scholarly journals FIELD MODELLING OF SPEECH GENRE (CASE STUDY OF ELITE BRAND GOODS IN INSTAGRAM)

Author(s):  
E.A. Savochkina

The article is striving to describe one of the genres of advertising discourse - the advertising of elite brand goods in Instagram - through the theory of speech genres. The study is based on the following principles of the theory: all communication phenomena can be described through their primary or secondary nature; any speech genre has a field structure. A field consists of a core represented by features opposing this genre to other genres, and periphery represented by shared features. Field features of a genre are represented by language units of different levels grouped around some invariant content which depends on the topic and aim of communication. We have built a field model of speech genre of advertising of elite brand goods in Instagram, where the core features are word-play, highly expressive vocabulary and allusions which all aim to create positive image of elite goods. The field periphery has been split into closer periphery (common for all e-advertising) and farther periphery (represented by features common for advertising in general). The features of closer periphery are instant, ubiquitous and interactive nature. The features of farther periphery are informative and evaluative character, inducement and creolized nature.

2021 ◽  
pp. 47-60
Author(s):  
Savochkina Elena

The article is striving to describe one of the genres of advertising discourse – the advertising of elite brand goods in Instagram – through the theory of speech genres. The study is based on the following principles of the theory: all communication phenomena can be described through their primary or secondary nature; any speech genre has a field structure. A field consists of a core represented by features opposing this genre to other genres, and periphery represented by shared features. Field features of a genre are represented by language units of different levels grouped around some invariant content which depends on the topic and aim of communication. We have built a field model of speech genre of advertising of elite brand goods in Instagram, where the core features are word-play, highly expressive vocabulary and allusions which all aim to create positive image of elite goods. The field periphery has been split into closer periphery (common for all e-advertising) and farther periphery (represented by features common for advertising in general). The features of closer periphery are instant, ubiquitous and interactive nature. The features of farther periphery are informative and evaluative character, inducement and creolized nature.


2013 ◽  
Vol 19 (3_4) ◽  
pp. 401-420 ◽  
Author(s):  
Carlos Gershenson

This article presents an overview of current and potential applications of living technology to some urban problems. Living technology can be described as technology that exhibits the core features of living systems. These features can be useful to solve dynamic problems. In particular, urban problems concerning mobility, logistics, telecommunications, governance, safety, sustainability, and society and culture are presented, and solutions involving living technology are reviewed. A methodology for developing living technology is mentioned, and supraoptimal public transportation systems are used as a case study to illustrate the benefits of urban living technology. Finally, the usefulness of describing cities as living systems is discussed.


2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Rosa Jaitin

This article covers several stages of the work of Pichon-Rivière. In the 1950s he introduced the hypothesis of "the link as a four way relationship" (of reciprocal love and hate) between the baby and the mother. Clinical work with psychosis and psychosomatic disorders prompted him to examine how mental illness arises; its areas of expression, the degree of symbolisation, and the different fields of clinical observation. From the 1960s onwards, his experience with groups and families led him to explore a second path leading to "the voices of the link"—the voice of the internal family sub-group, and the place of the social and cultural voice where the link develops. This brought him to the definition of the link as a "bi-corporal and tri-personal structure". The author brings together the different levels of the analysis of the link, using as a clinical example the process of a psychoanalytic couple therapy with second generation descendants of a genocide within the limits of the transferential and countertransferential field. Body language (the core of the transgenerational link) and the couple's absences and presence during sessions create a rhythm that gives rise to an illusion, ultimately transforming the intersubjective link between the partners in the couple and with the analyst.


2012 ◽  
Vol 6 (1-3) ◽  
pp. 309-329
Author(s):  
Claudia V. Camp

I propose that the notion of possession adds an important ideological nuance to the analyses of iconic books set forth by Martin Marty (1980) and, more recently, by James Watts (2006). Using the early second century BCE book of Sirach as a case study, I tease out some of the symbolic dynamics through which the Bible achieved iconic status in the first place, that is, the conditions in which significance was attached to its material, finite shape. For Ben Sira, this symbolism was deeply tied to his honor-shame ethos in which women posed a threat to the honor of his eternal name, a threat resolved through his possession of Torah figured as the Woman Wisdom. What my analysis suggests is that the conflicted perceptions of gender in Ben Sira’s text is fundamental to his appropriation of, and attempt to produce, authoritative religious literature, and thus essential for understanding his relationship to this emerging canon. Torah, conceived as female, was the core of this canon, but Ben Sira adds his own literary production to this female “body” (or feminized corpus, if you will), becoming the voice of both through the experience of perfect possession.


