scholarly journals THE MARKETING OF ALL THINGS

2021 ◽  
pp. 1-11
Author(s):  
Oliver Carrero Márquez
Keyword(s):  
Internet Of Things ◽  
Human Development ◽  
Social Inclusion ◽  
Business Models ◽  
Point Of View ◽  
Personalized Treatment ◽  
The Internet ◽  
Daily Routines ◽  
The University ◽  
The Internet Of Things

In a context marked by a changing reality, where technology bursts in with increasing force and business models are increasingly disruptive, the university and marketing are faced with the challenge of adapting to future groups of professionals to the new demands. It is a text that tries to combine all the aspects that come together in the material and human development of a society that transfers the demand for a highly personalized treatment and that puts endless data, derived from their daily routines, collected thanks to the Internet of Things and that allows differentiating new lover profiles, paradoxically from their intimacy and who prefer to be identified by their psychological age and not by their numerical age. A point of view for which universities must be prepared and go further, since they must focus on the internationalization and social inclusion of workers, in light of the concepts of training and freedom. Resumen En un panorama marcado por una realidad cambiante, donde la tecnología irrumpe cada vez con mayor fuerza y los modelos de negocio cada vez son más disruptivos, a la universidad y al marketing se les presenta el reto de adaptar a las futuras hornadas de profesionales a las nuevas demandas. Se trata de un texto que trata de aunar todas las vertientes que confluyen en el desarrollo material y humano de una sociedad que traslada la exigencia de un trato muy personalizado y que pone al servicio de los especialistas en marketing un sinfín de datos, derivados de sus rutinas diarias, recabadas gracias al Internet of Things y que permite diferenciar nuevos perfiles amantes, paradójicamente de su intimidad y que prefieren ser identificados por su edad psicológica y no por su edad numérica. Un punto de vista para el que las universidades deben estar preparadas e ir más allá, ya que deben poner el foco en la internacionalización e inclusión social de los trabajadores, a la luz de los conceptos de capacitación y libertad.

The future of the Internet of Things: toward heterarchical ecosystems and service business models

2018 ◽  
Vol 33 (6) ◽  
pp. 749-767 ◽  
Author(s):  
Seppo Leminen ◽  
Mervi Rajahonka ◽  
Mika Westerlund ◽  
Robert Wendelin
Keyword(s):  
Internet Of Things ◽  
Business Model ◽  
Value Chain ◽  
Large Scale ◽  
Business Models ◽  
The Internet ◽  
Content Type ◽  
Industry Collaboration ◽  
New Business ◽  
The Internet Of Things

Purpose This study aims to understand their emergence and types of business models in the Internet of Things (IoT) ecosystems. Design/methodology/approach The paper builds upon a systematic literature review of IoT ecosystems and business models to construct a conceptual framework on IoT business models, and uses qualitative research methods to analyze seven industry cases. Findings The study identifies four types of IoT business models: value chain efficiency, industry collaboration, horizontal market and platform. Moreover, it discusses three evolutionary paths of new business model emergence: opening up the ecosystem for industry collaboration, replicating the solution in multiple services and return to closed ecosystem as technology matures. Research limitations/implications Identifying business models in rapidly evolving fields such as the IoT based on a small number of case studies may result in biased findings compared to large-scale surveys and globally distributed samples. However, it provides more thorough interpretations. Practical implications The study provides a framework for analyzing the types and emergence of IoT business models, and forwards the concept of “value design” as an ecosystem business model. Originality/value This paper identifies four archetypical IoT business models based on a novel framework that is independent of any specific industry, and argues that IoT business models follow an evolutionary path from closed to open, and reversely to closed ecosystems, and the value created in the networks of organizations and things will be shareable value rather than exchange value.

scholarly journals Designing Business Models for the Internet of Things

2014 ◽  
Vol 4 (7) ◽  
pp. 5-14 ◽  
Author(s):  
Mika Westerlund ◽  
Seppo Leminen ◽  
Mervi Rajahonka
Keyword(s):  
Internet Of Things ◽  
Business Models ◽  
The Internet ◽  
The Internet Of Things

scholarly journals Semiotization of Time in Virtual Narrative

2017 ◽  
Vol 5 (1) ◽  
pp. 488
Author(s):  
Elena Samoylova
Keyword(s):  
Internet Of Things ◽  
New Technologies ◽  
Point Of View ◽  
The Internet ◽  
The Internet Of Things ◽  
The Way

This paper is dedicated to the analysis of the phenomenon of virtual narrative and its connection to the phenomenon of Internet of things. Modern virtual narrative is a complex, syncretic phenomenon, alludes to the different cultural, historical and even mythological subjects and objects. But with the development of new technologies, such as the Internet of Things, virtual narrative became to be some kind of independent phenomenon. Moreover, the Internet of things (which is not clerly identified phenomen itself from the philosophic point of view) uses the virtual narrative as one of the components, for example applaying some methond of virtual narrative in creating advertisments, creating messages in musiams, exposititions etc. So, in our paper we will analyze this both phenomena, their connections and the way of its development.

