scholarly journals COMMUNICATION UNDERGRADUATE DEGREES: BETWEEN THE SEARCH FOR EXCELLENCE, THE CONCEPTUAL AMBIGUITY AND THE MARKET DICTATORSHIP

2021 ◽  
pp. 107-115
Author(s):  
Mafalda Eiró-Gomes
Keyword(s):  
Public Relations ◽  
Professional Training ◽  
Corporate Communications ◽  
Undergraduate Studies ◽  
The Enlightenment ◽  
Great Area ◽  
Public Recognition

We’ll argument in this paper that the area of undergraduate studies that we can consider as belonging to the great area of the communication sciences and, in particular, those areas that have as one of their purposes also the professional training in Corporate Communications / Public Relations, seem to be navigating in a blurriness of both theoretical constructs and purposes, as well as a lack of public recognition. Moreover, it will be argued that the main purpose underlying all definitions should be the old idea from the Enlightenment that the mission of undergraduate studies is, before and above all, the shaping of rational and responsible citizens.

PERAN MARKETING PUBLIC RELATIONS DALAM MERAWAT DAN MEMPERTAHANKAN LOYALITAS DONATUR INFAQ

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hendik Setiawan Arif Zunaidi ◽  
Arif Zunaidi ◽  
Arif Zunaidi
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Qualitative Approach ◽  
Corporate Communications ◽  
Best Interest ◽  
Qualitative Design ◽  
Non Profit ◽  
Development Institute ◽  
Marketing Activities ◽  
The Subject

The Mojokerto City Infaq Development Institute (LPI) is a non-profit organization that manages zakat, infaq, and sadaqah funds. During competition between similar institutions, they compete to be more active and creative in designing donor-attraction strategies. Because it focuses on marketing activities, delivering products to donors, fostering trust, and maintaining good relations of donors, the marketing corporate communications strategy is important choice for donors' best interest. This is a qualitative design with a qualitative approach. According to the discussion on the subject, the application of marketing public relations strategy at LPI Mojokerto City also include promotion, advertising, creating an innovation, event, and sponsorship; public relations marketing strategy plays an important role in maintaining and maintaining donor loyalty, as evidenced by data on the increase in the number of regular donors every year.Keywords : Infaq Development Institute, Strategy, Marketing, Marketing Public Relations, Donor Loyalty

scholarly journals Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

2016 ◽  
Author(s):  
Damion Waymer ◽  
Nneka Logan
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Corporate Communication ◽  
Organizational Memory ◽  
Corporate Communications ◽  
Memory Research ◽  
Research And Practice ◽  
Theory Research ◽  
Communication Methods

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?

HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD

2021 ◽  
Author(s):  
Dmytro Oltarzhevskyi
Keyword(s):  
Public Relations ◽  
Historical Context ◽  
Corporate Communications ◽  
Consumer Market ◽  
The Public ◽  
The World ◽  
History Of ◽  
Scientific Significance ◽  
Object Of Study ◽  
External Connections

The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.

Reputation Management

2017 ◽  
pp. 151-167
Author(s):  
Aslıhan Mihrimah Unutur
Keyword(s):  
New Media ◽  
Public Relations ◽  
Corporate Strategy ◽  
Brand Management ◽  
Corporate Communication ◽  
Reputation Management ◽  
Corporate Communications ◽  
Business Organizations ◽  
Communication Practices ◽  
And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

scholarly journals Public relations in liquid modernity: How big data and automation cause moral blindness

2019 ◽  
Vol 8 (3) ◽  
pp. 319-331
Author(s):  
Philipp Bachmann
Keyword(s):  
Big Data ◽  
Public Relations ◽  
Ethical Theory ◽  
Digital Communications ◽  
Persuasive Communication ◽  
Corporate Communications ◽  
Liquid Modernity ◽  
Moral Blindness ◽  
False Start ◽  
Communications Management