2020 ◽  
Vol 7 (2) ◽  
pp. 272-282
Author(s):  
Vadim Viktorovich Dementyev

The transformation of scientific genres in the context of the general digitalization of modern culture is considered. It is shown that the speech genre content of this process is based on the mechanisms of generation and transformation of the text of two types, the interpretation of which can be useful in order to better understand the nature, tasks and tools of scientometry at this stage, and in order to better understand the speech genre structure of scientific speech. Firstly, the structural requirements for articles and monographs indexed in scientometric systems (Scopus, WoS, DOAJ, RSCI, etc.) are approved and streamlined, and thereby our knowledge of what an article is from its structure (i.e. knowledge about the genre of the article). Secondly, the requirements of indexing systems lead to the fact that the texts of articles change, they are “written differently”, and sometimes redone after appropriate recommendations from publishers. The points highlighted in scientometric systems can be understood as signs that an article must comply with in order to be assigned to the “speech genre of a scientific article”. The largest quantitative indicators for these items are indicators of how close to the core of the genre this or that text will turn out.


2021 ◽  
Vol 11 (10) ◽  
pp. 4620
Author(s):  
Niki Kousi ◽  
Christos Gkournelos ◽  
Sotiris Aivaliotis ◽  
Konstantinos Lotsaris ◽  
Angelos Christos Bavelos ◽  
...  

This paper discusses a digital twin-based approach for designing and redesigning flexible assembly systems. The digital twin allows modeling the parameters of the production system at different levels including assembly process, production station, and line level. The approach allows dynamically updating the digital twin in runtime, synthesizing data from multiple 2D–3D sensors in order to have up-to-date information about the actual production process. The model integrates both geometrical information and semantics. The model is used in combination with an artificial intelligence logic in order to derive alternative configurations of the production system. The overall approach is discussed with the help of a case study coming from the automotive industry. The case study introduces a production system integrating humans and autonomous mobile dual arm workers.


2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.


2021 ◽  
Vol 7 (12) ◽  
pp. eabc9800
Author(s):  
Ryan J. Gallagher ◽  
Jean-Gabriel Young ◽  
Brooke Foucault Welles

Core-periphery structure, the arrangement of a network into a dense core and sparse periphery, is a versatile descriptor of various social, biological, and technological networks. In practice, different core-periphery algorithms are often applied interchangeably despite the fact that they can yield inconsistent descriptions of core-periphery structure. For example, two of the most widely used algorithms, the k-cores decomposition and the classic two-block model of Borgatti and Everett, extract fundamentally different structures: The latter partitions a network into a binary hub-and-spoke layout, while the former divides it into a layered hierarchy. We introduce a core-periphery typology to clarify these differences, along with Bayesian stochastic block modeling techniques to classify networks in accordance with this typology. Empirically, we find a rich diversity of core-periphery structure among networks. Through a detailed case study, we demonstrate the importance of acknowledging this diversity and situating networks within the core-periphery typology when conducting domain-specific analyses.


2021 ◽  
Vol 54 (2) ◽  
pp. 92-97
Author(s):  
Naomi Lyons ◽  
Detlef E. Dietrich ◽  
Johannes Graser ◽  
Georg Juckel ◽  
Christian Koßmann ◽  
...  

<b><i>Introduction:</i></b> A disturbed sense of self is frequently discussed as an etiological factor for delusion symptoms in psychosis. Phenomenological approaches to psychopathology posit that lacking the sense that the self is localized within one’s bodily boundaries (disembodiment) is one of the core features of the disturbed self in psychosis. The present study examines this idea by experimentally manipulating the sense of bodily boundaries. <b><i>Methods:</i></b> Seventy-three patients with psychosis were randomly assigned to either a 10-min, guided self-massage in the experimental group (EG) to enhance the sense of bodily boundaries or a control group (CG), which massaged a fabric ring. Effects on an implicit measure (jumping to conclusion bias; JTC) and an explicit measure (Brief State Paranoia Checklist; BSPC) of delusion processes were assessed. The JTC measures the tendency to make a decision with little evidence available, and the BSPC explicitly measures the approval of paranoid beliefs. <b><i>Results:</i></b> Patients in the EG showed a lower JTC (<i>M</i> = 4.11 draws before decision) than the CG (<i>M</i> = 2.43; Cohen’s <i>d</i> = 0.64). No significant difference in the BSPC was observed. <b><i>Discussion/Conclusion:</i></b> Our results indicate that enhancing the sense of body boundaries through a self-massage can reduce an implicit bias associated with delusional ideation and correspondingly support the idea that disembodiment might be a relevant factor in the formation of psychotic symptoms.


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