity is investigated as a boundary condition that impacts on the PsyCap-creativity relationship via job satisfaction.Design/methodology/approachRelationships were tested on two samples: (1) an international employee cohort (n = 269) and (2) a New Zealand employee sample (n = 475) and similar effects were found in both studies.FindingsPsyCap was found to influence job satisfaction and creativity, with job satisfaction partially mediating this direct effect. Job stress has a positive moderation effect with PsyCap toward creativity, supporting Conservation of Resources theory, which suggests that high PsyCap individuals would have the psychological resources to leverage stress beneficially, making their behaviors more creative. Significant moderated mediation effects indicate complex indirect effects with PsyCap on creativity (via job satisfaction) increasing as job stress gets higher.Practical implicationsThis study calls for researchers' attention toward potentially positive influences of stress when considered in combination with high psychological resources. Practical implications focus manager's and leader's attention toward the enhancement of employees' psychological resources for its stress and creativity related benefits.Originality/valueThe findings provide new theoretical support for understanding how stress can positively influence creativity. The use of two samples improves confidence in these findings.

Watermarking Integration into Portals

2011 ◽  
pp. 1104-1109 ◽  
Author(s):  
Patrick Wolf
Keyword(s):  
Digital Watermarking ◽  
Security Technology ◽  
Media Type ◽  
Integrity Protection ◽  
The Media ◽  
Audio Video ◽  
Media Data ◽  
Broadcast Monitoring

Digital watermarking has become an accepted security technology to protect media such as images, audio, video, 3-D, or even text-based documents (Cox & Miller, 2002). Watermarking algorithms embed information into media data by imperceptible changes of the media. They enable copyright or integrity protection, broadcast monitoring, and various other applications. Depending on targeted application and media type, various concepts and approaches for digital watermarking exist.

Do consumers dig it all? The interplay of digital and print formats in media

2016 ◽  
Vol 33 (7) ◽  
pp. 489-497 ◽  
Author(s):  
Anjala S. Krishen ◽  
Sheen Kachen ◽  
Michael Kraussman ◽  
Zeenath Haniff
Keyword(s):  
Focus Group ◽  
Digital Media ◽  
Undergraduate Students ◽  
Power Law ◽  
Personal Space ◽  
Digital Medium ◽  
Content Type ◽  
Media Type ◽  
The Media ◽  
Lock In

Purpose This study aims to explore consumers’ motivations in the adoption of either print or digital forms of media, given the fluctuation of trends and attitudes in magazine consumption in the USA. This paper utilizes cognitive lock-in and the power law of practice to further the understanding of digital adoption through an interdisciplinary lens. Design/methodology/approach In this study, initially, five focus group sessions, including 53 qualifying non-student participants randomly placed into groups of 10 or 11, were held. Next, a 2 × 2 between-subjects quasi-experiment, using 163 undergraduate students at a large public university, was conducted. Findings The findings show that although the digital medium is considered less expensive, more convenient and more environmentally friendly, the print medium is regarded as more familiar, personal and visual. Further, whether the media type is a book or a magazine, consumers report higher perceived value, hedonic value and attitude toward print versus digital media. Practical implications The potential to digitally attract and lock-in consumers in the media industry has immense implications. Individuals consume media because of fashion marketing, personal space and advertisements, among other reasons. Originality/value This paper contributes to existing research by uncovering qualitative and quantitative insights into media consumption through a multilayered analysis of focus group participants and a quantitative experiment. The findings indicate that both the power law of practice theory and cognitive lock-in are plausible explanations for the choice of print over digital media format.

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