Despite coming from a world-famous, widely published sociologist and ethicist, Zygmunt Bauman’s thought has not significantly influenced scholarship on public relations. Although Bauman’s works indeed challenge classical theories of public relations, they also offer concepts that can reshape current understandings of how organisations interact with publics. Referring to Bauman’s social and ethical theory, in this article, I argue that amid the transition from solid to liquid modernity, the boundaries between public relations and other communications disciplines also become liquid and ultimately dissolve. As a consequence, experts from traditional disciplines within communications (e.g. public relations, marketing and corporate communications) increasingly compete with data engineers to influence publics, and in the process, their attempts at persuasive communication neglect moral considerations. In light of that dynamic, I contend that the recent data scandal involving Cambridge Analytica does not represent a false start but the dark future of digital communications management.

scholarly journals CORPORATE SOCIAL CAPITAL

2016 ◽  
Vol 3 (1) ◽  
pp. 53
Author(s):  
Vilma Luoma-aho
Keyword(s):  
Social Capital ◽  
Public Relations ◽  
Public Interest ◽  
Corporate Reputation ◽  
Social Ties ◽  
Modern Society ◽  
Corporate Communications ◽  
The Social ◽  
Corporate Social

<p align="justify">This paper discusses the concepts of stakeholder, reputation and social capital and their relevance forcorporations in modern society. The paper argues that there is a special demand for reputation managementin today’s corporate communications and public relations due to fragmented publics and stakeholders, as wellas to increased public interest in corporations. The introduction of real-time media has also imposed newdemands which corporations today must meet to survive. Different stakeholders possess the ability to benefitbut also to harm the corporations through corporate reputation. Cultivated stakeholder relations can beespecially beneficial to corporate reputation and long-term development, and the social ties that stakeholdersembody can even be seen as social capital for the corporation. A new concept of “Faith-holders” is alsopresented to better describe corporate social capital.<P>

scholarly journals PENGELOLAAN IN HOUSE JOURNAL PT BIO FARMA (PERSERO)

Jurnal Signal ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 146
Author(s):  
Shafira Yasmin Nandini ◽  
Syauqy Lukman
Keyword(s):  
Public Relations ◽  
Corporate Communications

Suatu perusahaan pada umumnya memiliki keinginan atau tujuan untuk maju, terus berkembang baik dalam maupun luar negeri. Untuk mencapai tujuan tersebut dibutuhkan dukungan dari stakeholder perusahaan. Public relations sebagai salah satu profesi yang memiliki peran penting dalam perusahaan turut memiliki tanggung jawab untuk mempererat hubungan internal perusahaan yang salah satunya dapat dicapai melalui media internal perusahaan atau in house journal. PT Bio Farma (Persero) dalam membangun hubungan internalnya dibantu oleh Seksi Hubungan Internal dalam Bagian Corporate Communications. PT Bio Farma (Persero) memiliki in house journal bernama BioMagz yang dibuat untuk mengedukasi karyawan mengenai perusahaan agar memiliki pengetahuan lebih banyak mengenai tempat mereka bekerja, agar menambah rasa bangga dan cinta terhadap perusahaan. Tujuan penelitian ini adalah mengetahui seluruh proses pengelolaan BioMagz. Penelitian ini bersifat kualitatif dengan metode deskriptif. Hasil dari penelitian ini terdapat empat komponen dalam pengelolaan in-house journal, yaitu perencanaan, alur pengumpulan konten/isi dan proses pra-cetak hingga tahap pencetakan. BioMagz memiliki susunan redaksi yang terdiri dari staff Corporate Communications dan terdiri dari 10 rubrik. Isi artikel dari rubrik diperoleh melalui wawancara, observasi dan studi pustaka. Terdapat alur kerja yang pasti dalam pembuatan setiap edisi dari BioMagz sebelum akhirnya masuk tahap percetakan dan sirkulasi. Kesimpulannya adalah BioMagz berbentuk majalah, terbit setiap 3 bulan sekali dan termasuk kedalam in house journal yang ideal, namun dalam prakteknya masih ada alur kerja yang berantakan dan terdapat masalah dalam proses distribusi. Saran yang dapat diberikan adalah agar kembali melakukan evaluasi terhadap tahapan kerja dan jobdesc dari redaksi dan kuantitas dari BioMagz ditambah sehingga tersebar kepada seluruh karyawan.Kata-kata Kunci: House Journal, In House Journal, Public Relations, Hubungan Internal

Sign in / Sign up

Export Citation Format

Share Document