Internet of Things and Cyber-Physical Systems at the University

2020 ◽  
pp. 285-302
Author(s):  
Dmitry Namiot ◽  
Manfred Sneps-Sneppe
Keyword(s):  
Internet Of Things ◽  
Information And Communication Technologies ◽  
Smart Cities ◽  
Cyber Physical Systems ◽  
The Internet ◽  
Physical Systems ◽  
Information And Communication ◽  
The University ◽  
Educational Course ◽  
The Internet Of Things

This chapter describes proposals for organizing university programs on the internet of things (IoT) and cyber-physical systems. The final goal is to provide a structure for a basic educational course for the internet of things and related areas. This base (template) could be used both for direct training and for building other courses, including those that are more deeply specialized in selected areas. For related areas, the authors see, for example, machine-to-machine communications and data-driven cities (smart cities) development. Obviously, the internet of things skills are in high demand nowadays, and, of course, IoT models, architectures, as well as appropriate data proceedings elements should be presented in the university courses. The purpose of the described educational course is to cover information and communication technologies used in the internet of things systems and related areas. Also, the authors discuss big data and AI issues for IoT courses and highlight the importance of data engineering.

scholarly journals Complex security problems of the internet of things

2019 ◽  
Vol 265 ◽  
pp. 07014
Author(s):  
Alexander Shiler ◽  
Elizaveta Stepanova
Keyword(s):  
Information Technology ◽  
Information Security ◽  
Internet Of Things ◽  
Point Of View ◽  
The Internet ◽  
Constant Increase ◽  
Internet Market ◽  
Iot Devices ◽  
Almost All ◽  
The Internet Of Things

At present, the Internet market of things is constantly expanding; it has covered almost all the most important areas: transport, housing and communal services, industry, agriculture, telecommunications and information technology. In connection with the constant increase in the number of attacks on IoT-devices, the issue of standardization of this technology is quite acute. The features of the of existing solutions and the new proposed Russian NB-Fi standard for IoT are presented in this article from the point of view of information security.

scholarly journals Actors in the Emerging Internet of Things Ecosystems

2017 ◽  
Vol 9 (1) ◽  
pp. 57-75 ◽  
Author(s):  
Seppo Leminen ◽  
Mervi Rajahonka ◽  
Mika Westerlund
Keyword(s):  
Internet Of Things ◽  
Business Models ◽  
Peer To Peer ◽  
The Internet ◽  
Role Behavior ◽  
Analyse Data ◽  
The Internet Of Things

This study investigates actors in the ecosystems of the Internet of Things (IoT). Previous research suggests that unstructured ecosystems make one of the greatest challenges for creating business models for the IoT. The present study concludes four contributions. First, the study reviews literature to develop a framework for role mechanisms in ecosystems and applies the framework to analyse data from fifteen interviews in six cases. Second, it identifies four diverse actor roles in IoT ecosystems: butterfly, ant and greenfly, spider, and the swarm of bees. Third, the study shows how actors take and make different roles in four emerging IoT ecosystems; product-, company-, industry-, and peer to peer ecosystems, which are structured in accordance with the identified actors' role behavior. Fourth, it suggests a new role pattern, role replication, where companies replicate their value designs and networks to other contexts.

IoT Information Security: Fundamental Statements Review

2020 ◽  
Vol 11 (5) ◽  
pp. 259-269
Author(s):  
V. A. Galatenko ◽  
◽  
K. A. Kostyukhin ◽  
Keyword(s):  
Information Security ◽  
Internet Of Things ◽  
Reference Model ◽  
Integrated Approach ◽  
Point Of View ◽  
The Internet ◽  
Physical Damage ◽  
Security Breaches ◽  
Internet Of Things Technology ◽  
The Internet Of Things

Internet of things technology is developing at an exceptionally fast pace. This applies to both industrial and consumer Internet. The "things" account for billions, and many areas of application have been formed. At the same time, the state of information security of the Internet of things is not satisfactory, and protective measures are clearly inferior to Commerce. This is especially dangerous because the Internet of things spans two worlds: digital and physical, and security breaches can cause both informational and physical damage. The Internet of things is developing rapidly, so it is natural that it experiences typical growth diseases-fragmentation and uneven development. The base for ensuring security is mostly formed (but continues to be formed), the question is how quickly there will be a harmonization of approaches, and advanced ideas will be accepted by device manufacturers. Many state and non-state agencies actively promote security tools, inform and train manufacturers and consumers. The article is an overview of the main provisions of information security of the Internet of things. An attempt is made to consider software and technical and legislative levels of Internet of things security. This makes it different from other publications of a similar nature. Only a holistic, integrated approach can improve real information security. Authors outline basic concepts and describe a reference model of Internet of things, draw attention to the peculiarities of the Internet of things that are important from the security point of view, enumerate typical threats for Internet of things. The legislative level of information security, security recommendations for the Internet of things, manufacturers description of usage, and installation of software corrections are considered in detail.

scholarly journals Towards the Internet of Agents: An Analysis of the Internet of Things from the Intelligence and Autonomy Perspective

2018 ◽  
Vol 38 (1) ◽  
pp. 121-129 ◽  
Author(s):  
Pablo Antonio Pico Valencia ◽  
Juan A. Holgado-Terriza ◽  
Deiver Herrera-Sánchez ◽  
José Luis Sampietro
Keyword(s):  
Internet Of Things ◽  
Point Of View ◽  
The Internet ◽  
Iot Applications ◽  
Novel Approach ◽  
Iot Platforms ◽  
Iot Devices ◽  
Smart Industry ◽  
The Internet Of Things ◽  
Internet Of Agents

Recently, the scientific community has demonstrated a special interest in the process related to the integration of the agent-oriented technology with Internet of Things (IoT) platforms. Then, it arises a novel approach named Internet of Agents (IoA) as an alternative to add an intelligence and autonomy component for IoT devices and networks. This paper presents an analysis of the main benefits derived from the use of the IoA approach, based on a practical point of view regarding the necessities that humans demand in their daily life and work, which can be solved by IoT networks modeled as IoA infrastructures. It has been presented 24 study cases of the IoA approach at different domains ––smart industry, smart city and smart health wellbeing–– in order to define the scope of these proposals in terms of intelligence and autonomy in contrast to their corresponding generic IoT applications.

Sign in / Sign up

Export Citation Format

Share Document